Introducing a New Product
Big Five Personality Factors
By Marina Matthews
Openness
Features characteristics such as imagination and insight.
EXAMPLE: Someone who is very artistic and creative.
Emotionality, Adventurous, Intellect, and Liberalism.
Conscientiousness
High levels of thoughtfulness, with good impulse control and
goal-directed behaviors.
EXAMPLE: A person who tends to be well organized and mindful of
details.
Self-Efficacy, Achievement striving, Cautiousness, and
Self-disciplined
Extraversion
Marked by a pronounced engagement with the external world.
EXAMPLE: Someone who is sociable and talkative.
Cheerfulness, Excitement-seeking, Assertiveness, and
Fun-loving.
Agreeableness
Reflects individual differences in concern with cooperation and
social harmony.
EXAMPLE: A person who is sympathetic and is kind towards your
feelings.
Trust, Modesty, Morality, and Altruism
Neuroticism
Originally used to describe a condition marked by mental
distress, emotionally suffering, and an inability to cope.
EXAMPLE: A person who has anxiety, mood changes, and is
self-conscious.
Depression, Vulnerability, Anger, and Immoderation.
Sources
About.com
http://www.psychometric-success.com/personality-tests/personality-tests-big-5-aspects.htm
Pictures from Google.com
