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BIBLIOGRAFIE Anderson, Eugene W., Claes Fornell, and Sanal K. Mazvancheryl (2004), „Customer Satisfaction and Shareholder Value‖, Journal of Marketing, 68 (October), 172-185. Anderson, Eugene W. and Vikas Mittal (2000), Strengthening the Satisfaction-Profit Chain‖, Journal of Service Research, 3 (2), 107-120. Anderson, Eugene W. and Mary W. Sullivan (1993), „The Antecedents and Consequences of Customer Satisfaction for Firms‖, Marketing Science, 12 (Spring), 125-143. Blazevic, Vera, Wafa Hammedi, Ina Garnefeld, Roland T. Rust, Timothy Keiningham, Tor W. Andreassen, Naveen Donthu, and Walter Carl (2013), Beyond Traditional Word-of- Mouth: An Expanded Model of Customer Influence, Journal of Service Management, 24, 3, 294313. Bone, Paula F. (1995), Word-of-Mouth Effects on Short-Term and Long-Term Product Judgments, Journal of Business Research, 32, 3, 21323. Bowman, Douglas and Das Narayandas (2001), Managing Customer-Initiated Contacts with Manufacturers: The Impact on Share of Category Requirements and Word-of-Mouth Behavior, Journal of Marketing Research, 38, 3, 28197. Boyd, D.M. & Ellison, N.B. (2008), „Social network sites: definition, history, and scholarship‖, Journal of Computer-Mediated Communication, 13(1), pp. 210230. Chevalier, J.A. & Mayzlin, D. (2006), „The effect of word of mouth on sales: online book reviews‖, Journal of Marketing Research, 43(3), pp. 345354. Chintagunta, Pradeep K., Shyan Gopinath, and Sriram Venkataraman (2010), The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets, Marketing Science, 29, 5, 94457. Ciocarlan, Dănuț & Moroe, Rafela & Dragomir, Anisia, „Influența rețelei sociale Facebook asupra notorietății mărcilor în mediul online‖, accesibil la http://www.editurauranus.ro/marketing-online/53/pdf/7.pdf Day, George.S. (1971), „Attitude Change, Media and Word of Mouth‖, Journal of Advertising Research, 11, 6, 3140. De Bruyn, A. & Lilien, G.L. (2008), „A multi-stage model of word-of-mouth influence through viral marketing‖ International Journal of Research in Marketing, 25(3), pp. 151163. Dellarocas, Chrysanthos (2003), The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms, Management Science, 49, 10, 140724. De Valck, Kristine, Gerrit H. Van Bruggen, and Berend Wierenga (2009), Virtual Communities: A Marketing Perspective, Decision Support Systems, 47, 3, 185203.

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BIBLIOGRAFIE

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Satisfaction and Shareholder Value‖, Journal of Marketing, 68 (October), 172-185.

Anderson, Eugene W. and Vikas Mittal (2000), „Strengthening the Satisfaction-Profit Chain‖,

Journal of Service Research, 3 (2), 107-120.

Anderson, Eugene W. and Mary W. Sullivan (1993), „The Antecedents and Consequences of

Customer Satisfaction for Firms‖, Marketing Science, 12 (Spring), 125-143.

Blazevic, Vera, Wafa Hammedi, Ina Garnefeld, Roland T. Rust, Timothy Keiningham, Tor

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