hello
BIBA
H Street NEThe Overload
The AwakeningThe Snowball Fight
The Overload
H Street NE mile radius
4,681 employees 517 businesses 64 retailers $93mm retail sales
volume annually 6500 households
234 businesses at street level
Avg HHI $74,472 New Home Buyers Income $117,196 Median age
39
Retail Trade Areas established for residents within a mile and
mile from the commercial district
Retail Trade Areas and mile distances are based on reasonable
walking distances for pedestrian shopping in neighborhood
commercial areasRetail trade areas assess residents who are
potential customers that could be drawn to the site The trade areas
consider the competitive context and accessibility (major roads) to
define specific markets Primary trade area residents are expected
to be frequent customers, with a focus on on-site
residentsSecondary trade area residents are expected to be
consistent, but not frequent customers Potential customers who are
not primary or secondary trade area residents are accounted for by
an inflow factor; this is a percentage applied to potential
expenditures at the site
Types of Submarket Analyses ComprehensiveOverview
The comprehensive analysis is being applied to more underserved
submarkets. It is a detailed marketdriven analysis that will guide
conclusions about retail mix, supportable square footage by retail
category, and recruitment/retention strategies intended to foster
enhanced retail in these areas.
Components
Market Analysis Definition of commercial area/boundaries
Definition of trade area, retail inventory Character of district,
identified by typology Demographic and psychographic analysis
Demand analysis SWOT Analysis (consumer survey in designated areas)
Competitive supply/quality Market/physical constraints;
present/future opportunity niche markets Development/infill sites
potential for redevelopment/growth
Retail Strategy Market demand analysis and conclusions Planning
and retail audit Suggested merchandising mix, niches and/or leasing
concept strategies Recommended square footages by category Site and
market capacity Management and recruitment capacity/implementation
Policies (e.g. zoning, incentives) Organization/management
structure
The Awakening
Comprehensive Placemaking Incubator Special Events, Festivals
Community Building Retail Regenerating Art in Public Places Art in
Vacant Storefronts Green Pilot Programs Street Vending Food
Carts
Snowball fight
So BIBAWhat if.1. 25 DC artists were working on public art
projects all at one time. 2. Pocket parks were designed,
landscaped, and furnished by competition/contests. 3. 50 buildings
were being rehabbed by a local Architect competition. 4. Farmers
Market/Flea Market/Craft Market operated there weekly. 5. We made
Facebook pages for 50 businesses on H. 6. A Seasonal Banner Program
was developed for H Street by local poets. 7. Street festivals were
scheduled the third Saturday of every month. 8. Business plan
competition free office space for 1 year. 9. Oral histories were
collected, archived and celebrated... 10. A Family tree for H
street community was created. 11. Healthy fast food was available
on pushcarts. 12. Every vacant space was available to an artist for
60 days rent free. 13. A team of volunteers found the next 10
stores to locate there.
Bye Bye BIBA
Thank you.
