ANNUALREPORT

WDCEP 2012

1 WDCEP 2012 Annual Report

Since 2001, the Partnership has advanced to be the leading source of information influencing

business investment and perception about the District. Whether we are building the foundation

for deals to happen or working directly with retail and office tenants to educate them on

the opportunities DC has to offer, we at the Partnership are continuously collaborating and

partnering with those looking to move DC forward.

As the Partnership transitioned over the past year, we took a hard look at ourselves and

made necessary adjustments to ensure we provide the utmost value to the DC business

community and all of our partners. To achieve this, we restructured our work programs

and initiatives to be more efficient and in line with the city’s economic development

objectives, revamped our existing services, and assessed our economic impact on the

District of Columbia.

In 2012, the Partnership continued to play a pivotal role for the District as the lead organizer

at ICSC conferences, providing the city with a seamless interface for its business attraction

efforts. In addition to our business information seminars and rapid response assistance, we

also re-introduced our popular neighborhood site tours to showcase available opportunities

in the city’s emerging neighborhoods.

We also revamped and updated our ever popular economic development publications,

including the DC Neighborhood Profiles, DC Development Report, and the DC Doing

Business Guide. These publications are available on our innovative online platform, along

with research, demographics, data and economic development databases such as the

Development Search and Retail Site Search will continue to be made available to the public.

And finally, we hired Delta Associates to assess the impact of the Partnership’s efforts

on the District of Columbia. Delta Associates researched over 100 businesses that the

Partnership has worked with, primarily national retailers and a mix of commercial tenants.

The findings are remarkable! The analysis found our efforts are expected to result in the

creation of almost 8,000 jobs in the District of Columbia, the generation of $53.6 million per

year in sales tax revenue for DC, and 3 million square feet of new leases and commitments

in office buildings, shopping centers, and mixed-use projects throughout the District. This

analysis is an important step for us, because it provides our organization the structure for

ongoing self-evaluation – something that we’ve never had before.

This report highlights just some of our accomplishments this year—a year in which we

undertook a record number of research and educational programs, reached out to a

significant number of businesses and organizations, and generated even more enthusiasm

about the District. The Partnership is committed to ensuring that the District of Columbia

continues to achieve economic development success now and into the future, and looks

forward to working with our partners, supporters, DC entrepreneurs, businesses, and non-

profits in the coming weeks, months, and years.

Keith Sellars President & CEO

2 Washington, DC Economic Partnership 3 WDCEP 2012 Annual Report

TABLE OF CONTENTS

1 Letter from the President & CEO

4 RETAIL ATTRACTION & RETENTION

10 BUSINESS DEVELOPMENT

14 SITE LOCATION ASSISTANCE

18 MARKET TOOLS & RESOURCES

22 PROGRAMS

26 WDCEP

The Washington, DC Economic Partnership (WDCEP) is a 501(c)(3)

non-profit organization whose mission is to promote business

opportunities throughout the District and contributes to business

retention and attraction activities. Since 2000, the WDCEP’s efforts

have positively influenced the District’s economy and contributed

to significant job growth, tax revenue and real estate transactions.

RETAIL ATTRACTION & FACILITATIONICSC | Neighborhood Tours

WDCEP’s booth at ICSC Mid-Atlantic, February 2012

7 WDCEP 2012 Annual Report6 RETAIL ATTRACTION & RETENTION | Washington, DC Economic Partnership

District’s booth during the first two days of the conference. The WDCEP also hosted

the 14th annual Capital Reception at RECon, drawing a record-breaking attendance

with over 500 people.

In addition to our Las Vegas efforts, the WDCEP represents the District annually at the

ICSC Mid-Atlantic (Washington, DC) and ICSC New York (New York, NY) conventions.

PROMOTING PUBLIC/PRIVATE SECTOR DEALSThe WDCEP promoted the following sites/RFPs/RFOs on behalf of the Office of

the Deputy Mayor for Planning & Economic Development and the Department of

General Services:

• DOES Headquarters (4058 Minnesota Avenue, NE)

• Eastern Market (225 7th Street, SE)

• One Judiciary Square (441 4th Street, NW)

• Reeves Center (2000 14th Street, NW)

• St. Elizabeths Gateway Pavilion

• Walter Reed

The WDCEP assists in the development of a vibrant and sustainable retail base in the

District of Columbia by marketing retail and investment opportunities throughout

the city. The WDCEP actively markets these opportunities by representing the

District at industry tradeshows across the nation and conducting site tours in target

market areas.

INTERNATIONAL COUNCIL OF SHOPPING CENTERS (ICSC)Since 2001, the Washington, DC Economic Partnership has represented the District

of Columbia at ICSC’s annual meeting RECon, which attracts more than 30,000

retailers, developers and brokers to Las Vegas. The event provides valuable face

time in a business conference setting for investors to become more familiar with

District of Columbia officials and economic development professionals. In 2012, the

WDCEP conducted over 80 meetings with retailers and developers from across the

nation, demonstrating the District’s commitment to attracting high quality national

and international retail establishments. In addition, over 400 individuals visited the

WDCEP’s booth at ICSC’s RECon 2012, Las Vegas

Attendees of the WDCEP Capital Reception at ICSC 2012

9 WDCEP 2012 Annual Report8 RETAIL ATTRACTION & RETENTION | Washington, DC Economic Partnership

NEIGHBORHOOD/MAJOR PROJECTS TOURSThroughout 2012, the WDCEP organized and executed five neighborhood tours

in partnership with the Office of the Deputy Mayor for Planning and Economic

Development (DMPED). Joined by DC government officials, brokers, property

owners, entrepreneurs, and service providers, the WDCEP led these neighborhood

tours to showcase retail and investment opportunities along the following major

commercial corridors:

• Good Hope Road, Alabama & Martin Luther King Jr. Avenues, SE

• Georgia Avenue & 14th Street, NW

• Pennsylvania Avenue, SE & Minnesota Avenue, NE

• Rhode Island & New York Avenues, NE

• Walter Reed site tour

The DC BAR Pro Bono Program is presented with the 2010 Small Business Initiative of the Year awardSelect tour highlights

BUSINESS DEVELOPMENTDoing Business Guide | Educational Seminars | International Delegations

Doing Business 2.0 seminar on finding talent

13 WDCEP 2012 Annual Report12 BUSINESS DEVELOPMENT | Washington, DC Economic Partnership

The WDCEP offers educational programming to foster growth, development,

entrepreneurship, and strategic relationship building among the city’s business

community. We collaborate with the Government of the District of Columbia, community

and workforce development organizations, local universities, and private entities to

promote a business-friendly environment in the District. To help businesses grow

and thrive here in our nation’s capital, we provide no-fee access to key resources

and services, including economic incentives and programs, lease and site location

assistance, workforce development assistance, statistics and demographics, and a

network of partner organizations.

DC DOING BUSINESS GUIDE

This publication is a guide that provides step-by-step essentials for starting,

expanding, or relocating your business in DC—including detailed information

on business resources, regulations, and requirements. Now in its seventh edition,

the Doing Business in DC publication is printed bi-annually, offered online, and

distributed to DC’s Business resource centers, Business Improvement Districts,

government agencies, nonprofits and community development corporations. In

FY12, the WDCEP partnered with the DC Department of Small & Local Business

Development and the DC Department of Consumer & Regulatory Affairs to offer

this guide in both Spanish and e-publication editions. The e-publication is available

in iBooks, Barnes & Noble (Nook), Amazon Kindle and eBookPie stores.

DOING BUSINESS 2.0Doing Business 2.0 is the live version of the WDCEP’s DC Doing Business Guide. The

publication—a step-by-step guide for entrepreneurs who want to start or expand

a business in DC—is brought to life through a panel discussion focused on each of

its thirteen chapters. Topics range from initial business start-up considerations to

business financing. Entrepreneurs and business owners will gain access to some

of the city’s top thought-leaders and have the opportunity to network with both

panelists and other attendees. In WDCEP’s effort to attract, retain, and grow

businesses in the District, this initiative is a critical educational tool and resource

for all those doing business in the nation’s capital.

INTERNATIONAL DELEGATION HOSTINGThroughout 2012, the WDCEP hosted the following delegations in an effort to

assist the District with its international outreach goals: City of Sunderland, England;

Moroccan delegation; Colombia trade mission; Sao Paulo, Brazil Delegation; and

a Colombia delegation.

SITE LOCATION ASSISTANCERetail & Restaurants | Corporate Recruitment | Real Estate Facilitation

Washington, DC’s first Costco opened in November 2012

17 WDCEP 2012 Annual Report16 SITE LOCATION ASSISTANCE | Washington, DC Economic Partnership

The WDCEP works with a variety of businesses, from entrepreneurs to large

corporations, to help them find the ideal location to fit their business needs.

The WDCEP informs businesses of available opportunities, provides data on

demographics and business incentives, connects them to appropriate property

representatives, and guides them through the processes of opening their business

in the District.

CORPORATE RECRUITMENTThe WDCEP informs businesses, developers and investors of the opportunities in

DC and its neighborhoods, connects them to appropriate government agencies,

and helps to create partnership within the private sector. WDCEP’s retail and

office attraction efforts have led to over 3.0 million square feet of new leases

and development transactions. This past year, the WDCEP has assisted directly

or assisted the DMPED with the following organizations in their expansion or

relocation efforts:

• agencyQ

• Association of American Medical Colleges

• BUILD

• Height Analytics

• JMT Technology Group

• SB Nation

• Spinnakr

• Social Driver

SUCCESS STORIESSince its inception, the WDCEP’s efforts have led to more than 70 retailers and

restaurants opening or expanding their operations in the District of Columbia.

The following businesses have either opened or made a commitment to open in

DC as a result of WDCEP’s work in FY 2012:

MARKET TOOLS & RESOURCESBusiness Tools | Research | Publications

21 WDCEP 2012 Annual Report20 MARKET TOOLS & RESOURCES | Washington, DC Economic Partnership

With so much information available today it can be hard to know where to start and

what resources to use. The WDCEP is your “one-stop shop” for economic development

data. Whether it is site location assistance, neighborhood demographics, or

development information, the WDCEP has it readily available. In order to distribute

this information as widely as possible, the WDCEP uses GIS technology for “virtual

tours,” offers an interactive website for site location assistance, produces business-

friendly publications, and posts events and educational seminars on WDCEP.com,

its YouTube site (youtube.com/wdcep1495), and its Twitter account (@WDCEP).

PUBLICATIONSDC Development Report: 2011/2012 Edition

The DC Development Report is an annual publication

that gives a comprehensive overview of development and

construction activity in the District of Columbia. The DC

Development Report has long been a tool used by public

officials, developers, brokers, and investors looking to

inform their clients and constituents about the development

occurring in the District. The 2011/2012 report summarized

DC’s over 1,370 development projects in various stages, detailed the development

trends and highlighted the major projects in the office, retail, residential, hospitality

and education markets, and highlighted development trends seen in DC over the

past 10+ years. The information found in the DC Development Report is the result of

WDCEP’s annual development census which compiles research and data from more

than 135 developers, architects, contractors and economic development organizations

each year.

2012 Neighborhood Profiles

Finding information on Washington’s neighborhoods is greatly

simplified with the WDCEP’s Neighborhood Profiles book.

This publication provides snapshots of 37 DC neighborhoods.

Each profile contains a brief description of the neighborhood,

a local map, demographic information on area residents,

photos, and more. With a new layout and design, the 2012

NEIGHBORHOOD PROFILES 2012DC

Profiles were updated with the latest demographic information, updated Metrorail

counts, area highlights, a new overview section recapping DC’s retail market growth

in 2011, and a compendium of data on major commercial corridors, as well as the

Main Street programs and Retail Incentive Programs for retailers and small businesses.

The WDCEP works with its local partners to make sure that each profile is up-to-date

on the latest economic development news and developments. The profiles were first

produced in 2001.

DEVELOPMENT SEARCHThe WDCEP tracks the $80 billion development dynamic that is shaping the District

of Columbia. The WDCEP’s Development Search tool allows online users to search

over 1,370 development projects that have been completed in the District since

2001, under construction or in the pipeline.

RETAIL SITE SEARCH In order to help national and local retailers and restaurants find space in DC,

the WDCEP, in coordination with the DC GIS, created an online tool – the Retail

Site Search. The interactive search allows retailers to query more than 300 retail

opportunities by size, neighborhood, timeframe, and address or intersection. The

information on each site includes the space available for lease, Metrorail and traffic

counts, neighborhood demographics, images of the space, and leasing contacts.

The tool integrates technologies and data from Google Maps & Streetview, DCGIS,

OCTO, and the WDCEP. Beyond the retail site information, a user will also be able

to learn what the zoning is around a site or determine the size of an adjacent parcel

using the map layers function. The tool can be accessed from the WDCEP’s website,

www.wdcep.com.

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PROGRAMSAnnual Meeting & Development Showcase

Development Showcase, December 2012

24 PROGRAMS | Washington, DC Economic Partnership 25 WDCEP 2012 Annual Report

ANNUAL MEETING & DEVELOPMENT SHOWCASE (AMDS)Since 2001, the WDCEP’s Annual Meeting & Development Showcase (AMDS) has

been the premier gathering of DC’s top business and community leaders to celebrate

the District’s vibrant economy. The half-day program began with the Development

Showcase, the largest event of its kind, featuring over 50 exhibitors representing

almost every major commercial, retail, and housing development in the District.

The Development Showcase was followed by the Annual Meeting, which attracted

almost 700 attendees, featuring DC’s top business leaders, entrepreneurs, real

estate professionals, and local government officials.

The WDCEP’s Annual Meeting featured a great lineup of speakers, including opening

remarks by Mayor Vincent C. Gray, remarks by Deputy Mayor Victor Hoskins, and the

keynote address provided by Former Mayor of Washington, DC, and current CEO

of Federal City Council, Anthony “Tony” Williams. Williams spoke about the use of

domestic funds to support infrastructure projects abroad and the need for DC to

utilize public-private partnerships to attract some of that investment to the city.

The United Negro College Fund (UNCF) won the first annual Michael V. Hodge

Revenue Bond Deal of the Year Award, which was presented by William Liggins,

Director of the DC Revenue Bond Program.

INTERNSHIP PROGRAMThe WDCEP understands the importance of mentorship and fellowship for the

District’s developing workforce. We offer internship opportunities for students

located in our city. Eight students interned in the WDCEP office this year, providing

research, business development, location mapping, event planning, and programming

support. We believe that the future of the District’s economic resurgence is impacted

by the experience and opportunities of its youth.

WDCEPStaff | Board of Directors | Financials

29 WDCEP 2012 Annual Report28 Washington, DC Economic Partnership

With a full-time staff of only eight people, the WDCEP relies on its board, sponsors and community partners to help fulfill its mission.

STAFFKeith SellarsPresident & CEO

Natasha OlingerManager, Office Operations

Daour Diawara Manager, Business Development

Matthew Kruczlnicki Research Analyst

Chad ShuskeySenior Vice President, Research & Visual Communications

Tiffany ThackerDirector, Research & Communications

Emily AdesGraphic Designer

Rachel Plourde Administrative Associate

Victor Hoskins | Co-ChairDeputy Mayor Office of the Deputy Mayor for Planning & Economic Development

Olivia Shay-Byrne | Co-ChairPartnerReed Smith, LLP

Richard Lake | Vice ChairManaging PrincipalRoadside Development

Mitch Weintraub | SecretaryPartnerCordia Partners

Michael Stevens | TreasurerExecutive DirectorCapitol Riverfront BID

Keith Sellars | President President & CEOWashington, DC Economic Partnership

David Zipper | DMPED RepresentativeDirector of Business Development & Strategy Office of Planning & Economic Development

Neil AlbertSenior Policy AdvisorHolland & Knight

Joseph AskewVice President, Government RelationsVerizon

Michael BarnettSenior Vice PresidentChase Commercial Banking, JPMorgan Chase

Steven C. BoyleManaging DirectorEdens & Avant

Jean-Luc BramiVice PresidentGelberg Signs

Donna M. CooperRegional Vice PresidentPepco

Grant M. EhatPrincipalJBG Rosenfeld Retail

Jennifer EugeneManager Specialty Sales Washington Gas

Henry S. FonviellePresidentThe Rappaport Companies

Angela FrancoPresident & CEOGreater Washington Hispanic Chamber of Commerce

Darrin GlymphPartnerOrrick, Herrington, & Sutcliffe, LLP

BOARD MEMBERS (FY 2012)

Brett GreenePresident and CEO American Management Corporation

Kimberly HendersonManagerCommercial and Institutional Programs, DC Sustainable Energy Utility

Albert “Butch” R. Hopkins Jr. (Michael Wallach)President & CEOAnacostia Economic Development Corporation

Ernest Drew JarvisSenior Vice PresidentFirst Potomac Realty Trust, DC Building Industry Association

Norman JemalVice PresidentDouglas Development Corporation

Greg LeischFounder & Chief ExecutiveDelta Associates

Nicholas A. MajettDirectorDepartment of Consumer & Regulatory Affairs

Scott NordheimerSenior AdvisorUrban Atlantic

Gregory O’DellPresident and CEOEvents DC

Harold B. Pettigrew, Jr.DirectorDepartment of Small & Local Business Development

Marc RatnerChief Executive OfficerStreetsense

Eric E. RichardsonAgency DirectorDC Office of Cable Television & Telecommunications

William P. WhiteCommissionerDepartment of Insurance, Securities & Banking

30 Washington, DC Economic Partnership

FINANCIALS*

YEAR ENDED 09/30/11 (AUDITED)

Assets

Cash $260,764

Other Assets $172,166

Total Assets $432,930

Liabilities & Net Assets

Liabilities $129,087

Net Assets $102,209

Total Liabilities & Net Assets $432,930

Total Revenue $1,771,758

Total Expenses $2,254,342

Change in Net Assets ($482,584)

YEAR ENDED 09/30/12 (UNAUDITED)

Assets

Cash $525,461

Other Assets $104,157

Total Assets $629,618

Liabilities & Net Assets

Liabilities $272,464

Net Assets $357,154

Total Liabilities & Net Assets $629,618

Total Revenue $1,567,061

Total Expenses $1,455,291

Change in Net Assets $111,770

* Complete financial statements are available at the WDCEP.

We are a non-profit, public/private partnership whose mission is to

facilitate economic development through business retention and attraction

activities. Through our network of partners we promote, inform and sell

DC as a place for business. Entrepreneurs and artists, along with budding

technology gurus and non-profit visionaries, all come to us for guidance

and assistance in mapping out their strategies for success. Whether you

plan to start a District-based business, make your existing business more

competitive, wish to connect to development and retail opportunities, or

simply want to use our research to make better-informed decisions, think

of the WDCEP as your economic development resource.

1495 F Street, NW Washington, DC 20004 | 202.661.8670 | www.WDCEP.com