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BHARAT NIRMANBHARAT NIRMANBHARAT NIRMANBHARAT NIRMAN
PUBLIC INFORMATION CAMPAIGNPUBLIC INFORMATION CAMPAIGNPUBLIC INFORMATION CAMPAIGNPUBLIC INFORMATION CAMPAIGN
GARIABAND, CHHATTISGARH GARIABAND, CHHATTISGARH GARIABAND, CHHATTISGARH GARIABAND, CHHATTISGARH
A REPORT
Government of India
Ministry of Information & Broadcasting
Press Information Bureau Mumbai - Raipur
Government of India
Ministry of Information & Broadcasting
Press Information Bureau Mumbai - Raipur
BHARAT NIRMAN PUBLIC INFORMATION CAMPAIGN – GARIABAND, CG
A 3 Day Bharat Nirman Public Information Campaign was organized in Gariaband town of
Chhattisgarh from September 4-6, 2013. The primary objective of the campaign was to
create awareness about various developmental programmes of the government and to inform
the public about the new initiatives like Food Security Bill, Aadhar Card, Direct Benefit
Transfer among others. The public response to the campaign was very encouraging.
Gariaband – an introduction
Gariaband is a new district in
Chhattsigarh carved out from the
erstwhile Raipur district on 1.1.2012.
The district has a population of 5,75,480
and comprises five tehsils – Gariaband,
Pingeshwar, Chhura, Mainpur and
Deobhog. Gariaband town, with a
population of just over 20,000 is the
district hqrs.
Gariaband has diamond reserves and
other natural resources, but people
continue to remain poor, mostly
dependent on agriculture. The district is
also home to primitive Kamar and
Bhunjia tribes.
The transfer of power has not been completely effected yet. The District Collectorate has
been established but the CEO, Zilla Panchayat still operates from Raipur, 95 kms away. In
size and characteristic, Gariaband is more like aTehsil town rather than a district headquarter.
Public Information Campaign at Gariaband - preparatory
Keeping in view the staff crunch in PIB Raipur, Principal DG, PIB instructed Addl. DG, PIC
Mr. Anil Saxena to form a Matrix Team for conducting PICs in Chhattisgarh, drawing
officers from various PIB offices from adjacent regions. Accordingly, Manish Desai,
Director (Media/Communication), PIB Mumbai was designated Coordinator and Raghwesh
Pandey, ADMC, PIB Raipur was appointed as the Nodal Officer. Shahu Patole, ADMC, PIB
Ahmedabad, Sudhir Pandey, ADMC, PIB Lucknow and Indravadan Sinh Jhala, IA, PIB
Mumbai were also inducted in the Team Chhattisgarh.
The preparations began with a Coordination Meeting in Raipur on August 23, 2013 taken by
me. A 60 point PIC check-list was drawn-up and the work was allocated among different
officers and staff. A new Purchase Committee comprising Raghwesh Pandey, ADMC,
Shahu Patole, ADMC and Shailesh Phaye, FEO, DAVP was formed and approval of
Regional Head, ADG (D S Malik) was obtained. Budgeting and expenditure management
guidelines were supplied to all the officers, which covered most of the salient features of the
General Financial Rules. While Raghwesh Pandey looked after guest coordination and
identification of resource persons, Shahu Patole looked after logistics and ground level
arrangements. Shailesh Phaye of DAVP was entrusted with branding and outdoor publicity
task. Sudhir Pandey, ADMC and Indravadan Sinh Jhala, IA were In Charge of stalls
management and liaison with participating organizations.
Pre-publicity Outdoor publicity comprising billboards and flex banners, press conference and auto-
rickshaw / DFP Jeep announcements were the main media relied upon for pre-publicity.
Since Gariaband is a small town with only one main road, it took only one hour to generate
awareness about the programme. DFP had organized a students' rally in which
approximately 400 students participated .
.
Gariaband PIC Inauguration
The three day Bharat Nirman Public Information Campaign was inaugurated on Friday,
September 4, 2013 by Shri Chandulal Sahu, MP, Mahasamund Lok Sabha constituency, of
which Gariaband is part of. The campaign began with the traditional lighting of the lamp,
followed by welcome address by Manish Desai, coordinator and foreword by Raghwesh
Pandey, Nodal officer.
Shri Chandulal Sahu, MP in his inaugural address said “'Bharat Nirman' is the dream of every
Indian and we should try to reach the benefits of welfare schemes to common citizens,
regardless of whether they are central schemes or state schemes.”
Ms Mamta Rathore, President, Gariaband Nagar Panchayat, in her Presidential address
explained salient features of various welfare schemes formulated by the centre and
implemented by the state, district and Panchayati Raj institutions.
Shri Asif Memon, Vice President, Nagar Panchayat and Shri Rajesh Sahu, Member, Zilla
Panchayat were present as the guests of honour.
Key-note address
Former Election Commissioner of Chhattisgarh, Shri Ashish Trivedi (IAS Retd) delivered
the key-note address on the Bharat Nirman theme. He spoke about information dissemination
being key to success of any programme and said a truly developed society is the one which
has citizens who are aware of their rights and responsibilities. He then went on to link his
key-note address with the Bharat Nirman theme - 'Haq Mila'.
Lecture sessions by local speakers and administrators covered MNREGA, Aadhar and DBT.
Sudhir Kumar Pandey, ADMC, PIB Lucknow anchored the inaugural function.
Bharat Nirman Exhibition
A 45 panel Bharat Nirman exhibition put up by DAVP was inaugurated by Shri Chandulal
Sahu. The exhibition gave a pictorial glimpse of various flagship programmes, including
Bharat Nirman rural infrastructure programme, MNREGA, National Livelihood Mission,
NRHM, Sarva Shiksha Abhiyan and Right To Education among others.
Jan Soochna Abhiyan stalls draw crowds
People thronged in large numbers to various stalls put up by different departments of district
administration, banks, self-help groups and a couple of central government undertakings. The
Health Department stall had facility for diabetes check up and haemoglobin check up. The
agricultural department stall distributed implements, while the State Bank of India enrolled
farmers for issue of Kisan Credit Card. A total of 28 stalls were set up, a number decent
enough for a small town. The Public Health Engineering department’s mobile water quality
testing van was a major draw.
List of stalls
India Post
State Bank of India NABARD
LIC of India
Agriculture Deptt 2
Agriculture
Extension
Horticulture Mission Animal Husbandry
Fisheries Deptt.
District Industries
Centre
Forest Department
Social Forestry
Health Deptt (2
stalls)
Public Health Engg. PHE Testing Lab
(mobile
RTE and Sarva
Shiksha Abhiyan
Women & Child
Youth & Sports Rural Development Rural electrification
Irrigation Deptt.
District Urban
Services
Tribal Welfare
Tribal Welfare
(Self Help Group)
DFP
PIB (flagship
booklets)
DAVP Exhibition
( 4 stalls)
DFP takes centre stage
Post inaugural session, DFP conducted an engaging Quiz Programme on flagship
programmes. Younger audience were found to be well aware about food security bill, aadhar
card and DBT. As many as 80 prizes were given away to the winners, which generated
increased participation during subsequent days. DFP Unit from Durg also conducted
elocution competition and essay competition for school children.
Information through entertainment Song & Drama Division conveyed key developmental messages through dance, songs, mono-
acting and skits. Since the artistes were locals, they could speak with the audience in the local
dialect and generally connect with them better.
Special lectures and topics covered on Day 2 and Day 3.
Day 2 and 3 were reserved for special lectures. SBI Chief Manager R K Saha spoke about
linking Aadhar card with bank account, Nirmal Bharat Abhiyan District Coordinator Ms.
Bhagwati Sharma explained the importance of rural sanitation, Women & Child
Development Officer A K Biswas informed about welfare scheme for women and children,
Agriculture Extension Officer, V N Bhanu lectured about new initiatives in farming and farm
productivity while Project Manager, Health Department, Shekhar Sinh Dhurve spoke at
length about NRHM.
On the concluding day, Ramlal Patel of Forest Department stressed on sustainable use of
forests and forest products. Education Officer Balaram Sonawane covered Sarv Shiksha
Abhiyan and Right To Education in his speech. RTI lecture was delivered by PIB Mumbai
Information Assistant and former journalist with Divya Bhaskar, Indravadan Sihn Jhala, as
the designated speaker did not turn up.
Concluding ceremony.
Veteran Chhattisgarh political
leader and MLA Shri Amitesh
Shukla, was the chief guest at
the concluding ceremony of
PIC Gariaband. In his
valedictory address, Shri
Shukla said, “Bharat Nirman a
unique initiative taken by the
UPA Government to ensure
better delivery of services in
far flung and rural areas.” He
said, the Centre had been
liberally funding all the
programmes that promote
inclusive growth.
Media response :
Media coverage of PIC Gariaband was generally positive, with even the bigger publications
like Dainik Bhaskar, Navbharat and Nai Duniya also publishing 3-4 column news with
photographs. Even English dailies like Hitavada and Central Chronicle also published PIC
News. “Bharat Nirman mein Grameenon Ko Shamil Karne par jor”, “Anootha hai Bharat
Nirman Abhiyaan”, “Mele mein door door se pahunche grameen”, “muft mein mila krishi
yantra, swasthya ke bhi hui jaanch”, “mele mein chhaya Bharat Nirman ka har rang” were
some of the top headlines.
Extensive TV coverage was given by Doordarshan Raipur, while the local cable news
channels and Hindi News channels covered the campaign highlights.
Manish Desai
Director (Media/Communications)
Coordinator – Chhattisgarh PICs