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Beyond the Hype - Examples of Digital Content Models that are Generating Real Revenue Hammers, Power, Content Presented by Nevo Hadas at AMLF 2012
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Beyond the Hype - Examples of Digital Content Models that are Generating Real Revenue
Hammers, Power, Content
When all you have is a hammer …
… every problem looks like a nail
Distribution= Media Power.
Not Content Quality
Internet democratizes distribution
Content Quality is more important
No switching costs between media formats
…only as good as your last experience
Content = anything that attracts an audience
search50%
social20%
Journalism20%
Other10%
share of revenue
share of revenue
searchsocialJournalismOther
Don’t fixate on ad funded or subscription
based journalism
Brand interactions and connections with over200 000 consumers monthly
QUESTIONNAIRES
Using questionnaires linked to competitions to drive leads versus advertising
Effectiveness = greater reward
Powerful opt in mechanisms provide branding, engagement and a cost per click model proven to
create high quality traffic.
CPC Advertising
Competing for Cost Per Click (CPC) spend by offering click based advertising
Content sales and subscriptions
Spice MobileContent sales in 12 countries
Majors and Local Artists (580)
6 Million daily subscribers @ US$ 2c/day
Over 1.4 Billion transactions last year
Offering services over data and IVR
• Music On Demand
• Dedications
• Ring back Tones
• Downloads
Thank You