BEYOND PORTFOLIO FEB 2015 (PRINT)

BEYOND DIGITAL OUR SOLUTIONS

www.beyonddigitalsolutions.co.uk0845 270 0820

BEYOND DIGITAL SOLUTIONS2

CASE STUDIES 3

CONTENTS

1 Cleveland Potash Page 06

2Experian UKPage 10

3Fortnum & MasonPage 14

4Marriott UKPage 18

5Mercedes-BenzPage 20

6Pokerstars & Full TiltPage 24

7South Tyneside CouncilPage 28

8SwissportPage 32


CREATIVE

SOFTWARE

HARDWARE

INSTALLATION

SUPPORT

CASE STUDIES 5

CREATIVE

We are passionate about our creative services. Dynamic, eye catching content is essential whether you want to increase sales, communicate messages or give a modern, stylish image of your brand.

Our range of creative services range from graphic design, through to fully integrated content support services that include all your digital media.

SOFTWARE

We are resellers of world leading digital signage software that provide centralised content management and scheduling tools. It’s possible to run a complex multi-site, multi- device global network from one single content manager.

Where bespoke solutions are required, we write additional code that integrates with data feeds and existing programs.

HARDWARE

Having strong relationships with a very wide range of manufacturers, we pride ourselves on sourcing and recommending the best products. From digital screens to projection and tablets, we can find the right solution for you.

Our reseller agreements also mean that you have the benefit of gaining the most competitive prices possible in the marketplace.

INSTALLATION

Our highly skilled team of in house engineers will make it simple to install your new equipment. We appreciate that we are often working in your work environment so we carefully hide cables and can work outside of working hours.

Our technical team often works with architects in the planning and build phases to ensure a seamless finish.

SUPPORT

Our comprehensive support agreements are incredibly versatile, providing peace of mind in the event of a problem. Most of our systems can be remotely monitored by us, identifying and fixing issues before you are even aware.

In the even of a system failure, we have a dedicated support desk providing you with specialist technical advice. If required, we will send an engineer to your site to resolve the issue.

CREATIVE

SOFTWARE

INSTALLATION

SUPPORT

WE PUT SOLUTIONS TOGETHER


CASE STUDY CLEVELAND POTASH UK

INDUSTRIES:

Corporate

PRODUCT:

46” Interactive Touch Screens

INTRODUCTION:

Cleveland Potash is a mining company, owned by Israeli based ICL Fertilisers. Given the importance of health and safety in their workplace, the initial requirement was for a digital communication solution that would enable the company to display up to date policy information to employees on a constant basis. The interactive sign includes all management rules and policies and was strongly promoted by the HR team.

As the sign build developed, the importance of displaying key performance indicators became a central requirement, such as how much product was mined in previous days and how much was shipped from the Tees Dock base. Although critical to the performance of the business, this up to date key information was previously not displayed automatically and openly. Both the attract loop and the central page of the sign display actual figures against target using a feed of data from a central company database.

Other content includes ‘instant messaging’ using the dedicated text area on the main page, live weather updates and unique pages for each building.

Cleveland Potash chose to install an estate of 46” interactive digital screens in various locations around their site, including the mine, port and management areas. All of the concept, graphic design, user interface of the site and functionality/user interface was designed by Beyond Digital.

FUNCTIONALITY:

– Interactive

– Software Platform – Four Winds Interactive

– Corporate Communications

– Live 3 Day Weather Feed

– Training Documentation

– Company Policies

– Management Rules

– Health & Safety Instructions

– Job Vacancies

– KPI Integration

– Site Map

CASE STUDIES 7

CASE STUDY CLEVELAND POTASH UK


USER INTERFACE

Multiple regions of live data and interactive buttons, Including live weather feed, and wayfinding map of site.

LIVE PRODUCTION

Live production statistics and performance reports from 5 sites including satellite office at Tees Dock over 10 miles away.

CASE STUDIES 9

LIVE PRODUCTION

Management rules and policies for employees to access at any time on-site.


CASE STUDY EXPERIAN UK

INDUSTRIES:

Corporate

PRODUCT:

2x2 Passive Video Wall

INTRODUCTION:

Experian’s requirement was to work with their team of architects to design a feature video wall in the reception of a prestigious office building. The content for the video wall is split into four regions, reflecting their vibrant and fast paced brand.

BBC news plays continually in one corner, with Experian TV playing content in the opposite corner. A live data feeds constantly displays the Experian share price, as well as weather and time in several capital cities.

The reception team were also keen to include a welcome message for all visitors to the building. They update a simple spreadsheet with the names and times of visitors to provide a personal touch.

FUNCTIONALITY:

– Passive


– Reception


– Information Point

– Visitor Welcome – Live Data Feed

– Live Stock Market & Shares Feed

– Live News Channel Feed

– Videos

CASE STUDIES 11

CASE STUDY EXPERIAN UK


LIVE NEWS TV

Live TV news broadcasts from the BBC News 24 Channel.

CASE STUDIES 13

WELCOME

Meeting times and details.

GLOBAL WEATHER & SHARES DATA

Multi-zoned weather and live data of stock exchange.


CASE STUDY FORTNUM & MASON UK

INDUSTRIES:

Retail

PRODUCT:


INTRODUCTION:

Fortnum and Mason wanted to provide their customers with easy access to their vast range of information about tea and its history. They wanted to protect their traditional image but also show that they were embracing new technology.

We developed a digital solution that incorporates 23” interactive screens within a specially designed ‘tea table’. Sales advisors encourage use of the screens whilst discussing the heritage of the brand.

Fortnum and Mason also wanted to find a way to subtly cross sell afternoon tea to customers. The screens are used to encourage them to sample the product range over afternoon tea in a specialist tea room in the building.

FUNCTIONALITY:

– Interactive


– Point of Sale

– Product Information

– Furniture Integration – Public Facing

CASE STUDIES 15

CASE STUDY FORTNUM & MASON UK


USER INTERFACE

Multiple regions of live data and interactive buttons, including targeted promotional advertising.

Touch to

find out more

PRODUCTS

Targeted promotions of specific products at set intervals or scheduled times and dates.

CASE STUDIES 17

UPSELLING

Encourage customers to experience afternnon tea within the department store.

CONTACT

Contact details available to download via QR code via smart phones.


CASE STUDY MARRIOTT COURTYARDUSA

INDUSTRIES:

Hotel Hospitality

PRODUCT:


INTRODUCTION:

The Marriott ‘Go Board’ is a virtual concierge system installed in thousands of Marriott Courtyards around the world. Marriott Courtyard is their budget range of hotels where there is no resident concierge and reception staff are limited. The locations are often at airports or on the side of motorways, where guests are often travelling and arrive at any time of the day.

The principle behind the Go Board is to provide a huge range of instant information to guests, effectively replacing the concierge service at a more affordable rate. Most of the information displayed uses live data feeds such as flight boards, news and weather. There is also a local map where guests can access directions to a range of local services. The map plots the route and a QR code can be downloaded to make this information mobile.

The sign also includes a disability button that when pressed, allows the full sign to be controlled at the base of the sign. This is an important function of publicly accessible signs.

FUNCTIONALITY & UI:

– Interactive


– Reception

– Virtual Concierge

– Information Point

– Disability Integration

– Live Data Feed

– Location Wayfinding

CASE STUDIES 19


CASE STUDY MERCEDES-BENZ PROJECTION

INDUSTRIES:

Automotive

INTRODUCTION:

Mercedes-Benz wanted to communicate with customers outside of showroom opening hours. These customers are attracted by Used Approved cars displayed on the forecourt, but could not gain the information required without sales assistance. The objectives of the solution were to; – Increase sales opportunities – Provide showroom information

– Promote car of the week

– Advertise current offers, nationally and locally

– Enable customers to search for approved used cars

Mercedes-Benz wanted a cost effective solution with all hardware installed internally avoiding planning permission and security issues.

To meet this brief we installed an interactive projection system in a highly visible location. A large vinyl surround covered the interior and exterior glass and an area (equivalent to a 42” screen) was cut out. A specialist interactive projection film was applied to the gap, turning the glass into an interactive solution from the building exterior.

The content included a bright ‘attract loop’ that rotated between animations of the interactive content experience, (highlighting system features and usability), and current offers.

The graphic design included areas of animation and four ‘interactive buttons’ that provided information on the showroom, the dealer, staff profiles, opening hours and offers. To make it easy to update, we provided a simple means of updating car of the week by integrating data from a template on a local network drive. Approved used car searches were possible using a web feed.

The system was used on average 230 times per month.

PRODUCT:

42” Interactive window film & projection solution

FUNCTIONALITY:

– Interactive – Software Platform – Four Winds Interactive

– Welcome Messaging

– Product Information

– Data Integration

– Web Integration

CASE STUDIES 21


HOME PAGE

Four large interactive buttons offer users information about the showroom, latest offers and car searches.

BESPOKE MAPS

Contact details for all local showrooms.

HOME PAGE IMAGE

CASE STUDIES 23

LIVE DATA FEED

Product information about specific products and promoted cars.

INSITU

Bright projection draws attention to the showroom outside of opening hours.


CASE STUDY POKERSTARS & FULL TILT

INDUSTRIES:

Corporate

PRODUCT:


INTRODUCTION:

PokerStars is the largest online poker card room company in the world with over 50 million registered players. PokerStars employs over 2,000 members of staff in offices in the Isle of Man, Costa Rica, Sydney and London.

PokerStars traditionally communicated with its employees using a monthly e-magazine and intranet site. Its challenge was how to best communicatethe vast amount of daily information relating to: – Employee rewards

– Policy changes

– Management information

– Training courses

– Live performance information

It was also looking for a flexible and future-proofed solution that would enable communication with different audiences as required. This was initially envisaged to extend to visiting customers and VIP’s.

FUNCTIONALITY:

Under the advice and full consultation of Beyond Digital, PokerStars invested in a centrally managed content solution, with full creative services and a network of 46” commercial TV screens. The screens were installed in carefully selected locations recommended by Beyond Digital to ensure maximum impact for both employees and visitors alike. To minimise disruption, the system was installed over a weekend out of normal office hours.

Poker Stars required a content system that could be installed onto a secure and complex IT network. It was also essential that content could be published onto any screen in any office location globally. The content requirement was diverse and includes;

– Live tournament information

– News

– Weather alerts

– TV campaigns

– Employee communications

– Benefits

CASE STUDIES 25

CASE STUDY POKERSTARS & FULL TILT

PROVEN EFFECTIVENESS OF EMPLOYEE COMMUNICATIONS

The new digital communication system was initially deployed at the Head Office in the Isle of Man. In order to justify further expansion, the system needed to prove its effectiveness and commercial benefit. The challenge was to find a tangible metric to use as a basis of measurement of corporate messaging.

THE METRIC – EMPLOYEE REWARDS

PokerStars runs a rewards portal for its employees which offers discounts in third party retail outlets. Uptake of these offers was selected as the most effective way to measure the effectiveness.

THE TESTS

Over a period of three months, PokerStars used the digital screens in the Isle of Man to display weekly offers to raise awareness of the rewards portal. Two tests were carried out to compare;

1) Uptake vs London, (where no digital screens were installed)

2) Uptake vs previous months in the Isle of Man, (before digital screens were installed)


THE RESULTS

60,000

40,000

20,000

0

Rew

ard

Up

take

(£)

Previous Year(No Digital

Screens)

Current Year(With Digital

Screens)

£42,695

ISLE OF MAN

Employee rewards increased by 34% following the installation of digital screens.

£57,339

60,000

40,000

20,000

0

Rew

ard

Up

take

(£)

Previous 3 Months

Subsequent 3 Months

£47,615ISLE OF MAN

Employee rewards increased by 20% following the installation of digital screens.

£57,339

60,000

40,000

20,000

0

Rew

ard

Up

take

(£)

Previous Year(No Digital

Screens)

Current Year(With Digital

Screens)

£35,187

LONDON

Employee reward uptake showed only a 12% rise for the same period.

£39,634

60,000

40,000

20,000

0

Rew

ard

Up

take

(£)

Previous 3 Months

Subsequent 3 Months

£40,545

LONDON

Employee reward uptake showed a 2% decrease for the same period.

£39,635

TEST ONE – Year on Year Uptake

TEST TWO – 3 Month of Comparison

CASE STUDIES 27

CONCLUSION

BOTH TESTS PROVED THAT DIGITAL SCREENS HAD A 22% POSITIVE EFFECT ON EMPLOYEE COMMUNICATION.


CASE STUDY SOUTH TYNESIDE COUNCIL

INDUSTRIES:

Local Authority

PRODUCT:

Product HTML web interface, 42” interactive screens and mobile

INTRODUCTION:

South Tyneside Council commissioned a major Town Hall refurbishment and approached us to provide a booking system for employees to book workstations and meeting rooms. It was imperative that the Town Hall provided an agile, technologically streamlined building where key ratios of facilities to employees are monitored.

The booking system is available to employees as an html page and 42” interactive screens with an optimised mobile version in development. Key functionality includes;

– Booking tools for workstations and meeting rooms

– Booking manager to view/edit/delete bookings

– PIN access and management

– Integration with internal phone book

– Wayfinding to locate workstations, rooms and employees

– Reporting functionality from a central dashboard

– Administrative interface for overall management and customisation

To meet this brief, we developed a three-tier software solution that integrates an SQL storage server with an XML processor. This was integrated with digital signage software, STC data sources and secure hosting. Key rules were determined including time periods and team proximity.

The graphic design recognises the importance of an intuitive user experience. The colour palette reflects the building while text is minimised with large, clear buttons, strong branding and visually impactful images.

A key function are inbuilt reports that aid decision making, monitoring and measurement of building usage. A central dashboard provides a building snapshot including key metrics such as average occupancy by date, maximum and minimum usage and types of meeting rooms.

FUNCTIONALITY:

– Interactive

– Software Development

– Data Integration

– Wayfinding

– Dashboard

– PIN Access

CASE STUDIES 29

HTML

The ‘Booking Manager’ page welcomes each indiviudal user when they log in.

HOW IT WORKS

The central database means users can access the booking system using a range of different technologies.

OPTIMISED MOBILE

HTML / PC

DATABASE /SOFTWARE

ADMINISTRATIVE INTERACTIVESCREENS

Welcome James PetersonAmend and manage your current bookings here


May

21 09 30 11 30Start Time

Finish TimeBook a Room — Please select your search criteria:

BOOKING MANAGER

Access a range of functions including checking and editing bookings, PIN services and frequently asked questions.

USER DIRECTORY

The system makes it easy to find contact details for other employees.

WAYFINDING

The whole building has been mapped so you can see the location of workstations, meeting rooms and building facilities.

Name

Kelly Arrowsmith

Telephone Number

0191 775 3267

Email

[email protected]

Name

Emma Smith

Telephone Number

0191 784 9881

Email

[email protected]

Name

Amanda Smith

Telephone Number

0191 791 2254

Email

[email protected]

A B C D E F G H I J K L M N O P Q R S

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CASE STUDIES 31

Meeting Rooms

Record ID

000000012

Name

Quiet 1 (Blue)

Type

Quiet Room

Capacity

3

000000008 Quiet 1 (Pink) Quiet Room 3

000000010 Room 1 (Blue) Meeting Room 12

000000001 Room 2 (Blue) Meeting Room 8

000000006 Room 1 (Yellow) Meeting Room 12

ADMINISTRATIVE

Administrative rights are given to senior users who can manage the system, access reports and change user rights.

REPORTING

Access a central dashboard to view building usage including a range of reports that help with building management and rationalisation decisions.

LEVEL 3 LEVEL 4LEVEL 1 LEVEL 2

8 : 10

CURRENT USAGE

60% 20%85% 15%


CASE STUDY SWISSPORT UK

INDUSTRIES:

Aviation

PRODUCT:


INTRODUCTION:

Swissport communicated with their employees using traditional cork notice boards and management announcements. With increasing health and safety legislation and unionisation, there was an increasing need to formalise communication and prove that updates and policies were received by employees.

Swissport had developed an internal ‘Read and Sign’ system to provide formal documentation but needed to display this content as widely as possible.

As well as displaying ‘Read and Sign’ content, the digital screens also incorporate a wide range of content including a library of company documents, videos and corporate assets. Live feeds display weather, wind speed, wind direction and visibility.

Recognising the busy environment of the airport, Beyond Digital have designed animated content for the attract loop and main page of the sign to engage attention. In order to discuss health and safety incidents, an interactive map of the airport site has been specifically drawn to show the location and implication of incidents.

FUNCTIONALITY:

– Interactive



– Live 3 Day Weather Feed

– Live Wind Direction & Speed

– Training Documentation

– Incident Reports

– Management Rules

– Health & Safety Instructions

– Videos – Airport Runway/Baggage Area Map

– Solution Branding

CASE STUDIES 33

CASE STUDY SWISSPORT UK


WAYFINDING DETAILS

CASE STUDIES 35

DOCUMENTATION

Archive of health & safety documentation and training manuals.

WEATHER FEED

Live weather feed showing 3 day forecast and further details including wind speed, direction and visibility.


WE AREBEYOND DIGITAL SOLUTIONS Beyond Digital Solutions specialises in providing digital communication systems for companies wishing to communicate in a dynamic and innovative way with their audience.

We have installed over 1000 deployments across the UK in various sectors and have two offices in the UK with a team of over 20 people. We have vast experience in deploying multi-site, multi-channel and multi-device deployments.

Every customer is unique and wants to achieve specific aims. Every building or site is also different. We offer a comprehensive solution starting with a site survey, through to installation, hardware provision, bespoke creative and content design, software, training and ongoing maintenance and support. We will tailor a solution to fit your needs. This can range from a single site to a complex multi-site, multi-device, multi-channel network.

As digital communication solution integrators, we are able to provide a range of diverse solutions and products that will suit the needs of our customers. We have strong relationships with a very wide range of underlying manufacturers and pride ourselves on sourcing and recommending the best products that fulfil the need. Our reseller agreements also mean that you have the benefit of gaining the most competitive prices possible in the marketplace.

We are also passionate about our creative content services. No matter how good the underlying software, dynamic, eye catching content is essential whether you want to increase sales, communicate messages or give a modern, stylish image of your brand. Our range of content services are tailored to your needs and range from simple technical support, through to a fully integrated content support service with a dedicated creative account manager. This service helps you to manage and schedule your system, change and create new templates and provide specialist creative advice with regard to the digital medium you have purchased.

Our comprehensive service level agreements are also incredibly versatile and give you the confidence and peace of mind that that your system is fully supported. Most of our systems can be remotely monitored by us, identifying and fixing most issues before you know there is a problem. In the event of a system failure or power outage, we have a dedicated support desk telephone number you can call and gain specialist technical advice. Our technical teams can remotely access your system and if necessary, an engineer will be despatched to your site to resolve the problem.

We are specialists in our field.

CASE STUDIES 37

HOW TO FIND US

Unit 4. The Bulrushes. Woodstock Way. Boldon Business Park. NE35 9PF


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BEYOND PORTFOLIO FEB 2015 (PRINT)