DDTE 2013 POST SHOW REPORT

Dubai 2013

In Association with

The Premier Specialised Event for the

Beverage Industry

The 6th Edition of the premier specialised event for the beverage Industry in the Middle East Dubai Drink Technology Expo (DDTE) was held from 16th to 18th December 2013 at the Dubai International Convention and Exhibition Centre.

DDTE 2013 showcased the innovations in the beverage processing systems, machinery , packaging and cutting edge products that will have a positive impact for the regions Beverage Industry. The three day exhibition brought Substantial results to all the participants, exhibitors , visitors, conference speakers and delegates with high quality participation.

Overall , both exhibitors and visitors met their goals and expectations by meeting the key players and decision makers in the industry. The event kindled new friendships and partnerships thus creating a synergy to the fast growing Middle East Beverage Market.

Director General of the Department of Economic Development inaugurated the sixth edition of the Dubai Drink Technology Expo (DDTE) H.E. Sami Al Qamzi was accompanied by a number of officials and specialists from the beverage technology industry in the UAE and the region. H.E. Sami Al Qamzi and the accompanying delegates toured in the exhibition and were delighted by the increase in exhibiting companies.

Rapid Identification of Alicyclobacillus Acidoterrestris by Real-

Time PCR

Iraq Emerging Market for Beverage Manufacturers

Cleaning Validation in the Beverage Filling Sector

Soft Drinks in 2013: The Quest for Growth in a Multi-Polar World

Adding Value Through Global Sensory Management of Water

Quality

Increasing Trend for Beverages with Little or “No Added Sugar”

and the Desire for "100 % Natural Ingredients"

Impact of Kyoto Protocol on Bottling Manufacturing

Optimizing Filling Lines – Approaches Apart from Output Numbers

Growing a New Brand in the Rainbow Nation - The Future of

Functional Beverages

Benjamin Machinery & Direction in 2014

Global Coconut Water Market and its Development

Educational Topics

H.E. Sami Al Qamzi

The Premier Specialised Event for the Beverage Industry...

The VLB Berlin, Based in Germany is One of the World's Leading Institutes for Research and Service in the Field of Beverage Products conducted a three day workshop covering topics including PACKAGING, BOTTLING, ENERGY & QUALITY CONTROL attended by specialists from the Beverage Sector, Production Managers, Quality Control, Chemical Engineers, Microbiologists, Project Managers and Brand Managers.

DDTE was attended by over 100 exhibitors from 35 countries whom were keen to display and share their latest techniques and trends in the beverage industry.

91% of exhibitors consider that the regional market will grow or remain stable over the12 months.90% of exhibitors confirmed their interest in participating at the 2014 edition of DDTE.87% of exhibitors regarded DDTE as an important part of their marketing strategy in the region.80% of exhibitors would recommend exhibiting at DDTE in the future.25% indicated interest in increasing their exhibit space next year. 0

20

40

60

80

100

2%Franchisers 3%Beverage Brand Owners

3%Hotel Groups 1%Beverage Industry authorities

2% Importers 13%Beverage Manufacturers

1%International Beverage Associations / Communities 4%Beverage Marketers/ Sales agents

4% International/ Regional Beverage Distributors 2%Beverage Science Laboratory

3%Manufacturers and Processors 12%Beverage Service Operators/ Providers

6%Packaging Companies 10%Bottling Plants

1%Public Authorities 4%Caterers

1%Restaurants 9%Dairy Companies

1%Service Providers 12%Distributors

1%Trade and Business Magazine in the Beverage Industry 1%Specialist Colleges/ Universities/ Institutions

100% 4%Wholesale/ Retail Beverage Merchants

Visitor Breakdown by IndustryShow Highlights

Certification Workshop by VLB Berlin

Exhibitors’ Feedback at DDTE 2013

2014 will be the 7th Edition

Venue Dubai International Convention & Exhibition Centre

Event dates 16 – 18 December 2013

Exhibiting companies 120

Average sales leads per exhibitor 25

Estimated total sales leads 5,800

Total participants 6,120

Countries represented by exhibitors 35

Countries represented by visitors 61

Conference speakers 12

High-profile full-day conferences and Workshop

48% GCC , 25% Middle East Except GCC , 7% North Africa

4% Europe , 3% USA , 3% Fareast , 5% Indian Subcontinent

5% Africa

Vistitor Breakdown by Region

The 2013 Beverage awards have been selected by the Executive Committee of the Arab Asian Beverage Alliance for their outstanding contribution to the beverage industry;

Best Imported Water” Fonte Vallechiara Best New Innovation” Stream Drinks Best Organic Product” Moru Farm Best Unique Blend” Human Energy Best Flavour Range” Al Rawabi Juice Best Sustainability Initiatives” Lipton Tea Best Marketing Partnership” Fayrouz Best Packaging Design” Al Rawabi Dairy Best Nutritional Drink” Camelicious

2%Franchisers 3%Beverage Brand Owners

3%Hotel Groups 1%Beverage Industry authorities

2% Importers 13%Beverage Manufacturers

1%International Beverage Associations / Communities 4%Beverage Marketers/ Sales agents

4% International/ Regional Beverage Distributors 2%Beverage Science Laboratory

3%Manufacturers and Processors 12%Beverage Service Operators/ Providers

6%Packaging Companies 10%Bottling Plants

1%Public Authorities 4%Caterers

1%Restaurants 9%Dairy Companies

1%Service Providers 12%Distributors

1%Trade and Business Magazine in the Beverage Industry 1%Specialist Colleges/ Universities/ Institutions

100% 4%Wholesale/ Retail Beverage Merchants

Traditional Strong Attendance in 2013

ARMENIA SENEGAL LEBANON

SOMALIA NIGERIA UGANDA

ALGERIA GHANA NEPAL

SUDAN LIBYA

OMAN BAHRAIN SAUDI ARABIA

QUATAR KUWAIT INDIA

UNITED ARAB EMIRATES

Visitor Breakdown by Industry New Countries Represented in 2013

The Premier Specialised Event for the Beverage Industry...

The Middle East Beverage Awards

Marketing & Promotion

The exhibition primarily facilitates the procurement needs of the regional markets, including the Middle East & Northern Africa as well as some parts of Asia.

Companies participating at the exhibition benefit through the highly targeted marketing campaign run by DDTE, which helps them reach their potential clients in the region effectively, conclude business deals and create partnerships.

Partnering industry-focused international publications, provided reach to more than 50 countries Print advertisements in leading industry publications E-mail shots sent to a highly targeted set of readers Press releases appeared in leading English and Arabic news papers and business portals & websites reaching out to millions of readers Customised direct mail communitations targeted towards industry professionals across the MENA, Asia and European regions Fax, Telemarketing and SMS campaigns support and bolstered the marketing promotion

14 – 16 December 2014 The Dubai International Convention and Exhibition Centre

Join us atDubai Drink Technology Expo 2014

7th Edition