YouTube

RESTAURANTS AND LOCAL STORES:

GO MOBILEConsumers rely on mobile devices to research restaurants and stores, sharing their experiences on social media. Use these facts to your advantage: O�er coupons exclusively through your Facebook page, feature guest experiences on Instagram, and make sure your social pages are optimized for mobile devices.

BEST SOCIAL PLATFORMS

44% of local businesses depend on social media to generate brand awareness, and 41% depend on it to drive revenue.1

B2B AND PROFESSIONAL SERVICES:

DON’T LEAVE DOLLARS ON THE TABLE

The B2B industry has been slower to adopt technology, but ignoring social media today means you’re losing out to the competition. 83% of marketers are using social media, so if you're not, your customers will find someone else to connect with.

71% of B2B marketers say LinkedIn is the most e�ective platform for sharing content.3

No matter your industry or your social channel, remember the golden rule: be authentic. Customers use social media to engage with each other–and the same goes for brands. Businesses that are willing to have real conversations with people, share helpful information, and reveal some personality will build brand loyalty in the digital environment.

67% of U.S. consumers search for restaurants on mobile devices.2

Half of LinkedIn users say they’re more likely to buy from a company they engage with on that platform.4

GET SOCIAL WITHYOUR CUSTOMERS

Leverage social media to find and connect with new customers

Marketing with social media might feel overwhelming, but it doesn’t have to be. In fact, the best practice is not to try to do it all. Instead, find out which platform your customers are using, and go there. This infographic will get you started.

Pro Tip No matter which platform you’re on, make it a goal to respond to every single review–positive or negative. Bad reviews will happen, but speak directly to the writer and be polite, helpful, and not defensive.

Pro Tip Use LinkedIn to publish and share long-form articles. If your profile visibility is set to “everyone,” articles that you publish will be searchable on Google and other search engines.

Facebook Instagram Yelp

BEST SOCIAL PLATFORMS

LinkedIn Twitter

Pro Tip Don’t be afraid to pay for advertising on social media. For as little as $30, you can vastly extend your marketing reach. Facebook, for instance, has made it harder to reach customers through free posts, but paid campaigns can yield a ton of clicks.

BEST SOCIAL PLATFORMS

Facebook Instagram Pinterest

68% of Instagram users engage with brands regularly.6

93% of Pinterest users use the platform to research purchases.7

GETREAL

1https://smallbiztrends.com/2016/12/social-media-marketing-statistics.html 2http://www.marquettegroup.com/top-stats-week-restaurant-marketing-edition/3http://contentmarketinginstitute.com/wp-content/uploads/2016/09/2017_B2B_Research_FINAL.pdf 4https://business.linkedin.com/marketing-solutions/blog/6/60-b2b-marketing-quotes-stats-and-facts-for-the-modern-marketer 5http://www.adweek.com/socialtimes/yesmail-retail-brands-social-media-channels/6221176https://selfstartr.com/why-brands-should-embrace-instagram-instead-of-facebook/ 7http://www.mycustomer.com/selling/ecommerce/infographic-the-rise-of-social-media-in-online-retail

ONLINE RETAIL:

BE A SHOWOFFIn a world where 91% of retail brands use two or more social channels to market their wares, neglecting social media is a competitive hazard.5 Choose social platforms that allow you to show o� photos of your products–along with customers using them–and watch brand loyalty grow.

44%

41%