Return on Ignoring

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Social mediaSocial mediavs.vs.

Return On IgnoringReturn On Ignoring



AgendaAgenda

Who s

hould pay attention?

Why should you pay attention?

Back in time

What is Social Media?

What is Social Media Optimization (SMO)?

Return On Ignoring (ROI)

Corporate Social Responsibility (

CSR)

So where do I go from here?



Who should pay attention?Who should pay attention?

working in the online industry

who wants to work in the online industry

who can already see the benefits from online marketing

from webmasters to CEO¶sEveryone«

Everyone«



Why should you pay attention?Why should you pay attention?

not only for geeks anymore(The White House, Google, CNN, Red Cross«)

an extremely flexible investment

measurable and therefore effective

increase in brand value

increase in customer loyalty (and respect)

increase in employee commitment

increase in sales

Because social media is«

Can you afford not to?



Why should you pay attention?Why should you pay attention?

Online rocks!



November 12November 12thth, 1990: ³The Pr oposal´, 1990: ³The Pr oposal´

Source: http://www.w3.org/History/19921103-hypertext/hypertext/WWW/Proposal.html

Tim Berners Lee, Invetor of WorldWideWeb



November 12November 12thth, 1990: ³The Pr oposal´, 1990: ³The Pr oposal´The attached document describes in more detail a Hypertext project.

HyperTextis a way to link and access information of various kinds as a web of nodes in which the user

can browse at will. It provides a single user-interf ace to large classes of information (reports, notes,data-bases, computer documentation and on-line help).

We propose a simple scheme incorporating servers already available at CERN. The project has two

phases: firstly we make use of existing software and hardware as well as implementing simple

browsers for the user's workstations, based on an analysis of the requirements for information access

needs by experiments.

Secondly, we extend the application area by also allowing the users to add new material.

Phase one should take 3 months with the full manpower complement, phase two a further 3 months,

but this phase is more open-ended, and a review of needs and wishes will be incorporated into it. The

manpower required is 4 software engineers and a programmer, (one of which could be a Fellow). Each

person works on a specific part (eg. specific platform support). Each person will require a state-of-the-

art workstation, but there must be one of each of the supported types. These will cost from 10 to 20k

each, totalling50k.

In addition, we would like to use commercially available software as much as possible, and foresee an

expense of 30k during development for one-user licences, visits to existing installations and

consultancy.

We will assume that the project can rely on some computing support at no cost: development file

space on existing development systems, installation and system manager support for daemonsoftware.



What is Social Media?What is Social Media?




Social media are media designed to be disseminated through social

interaction, created using highly accessible and scalable publishing

techniques.

Social media supports the human need for social interaction, using Internet-

and web-based technologies to transform broadcast media monologues (one

to many) into social media dialogues (many to many).

It supports the democratization of knowledge and information, transforming

people from content consumers into content producers.

Source: http://en.wikipedia.org/wiki/Social_media




Social media are media designed to be disseminated through social

interaction, created using highly accessible and scalable publishing

techniques.


highly accessible and scalable publishing techniques

Google Docs, iPhone Apps, Drupal, YouTube, Wikipedia, RSS, WordPress, RDF,

ShareThis, jQuery, XML, Twitter, meta data, Digg, Microformat etc...




Social media supports the human need for social interaction, using Internet-

and web-based technologies to transform broadcast media monologues (one

to many) into social media dialogues (many to many).


to transform broadcast media monologues into social media dialogues

-Thats one small step for man, one giant leap for mankind (Neil Armstrong, July 20th 1969)

- A psychological step away from corporate one-way push marketing

-A step closer to corporate transparency and responsibility




It supports the democratization of knowledge and information, transforming

people from content consumers into content producers.


transforming people from content consumers into content producers

- Democracy rules

- YOU are the democracy now

- Democracy (YOU) produce the content

- Content is king

- YOU are the emperor



What is Social Media?Who is Social Media?





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