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Corey Post, Agile Leverage, AENC, Association Executives, North Carolina
Citation preview
Best Social Media Practices: How to Attract Fans, Followers and
Members
Prepared for the Association Executives of North Carolina (AENC)
by Corey Post
Founder
Agile Leverage
Content Marketing and Brand Building
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About Me• Industry Speaker, Writer • Founder of Agile Leverage, a firm that helps organizations build powerful brands through engaging content
• Held marketing leadership positions at startups and public companies -‐ over a decade of digital experience
• Learn more @ AgileLeverage.com
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Content Creation
• Formats – Text – Images – Video – Audio
• (Generally) Greater Difficulty of Creation = Fewer Pieces Content Created
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Generate Content Ideas• Icerocket.com
– Find Out What Bloggers are Writing About
• Quora.com – Popular “Subject Area” Questions and
Answers • Google Trends
– Hot Searches – Interest Over Time – Geographic Interest – Related Searches
• Google Suggest – Long Tail Opportunities
• Google Analytics – “Popular” Content
• Pageviews • Entrances
– Social Network Referrals
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Repurpose Your Content
• Repurpose Your Content – Conference Becomes Blog Post
– Images Become Slide Presentation
– Poll Data Becomes Webinar
– Blog Posts Become Newsletter
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• Upload Photos • Enter Association Mission, URL, etc.
• Moderate Member Comments
• Push Blog Content • Create Polls • Collect Emails • Promote Events, News, Updates �6
• Tweet Events, News, Updates, Alerts
• Use Hashtags • Retweet Influencers • Follow Influencers • Mention Influencers • View Metrics of Peer Associations • Tweets • Following • Followers �7
Blogs -‐ The Center of Your Content Operation
• Choose a Blogging Platform • Enable Social Sharing • Promote Social Media Accounts • Create a Blogging Schedule • Dedicate Staff/Resources • Allow Member Contribution
• Comments • Polls and Surveys • Guest Blogs
• Link Out to Authority and Member Sites
• Promote Your Newsletter�8
• Groups • Company Pages • Status Updates • Job Postings • Networking • Members • Influencers
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Multimedia, Video & Images
• YouTube • Vimeo • Vine • SlideShare • Webinars • Pinterest • Instagram
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Social Media Advertising
• Advertise Your Social Media Content • Facebook Targeted Ads
• Tweets and Twitter Account
• LinkedIn Offers
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Success Metrics
• Members • Pageviews • Likes • Followers • Links • Press • Comments
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