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© 2008 Awareness CONFIDENTIAL
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© 2008 Awareness CONFIDENTIAL
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Additional community
Original community
Two-way dialog with marketBuilds brandIncremental revenueOften cited as excellent example
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Multiple points of participation
Key element of a national branding campaign
Use Cases> Users who are passionate
about a topic, activity, or issue> Photography> Fitness> Politics> Family/children> Current topics> Etc.
Success Metrics> Number of registered users
vs. participation
> Page view trend
> Profile completeness
> Net promoter score
Use Cases> Solicit input for creation or
updating of product, service or program> New product, service or program
> Major changes/update
> Market research
Success Metrics> Number of members vs.
number of ideas trend graph
> Number of acted on ideas trend ($ value per accepted idea)
> Latest ideas
> Net promoter score
Use Cases> Loyal base of customers you
want to engage and reward
> Formal loyalty program you want to leverage
Success Metrics> Number of members vs.
member participation graph
> Number of page views trend
> Top contributing members
> Net promoter score
Use Cases> Any organization with a
substantial, active user base can benefit from a Peer Support community
Success Metrics> Questions vs. answers
trend graph
> Total questions vs. open
> Total answers ($ amount per answer option)
> Top supporters
> Net promoter score
© 2008 Awareness CONFIDENTIAL
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© 2008 Awareness CONFIDENTIAL
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© 2008 Awareness CONFIDENTIAL
