800 345.5000 | us.moodmedia.com ABOUT BERRIPOP Berripop is a locally-owned frozen yogurt café located in Houston, Texas. With a motto of “Happiness in a Cup,” Berripop means to delight customers with refreshing treats that are so delicious that it’s hard to believe that it’s all good for you. Berripop’s frozen yogurt is made with real, natural yogurt that carries the live, active and probiotic cultures seal and has no artificial growth hormones. The toppings bar is brimming with fresh, seasonal chopped fruit and healthy choices like nuts and granola, as well as a wide array of tempting treats like cheesecake and chocolate candy. THE CHALLENGE Berripop was developed with the goal of becoming a local hang-out, a place where people not only enjoy the menu, but also visit with friends and catch up on social networking. Berripop enlisted Mood’s help in creating an experience that would appeal to their diverse audience, and attract and entertain trendy young customers. THE APPROACH Berripop partnered with Mood to provide music and visuals for store locations. The music chosen – Hottest Hits – appeals strongly to the younger demographic, and also has a retro influence that spans generations. In addition to the music, high-definition digital signage is used to entertain customers and lessen perceived wait times, giving Berripop an opportunity to highlight current promotions and entertain customers with brand messaging and fun facts. THE RESULTS “We are extremely pleased with the atmosphere Mood has helped us to create; the experience our customers have is second to none. The music and video are really hip, but are also relevant to our older customers as well. Mood is known for creating ideal environments for brands and that’s exactly what they did for Berripop.” Tina Lee Owner, Berripop Frozen Yogurt Houston, Texas BERRIPOP CASE STUDY MOOD:MEDIA MOOD+BERRIPOP

BERRIPOP CASE STUDY - Mood Media · Tina Lee Owner, Berripop Frozen Yogurt Houston, Texas BERRIPOP CASE STUDY MOOD:MEDIA MOOD+BERRIPOP. Title: Berripop Case Study One Sheet 1.indd

Download PDF Report

Upload
others
View
1
Download
0

Embed Size (px)

Citation preview

Page 1: BERRIPOP CASE STUDY - Mood Media · Tina Lee Owner, Berripop Frozen Yogurt Houston, Texas BERRIPOP CASE STUDY MOOD:MEDIA MOOD+BERRIPOP. Title: Berripop Case Study One Sheet 1.indd

800 345.5000 | us.moodmedia.com

ABOUT BERRIPOPBerripop is a locally-owned frozen yogurt café located in Houston, Texas. With a motto of “Happiness in a Cup,” Berripop means to delight customers with refreshing treats that are so delicious that it’s hard to believe that it’s all good for you. Berripop’s frozen yogurt is made with real, natural yogurt that carries the live, active and probiotic cultures seal and has no artificial growth hormones. The toppings bar is brimming with fresh, seasonal chopped fruit and healthy choices like nuts and granola, as well as a wide array of tempting treats like cheesecake and chocolate candy.

THE CHALLENGEBerripop was developed with the goal of becoming a local hang-out, a place where people not only enjoy the menu, but also visit with friends and catch up on social networking. Berripop enlisted Mood’s help in creating an experience that would appeal to their diverse audience, and attract and entertain trendy young customers.

THE APPROACHBerripop partnered with Mood to provide music and visuals for store locations. The music chosen – Hottest Hits – appeals strongly to the younger demographic, and also has a retro influence that spans generations. In addition to the music, high-definition digital signage is used to entertain customers and lessen perceived wait times, giving Berripop an opportunity to highlight current promotions and entertain customers with brand messaging and fun facts.

THERESULTS“We are extremely pleased with the atmosphere Mood has helped us to create; the experience our customers have is second to none. The music and video are really hip, but are also relevant to our older customers as well. Mood is known for creating ideal environments for brands and that’s exactly what they did for Berripop.”

Tina LeeOwner, Berripop Frozen Yogurt

Houston, Texas

BERRIPOPCASESTUDY

MOOD:MEDIA

MOOD+BERRIPOP