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How do you make your website work for you? You have the audience, but your website does not generate sales or leads. This session discusses strategies and techniques to monetize your website.
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MONETIZING YOUR WORDPRESS WEBSITE
Treating your blog as a
business
CAN I MAKE MONEY FROM MY BLOG….
CAN I MAKE MONEY FROM MY BLOG….
HOW CAN I MAKE MONEY FROM MY BLOG….
WHAT DO YOU MEAN????
Give your visitors
WHAT THEY NEED
WHAT DO YOU MEAN????
Give your visitors
VALUE
WHAT DO YOU MEAN????
Be a
PROBLEMSOLVER
2008
It changed the way people acquire products and services
THE PLATFORM ANY GOOD WEBSITE SHOULD BE BUILT ON
RELATIONSHIPS
RELATIONSHIPS
• Know Your Customers
• Learn From Your Customers
• …and vice versa
Be The Expert
TRUST
TRUST
• Let Customers Know You Are
A Human
• Include Complete Contact
Details On Your Site
• Be Clear On How Your
Website Can help Them
‘In the confrontation between the stream and the rock, the stream
always wins – not through strength, but through persistence.’
PERSISTENCE
AUDIENCE PSYCHOLOGY
• Google Analytics
• Google Trends• Previously Google Insights for Search
• Google Alerts
• Surveys
• Comments/Feedback• From your blog
• From Social Media
TOP 5 WAYS TO MONETIZE YOUR BLOG
• Google Adsense
• Addynamo
PAY PER CLICK
Now also with Pay Per Tweet
• Offerforge
• TrafficSynergy
• Admarula
AFFILIATE MARKETINGNETWORKS
• Bidorbuy
• Kalahari
• DialDirect
AFFILIATE MARKETINGIN-HOUSE PROGRAMS
• Create Your Own
• Generate leads for local
businesses in your area or
niche
• Make sure you monitor leads
and invoice at the end of
the month
AFFILIATE MARKETINGLOCAL
• People pay monthly/annual
fee for membership to your
niche website
• Excellent way of generating
a passive income
MEMBERSHIP WEBSITE
• Companies pay you a fixed
amount to place their
banners on your blog
ADVERTISING
• Write product reviews for
companies and place it on
your blog with a link to the
companies website
• People trust honest reviews
PRODUCT REVIEWS
• Get companies to run
competitions/giveaways in
partnership with your blog
• You can also run surveys on
your blog on behalf of
companies
COMPETITIONS/GIVEAWAYS & SURVEYS
• Install a shopping cart and
payment gateway
• Sell products and services
directly from your website
E-COMMERCE
• Many websites over do banner
ads (banner blindness)
• Combination of both are good
• No more than 3 ads “above
the fold”Golden Tip
Rather have a banner that link to a product review
with a link to a landing page
BANNERS VS CONTEXTUAL ADS
Golden Rule:
BANNERS VS CONTEXTUAL ADS
“Good advertising does
not look like advertising”
TRACKING & OPTIMIZING
A.B.O.
Always Be Optimizing
TRACKING & OPTIMIZING
• Run your blog like a business
• Monitor, measure and
evaluate everything• Impressions
• CTR
• ROI
• If something does not work –
change it
The Beauty Of Wordpress
TRACKING & OPTIMIZING
You can change content
and ads when and where
you want…
1. Update Content Regularly
2. Integrate With Social Media
3. Incentivize Visitors To Act
4. Show Social Proof
5. Give Options
6. Highlight What You Want
Them To Do
But…
The Most Important is…
GETTING YOUR AUDIENCE TO ACT
Better Known As
• Email Marketing
• Newsletter Marketing
7. REMARKETING
7. REMARKETING
Now You OWN The
It still remains the most
personalized form of effectively
communicating with a client
online…
7. REMARKETING
Hi John,
Bennie here from xyz.co.za…
All the best
Bennie
Webmaster
Xyz.co.za
Advantages of Building an Opt-in List
• Build relationships with potential clients
• Continuously market different products and
services
• Better conversion rates
• Lower marketing spend
• Less reliable on search engine traffic and what
the next algorithm change will do to your traffic
7. REMARKETING
Plugins You Can Use
• Wysiya Newsletter
• Contact Form 7 with Database Extension
• Mailpress
• PopupDomination
• Feature Box
7. REMARKETING
Case Study – LoanReviews.co.za
• LoanReviews is a blog about different loans people can
apply for in South Africa.
• I started the blog about 5 months ago
• Offered a free ebook that visitor can download in return
for his/her email address.
• In 2 weeks 75 people downloaded the ebook
• A follow-up email was sent to the subscribers about what
the objective is with LoanReviews and requested them to read a product review on an affiliate product.
7. REMARKETING
Case Study – Results
• 75 personalised emails sent with autoresponder
• 59 clicked through and read the product review
• 32 signed up for the free offer
• Commission per sign-up was R10-00
• Had no expenses (traffic came mostly from seo efforts)
• Total profit = R320-00
7. REMARKETING
• “If You don’t ask you won’t get”
• Offer Value
• Be Assertive
• Always be “YES”
• A.B.O. – test, test and test…
CALL TO ACTION
• Don’t be afraid to try new things
• Do what your competitors won’t do
• Have an objective
• Measure and analize the response
THINK OUT OF THE BOX
It’s about your audience
• Ad Injection
• SEO Smart Links
• WP125
• Sharexy
• Wysiya Newsletter
ESSENTIAL PLUGINS
QUESTIONS?
