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NEW ZEALAND RALLY CHAMPIONSHIP FORD FIESTA SPORTING TROPHY BEN JAGGER SPONSORSHIP PROPOSAL 2008

Ben Jagger Sponsorship Proposal

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Page 1: Ben Jagger Sponsorship Proposal

NEW ZEALAND RALLY CHAMPIONSHIP

FORD FIESTA SPORTING TROPHY

BEN JAGGER

SPONSORSHIP PROPOSAL

2008

Page 2: Ben Jagger Sponsorship Proposal

BEN JAGGER – SPONSORSHIP PROPOSALNAME: Ben Jagger

Age: 18 Years

Co Driver: Ben Hawkins

Age: 22 Years

Occupation: Apprentice Auto Electrician

Long Term Goals: To drive competitively overseas.

Short Term Goals: To compete at the following rounds of the New Zealand Rally Championship for 2008.

1. 12th – 13th April Rally Wairarapa

2. 10th – 11th May Rally Otago

3. 7th – 8th June Rally Whangarei, (FIA APRC)

4. 26th – 27th July Rally Hawkes Bay

5. 28th – 31st August Rally New Zealand, (FIA WRC)

6. 20th – 21st September Rally Nelson

Page 3: Ben Jagger Sponsorship Proposal

BEN JAGGER – SPONSORSHIP PROPOSAL

Ben is a member of the Northland Car Club.

Ben is an apprentice Auto Electrician at Bindons Whangarei, a division of BNT New Zealand.

Ben has been driving speedway and rally cars competitively since he was 12 years old.

Ben started his career in a MK 2 Escort at the Whangarei Saloon and Stock Car Club in which he competed 2 ½ seasons.

Ben has been rallying a Suzuki Swift GTI which he has been campaigning for a season and a half.

The team has now purchased a Ford Fiesta and will drive this in the 2008 NZ Rally Championship Group N 2WD as part of the Ford Fiesta Sporting Trophy.

Page 4: Ben Jagger Sponsorship Proposal

BEN JAGGER – SPONSORSHIP PROPOSAL

2004 – Youth Escort Champion, Whangarei Saloon and Stock car club.

2005 – Youth Escort runner up, Whangarei Saloon and Stock car club.

2006 – Northland Car Club Junior Champion.

2007 – Northland Car Club Junior runner up

First 1300 class Northland Car Club.

Most improved driver Northland Car Club.

Best kept car Northland Car Club.

1st class A Rally Hawkes Bay.

2nd class A Rally of the North.

Achievements

Page 5: Ben Jagger Sponsorship Proposal

BEN JAGGER – SPONSORSHIP PROPOSAL

The New Zealand Rally Championship attracts between 3,000 – 10,000 spectators physically attending the 6 championship rounds and has committed TV coverage for every event of which the Fiesta Sporting Trophy has its own proportion of this coverage. Each round of the championship will have 2 - 1hr programmes on TV1 Powerbuilt Tools Motorsport.

We have committed a publicist who will produce press releases pre and post championship events.

We will have a web site for up to date reports and sponsor promotion.

We are committed to creating a strong and proactive partnership with all sponsors and offer an effective marketing medium.

Ben and the car will be available for any promotional activities your business may have.

What can we offer you……

Page 6: Ben Jagger Sponsorship Proposal

BEN JAGGER – SPONSORSHIP PROPOSAL

Medium Exposures Commercial Value

Television 1,540,000 $50,625.00(ASSUMES COVERAGE AT 6 ROUNDS AND EXCLUDES INTERNATIONAL EXPOSURE) FROM TV3 (NEILSON) 5 MINUTES RAW TV3 REPEATED X3SKY = 15 MINS. VALUE BASED ON COMMERCIAL WINTER ADVERTISING RATES; $1,687.50/30 SEC.

Magazine/Newspaper 15,000,000 $25,000.00297 Articles to combined circulation of 512,000 newspapers and magazines which include Speed sport, performance car, Auto trader, Kiwi Petrol head, Club Sport News etc.

Internet 440,000 $10,000.00

New Zealand Rally Championship marketing 300,000 $2,500.00NZ Motorsport Magazine.

Radio 300,000 $5,000.00

Event Exposure 46,000 $25,000.00

Displays and Promotion 50,000 $15,500.00Estimated Views and Value 17,376,000 $133,625.00

Exposure…… The following table quantifies the value of exposure but does not include the 1.2 billion international TV audience that watches the Whangarei APRC or the WRC Rally NZ.

Page 7: Ben Jagger Sponsorship Proposal

BEN JAGGER – SPONSORSHIP PROPOSAL

The Team have committed themselves to a well presented and proven car in a class that will show the talents of Ben as a driver and market potential sponsors well.

Because of this commitment we will be requiring $45,000 - $50,000 of funding to compete in the New Zealand Rally Championship.

Costs would include – Entry Fees, Tires, Fuel, Travel and Accommodation, Programmed Maintenance.

This is an exciting opportunity for you to join us in a partnership that will benefit us all.

Ben is …….Committed, Enthusiastic, Determined and has the talent to achieve results.

This will be an exciting year.

Budget requirements

Page 8: Ben Jagger Sponsorship Proposal

BEN JAGGER – SPONSORSHIP PROPOSAL

Primary Sponsor. $20,000 - $25,000. - Major naming signage on car.

- Colour scheme to suit business

- 1st choice promotional activity availability.

- Media promotion.

- Web site link.

- Apparel and overall signage.

Secondary Sponsor. $5,000 - $15,000. - Signage prime position.

- Promotional activity availability.

- Media coverage.

- Web site link.

Associate Sponsor. $2,000 - $5,000. - Signage.

- Media coverage.

- Web site link.

Sponsorship Packages Guide. (all subject to business specific negotiation)

Page 9: Ben Jagger Sponsorship Proposal

BEN JAGGER – SPONSORSHIP PROPOSAL

Murray Jagger

Phone: 09 4340747

Mobile: 0212431347

Email: [email protected]

Ben Jagger

Phone: 0273550453

Contact