Beer Market Insights 2014 - SP.pdf · Beer Market Insights 2014 Thailand In-depth Analysis of Key Brewers, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer

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Beer Market Insights 2014 Thailand In-depth Analysis of Key Brewers, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

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Published: June 2014

2 Thailand Beer Market Insights ©Canadean. This product is licensed and is not to be photocopied Jun-2014

Summary The Thailand Beer Market Insights report comprises a high level market research data on the Thailand beer industry. The report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Thailand Beer industry. Data includes volumes from 2009 to 2013 plus 2014 forecast, enabling historical and current trend analysis. In-depth market segmentation is presented: mainstream, premium, super premium, discount, alcoholic strength, local segmentation and beer type. It also provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2013. It presents an analysis of industry structure, and reports on company volumes, with the addition of brewer profiles for the major brewers. The report provides distribution channel data for total market (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data are also provided.

Key Findings • In spite of political unrest the market remained broadly stable with growth of under 1% overall • Heineken remain a powerful force in the superpremium segments • Newer brands attempted to carve a niche for themselves with high expense marketing campaigns

Reasons to Buy • The Thailand Beer Market Insight report is designed for clients needing a quality in-depth understanding of

the dynamics and structure of the Beer market

• The report provides a much more granular and detailed data set than our competitors.

• Canadean’s in-depth methodology provides consistent, reliable data which has been research and built from brand upwards by an experienced ‘on-the-ground’ industry analyst, who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers

• Ideal for benchmarking total market vs retail audit and other data

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Thailand Beer Market Insights 3 Jun-2014 ©Canadean. This product is licensed and is not to be photocopied

Table 1: Beer Key Facts

Market Size 2013 Th. Hectoliters Litres Per Capita Consumption

Growth CAGR% 08-13 CAGR% 10-13 CAGR% 12-13 Consumption M Litres

Market Value 2013 THB Million THB / Liter US$ Million US$ / Liter

Value (at consumer price)

Segmentation 2013 Mainstream Premium Superpremium % Share

Distribution 2013 Off-Premise On-Premise % Share

Packaging 2013 Draught Glass Metal % Share SOURCE: Trade Interviews; Canadean Wisdom

Market Commentary

Current and Emerging Trends

Beer Experienced Minimal Growth in 2013

TEXT

Outlook

Marginal Decline will be Anticipated in 2014

TEXT

Imports and Exports

Imports Saw Solid Growth, while Exports Posted Strong Decline from ASEAN Nations

TEXT

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Segmentation

Mainstream Continued to Dominate Sales Volume

TEXT

Table 2: Top 10 Beer Brands - Volume, 2011-2013

000 HL Brand Brand Owner Local Operator 2011 2012 2013 SOURCE: Trade Interviews, Canadean

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Table 3: Top 10 International Premium and Superpremium Beer Brands - Volume, 2011-2013

000 HL Brand Brand Owner Local Operator 2011 2012 2013 SOURCE: Trade Interviews, Canadean

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Report Methodology Our research methodology sets us apart from the competition. The key strength of our methodology is that we work in industry partnerships across the value chain, from suppliers to brand producers and both on- and off-premise channels. Our research is built from brand data upwards. This 'brick-by-brick' approach as well as the cross-fertilization with our other related services, ensures that our research has an internal logic which cross-checks from all angles - from brand volume through to corporate volume, flavor segmentation, packaging splits and channel distribution.

The companies featured in the company profiles and those whose brands are featured in the individual market categories are selected through regular market observation (see also our Quarterly Beverage Tracker) based on the size of their output and/or their dynamism.

Sources

• Face-to-face interviews with the leading soft drinks producers, brewers, dairy, spirits and wine producers

• On-going dialogue with leading companies in allied industries

• Quarterly monitoring of product offered in all trade channels in selected markets

• Interviews with retailers and other distributors

• Company information in the public domain

• Trade press

• Trade associations

• Official production and trade statistics

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Related Reports

Beer Country Market Insight Reports and Wisdom Analytics Databases Asia

• Australia(1) • China • Hong Kong • India

• Indonesia • Japan • Malaysia

• Philippines • Singapore • South Korea

• Taiwan • Thailand • Vietnam •

Americas • Argentina • Brazil • Canada(1) • Caribbean(2)

• Chile • Colombia • Costa Rica • El Salvador

• Guatemala • Honduras • Mexico • Nicaragua

• Panama • USA(1) • Venezuela

West Europe • Austria(1) • Belgium(1) • Denmark(1) • Finland(1) • France(1)

• Germany(1) • Greece • Ireland (Republic)(1) • Ireland (Northern)

• Italy • Netherlands(1) • Norway(1) • Portugal •

• Spain(1) • Sweden(1) • Switzerland(1) • United Kingdom(1) •

East Europe • Bulgaria • Croatia • Czech Republic • Estonia(1)

• Hungary • Latvia • Lithuania(1) • Poland

• Romania • Russia • Serbia • Slovak Republic

• Slovenia • Turkey • Ukraine •

Africa Nigeria

In addition to above reports, top line data is also available for another 111 countries. (1) Cider Market Insight Reports and Wisdom Databases also available. Cider data also available for New Zealand and

South Africa. (2) Includes data on: Antigua, Aruba, Bahamas, Barbados, Belize, Cuba, Curacao & others, Dominica, Dominican

Republic, Grenada, Guadeloupe, Guyana, Haiti, Jamaica, Martinique, Puerto Rico, St Kitts, St Lucia, St Vincent, Suriname, Trinidad.

Other products available from Canadean Beverages include: Global Beer Trends – Excel Report

Global Brewer Analyser – Excel Report

Global Beverage Forecasts

Quarterly Beverage Tracker

Consumer Trends in Beer, Cider & Pre-mixed Spirits

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Table of Contents

Table of Contents .........................................................................................................................................................

List of Tables .................................................................................................................................................................

List of Figures ...............................................................................................................................................................

Data Revisions Summary .............................................................................................................................................

Executive Summary ...................................................................................................................................................... Executive Summary ..................................................................................................................................................

Section 1 Market Context ............................................................................................................................................. Market Context ......................................................................................................................................................... Market Environment ................................................................................................................................................. The Consumer Palate ............................................................................................................................................... All Commercial Beverages ....................................................................................................................................... Legislation and Taxation ........................................................................................................................................... Market Parameters Tables ....................................................................................................................................... Legislation and Taxation Tables ...............................................................................................................................

Section 2 Market Background Briefing ...................................................................................................................... Market Background Briefing .....................................................................................................................................

Section 3 Market Update .............................................................................................................................................. Market Commentary ................................................................................................................................................. Current and Emerging Trends .................................................................................................................................. Outlook ..................................................................................................................................................................... Imports and Exports ................................................................................................................................................. Segmentation ............................................................................................................................................................ Brand Analysis .......................................................................................................................................................... Private Label/Private Label Producers ..................................................................................................................... Market Structure ....................................................................................................................................................... Brewers ..................................................................................................................................................................... Packaging Trends ..................................................................................................................................................... Channel Analysis ...................................................................................................................................................... Market Valuation & Pricing ....................................................................................................................................... Distribution Trends.................................................................................................................................................... Beer Pricing Tables .................................................................................................................................................. Beer Data Tables ......................................................................................................................................................

Section 4 Brewer Profiles ............................................................................................................................................ Brewer Profiles ......................................................................................................................................................... Boon Rawd Brewery Company Limited .................................................................................................................... San Miguel Beer (Thailand) Ltd. ............................................................................................................................... Thai Asia Pacific Brewery Company Limited ............................................................................................................ Thai Beverages Public Company (Thaibev) .............................................................................................................

Methodology & Product Definitions............................................................................................................................ Map .................................................................................................................................................................................

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List of Tables Table 1: Data Revisions Summary ................................................................................................................................. Table 2: Thailand Population Size and Growth, 1991-2016F ......................................................................................... Table 3: Asia Population Size and Growth, 2003-2014F ............................................................................................... Table 4: Thailand Economic Indicators, 2005-2015F ..................................................................................................... Table 5: Asia Commercial Beverage Consumption - Per Capita, 2003-2014F .............................................................. Table 6: Asia Commercial Beverage Consumption - Per Capita % Share, 2003-2014F ............................................... Table 7: Asia Commercial Beverage Consumption - Per Capita Growth, 2004-2014F ................................................. Table 8: Taxation Base ................................................................................................................................................... Table 9: Historical Excise Rates of Beer ........................................................................................................................ Table 9: Legal Controls on Beer ..................................................................................................................................... Table 10: Tax Burden on Beer @ 5% Abv, 2013 ........................................................................................................... Table 11: Leading Retail Groups for Beer 2009-2013 (number of outlets) .................................................................... Table 12: Beer Key Facts ............................................................................................................................................... Table 13: Top 10 Beer Brands - Volume, 2011-2013 ..................................................................................................... Table 14: Top 10 International Premium and Superpremium Beer Brands - Volume, 2011-2013 ................................ Table 15: Licensed Brand Owners and Licensees ......................................................................................................... Table 16: Beer Market Valuation (Local Currency), 2012-2014F ................................................................................... Table 17: Trade Margin Build-Up Model ......................................................................................................................... Table 18: Selected Consumer Beer Prices: On-Premise, 2012-2014 ............................................................................ Table 19: Selected Consumer Beer Prices: Off-Premise, 2012-2014 ............................................................................ Table 20: Commercial Beverage Consumption - Liters Per Capita, 2003-2014F .......................................................... Table 21: Commercial Beverage Consumption - Per Capita % Share, 2003-2014F ..................................................... Table 22: Commercial Beverage Consumption - Per Capita Growth, 2004-2014F ....................................................... Table 23: Commercial Beverage Consumption - Million Liters, 2003-2014F ................................................................. Table 24: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2003-2014F ............................ Table 25: Beer Production/Trade/Consumption 000 HL, 2003-2014F ........................................................................... Table 26: Beer Production/Trade/Consumption - Growth, 2003-2014F ......................................................................... Table 27: Consumption of FABs and Cider (000 HL), 2003-2014F ............................................................................... Table 28: Beer Foreign Trade By Country (Imports), 2010-2013F ................................................................................. Table 29: Beer Foreign Trade By Country (Exports), 2010-2013F ................................................................................ Table 30: Beer Market Valuation (Local Currency), 2012-2014F ................................................................................... Table 31: Beer Consumption by Local Definition, 2010-2014F ...................................................................................... Table 32: Beer Consumption by Standard Price Segmentation, 2010-2014F ............................................................... Table 33: Beer Consumption by Alcoholic Strength, 2010-2014F ................................................................................. Table 34: Beer Consumption by Type, 2010-2014F ...................................................................................................... Table 35: Beer Consumption by Geographic Scope, 2010-2014F................................................................................. Table 36: Beer All Trademarks, 2009-2013 .................................................................................................................... Table 37: Beer Brands by Local Definition, 2009-2013 .................................................................................................. Table 38: Beer Brands by Standard Price Segment, 2009-2013 ................................................................................... Table 39: Beer Brands by Alcoholic Strength, 2009-2013 ............................................................................................. Table 40: Beer Brands by Type, 2009-2013 ................................................................................................................... Table 41: Imported Brands by Origin, 2009-2013 .......................................................................................................... Table 42: Beer Licensed Brands, 2009-2013 ................................................................................................................. Table 43: Beer Trademark Owners, 2009-2013 ............................................................................................................. Table 44: Beer Local Operators, 2009-2013 .................................................................................................................. Table 45: Beer leading Brewers/Importers, 2009-2013 .................................................................................................. Table 46: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2010-2014F ........................................................... Table 47: Beer Distribution: On vs Off Premise, 2010-2014F ........................................................................................ Table 48: Breweries Capacity (000s HL) ........................................................................................................................ Table 49: Boon Rawd Full Brand List ............................................................................................................................. Table 50: Boon Rawd Brewery Brand Volumes 2009-2013 ...........................................................................................

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Table 51: Breweries Capacity (000s HL) ........................................................................................................................ Table 52: San Miguel Full Brand List .............................................................................................................................. Table 53: San Miguel Thailand Brand Volumes 2009-2013 ........................................................................................... Table 54: Breweries Capacity (000s HL) ........................................................................................................................ Table 55: Thai Asia Pacific Brewery Full Brand List ....................................................................................................... Table 56: Thai Asia Pacific Brewery Brand Volumes 2009-2013 ................................................................................... Table 57: Breweries Capacity (000s HL) ........................................................................................................................ Table 58: Thai Beverages Full Brand List ...................................................................................................................... Table 59: Thai Beverages Public Company Brand Volumes 2009-2013 .......................................................................

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List of Figures Figure 1: Beer Leading Brewers/Importers, 2013........................................................................................................... Figure 2: Beer Consumption by Pack Material/Type, 2013 ............................................................................................ Figure 3: Beer Distribution by Channel, 2013 ................................................................................................................. Figure 4: Beer Consumption by Price Segment, 2013 ...................................................................................................

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Beer Market Insights 2014 - SP.pdf · Beer Market Insights 2014 Thailand In-depth Analysis of Key Brewers, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer