BEAUTY AND CULTUREAnthropology

Values A standard by which members of culture

define what is:

desirable or undesirablegood or badbeautiful or uglyacceptable or unacceptable

Connected to “binary opposites”

Values are regularly contested

For example, what makes a woman beautiful?

Now your turn

Get into groups of three--- What make a person beautiful?

In your opinion, who or what determines what is beautiful?

Now share your definition of beauty with your group. Are there any similarities or differences? Why?

The answer often depends on WHEN the question is asked

Every period of history held its own standards on what was considered beautiful or unattractive.

Conceptions of beauty vary over time and place

...

Today mainstream

America might cite a woman like

this as being

beautiful

Or perhaps one of these women

But what about 50 years ago? Americans might

have said that these were the most beautiful women.

What about 100 years ago?

Beauty is a function of culture Culture is defined as:The total system of ideas, values,

behaviours and attitudes of a society commonly shared

by most members of society

How is beauty defined in our culture? What does this

“ideal” of beauty say about the culture? Show video: Dove and Killing us Softly 4

Beauty depends on WHERE the question is asked Around the world, there is not just one

standard of beauty, but many. Certain features of the face or body are

emphasized in various parts of the world.Women from Burma

Cultural Notions of BeautyWatch the following video and reflect on

the following: Jot down examples of how standards of

beauty varies around the globe and within cultures

What do other societies/cultures consider to be beautiful?

How does the “ideal of beauty” in other cultures differ from your own cultural standards of beauty

http://www.youtube.com/watch?v=7YEso9k0wsU

Ears and mouth commonly accented...

Women from Ethopia

Adornments for mouth and tattoosBorneo Woman Maori Woman with Moko

Beauty accents focused on head or face

Nigerian Woman Mangbetu Woman

Body Size reflects cultural values too

Today thinness is commonly accepted in many cultures as synonymous with beauty

Thinness is not the standard in every culture

Nigerian girls spend months gaining weight in “fattening rooms”

In some parts of Africa obesity= abundance, fertility

In West, “thin is in”. Most people hold negative view towards body fat=unhealthy

Body Size: Cultural Comparison

Globalization of Beauty“Westernizing the human body has become a new form of globalization with beauty becoming a homogeneous brand”. (Zed Nelson)

Do you agree with this statement? Is there a global appeal of Western standards of beauty? Why?

How does the western interpretation of beauty shape the lives of individuals around the globe?

Western Beauty Ideal Advertising campaigns have exported

globally the “modern Caucasian beauty ideal”

Surgical operations in Asia to “Westernize” oriental eyes increased popularity

Africa, skin-lightening is widespread South America, women try to achieve

Barbie doll ideal (straight blonde hair and thin)

Current standard of beauty feeds fashion, cosmetics, diet, entertainment industries etc.

Rooted in Culture South India women bathed with tumeric

which had anti-inflammatory and skin lightening properties

China- women used to swallow powdered pearls to become whiter

Brazil is the highest consumer of diet pills in the world and 2nd highest in plastic surgery

Iran is the nose capital of the world (60,000 nose jobs per year

Rooted in Culture Some countries in Asia use Caucasian

models to promote Asian products which leads to a universal standard of beauty

Industry facilitates demand by suggesting “whiteness” is the ultimate beauty and leads to success

Skin lightness affects job prospects, earning potential, desirability, social status etc.

Videos(skin lightening video)

http://www.youtube.com/watch?v=XR84ZB-SeoI(eye surgery in Asia)

http://www.youtube.com/watch?v=7GdNnBCaocI

(Ponds Commerical Korea) http://www.youtube.com/watch?v=dtNQ

6bDHDrY&list=PL9Vwr_q1--JAOt3TpdL9GvyMC9DnOsQ1_

Reflect

Why do you think many women adopt this universal western view of beauty? What leads them to want to look whiter, skinnier, smaller nose, western eyes etc?

How does this disempower women?

To summarize Values are standards set by the

members of a society. Values are often highly contested. Values can change significantly over

time. Values can differ within one society and

around the world.

Social institutions, ideology, values, beliefs, and technology transform a physical body into a social body. Bodies, therefore, provide important clues to the mechanics of society (Sullivan, 2000)