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Connect with travelers nearby.
Beacon
Allows Lonely Planet users to connect
with other travelers in the same region, so
they can either meet up or read and share
suggestions about off-the-beaten-path
adventures and real-time events not
found in guidebooks.
Beacon
“As experienced solo travelers know, opportunities for
pleasurable connections are everywhere: trains, planes,
parks, bars, museums, walking tours, group hikes. Yet should
all that fail, technology provides seemingly innumerable
ways to increase the odds.”
—New York Times, February 2015
UX Project—Beacon Travel App
Beacon is a perfect fit for the Lonely Planet product portfolio
Why Beacon?
The current Lonely Planet portfolio offers travel guidance on multiple platforms (e.g., guidebooks, ebooks and apps) but does not yet offer a product with live updates or ability to connect with others
Why Beacon
It addresses unmet user needsLonely Planet travelers are often alone or in small groups and find it difficult to meet other travelers while exploring remote places
Lonely Planet users love the great recommendations of guidebooks, but in today’s mobile world, they also crave minute-by-minute up-to-date information
Why Beacon
The substitute solutions users are finding in the market are not adequately addressing needs
Apps like Tinder and Ok Cupid allow people to meet others in their
location but are primarily focused on dating and do not address the primary user need
Why Beacon
UX Project—Beacon Travel App
Competitor Analysis & Audience
Competitors
Tinder OK Cupid Tripr
Centered around dating
Cannot scroll to view multiple users in area
Centered around dating
Cannot scroll to view multiple users in area
Swipe and see style synonymous with dating apps
Cannot scroll to view multiple users in area
⬇
🔍
➡
📚
%
📱 ' (
Andrea
Mobile Tablet LaptopNovice Intermediate Expert Low Medium High
Type of Traveler Digital Literacy Device Usage
Route Into Product
Direct
Search
Referral
Books
Social Media
Age 21
Occupation College Student
Adventurer
Bio
Andrea is a 19-year-old college student who mostly travels during summer break. She’s always on a budget and looks for inexpensive ways to make the most of her trips.
She normally vacations with a friend or a sibling. She feels more comfortable having a buddy with her.
She does some planning beforehand through the Lonely Planet guidebook, but enjoys discovering non-touristy events after she arrives.
Travel Goals
Value
Authentic Experience
Adventure
Personas
Personas
Novice Intermediate Expert Low Medium High
Type of Traveler Digital Literacy Device Usage
Age 23
Occupation Grad Student
ExplorerBen⬇
🔍
➡
📚
%
Route Into Product
Direct
Search
Referral
Books
Social Media
Travel Goals
Exploration
Meet people
Adventure
📱 ' (Mobile Tablet Laptop
Bio
Ben is a 23-year-old grad student who loves visiting far-flung places, meeting fellow travelers and locals and exploring things off the beaten path. He prides himself on being a world traveler.
He prefers to travel solo and makes new friends wherever he goes.
He only plans ahead for the major points of interest—through Lonely Planet guidebooks and online research. He prefers to leave a lot of room for spontaneity on his trips.
Personas
Novice Intermediate Expert Low Medium High
Type of Traveler Digital Literacy Device Usage
Age 20
Occupation College Student
SeekerHilary⬇
🔍
➡
📚
%
Route Into Product
Direct
Search
Referral
Books
Social Media
Travel Goals
Experiences
Historical
Meet People
📱 ' (Mobile Tablet Laptop
Bio
Hilary is a 20-year-old college student who’s always looking for new experiences. She loves learning about new cultures, foods, local hideaways and historical landmarks when she travels.
She either vacations alone or with a friend. She makes friends easily and looks to connect with other travelers with whom she often maintains friendships.
Out of excitement, she often completely plans her trips, but knows that once she arrives and makes friends, her itinerary will change.
UX Project—Beacon Travel App
MVPCard Sort / Userflow / Sitemap / Prototypes
Minimum Viable ProductCreate community that connects travelers by region (referred to as homebase)
Allow travelers to communicate with one another in public posts and private messages
Enable travelers to set their trip goals/interests on My Profile screen (results used in home screen filtering process)
Stage 1 Stage 2 Stage 3
Card Sort
User Flow
Welcome Screen/
Onboarding
Go to Who’s
Nearby (Homepage)
Logged In
No
Log In/ Create New
Account
Yes
Create Profile Page
Go to Community Feed Page
Read cool posts
Click on Author’s
Profile Pic
Send a Chat to Meetup
Go to his/her
Profile Page
Meetup and Check Out
Event
Set Filters
Scroll thru List
of Nearby Travelers
Click on Traveler’s
Profile Snippet
Site Map
Primary
Secondary
A
Log in
B
Sign up
C
Settings
D
Filter
E
Search
0.0
Log in /Sign up
1.0
Home
2.0
Community Feed
3.0
Chats
4.0
Favorites
5.0
My Profile
Utilities
1.1
User Profile
2.1
Post Details
3.1
Chat Details
4.1
Post Details
1.1.1
Send Message 2.2
Write Post
2.3
Share Post
3.2
Start New Chat
4.2
Share Post
Wireframes v1
POP Prototype
Gestures: Tapping / Swiping
Testing/Feedback
6 TestersUsing the app name Beacon for the home screen title doesn’t increase usability
Community Feed icon is mistaken for wifi symbol
Community Feed screen should have a search bar to find specific users who
posted and/or post topic instead of a filter
Settings (where user can change their homebase) should be global
Wireframes v2
Wireframes v2
Peer Feedback
Additional RevisionsMake Interests section the top category of My Profile screen due to its importance
Add some color!
UX Project—Beacon Travel App
ConclusionLonely Planet’s adventurers want to go to the far-flung corners of
the earth and discover amazing, unexpected things—but at the
end of the day, they still want to feel that they can connect with
other like-minded people. With Beacon, people can travel solo,
yet know that they are never entirely alone.
#unsplash
InVision Prototype
InVision Prototype
