Beer Cap Maps

Kelsey, Nicole, Kelly, and Jenna

Background

• Jesse and Steve (Best Friends)• “The Great Idea”• Test the Christmas market• JonCo Industries• Strong Sales

Why?

• Badgers help out other Badgers• Product/Industry that is booming• Working with passionate founders• WE are passionate• Company is scaling; potential for large growth

OKR 1: Increase sales

Key Results• Grow to 100 sales/day• Increase site visits by 30% each week• Buy adwords to draw more traffic to website

(i.e.: “Father’s Day gifts”)• Link social media platforms to website

OKR 2: Increase marketing efforts through social media

Key Results• Launch Beer Cap Maps accounts on Pinterest and

Instagram to target family/friends fo craft beer lovers• Gain 55% more followers (650 likes) on Facebook• Start a campaign where purchasers post progress of

map completion using #BeerCapMaps• Achieve 25% customer review rate on Facebook• Get recognized in 5 relevant publications (blogs,

magazines, websites, etc.)

OKR 3: Explore the profitability of achieving new outlets

Key Results• Reach out to at least 10 local craft beer breweries

about buying and displaying a Beer Cap Map• Have 3 local breweries buy a Beer Cap Map and

post about it on their social media accounts• Contact 10-15 restaurants about custom maps for

their facility• Have 3 local restaurants buy a Beer Cap Map and

post about it on their social media accounts

Questions?