2016Berkeley China Forum

Zhimaqiao California Job Fair

目录 /CONTENTS

PART3Forum Structure

PART1Forum and Job Fair Overview

PART2Job Fair Segment and Sponsorship Plan

1

23

Guest Introductions

Forum Themes

Site Preparations

91011

Forum Schedule8

Sponsorship Deals12

456 Job Fair Content

Job Fair Site Layout7

Job Fair Funding

Job Fair Schedule

Forum and Job Fair Intro

Forum and Job Fair Plan

Co-Host Intro

Forum and Job Fair Overview

PARTONE

2016论坛简介 /A BRIEF INTRO

Berkeley China ForumIs a non-profit forum co-hosted by the Chinese People Union of UC Berkeley and Zhimaqiao. It is dedicated to create a platform for over 1000 Chinese students, scholars and motivated individuals to communicate, grasp economic principles, learn more about social science, and plan a better future for themselves. Business, academic, and political leaders will gather and constructively discuss issues that face the world today at the forum, keeping the forum’s "Economic Development” and “Technology to Innovate” themes in mind. Professors from UC Berkeley’s Center for Chinese Studies and Haas School of Business are amongst the esteemed guests. Leaders from all realms will offer their take on China’s economic environment, development of innovative economics and traditional economics, technology and its role in business growth and the start-up environment’s influence on entrepreneurs.

主办单位介绍 /Host Intro

Chinese People Unionfounded in 2006, CPU is the largest and most influential Chinese organization on campus. The purpose of the club is to spread Chinese culture and bring students together. On average, CPU hosts 4 to 6 large scale events and over 20 small scale events. CPU has over 7,000 followers on WeChat, and over 5,000 interactions on Facebook.

As the host of the Berkeley China Forum, CPU’s goal is to provide a platform for all scholars from the Bay Area and California to connect and learn about the Chinese economy, society, and technological developments.

往届活动回顾 /History of Events Held by CPU

主办单位介绍 /Host Intro

ZhimaqiaoIs the premier requiting platform for Chinese international students interested in returning to China. Having collaborated with thousands of world-class universities around the world, Zhimaqiao has hosted many forums and jobs fairs, including UCUI’s Job fair, China-US Student Career Forum, and International Companies’ Recruiting Month.

Zhimaqiao California Job FairAs the co-host of this event, Zhimaqiao creates an international recruiting service. Zhimaqiao is bridging the gap between Chinese international students and high-tier Chinese businesses. It can bring many high-quality job opportunities and help students successfully begin their professional career.

主办单位活动回顾（芝麻桥） /Event History of Zhimaqiao

2015/08

2015/09

2015/10 2015/10-11

2016/01

2016/03

2016/04UCUI Job Fair

芝麻桥战略助力引凤工程进入互联网 +新时代

Mid-Autumn Job FairEnd of Year Job Festival

New Year Recruiting Season

US-China Career Forum

World Business Recruiting Month Spring Recruiting+Summer Internship

协办方介绍 /Partner Intro

HOX (Eta Omega Chi)The first Chinese Entrepreneurship fraternity, founded in 2014. Dedicated to sharing information, innovation and application, developing leadership, and helping the Chinese community better develop professional and cultural talents.

College ShiftIs a non profit organization created by Berkeley scholars. It aims to assist students find their professional goal， recruit, innovate and connect with professionals through the Internet. College Shift has a Wechat platform and Himalaya platform.

论坛暨招聘会规划 /Event Scheme

Date: October 16, 2016

Location: Zellerbach Hall

Date: October 16, 2016

Main Segment：Guest Speech, Forum

Estimated attendance： 1500

Guests : renowned

guests， international students,

professionals

Date: October 16,2016

Main Segment: Job Fair

Estimated attendance: 500-700

Forum Information

Main Location Secondary Location

Forum

Introduction and Performances

Themed forum

Themed forum

Small Mixer

Rest

09:30-10:30

11:00-12:00

13:30-16:00

16:30-17:30

17:30-18:30

TIME&AGENDA

10:30-11:00 Starting Keynote

Social Dinner18:30-20:00

15th/议程

Forum：

TIME&AGENDA

Starting Keynote9:00-9:30

9:30-12:00 Themed Forum

论坛部分：

招聘会部分：14:00-18:00 Zhimaqiao Job Fair

Intermission

13:00-14:00

12:00-13:00

16th/议程

Ending Ceremony

Job Fair Segment Information and Sponsorship Plan

PARTTWO

ZhimaQiao Brand Interaction

Goal: Write down your recruiting wish and let others know your goals, release your stress and share your feelings!

You can win a prize!

1. Complete: Write your #recruitingwish on your wish card and hand it to the Zhima Bear.

2. Share： Add the official WeChat, take a picture with the Zhima Bear, and share it!

3. Raffle： The Zhima Bear will pick the winners. All participants will win a gift bag or small prize!

Recruiting Wish/Raffle

WECHAT 芝麻形状的心愿卡

招聘会场地布局 /Event Site Layout

招聘会地点： Exhibition hall规模： 500-700人企业： 50家

论坛 地点： Orchestra pit

规模： 1500人

PARTTHREE

Forum Structure

论坛主题 /Forum Topic

■ Keynote Speech■ US-China Discussion■ Small Mixer■ Social Dinner

Structure

Education and Employment

Economic Development

Technological Advances

Social Democracy

The rise of online recruitment and change in recruitment tactics

How China will deal with a shrinking market in the increasingly rational market

Analyzing Chinese and American societies in our increasingly similar economies

Current online environment and its affect on traditional businesses and entrepreneurs

01

02

03

04

嘉宾介绍 /Guest Introductions

Xiaoping XuFounding Partner and Executive Director of New Oriental and ZhenFundOne of the most famous and popular angel investors in China

Leo ChenFounder and CEO of JumeiForbes’“30 under 30” 。

Liewei Ma ‘1000 talents’expertCEO of Voice On TechArizona State and University of Washington Ph.d supervisor

Mei HeChairman of Board of Wailian Visa

Zhibo YuSenior Assistant to

President of Lenovo

拟邀嘉宾名单 /Potential Guests

Minhong YuFounder of New Oriental

Founder of AlibabaJack Ma

Sina.com Founder

Zhidong Wang

Famous Investor, former IDG Capital Partners

Feng Li

Zemin Hu

Baidu 91 Phone Assistant creater

Zhenning Yang

Physicist, Nobel Laureate

Shi Wang

Wanda Founder

拟邀嘉宾名单 /Potential Guests

Shiyi Pan

Real Estate Mogul, Chairman of Soho board

Ceo and founder of Tuncent

Huateng Ma

Chairman of Pusi Investments board

Sicong Wang

Creator of Smaritsan OS

Yonghao Luo

Qiangdong LiuCEO of Jingdong

Jun Lei

Founder of Xiaomi

Hongwei Zhou

Founder of 360

赞助方案 /Sponsorship Terms

Platinum Sponsor

• Limit: None

• Theme: shown during limited sponsorship presentation

• Sponsorship Fee $3,000

Gold Sponsor

• Limit： 10

• Theme: shown during all sponsorship presentation

• Sponsorship Fee$5,000

Diamond Sponsor

• Limit: 3

• Theme: All around presentation

• Sponsorship Fee $10,000

赞助方案 /Sponsorship Terms

Ø Presented as ‘xx sponsored’and with logo during the forum

Ø Logo will be presented in forum background board

Ø Logo will be presented in the forum pamphlet, schedule and other print advertising media

Ø 15 free Forum tickets

Platinum Sponsor Privileges

赞助方案 /Sponsorship Terms

23

Ø Presented as “xx sponsored”and with logo during the forum

Ø Business Leader invited as guest during the opening ceremony

Ø Logo will be presented in forum background board

Ø Logo will be presented in the forum pamphlet, schedule and other print advertising media

Ø Products with company logo will be placed in bags, all-around promotion during the forum, exclusive

interview with business managers

Ø 20 Free tickets to the forum

Ø 5 free tickets to the social dinner

Gold Sponsor Privileges

赞助方案 /Sponsorship Terms

Diamond Sponsor Privileges：Ø Premier sponsor and exclusive rights to the premier sponsor

Ø Presented as “xx sponsored”and with logo during the forum

Ø Business Leader invited as guest during the opening ceremony

Ø Logo will be presented in forum background board

Ø Logo will be presented in the forum pamphlet, schedule and other print advertising media

Ø Products with company logo will be placed in bags, all-around promotion during the forum,

exclusive interview with business leader

Ø Sponsorship announced by hosts

Ø 30 free forum tickets

Ø 10 free social dinner tickets

赞助方式 /Sponsorship Terms

■ Standard Sponsorship■ Material Sponsorship■ Trade

Introduction

Standard Sponsorship

Trade

Material Sponsorship

01

0302

Standard sponsorship – for fund oriented sponsors

Marketing through products–for product oriented sponsors

Service trade– for service oriented sponsors

赞助商参与方式 /Sponsor Participation

1.Standard Spot

2.Material Sponsorship

3. Resource Trade

门票定价 /Ticket Price

Early Bird—— $30Student—— $55

Forum and Social Dinner Ticket: Can attend all events

Early Bird —— $50

All Day Forum Tickets

Adult—— $100

Adult—— $120

Student—— $80

目标人群 /Target Audience

28

■ UC Berkeley College Students： UC Berkeley undergraduate or graduate students interested in networking and recruiting, and new ideas (main target)

■ Other College Students：Other undergraduate or graduate students. Interested in the above areas. (secondary target)

■ Professionals： Interested in professional development and networking with guests (tertiary target)

Networking in a professional setting

Guests sharing their thoughts

Guests answering questions

Job Fair

Introduction to innovative ideas

1

2

3

4

5

Target

Audience

线上论坛宣传平台 /Online Promotion

■ Promotional Video Advertisement

■ Guest Interview■ Job Fair Business

Introduction■ Yingke live feed of business

HR■ Official Media Interview■ Kol Wechat advertisment

Content

01WeChat Platform

02Faceboo

k

04

Live feed

05Official Media

Promotion

03Ema

il

线下推广渠道 /Offline Promotion

• Public Outreach: Outreach during reception, socials, and club events

• School Promotion: Advertising during school, through flyering, tabling, and other methods

• Partner School Collaboration: Partner with nearby schools, gift tickets to increase participation

• Partner Club Collaboration: Partner with on campus organizations, especially encourage participation from 20+ Chinese clubs

论坛宣传时间线（ 7-10月） /Promotion Timeline(Jul-Oct)

Core team meeting

Finalize Supervising Organization

Start preparing for production

Start Interviews

Partner school negotiation

Negotiation with sponsors

production

Confirm guest

Online ticket saleTransport material

Finalize guestsIn person marketing

Final Sponsor negotiations

In person ticket sales

Finalize Ticket Sales

Rehearsal

Finalize Core Team

Start inviting guests

Start creating website

Partner club negotiations

Online Marketing

Creation of website

Confirm businessesFinalize website

Finalize transportation

Milestone

Event

Participationsmall

large

Relatively Weak

Importance

Relatively Strong

Phase

Preparation Planning

Marketing Finalize Last Phase Formal Accouncement

WEEK 1-2 WEEK 3-4 WEEK 5-6 WEEK 7-8 WEEK 9-10 WEEK 11-12 WEEK 13-14 WEEK 15-16

Finalize tech Finalize Guest AccommodationsConfirm host

Contact Us

Contact: Bob Xu

Phone : 5107018365

Email: xuboyue@berkeley.edu

2016Berkeley China Forum

Zhimaqiao California Job Fair