Bc. Ľubomír ŠMIDAIng. Gabriela HRDINOVÁ

prof. Ing. Peter SAKÁL, CSc.

SLOVENSKÁ TECHNICKÁ UNIVERZITA V BRATISLAVEMateriálovotechnologická fakulta

SLOVAK UNIVERSITY OF TECHNOLOGY IN BRATISLAVAFaculty of Materials Science and Technology

WWW.SCSS.SK

This paper was supported by the Slovak Research and Development Agency under the contract No. LPP-0384-09: “Concept HCS model 3E vs. Concept Corporate Social Responsibility (CSR).”

The paper is also a part of submitted KEGA project No. 037STU-4/2012 “Implementation of the subject “Sustainable Corporate Social Responsibility” into the study programme Industrial management in the second degree at MTF STU Trnava”.

Noosphere The paradigm of open innovation Corporate social responsibility Conditions of permanent changes

Innovative co-thinking of open socially responsible business in conditions of permanent changes

Vladimir Ivanovič Vernadskij

Pierre Teilhard de Chardin

Noosphere is the third phase of the Earth´s development after

geosphere and biosphere. Noosphere includes previous two phases and visibly affects them.

Noosphere as a preparatory stage for the emergence of a new era in which humanity reach maximum level of complexity and consciousness.

Noosphere is based on three fundamental characteristics of humanity: Reflection. Creative invention. Ability to conspiracy.

The essence of withdrawal restlessness and achievement of certainty is development of noosphere and related: Social development. Technical development. Intellectual development.

Among the conditions that must be provided for the development of noosphere include conditions of: Survival. Health. Synthesis

From closed business to open business for external subjects.

Chesbrough: "The use of purposive inflows and outflows of knowledge to accelerate internal innovation, and expand the markets for external use of innovation, respectively.“

NineSigma: "Open innovation is not an option, but a competitive necessity."

Figure: Key processes of open innovation(Gassmann a Enkel)

First efforts: 19. century – Robert Owen (Great Britain), Andrew

Carnegie (USA). 20. century – Baťa(Czechoslovakia).

The focus: Increasing the competitiveness and attractiveness

of the business.

The sense: Keeping with statutory

requirements and identifying and meeting the reasonable needs of all stakeholders.

The essence: From the perspective of the

“profit-only” to the level of “triple-bottom-line”, business based on social, environmental and economic pillars.

Figure: Shareholders and stakeholders(Crowther a Aras)

Economic area of CSR relates to transparent business and good relationships with stakeholders. It assesses the impact on local, national and global economy.

In the social field, the company focuses on access to staff and supports local communities, increasing living standards, security, health, education and cultural development of citizens.

Environmental area is focused on awareness of the business impact on the environment. Company should carry out own activities in relation to living and inanimate nature in order to burden it as little as possible.

Involving stakeholders in the network of innovation activities.

Parallel implementation of changes.

Creating strategic networks.

Open innovation +

Corporate social responsibility

Innovative co-thinking

of open socially responsible business

Requirements:Team of changes.TOP management

support.Drucker:

Systematic practices.Schmitt:

Courage, passion and perseverance

Kotter: Stronge sense of

urgency.

Specification of the core of the business

Changes beyond the core

The core of the business change

lubosmida@gmail.comgabriela.hrdinova@stuba.sk

peter.sakal@stuba.sk

SLOVENSKÁ TECHNICKÁ UNIVERZITA V BRATISLAVEMateriálovotechnologická fakulta

SLOVAK UNIVERSITY OF TECHNOLOGY IN BRATISLAVAFaculty of Materials Science and Technology

WWW.SCSS.SK