Lecture 1

Communication means the act or process of giving or exchanging of information, signals or messages as by talk, gestures or writing. Technically speaking, in the act of communication, we make opinions, feelings, information etc. known or understood by others through speech, writing or bodily movement.

the process of transmitting a message from one person to another through a proper channel

stimulating some action giving information, ideas, attitudes, beliefs

or feelings establishing links or relations with other

people.

Stimulating action may be achieved by two ways:

• Expressing needs and requirements. • Persuading and motivating others the

way you want them to act.

Giving information, ideas, attitudes, beliefs may be done for the number of purposes: Creating awareness Creating understanding Persuading others Influencing others

Is the essence of management Needs to be effective in business

Success in your career is based on your ability to communicate effectively

Your ability to communicate is, in fact, your trademark. The memos, letters and reports you write, demonstrate your ability or lack of ability to communicate.

Poor communication remain buried in lower, dead-end jobs.

. The rules, regulations and policies of a company have to be communicated to people within and outside the organization. Business Communication is regulated by certain rules and norms. In early times, business communication was limited to paper-work, telephone calls etc. But now with advent of technology, we have cell phones, video conferencing, emails, satellite communication to support business communication. Effective business communication helps in building goodwill of an organization.

Oral communication Written communication

oral communication can be formal or informal. Generally business communication is a formal means of communication, like : meetings, interviews, group discussion, speeches etc. An example of Informal business communication would be - Grapevine.

Written means of business communication include - agenda, reports, manuals etc.

Sender/encoder Receiver/decoder Message Channel and medium

Encodes message Chooses appropriate medium Chooses appropriate channel Solicits feedback Attempts minimal noise

Decodes message Practices active listening Provides feedback

there should be Common background and purpose Interest Cooperation between sender and receiver

Channel – air Medium – airplane Channel – water Medium - boat

Purpose of communication Ability of encoder to use the medium Effectiveness of the medium to deliver the

message

The sender expects response when he transmits a message.

Response can be favourable or unfavourable Immediate or deferred

is essential to communication process. Feedback tells the Sender that the message

has been received and understood and the purpose fulfilled.

What do we mean by effective communication?

Why is it desirable to avoid jargon?

Communication Purpose of communication Means of business communication Types of business communication Means of oral communication Means of written communication Elements of communication Conditions of effective communication

the process of transmitting a message from one person to another through a proper channel

stimulating some action giving information, ideas, attitudes, beliefs

or feelings establishing links or relations with other

people.

Oral communication Written communication

meetings, interviews, group discussion, speeches etc.

agenda, reports, manuals etc.

Sender/encoder Receiver/decoder Message Channel and medium

Purpose of communication Ability of encoder to use the medium Effectiveness of the medium to deliver the

message