BBCs Response to Culture, Media and Sport Commons Select Committee Enquiry into the Future of the BBC Audience Information Pack

BBC’s Response to Culture, Media and Sport Commons Select Committee Enquiryinto the Future of the BBC

Audience Information Pack

The UK public’s relationship with the BBC

Over this Charter period, usage of the BBC has remained very high: almost all of the UK uses the BBC each week, for around19 hours on average

1. Their usage of BBC services

This is because of the high level of quality that the public associates with BBC programmes and services

2. Their views on the quality of BBC content

And it is also because of the extent of the trust that they have in BBC output

3. Their trust in the BBC

The time people spend with the BBC, coupled with their appreciation of the content, has meant that support for the BBC has risen over this Charter period

4. Their views on theBBC overall

Likewise, while no form of taxation is universally popular, there has also been an increase in public backing for the licence fee as the means of funding the BBC

5. Their views on the licence fee

Slide 2


Over this Charter period, usage of the BBC has remained very high: almost all of the UK uses the BBC each week, for around 19 hours on average










Slide 4

The UK public’s usage of BBC services

Over this Charter period, usage of the BBC has stayed strong and steady despite increasing media choice and decreasing share of revenues

• Almost all of the UK (96% of UK adults) uses the BBC each week, and these audiences spend a considerable amount of time with BBC services (around 19 hours per week, on average)

• The public consumes the BBC for substantial periods of time across multiple platforms:

- Almost nine in ten people watch BBC TV overall each week. BBC One reaches more people than any other channel in the UK irrespective of age, socio-economic group and location

- Two-thirds of all adults listen to BBC Radio each week

- Half of all adults use BBC Online each week (62% of online adults), and it is the only UK-owned website in the top ten most-used websites in the UK

BBC expenditure now accounts for around a quarter of total broadcast industry revenues in the UK

1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 20120%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

30% 29% 27% 26% 28% 28% 26% 26% 26% 27% 26% 27% 26% 25% 26%

Share of broadcast industry revenues, 1998-2012

BBC spend on TV and Radio Advertising (inc. commercial radio)Subscription Other

Slide 5

Notes: Figures for 2007-12 are taken from Ofcom's 2013 Communications Market Report. Figures for 2000-2006 are taken from Ofcom's 2008 CMR. Figures for 1998-2000 are taken from Ofcom's 2004 CMR. 'BBC' includes Ofcom's estimates for BBC expenditure on TV and Radio, based on figures reported by the BBC. 'Advertising' includes TV advertising revenues and Commercial Radio revenues. ‘Subscriptions’ includes Ofcom’s estimates of BSkyB and Virgin Media television subscriber revenue. ‘Other’ includes TV shopping, sponsorship, interactive (including premium rate telephony services), programme sales and S4C’s grant from the DCMS

Ofcom

Pan-BBC consumption has stayed broadly stable in recent years (measurement in this form began in 2009)

Slide 6Cross-Media Insight Survey (CMI) by GfK, c6,000 UK adults per quarter. Pan-BBC average weekly reach (15+ minutes); pan-BBC average time spent per user per week

2009/10 2010/11 2011/12 2012/130%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

00:00

02:00

04:00

06:00

08:00

10:00

12:00

14:00

16:00

18:00

20:00

22:00

24:0097% 97% 96% 96%

18:44 19:08 18:48 19:26

Average weekly reach %

Avera

ge w

eekly

reach

Tim

e s

pen

t p

er

week h

h:m

m

BBC TV viewing has stayed strong and steady over this Charter period

Slide 7BARB, 4+. BBC TV average weekly reach (15+ minutes cons.); BBC TV average time spent per viewer per week

2007/08 2008/09 2009/10 2010/11 2011/12 2012/130%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

00:00

02:00

04:00

06:00

08:00

10:00

12:00

14:00

16:00

18:00

20:00

22:00

24:00

85% 84% 85% 86% 87% 86%

10:12 10:21 10:19 10:52 10:43 11:06


Avera

ge w

eekly

reach

%

Tim

e s

pen

t p

er

week h

h:m

m

New

BA

RB

con

tract

The BBC TV portfolio overall continues to reach almost nine out of ten people in the UK each week

Slide 8BARB, 4+, average weekly reach (15+ minutes cons.), FY 12/13

86%

74%66%

45% 44%

Average weekly reach per portfolio %

While BBC One’s reach varies across different audiences, it is the channel that reaches most people in every group

4-6

7-1

0

11-1

5

16-24

25-34

35-44

45-54

55-64

65+ABC1

C2DE

BAME

White

Scotla

nd

Wales

North

ern Ir

elan

d

London

South

of E

ngland

Mid

lands

North

of E

ngland

47%56%

61% 59%

71%80%

87% 91% 93%

77% 78%

61%

80% 78% 82%75% 73%

80% 78% 78%

BBC 1 ITV Ch4

Slide 9

Average weekly reach of the channel among each audience group %

BARB, average weekly reach (15+ minutes cons.), FY 12/13

While the actual level varies, the BBC TV portfolio is the most watched on all TV platforms

Slide 10BARB, 4+, share FY 12/13 . Channel 4 portfolio includes S4C; Sky portfolio includes Flextech.Platform viewing based on TV sets

All individuals Freeview platform Sky platform Virgin platform Freesat platform

34%41%

26% 31%40%

22%

27%

18%21%

26%

12%

15%

9%

10%

14%6%

8%

4%

5%

6%8%

3%

14%

9%

1%82%

93%

70%76%

87%

Sky portfolio

Channel 5 portfo-lio

Channel 4 portfo-lio

ITV porfolio

BBC TV portfolio

Portfolio share per TV platform %

BBC Radio reach remains strong, though there has been a drop in the amount of listening, reflecting the platform overall

Slide 11RAJAR, 15+. BBC Radio average weekly reach (15+ minutes); BBC Radio average time spent per listener per week. Data run using Jan-Mar quarter of each FY, 12-month weight

2007/08 2008/09 2009/10 2010/11 2011/12 2012/130%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

00:00

02:00

04:00

06:00

08:00

10:00

12:00

14:00

16:00

18:00

20:00

22:00

24:00

66% 66% 66% 67% 67% 67%

17:07 16:50 16:24 16:34 16:36 16:15


Avera

ge w

eekly

reach

%

Tim

e s

pen

t p

er

week h

h:m

m

BBC Radio is listened to more than Commercial Radio though both reach around two-thirds of UK adults each week

Slide 12RAJAR, 15+. Average weekly reach (15+ minutes), time spent per listener per week, FY 12/13. Data run using Jan-Mar quarter, 12-month weight

67% 63%


Time spent per week per listener hh:mm

16:15 13:14

The most listened toUK-wide radio station

The most listened to digital radio station

Commercial Radio

Half of UK adults use BBC Online each week, and it is the only UK-owned website in the top ten most-used sites in the UK

Slide 13

1

2

5

3

4

6

8

9

7

10

Top ten most-visited websites in the UK

50%

All UK adults

62%

UK online adults

Average weekly reach of BBC Online

0

5

10

15

20

25

30

mill

ion

s

2003 2004 2005 2012 20132006 2007 2008 2009 20112010

Adults using BBC Online each week over time in millions

Meth

od

olo

gy

chan

ge

Cross-Media Insight Survey (CMI) by GfK, c6,000 UK adults per quarter, Q3 2013, average weekly reach (3 mins+) of BBC Online. BMRB/TNS/GfK Expenditure and Food Survey 2002 to 2004; Opinions and Lifestyle survey 2005-2008; CMI 2008 onwards (small method change from Oct 2012)

comScore Media Metrix, UK 6+, November 2013 (desktop only)

44m

The BBC has experienced strong growth on new platforms

Slide 14

BBC apps downloads since launch

BBC iStatsiStats Digital Analytix. App store download figures (to end Oct 2013)

of all BBC TV iPlayer requests now come from mobiles or tablets, up from 6% in 2010

BBC iPlayer TV and radio requests per month in millions

41%

Oct 2012

Browsers accessing BBC Online per week

11.5m

Oct 2013

17.7m

4.2m 8.8m

From mobiles

From tablets

Series1

97139

178213

261

mill

ion

s

Oct 2012 Oct 2013Oct 2010 Oct 2011Oct 2009

The BBC makes a key contribution to the wider news market

Slide 15Kantar Media for Ofcom, 2,628 users of news nowadays, ‘News consumption in the UK: research report’, published Sep 2013

1 provider only – BBC

1 other provider only

2 providers

3 providers

4 or more providers

However, around one in ten news consumers get news only from the BBC as most choose to use more

than one provider*

*provider = wholesale provider – classified as the company that provides the news for the given source (hence if a consumer uses both Sky News and commercial radio for news, this would be classed as one provider as Sky News provides the news for both)

Owing to rounding, data does not sum to 100

Ofcom data shows that people regard the BBC as their most important news

provider

BB

C

ITN

Sky N

ew

s

New

s C

orp

DM

GT

Tri

nit

y M

irro

r

Guard

ian M

e...

Tele

gra

ph M

...

Nort

hern

and...

Oth

er

Don't

know

None

53%

15%8%

3% 3% 1% 1% 1% 1%

11%

1% 2%

In answering the question, respondents give the name of the one news source of greatest personal importance to them. Ofcom then categorises the responses into wholesale providers

Looking at all the sources of news you have said that you use, which one IS MOST IMPORTANT TO YOU

PERSONALLY?

2005/062006/072007/082008/092009/102010/112011/122012/13

211234 234 238 241

225239

256

BBC Global News services reach around a quarter of a million people around the world per week

Slide 16The Global Audience Estimate (GAE) measures the combined reach of the BBC’s international services – BBC World Service, BBC World News and bbc.com/news – across the world

BBC Global News any platform reach per week in millions

mill

ion

s












Slide 18

The UK public’s views on the quality of BBC content

The public’s high usage of the BBC is directly connected to their high appreciation of the quality and impact of BBC content

• Data from Ofcom shows that BBC One and BBC Two are rated as higher quality than the other public service broadcaster (PSB) channels

• The BBC also emerges as a global leader on quality – in a recent international survey of 14 countries, BBC One was rated highest out of 66 major TV channels

• The BBC has a considerable impact across all parts of its mission to Inform, Educate and Entertain

• That said, the BBC continues to focus on increasing the distinctiveness of content and catering for the nations, regions and communities of the UK where BBC scores are not ahead of other broadcasters’

• The UK public values a wide range of genres from the BBC

Ofcom’s data shows that BBC channels are rated as higher quality than the other public service broadcaster channels

Slide 19Ofcom, PSB Annual Report, 2013. Data collected by BDRC Continental, Mar-Dec 2012, self-reported viewers of the channel: BBC One 1,683; BBC Two 684; ITV 1,214; C4 676; C5 361

BBC One BBC Two ITV Ch4 Ch5

81% 79%68% 66%

48%

% 7

-10

ou

t of

10

% of viewers saying channel shows well-made, high quality programmes

International research shows that the UK is a leader on overall TV quality, with BBC One receiving the highest quality score

Slide 20Populus for the BBC, 14 countries, 500 adults per country rated the quality of each of the biggest TV channels in their country, Oct 2013

79%

71%

Dark blue = Publicly-funded channelLight blue = Commercially-funded channel

Out of 66 channels in 14 countries, BBC One receives the highest quality score of all, with BBC Two ranked third

Perceptions of TV channel quality rated by respondents in the country

% Very / fairly good quality

To what extent do you think the quality of programmes on the following television channels in [INSERT COUNTRY NAME] is good or poor?

60%

43% 41%

% A

gre

e

21%

Inform: the BBC is the UK’s major news provider

Slide 21BARB, Jan-Jun 2013YouGov for BBC, May 2010. Based on those who watched coverage of each respective broadcaster

BBC News is an active choice among the UK population

TV news minutes broadcast

73%

TV news viewing

BBC News helps citizens understand big issues

Election 2010 coverage improved my understanding of the issues:

% of viewers to the provider

BARB, Election Night (3 min+ reach cons.), Royal Wedding and Euros (average audience). BARB Olympics 15+ minute cumulative reach; Ipsos MORI 2012

While news consumers use c4-5 different sources of news on average, they choose the BBC for national moments

BBC One coverage on Election Night 2010 reached 15m

people – 2x higher than ITV

18.7m watched the 2011 Royal Wedding ceremony on BBC One

– 3x higher than ITV

91% of the UK watched the 2012 Olympics on BBC TV

96% felt the BBC’s coverage met or exceeded

their expectations

12.3m watched the 2012 Euros Final on BBC One

– 6x higher than ITV

Educate: the BBC’s educational mission has real impact

Slide 22

BBC content helps people learn in a variety of ways

Ofcom PSB Annual Report, 2013. Data collected by BDRC Continental, Mar-Dec 2012, self-reported viewers of the channel: BBC One 1,683; BBC Two 684; ITV 1,214; C4 676; C5 361

Pulse by GfK for BBC. 777 UK adults who used iPlayer on a computer in the last 3 months. Oct 2013; TNS for BBC. 1,038 adults, Dec 2007. BARB 4+ cumulative reach; Dax/iStats; Retail Week Oct 2013

BBC services encourage people to take up new digital skills

iPlayer users say iPlayer is a reason they got home broadband

internet users said one of the main reasons they went online was because of bbc.co.uk

1 in 10

1 in 8

Ofcom data shows that more viewers say they find programmes to make them stop

and think on the BBC

Series1

69%62%

56%

40%31%

% 7-1

0 o

ut

of

10

% of viewers saying channel shows programmes that make me stop and think

The Shakespeare Unlocked season reached over 14m

people

Bitesize (BBC’s online study support resource for school-age students in the UK) : 1.6m average weekly unique

UK browsers

John Lewis’ sales of food mixers rose 62% and cake cooling racks by 70% during The Great British Bake

Off

Slide 23

,;

Ofcom data shows that more viewers say they find programmes they want to watch on

BBC channels

Series1

69% 67% 63% 60%48%

% 7

-10 o

ut

of

10

Ofcom PSB Annual Report, 2013. Data collected by BDRC Continental, Mar-Dec 2012, self-reported viewers of the channel: BBC One 1,683; BBC Two 684; ITV 1,214; C4 676; C5 361. BARB, 4+, average audience / Glastonbury 3 min+ cumulative reach

BARB, 4+, average monthly reach 15+ mins (cons.), Sep-Nov 2013, first-runs only, BARB Entertainment genre (excludes comedy sub-genres). Channel examples: average audience

% of viewers saying channel shows programmes I want to watch

Entertain: the BBC makes content viewers find highly engaging

Entertainment shows are among the top-performing programmes on each BBC TV channel

The BBC brings audiences together for different

forms of entertainment

67% of the UK watch

entertainment content on BBC TV in a month

Top Gear: series average

audience 5.3m

Russell Howard’s Good News:

series average audience

0.9m

12.8m people in the UK watched the 50th anniversary episode of Doctor Who

Only Connect: series average

audience 0.9 m

Strictly Come Dancing:

series average audience 10.8m

9.5m people in the UK watched series 3 of Miranda, and 11.5m watched the Boxing Day 2012 episode

33% (19.0m) of the UK watched Glastonbury ‘13 on BBC TV

The BBC continues to focus on increasing the distinctiveness of content

Slide 24

Series1

59% 58% 56%47%

35%

% 7

-10

ou

t of

10

% of viewers saying channel shows programmeswith new ideas / different approaches

Ofcom data shows that BBC channels are not ahead of other PSBs on distinctiveness

of content

However, improvements are being made

% of BBC TV programmes viewers rate as being fresh and new (BBC measure of distinctiveness)

Not measured in this form prior to 2010

Series1

68% 71%

2010/11 2012/13

Pulse by GfK for the BBC. c20,000 UK adults 16+ on panelOfcom, PSB Annual Report, 2013. Data collected by BDRC Continental, Mar-Dec 2012, self-reported viewers of the channel: BBC One 1,683; BBC Two 684; ITV 1,214; C4 676; C5 361

% A

gre

e

Series1

57% 56%

42%36%

26%

% 7

-10

ou

t of

10

And the BBC continues to focus on how it caters for the nations, regions and communities of the UK

% of viewers saying channel portrays my region fairly to the rest of the UK

Ofcom data shows that BBC channels are not well ahead of the other PSBs on portrayal

Series1

58% 58% 55%

46%

31%

% of viewers saying channel shows different kinds of cultures within the UK

Slide 25Ofcom, PSB Annual Report, 2013. Data collected by BDRC Continental, Mar-Dec 2012, self-reported viewers of the channel: BBC One 1,683; BBC Two 684; ITV 1,214; C4 676; C5 361

4.9

-1.5

1.5

-1.6-0.4

-2.2

-3.9

-0.5-1.7

-6.8

5.2

0.5 0.5

-1.9-0.9

-1.9-2.4

-1.4 -1.6

-5.8

5.4

0.8 0.3

-1.0 -1.5 -1.8 -1.6 -1.8-2.5

-6.7

2010/11 2011/12 2012/13

Some improvement is being made – BBC TV share in Scotland, Wales and the North West is moving closer to the UK average

Slide 26BARB, 4+, financial yearsBBC Accountability and Reputation Tracker by Kantar Media

Wales Scotland Northern Ireland

South Midlands London North West

North sub-regions

Nations and regions BBC TV share compared with the UK average

Chart shows share gap: BBC TV share in each nation/region minus BBC TV share in the UK overall

Yorks & Humb

North East

In the North West people’s perceptions of BBC portrayal of their region now match

the UK average

North

News

UK dr

ama

UK so

aps

UK se

rious

fact

ual

UK co

med

yUK

ente

rtainm

ent

UK fa

ctua

l ent

Spor

t

Overs

eas pr

ogra

...

Loca

l pro

gram

mes

UK pa

nel s

hows

Film

UK ch

ildre

n's

Mus

ic

12 1210 9 8 8 7 7 6 5 5 5 4 3

9Among parents

From both a consumer and citizen perspective, people want a variety of genres on BBC TV

The UK public values a wide range of genres from the BBC

Ipsos MORI for the BBC, 2,118 UK adults 15+, June 2013. Consumer value: Please divide these 100 points between the types of programmes you and your household watch on BBC TV based on the amount you value watching them

Among parents

Consumer value

Points allocated

Respondents divided 100 points between genres based on how much they / their household value them from BBC TV

Citizen valueMean score

Respondents rated each genre out of 10 based on how much they value each from BBC TV for the benefit of society

7.6

6.0

4.7

6.8

5.9

5.7

5.3

6.4

4.3

7.1

5.4

5.9

5.4

6.7

5.8

Citizen value: Thinking about the good of society as a whole, how important do you feel it is that the BBC broadcasts each type of programme? (Scale: 1 = not important at all; 10 = extremely important)Slide 27












Slide 29

The UK public’s trust in the BBC

High usage of the BBC is also linked to the public’s trust in BBC output

• Levels of trust in the BBC dropped in the autumn of 2012 with the events around Jimmy Savile and Newsnight

• In 2013 scores have been moving closer to the levels they were at earlier in 2012, though recovery is not yet complete

• Public trust in the BBC has been rising over the longer term. This means that levels of trust, despite the recent fall, are higher now than they were in 2004

• The BBC remains by far the most trusted news source in the UK and is also seen as the most impartial news provider

Jun 2012

Jul 2012

Sep 2012

Oct 2012

Jan 2013

Apr 2013

May 2013

Aug 2013

Nov 2013

Levels of trust in the BBC dropped in the autumn of 2012 with the events around Jimmy Savile and Newsnight. There has been improvement in 2013, though recovery is not yet complete

6.7

6.0

6.4

6.2

Slide 30BBC Accountability and Reputation Tracker by Kantar Media, c1,000 UK adults per month

Olympics fortnight

Severance pay

Jubilee weekend

PAC* session

*Public Accounts Committee

Savile coverage

Newsnightapology

Pollard Report

Transcripts released

Stuart Hall guilty

6.56.

2

6.5

6.7

6.7

6.8

6.2

6.5 6.

46.2

6.4

6.3

I trust the BBC - mean score / 101 = strongly disagree; 10 = strongly agree

General impression of the BBC - mean score / 101 = extremely unfavourable; 10 = extremely favourable

7.0

7.0

7.1

7.3 6.

96.9

6.9

7.1

7.2 6.

96.9

7.0

7.0

7.0

6.9

6.8

6.9

6.4

7.1

6.3

Apr-J

un 0

4

Jul-S

ep 0

4

Oct-D

ec 0

4

Jan-

Mar

05

Apr-J

un 0

5

Jul-S

ep 0

5

Oct-D

ec 0

5

Jan-

Mar

06

Apr-J

un 0

6

Jul-S

ep 0

6

Oct-D

ec 0

6

Jan-

Mar

07

Apr-J

un 0

7

Jul-S

ep 0

7

Oct-D

ec 0

7

Jan-

Mar

08

Apr-J

un 0

8

Jul-S

ep 0

8

Oct-D

ec 0

8

Jan-

Mar

09

Apr-J

un 0

9

Jul-S

ep 0

9

Oct-D

ec 0

9

Jan-

Mar

10

Apr-J

un 1

0

Jul-S

ep 1

0

Oct-D

ec 1

0

Jan-

Mar

201

1

Apr-J

un 2

011

Jul-S

ep 2

011

Oct-D

ec 2

011

Jan-

Mar

201

2

April

-Jun

2012

Jul-S

ep 2

012

Oct-D

ec 2

012

Jan-

Mar

201

3

Apr-J

un 2

013

Jul-S

ep 2

013

Oct-N

ov 2

013

5

5.2

5.4

5.6

5.8

6

6.2

6.4

6.6

6.8

7

7.2

Slide 31BBC Accountability and Reputation Tracker by Kantar Media, c700 UK adults per quarter until Oct 2010, c1,000 per month from Nov 2010

People’s trust in the BBC has been rising over the long term. Current figures are higher than 2004

Queen / faked

competitions

07-10/07

Mean s

core

/1

0 General impression of BBC

I trust the BBC

Gaza Appea

l01/09

PQF 6Musi

c01/10

JimmySavile10/12

Ross/Brand10/08

I trust the BBC - mean score / 101 = strongly disagree; 10 = strongly agree

General impression of the BBC - mean score / 101 = extremely unfavourable; 10 = extremely favourable

58%

14%

6%2% 2% 1% 1% 1% 1% 1% 1% 1% 4% 3% 6%

In comparison with other news providers, the BBC remains by far the most trusted source of news in the UK

Slide 32Ipsos MORI for the BBC, UK adults 16+ who follow the news (1,873), Feb 2013 Newspaper titles include the Sunday editions

Of all the news sources (TV broadcaster, radio, newspaper, magazine or website), which ONE source are you most likely to turn to for news you

trust the most? Open-ended

Other Don’t know None

News

Oth

er

Don

't k

now

Non

e

49%

14%

6% 3% 2% 1% 1% 1% 1% 1% 1% 1% 1%5% 6% 8%

And the BBC is the news source people turn to for impartial news coverage

Slide 33

Of all the news sources (TV broadcaster, radio, newspaper, magazine or website), which ONE source are you most likely to turn to if you want

impartial news coverage? Open-ended

Ipsos MORI for the BBC, UK adults 16+ who follow the news (1,873), Feb 2013Newspaper titles include the Sunday editions

NewsOther Don’t know None

BBC N

ews

ITV N

ews

Chan

nel

4 N

ews

The

Finan

cial

T...

The

Indep

enden

tCom

mer

cial

rad

ioChan

nel

5 N

ews

Sky

New

sTh

e G

uar

dia

nTh

e Ti

mes

The

Dai

ly T

eleg

...

The

Met

roG

oogle

New

sM

SN

New

sYa

hoo

New

sTh

e D

aily

Exp

ress

The

Dai

ly M

ail

The

Mirro

rTh

e Pe

ople

Twitte

rFa

ceboo

k

The

Sun

The

Dai

ly S

tar

6.86.4 6.2

5.8 5.7 5.6 5.6 5.6 5.5 5.4 5.3 5.2 5.2 4.9 4.84.4 4.3 4.2 4.2 4.0 3.9 3.7 3.7

When people rate different news providers in turn, broadcasters and broadsheet newspapers receive the highest scores for impartiality

Slide 34

How biased or impartial do you think each of the following news sources is?

Mean score / 10: 1 = very biased; 10 = very impartial

Ipsos MORI for the BBC, UK adults 16+ who follow news (half sample answering about impartiality: 919). Newspaper titles include the Sunday editions

BroadcasterBroadsheet newspaperMid-market newspaperTabloid newspaperNews aggregatorSocial network

Slide 35

The vast majority of the public think that it is of real importance for the BBC to be independent from the Government of the day

Column1

5%6%

34%

53% Very important

Fairly important

Not very important

Not at all important

Don't know

How important, if at all, do you think it is that the BBC is independent from the

Government of the day? TNS for the BBC, 1,030 UK adults 16+, Aug 2010

87%

11%

Important

Unimportant












Slide 37

The UK public’s views on the BBC overall

The time people spend with the BBC, coupled with their appreciation of the content, has meant that public support for the BBC has risen over this Charter period

• The public has a very positive view of the BBC overall and gives the BBC a 7 out of 10, on average. This has stayed broadly steady over the last year and has been rising over this Charter period

• Compared with 2007/08 and despite greater media choice today, more people now feel:- the BBC maintains high standards of quality- the BBC is a great ambassador for the UK- the BBC helps people make up their minds about issues of the day- glad the BBC exists

• Four in five people would miss the BBC if it no longer existed

17%

3% 2% 3%

18%

33% 37%

5%

38%27%

13% 10%

32%

46%

18%

3%

9% 9% 10%

8%

7%8%

9%

5%

13%

15%10%

18%

7%

19%4%

8% 12% 11%

10%

7%6%

14%

6% 9%

12%

14%

8%9%

18%

16% 27%30% 34%

30%

18% 15%

40%

18% 21%31% 38%

18%20%

30%59%53%

46% 42%35% 33% 33% 32% 31% 30% 30% 28% 23%

17% 15%

High approvers (8-10)

Approvers (6-7)

Neutral (5)

Low approvers (1-4)

Don't know/ No opinion

The public has a very positive view of the BBC, giving a score of 7 out of 10, on average. This has stayed steady over the last year

Slide 38BBC Accountability and Reputation Tracker by Kantar Media, Jan – Nov 2013, 11,177 UK adults 16+.General impression scale: 1 = extremely unfavourable; 10 = extremely favourable

General impression of broadcasters and organisationsMean Score 7.0 7.2 6.6 5.77.28.1 6.7 6.07.26.97.4 6.9 6.6 6.56.4% Approvers 76% 48% 66

%45%49%75% 72% 41%51%65%80% 76% 51% 37%61%

General im-pression of the

BBC

I am glad the BBC exists

BBC maintains high standards of

quality

BBC is a great ambassador for

UK to world

BBC helps people understand and make up their mind on issues

6.6 6.96.3 6.5

5.9

7.07.6

7.1 7.36.6

2007/08 2012/13

Public perceptions of the BBC have improved over this Charter period

Slide 39Kantar for the BBC, Pan-BBC Tracking Study and BBC Brand and Reputation Tracker, UK adults2007/08: sample sizes: 10,312 General impression; high standards of quality; 4,284 Glad the BBC exists, BBC helps people understand; 4,212 BBC is a great ambassador

2012/13: sample sizes: 12,236 General impression; high standards of quality; 6,140 Glad the BBC exists, BBC is a great ambassador; 6,096 BBC helps people understand

Mean score / 101 = extremely unfavourable; 10 = extremely favourable (general impression)

1 = strongly disagree; 10 = strongly agree (other statements)

Mean s

core

/

10

Four out of five people would miss the BBC if it was no longer there

Slide 40NatCen Social Research for BBC Trust, 2,609 UK adults16+, Jan-Feb 2013

BBC ITV Ch4 Sky Ch5

80%70%

64%

46% 44%

% A

gre

e

% who would miss each broadcaster if it no longer existed

The public strongly supports the BBC’s mission and backs the BBC taking creative risks

Slide 41Ipsos MORI for the BBC, 1,024 UK adults 15+, Aug 2010

Info

rm, e

duca

te a

n...

Tast

es a

nd in

ter..

.

All kind

s of

vie

ws a.

..

Fres

h an

d ne

w i...

Creat

ivity

Not b

e af

raid

to sh.

..

0.01 0.01 0.04 0.02 0.030.11

0.04 0.05 0.04 0.080.09

0.130.350.49 0.4

0.49 0.47

0.42

0.580.43 0.5

0.4 0.38 0.3

0.01 0.02

Strongly agree

Tend to agree

Neither agree nor disagree

Tend to disagree

Strongly disagree

Don't know

Agree

Disagree

The BBC’s programmes and services should inform, educate and entertain

people

The BBC should air all kinds of

views and opinions, even if

some people find them

challenging

The BBC should encourage

creativity, new talent and

innovation, even if some people might

take offence

The BBC should provide something that suits different people’s tastes and

interests, even if not everything is of

interest to me personally

The BBC should try out new and fresh ideas for

programmes and services even if not everything they try always

works well

The BBC should not be afraid to show material

that some people might find offensive

89%

2%

93%

1%

91%

2%

85%4%

90%

4%

72%

13%












Slide 43

The UK public’s views on the licence fee

While no form of taxation is universally popular, long term polling (using the same question in each wave) shows that there has been an increase in public backing for the licence fee over this Charter period

• 47% of the UK overall now back the licence fee – making it the method of funding the BBC with the single most support (compared with 27% for advertising and 22% for subscription)

• Support is higher now than it was in 2004 when 31% backed the licence fee (and higher than twenty years ago)

• Public perceptions of the value for money of the BBC have also been rising

• The household cost in real terms today, the range of services now and continued high levels of usage of the BBC all help to raise public support for the BBC and for the licence fee

Long term polling using the same question shows that there has been an increase in public backing for the licence fee since 2004

Slide 442004: ICM, 1,037 UK adults 18+; 2009: ICM, 1,001 GB adults 18+; 2011: ICM, 1,034 UK adults 18+; 2012: Ipsos MORI, 2,078 adults 15+; 2013: Ipsos MORI, 1,034 UK adults 18+. All telephone surveys except Ipsos MORI 2012, which was face-to-face

1-3 Nov

Which of the following would you like to see as the main source of BBC funding?

2004 2009 2011 2012 2013

36% 30% 21% 25% 22%

31%24%

23% 21% 27%

31% 43% 51% 47% 47%

Don't know

A subscription-only service paid by those who want to receive BBC programmes

Slide 45

The licence fee is the top choice for funding the BBC across all ages, socio-economic groups and types of TV ownership

Total 18-24 25-34 35-44 45-54 55-64 65+ ABC1 C2DE Freeview Sky Virgin

47% 47% 49%

41% 43%49%

52% 52%

40%

52%

41%47%

A licence fee by everyone with a TV Advertising Subscription

Which of the following would you like to see as the main source of BBC funding?

Ipsos MORI for the BBC, 1,031 UK adults 18+, Nov 2013

6%6%

13%

27%

48%

Not sure

The licence fee should be dropped and replaced with a mixture of advertis-ing and subscriptions, like Sky

The licence fee should be dropped, and BBC’s main source of income should be subscriptions, so that only people who want the BBC should pay for it – but there should still be no advertising breaks

The licence fee should be dropped and the main source of BBC income should be advertising, like ITV

The licence fee should remain, so the BBC is free from commercial pressure and doesn’t have to interrupt programmes with advertising breaks

Recent polling by YouGov also shows that the licence fee is the means of funding the BBC with the single most support, backed by c50% of the public

Slide 46YouGov for Prospect, 1,712 GB adults 18+, Feb 2013

Which of these statements about the BBC comes closest to your view?

When scored on a scale from 1 to 10, public perceptions of the value for money of the BBC have shown an increase

Slide 47

2007/08 2008/09 2009/10 2010/11 2011/12 2012/134.00

4.25

4.50

4.75

5.00

5.25

5.50

5.75

6.00

4.9 4.95.0

5.3

5.7

5.9

Mean

sco

re /

10

Su

rvey c

han

ge N

ov 2

01

0

Value for money of the BBCMean score /10: 1 = extremely poor; 10 = extremely good

BBC Accountability and Reputation Tracker by Kantar Media, 700 UK adults per month until Oct 2010,1,000 per month from Nov 2010

The BBC Trust also asks the public for their perceptions of value for money on a four-point scale. On the four-point scale, perceptions have stayed steady

The household cost today, the range of services now and high usage all help to raise public support for the BBC and licence fee

Slide 48BARB 4+, RAJAR 15+, CMI 16+

• £147.44 per household (in 2013 prices)

• 0.25% of GDP

• c40% of broadcast revenues

• £145.50 per household

• 0.23% of GDP

• c25% of broadcast revenues

Limited competition:

46% share of TV and radio

Extraordinary competition:

42% share of TV and radio

19.8 hours per person per week 21.3 hours per person per week(1)

NATIONS RADIO

NATIONS RADIO

20 years ago Today

Notes: (1) Figure comparable to 1994 methodology and sources so differs from source used on slide 6

End

Slide 49

Documents

BBCs Response to Culture, Media and Sport Commons Select Committee Enquiry into the Future of the BBC Audience Information Pack