Slide 1

BBC Radio 4 Arts Features Tender :

Mon; Thu; Tue, 16:00-16:30; 11:30-12:00; 11:30-12:00

Summary Points

• The slot reach and share has been fairly steady over time. The

most recent quarter brought in an audience of 1.87m/6.7%

share.

• Audience appreciation has dipped across the year to 73,

sitting below the Radio 4 average of 81.

• The slot skews older and more female than the Radio 4

average.

• Around half of all listening to the slot is now done digitally

(DAB: 37.6%Online: 5.8%)

Slide 2

Av. Hrs per listener:

00:35

Share of listening:

7%

Weekly Reach (000’s):

1,874

Proportion who

also listen to: Food Programme Mon 15.30-

16.00: 29% Crossing Continents Thu 11.00-

11.30: 37%

Various Tue 11.00-11.30: 40%

Proportion who

listen every day:

6%

AI average:

73

Highest day of

reach:

Thursday

(842)

Slide 3

SN

AP

SH

OT

– A

rts

Fe

atu

res

Ten

de

r :

Mo

n; Th

u; Tu

e, 1

6:0

0-

16

:30

; 1

1:3

0-1

2:0

0; 1

1:3

0-1

2:0

0

Average age:

60 Proportion target

audience:

(35-54 ABC1) : 19%

40% 60%

Source: RAJAR Q3 2017 15+

Slide 4

Live radio listening

performance &

appreciation

8.0

6.9

6.7

6.4

7.4

7.4

7.2

6.7

0

1

2

3

4

5

6

7

8

9

Q4 15 Q1 16 Q2 16 Q3 16 Q4 16 Q1 17 Q2 17 Q3 17

1,994

1,798 1,867 1,844

2,017 1,945

1,861 1,874

160017001800190020002100

0

0.5

1

1.5

Share % Reach (000s)

Slide 5

Reach to the slot has remained steady over time, bringing in 1.87m

average weekly listeners in the latest quarter (6.7% share)

Source: RAJAR Q3 2017 15+

Source: Pulse Panel

75

73

81 81

2016 2017

Arts Features Tender Mon; Thu; Tue, 16:00-16:30; 11:30-12:00; 11:30-12:00

Arts Feature Slot

Radio 4 Average

The slot’s appreciation score falls below the

Radio 4 average

Appreciation Index

00:33

00:28 00:31

00:34 00:35

00:27

00:35 00:35

Adults 15+ 15-34 35-54 55+

Q3 16 Q3 17

Slide 7

Time spent per listener has increased slightly year-on-

year, with the biggest rise seen among 35-54 year olds

Ave. hours per listener

Source: RAJAR Q3 2017 15+

0

200

400

600

800

1000

1200

1400

1600

11:00 11:15 11:30 11:45 12:00 12:15 15:30 15:45 16:00 16:15 16:30 16:45

Q3 2016

Q2 2017

Q3 2017

The Tue/Thu morning slot sees an increased audience in

the second half of the programme while Monday

afternoon sees a steadier audience across the half hour

Slide 8

Reach (000s) Arts Features Tender Mon; Thu; Tue, 16:00-16:30; 11:30-12:00; 11:30-12:00

Source: RAJAR Q3 2017 15+

Slide 9

The Audience

The audience skews

more well off:

74% are ABC1

Radio 4 Average:

76% are 65+

The programme

attracts a more

female audience:

60% vs 40%

Radio 4 Average:

Male: 51%, Female: 49%

74%

26%

ABC1

C2DE 2% 5%

8%

17%

22%

46%

15-24 25-34 35-44

45-54

55-64

65+ 40%

60%

male

female

The audience skews

65+:

46% are 65+

Radio 4 Average:

38% are 65+

The audience to the programme is more female

(60%) and older (46% are 65+) than the Radio 4 average

Source: RAJAR Q3 2017 15+

Slide 11

There has been an increase in listeners aged 55+, while

reach of those under 55 remains fairly stable

132

468

1,274

0

200

400

600

800

1000

1200

1400

1600

Q4

20

07

Q1

20

08

Q2

20

08

Q3

20

08

Q4

20

08

Q1

20

09

Q2

20

09

Q3

20

09

Q4

20

09

Q1

20

10

Q2

20

10

Q3

20

10

Q4

20

10

Q1

20

11

Q2

20

11

Q3

20

11

Q4

20

11

Q1

20

12

Q2

20

12

Q3

20

12

Q4

20

12

Q1

20

13

Q2

20

13

Q3

20

13

Q4

20

13

Q1

20

14

Q2

20

14

Q3

20

14

Q4

20

14

Q1

20

15

Q2

20

15

Q3

20

15

Q4

20

15

Q1

20

16

Q2

20

16

Q3

20

16

Q4

20

16

Q1

20

17

Q2

20

17

Q3

20

17

15-34 35-54s 55+ Linear (35-54s) Linear (55+) Linear (15-34)

Reach (000s) by age groups for Arts Features Tender Mon; Thu; Tue, 16:00-16:30; 11:30-12:00; 11:30-12:00

Source: RAJAR Q3 2017 15+

Slide 12

Listening by platform and

location

67% 24% 8%

Most people listen to the slot at home (67%)

but almost a quarter (24%) also listen in the car

Source: RAJAR Q3 2017 15+

0

200

400

600

800

1000

1200

11:00 11:15 11:30 11:45 12:00 12:15 15:30 15:45 16:00 16:15 16:30 16:45

At Home

In A Car/Van/Lorry

At Work/Elsewhere

At home listening sees the biggest uplift in the

morning slot, with in car also seeing increased

listening between 11.45-12.00

Slide 14

Reach (000s) Arts Features Tender Mon; Thu; Tue, 16:00-16:30; 11:30-12:00; 11:30-12:00

Source: RAJAR Q3 2017 15+

Slide 15

Listening to the show via digital devices is

increasing, particularly listening via DAB

DAB

AM/FM

Online

2014: 61.7%

2017: 52.5%

2014: 27.1%

2017: 37.6%

2014: 3.7%

2017: 5.8%

Source: RAJAR Q3 2017 15+

Slide 16