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Slide 1
BBC Radio 3 Sat 1700-1830 Jazz Show
Note: data inside this pack refers to 17:00-18:00 as this was
the most common slot for the programme in Q2 17
Summary
• The Saturday 5pm-6pm Jazz slot has a steady audience of 151k live listeners,
with this remaining stable for the last 2 years.
• The programme’s audience skews more female (48% vs. 44% for Radio 3), older
(58% over 65 vs. 47%) and more ABC1 (96% vs. 73%) than the network overall.
• Audience appreciation is strong in this slot, higher than the Radio 3 average.
• The vast majority of live listening (90%) is done in home, with around a tenth
(9%) in car.
• Online requests are driven by live listening, although request numbers are not
significant.
Av. Hrs per listener:
00:39
Share of listening:
1.7%
Weekly Reach (000’s):
151
Proportion who
also listen to: Breakfast Mon-Fri 06.30-09.00: 41%
Jazz Record Requests Sat 16.00-
17.00: 55%
Jazz Now Mon 23.00-24.30: 1%
AI average:
83
Slide 3
SN
AP
SH
OT
– S
at
17
00
-18
00 J
azz
Sh
ow
: Sa
t, 1
7:0
0-1
8:0
0
Source: RAJAR Q2 2017 15+/Pulse (latest quarter)
Average age:
62 Proportion target
audience:
(35-54 ABC1s): 12%
52% 48%
2.3
1.8
1.3
1.9
1.8
2.1
2.0
1.7
0
0.5
1
1.5
2
2.5
Q3 15 Q4 15 Q1 16 Q2 16 Q3 16 Q4 16 Q1 17 Q2 17
169 151 108
142 140 164 142 151
0
50
100
150
200
0
0.5
1
1.5
Share % Reach (000s)
Slide 5
Reach is steady at c150k, while share has nudged down
in the most recent quarter
Source: RAJAR Q2 2017 15+
Source: Pulse Panel
84 83
82 82
2015 2016
Jazz Show 5-6pm
Sat
Radio 3 Average
The show’s appreciation (AI) is strong, and up on
the Radio 3 average
Appreciation Index
00:48 00:51
00:48
00:39 00:39 00:40
Adults 15+ 35-54 55+
Q2 16 Q2 17
Slide 7
Average time spent listening stands at 39mins, having
dipped -9mins over last year, and is consistent across
demographics
Ave. hours per listener
Source: RAJAR Q2 2017 15+
0
20
40
60
80
100
120
140
160
16:30 16:45 17:00 17:15 17:30 17:45 18:00 18:15
Q2 2016
Q1 2017
Q2 2017
Reach is marginally stronger in the second half
of the programme, with dips in the first 30 mins
Slide 8
Reach (000s) Sat 1700-1800 Jazz Show Sat, 17:00-18:00
Source: RAJAR Q2 2017 15+
The audience skews
more well off:
96% are ABC1
The programme
attracts a more male
audience:
52% vs 48%
96%
4%
ABC1
C2DE
6% 11%
6%
7%
13%
58%
15-24
25-34
35-44
45-54
55-64
65+ 52% 48% male
female
The audience skews
65+:
58% are 65+
The audience in this slot are more likely to be
female, older and ABC1 than the Radio 3 average
Source: RAJAR Q2 2017 15+
Radio 3 average
55% male
Radio 3 average
47% are 65+
Radio 3 average
73% ABC1
Slide 11
Reach has remained broadly level for the 55+ age
group over the longer term while there is a downward
trend for the younger 35-54s
20
107
0
20
40
60
80
100
120
140
160
Q3
2007
Q4
2007
Q1
2008
Q2
2008
Q3
2008
Q4
2008
Q1
2009
Q2
2009
Q3
2009
Q4
2009
Q1
2010
Q2
2010
Q3
2010
Q4
2010
Q1
2011
Q2
2011
Q3
2011
Q4
2011
Q1
2012
Q2
2012
Q3
2012
Q4
2012
Q1
2013
Q2
2013
Q3
2013
Q4
2013
Q1
2014
Q2
2014
Q3
2014
Q4
2014
Q1
2015
Q2
2015
Q3
2015
Q4
2015
Q1
2016
Q2
2016
Q3
2016
Q4
2016
Q1
2017
Q2
2017
35-54s 55+
Reach (000s) by age groups for Sat 1700-1800 Jazz Show
Source: RAJAR Q2 2017 15+
90% 9% 0%
The Saturday slot sees the majority of people
reached at home (90%), with around a tenth in
their cars
Source: RAJAR Q2 2017 15+
0
20
40
60
80
100
120
16:30 16:45 17:00 17:15 17:30 17:45 18:00 18:15
At Home
In A Car/Van/Lorry
At Work/Elsewhere
Reach to those listening at home moves slightly
upwards mid-show
Slide 14
Reach (000s) Sat 1700-1800 Jazz Show Sat, 17:00-18:00
Source: RAJAR Q2 2017 15+
Slide 15
A rise in digital listening has seen DAB listening
levels now broadly in line with AM/FM listening
DAB
AM/FM
Online
2014: 51.8%
2017: 46.5%
2014: 39%
2017: 44.8%
2014: 1.7%
2017: 2.2%
Source: RAJAR Q2 2017 15+
Slide 16
Similar to the station, iPlayer requests are driven by live
listening – although request figures are small
Source: Comscore digital analytics /R&M Multiplatform; UK/ BBC iStats av; off-schedule included; UK only. Figures monthly
6 4 4
8 5
7 5 5 6
3 4 2
4
4 3
5
4
4
5 3 4
3 4
3
0.0
5.0
10.0
15.0
Tho
usa
nd
s
Catch-up UK Requests
Live UK Requests
Live & Catch-up: Sat 5pm-6pm slot iPlayer Requests