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Bachelor of Business Administration-BBA Semester 5

BB0024 Introduction to International Marketing - 4 Credits

(Book ID: BO103)

Assignment Set- 1 (60 Marks)

Note: Each question carries 10 Marks. Answer all the questions.

Q.1 Name and explain with suitable examples, three reasons why international marketing is

more challenging than domestic marketing. [10 Marks]

Q.2 What are the relative advantages and disadvantages of standardization and adaptation

? Explain with suitable examples. [10 Marks]

Q.3 Suggest five different ways in which India could improve its image as an exporter in

international markets, explaining why. [10 Marks]

Q.4 Name five different characteristics of the economic environment that need to be

analyzed by international marketers and their implications for international marketing

strategy.[10 Marks]

Q.5 Describe any two aspects of the current Indian legal environment and its implications for

international marketers entering the Indian market for the first time.[10 Marks]

Q.6 Select a product of your choice to be introduced in the US market. What are the

cultural factors that would have to be considered in developing a marketing strategy for this

product?[10 Marks]

Bachelor of Business Administration-BBA Semester 5

BB0024 - Introduction to International Marketing - 4 Credits

(Book ID: B0103)

Assignment Set- 2 ( 60 Marks)

Note: Each question carries 10 Marks. Answer all the questions.

Q.1 Explain the differences between a) Tariff and non-tariff barriers b) GATT and the

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WTO. [10 Marks]

Q.2 What are the differences between domestic and international marketing research? In

your opinion, which is the most difficult step in conducting international marketing research

and why? [10 Marks]

Q.3 What are the pros and cons of direct entry into international markets through joint

ventures, as compared to direct foreign investment? [10 Marks]

Q.4 Select a currently existing product in the Indian market to be launched in the US

market. Explain three aspects of marketing strategy that need to be adapted for the US

market. [10 Marks]

Q.5 What are the essential elements of an international marketing plan that distinguish it

from a domestic marketing plan? Why is it important to update theinternational marketing

plan regularly? [10 Marks]

Q.6 Your Company is importing fertilizer in bulk. On arrival there is a shortage comparedto the Bill of Lading quantity. How would you deal with this situation for future consignments before shipment, on arrival of the vessel, at time of discharge and thereafter? 10 Marks]