Basic Persuasive TermsUnit 3

Argument

• A reason put forward in support of or in opposition to a point of view.

Evidence

• Proof to support the claims one makes.

Claim

• A statement that something is true without proof or evidence.

Objective

• A main goal or point in doing or saying something.

Counterclaim

• A claim made to prove that the other side’s argument or ideas are wrong or flawed.

Example

Of course, some people believe that technology only benefits people. Respirators allow the ill to breath, satellites track dangerous meteors, and the internet provides information on every subject possible. However, technology can hurt people if not used correctly. Myriad young people take their lives due to cyber-bullying, individuals even use electronics to plagiarize or cheat, and hackers steal personal and vital information. Recently, Target’s financial documents and files were compromised. Hundreds of customers were inconvenienced when their credit information was hacked. Consequently, if people are to live in an era where technology is so easily accessed, steps must be made by the government to protect its citizens from electronic terrorism.

Rhetorical Devices• Repetition is the

repeated use of a word, phrase, or clause more than once for emphasis.

• Usually, the repeated items are next to each other.

• Rhetorical questions are questions not meant to be answered, but stated or written to allow the audience to consider an issue.

Loaded Language

Emotional or high- inference language is used to do the following: Gain support Sway opinions Degrade others Push an agendaIt is a brainwashing technique.

Examples of Loaded Language

• Bureaucrat vs. public servant• Regime vs. government• Elitist vs. expert

Name-calling

Name-calling is normally negativeIt is used for the following:• To make an opponent undesirable• To demean others and their views• To make an example of someone

Example

Works Cited

Bing dictionary. Web. 5 June 2014.Loaded Language. Your dictionary. com. Web. 5 June 2014.Miller, Clyde. Propaganda Analysis: Name-Calling. Institute for Propaganda Analysis, 1937. Web. 5 June 2014.Nichole, Jeri. Name-Calling as Propaganda. Weebly.com. Web. 5 June 2014.