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HEALTHY COMFORTSBetter than an apple a daywww.healthycomforts.org

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Saba Saeed

Nayab Tasnem

Mariam Maroof

Hina Sadiq

NATURE OF BUSINESS

Patnership

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DESCRIPTION OF BUSINESS

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We will be the standard by which other health

clubs and gyms measure themselves on

knowledge, technology, equipment and customer

service.

MISSION

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We want to be the best quality exclusive healthclub in Pakistan. Serving clients in excellence with

the highest quality in holistic wellness techniques,

treatments and knowledge to change and enhance

their length and quality of life.

VISION

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Passion

Integrity

Innovation

Excellence

VALUES

Result Driven

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Provide wellness strategies/programs and facilities to our customers.

To promote healthy lifestyles via health education and campaigns.

Help customers attain the desired results.

To increase productivity of our employed customers.

Expand Bardi-Bood operations to Islamabad and Karachi in next 5 years.

OBJECTIVES

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Future Outlook and Trends

Healthy Comforts is an entirely new

idea in Pakistan

Profitable in the long run

Analysis of Competitor

Healthy Comforts is not a traditional

gym club like most of the competitors.

We believe that healthy mind ensures a

healthy lifestyle

Our business is a solution to peoples

problems

INDUSTRY ANALYSIS

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Market Segmentation

People aged 16 and above can enjoy

our exclusive services

Targeted to upper middle class and

upper class

Targeted to employees to improve their

productivity

Industry and Market Forecast

The business idea has been perceived

according to the demand of the targetmarket

The business will flourish and reap profits

in a short period of time

We plan to open more branches in

Lahore, Islamabad and Karachi

INDUSTRY ANALYSIS

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Sample size 50

A questionnaire based on 13 questions.

The questions were related to eating habits, exercise and productivity of

the sample size.

MARKET RESEARCH

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MARKET RESEARCH

The results showed that the target market is concerned about its healthand want to ensure a healthy lifestyle. They want a health club to offer a

wide range of services equipped with the latest technology.

The target market likes the idea of healthy comforts and we believe thatwell start earning profits in a short period of time as the idea is based on

a need that has not been exploited by any other competitor.

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Healthy exercise- State of the art gym and yoga

Healthy Eating for food loving people

Comfort Design for better wearing choices

Healthy One to spoil our customers to the deepest level of relaxation

Healthy Nutrition- Diet plans made by our specialized dietician

PRODUCT AND SERVICES

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Competitive Edge

Value added services

A complete indoor experience for a

healthy lifestyle

Informative sessions discussing theimportance of health

Value Proposition

Lead community to a healthy lifestyle the

Dependable destination to rejuvenate your

energies

MARKETING PLAN

Building long term relationships with customers by providing unique and quality services,

an integrative health club and a fulfilling environment

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Gym/fitness training

Health spa providing mind and body therapies

Dietician/nutritionist

Dress designer

Yoga classes

Health bar

PRODUCT AND SERVICES

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SERVICES CHARGES

Gym Rs 3000 per month

Spa Rs 2000 per visit

Dietician Rs 800 per visit

Dress designer Rs 700 per visit

Yoga classes Rs 2500 per month

PRICES

Entrance fee of Rs 1500/- will be charged at the time of joining our health club.

Discounts for Corporate EmployeesDiscounts for Residents of Same Household

First member Rs 3000/- per month

Second member Rs 2800/- per month

Third member Rs 2500/- per month

Membership Cards

Three months membership Rs 8100/-Six months membership Rs 15000/-

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Y block of Defense, Lahore.

PLACEMENT

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Print Media

Social Media

HealthCampaign

PROMOTION

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Saba Saeed

Nayab Tasnem

Mariam Maroof

Hina Sadiq

FORM OF OWNERSHIP

Patnership

Percentage of capital share and profits- Equal i.e. 25% of each partner

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Janitorial staff

Security Guard

Management Staff

Chefs

Servers

Personal Trainers

Spa employees

Dietician

Yoga Instructor

Accounts Manager

RESPONSIBILITY

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FINANCIAL PLAN

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STRENGHTS

Employees and working class is being targeted for the first

time in Pakistan

Offering a wide range of services from a gym to a health bar

Results-orientated approach to attracting and maintaining

customers.

A well-researched, detailed health wellness program that is

long-term in focus

SWOT ANALYSIS

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WEAKNESSES

High costs associated with customized, personal service.

The inability to work on a high volume business model.

Employee health issue is not considered to be a part of low

productivity in Pakistan.

The costs of attracting a large corporate client.

Limited place bounded to internal activities only

SWOT ANALYSIS

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OPPORTUNITIES

Participation within a growing market.

The large increase in clients that follows with the

acceptance of the idea.

SWOT ANALYSIS

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THREATS

Lack of immunity to an economic downturn.

Potential competition from larger, well establishedcompetitors.

Security risk in Pakistan is having a negative effect on

this industry along with other industries.

Companies reluctance to bear the extra cost for their

employees.

SWOT ANALYSIS

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Even though Sukh Chan isnew to the industry but it has

a strong corporate profile.

Shapes is providing indoor

activities as well as some outdoor

activities to its customers. The

company has extended its

functions by opening new

branches.

the company has been providing

services to its customers since

1878. Gymkhana is not a name its

a brand.

MAIN COMPETITOR

Gymkhana

Shapes

Sukh Chan

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WEBSITE

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QUESTIONS