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Brochure developed by Barambambu for Saxo Bank´s Money Manager solution
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SAXO BANKMONEY MANAGERtRAdiNG, REpORtiNG ANd AdMiNistRAtiON
money manager SoLUTIon - 1
2 - money manager SoLUTIon
money manager SoLUTIon - 3
4 - money manager SoLUTIon
money manager SoLUTIon - 5
6 - money manager SoLUTIon
money manager SoLUTIon - 7
1998
SaxoTrader’s predecessor, MITS, which enabled online FX trade execution, is launched.
2003
2007
Saxo Bank is established in Copenhagen by Kim Fournais and Lars Seier Christensen.
SaxoTrader named “Best Online Trading Platform for Private Investors” at the Euromoney Technology Awards - the first of many awards to come.
Saxo Bank opens an office in London and a new subsidiary, Saxo Capital Markets, in Singapore.
1992
2006 2008
2002
2001
Saxo Bank signs its first White Label Client (WLC), Banco Carregosa, Portugal’s first online brokerage service.
Saxo Bank is approved as an EU-regulated bankby the Danish FSA. MITS is renamed to SaxoTrader.
2004
Deutsche Bank becomes FX liquidity provider for Saxo Bank.
Saxo Bank signs its 50th White Label Client (WLC).
Saxo Bank launches its browser-based trading platform, the SaxoWebTrader, and the SaxoMobileTrader which enables clients to trade on their mobile devices.
2009
Citibank, one of the largest banks in the world, selects Saxo Bank to launch its FX trading platform CitiFX Pro.
2010
Espirito Santo Financial Group (ESFG) and Banco Espirito Santo Group, (BES Group), take 5% ownership of Saxo Bank.
Saxo Bank launches Saxo Banque France (Paris), Saxo Bank Switzerland (Zurich), Saxo Bank Japan K.K. (Tokyo), Saxo Bank Spain (Madrid) and a new representative office in Australia.
Saxo Bank continues its international expansion opening offices in Milan, Prague, Amsterdam and Athens.
Saxo Bank acquires 40% of Euroinvestor.com, a leading share and investment portal in Scandinavia, and acquires a 40% stake in Initto, to strengthen the IT development capabilities of the Bank. Saxo Bank is named ‘Best White Label Solution Provider’ in World
Finance’s prestigious FX Awards and SaxoTrader is named ‘Best Re-Labelling Platform’ by leading business magazine Profit & Loss.
2011
Saxo Bank is named ‘Best Forex Broker in Northern Europe’, and ‘Best White Label Solution Provider’ in the World Finance Foreign Exchange Awards 2011. Saxo Bank also won ‘Best Liquidity Distribution System' at the FX Week e-FX Awards 2011.
Saxo Bank opens an office in Hong Kong, Panama and South Africa..
8 - money manager SoLUTIon
kEY fiGuREs ANd RAtiOs
0
100
200
300
400
500
2006 2007 2008 2009 2010
0
20
40
60
80
100
2006 2007 2008 2009 2010
EUROPE
AUSTRALIA
FAR EAST & ASIA
MIDDLE EAST AND AFRICA
NORTH AMERICA
SOUTH AMERICA
OPERATIING INCOME 2006 -2010 EUR MILLION
NET PROFIT 2006 -2010 EUR MILLION
OperAtiNG iNcOme 2006-2010 eur milliON
sAxO BANk GROup(eur millions)* 2010 2009 2008 2007 2006operating income 447,8 298,8 337,8 209,9 134,4
Profit before tax 122,6 36,1 62,9 49,0 27,5
net profit 86,3 27,0 45,5 36,9 19,3
Total equity 386,4 313,3 190,1 146,6 58,0
Total assets 3205,3 2152,6 1402,8 1341,1 825,8
Clients’ collateral deposits 4198,7 2081,2 1169,5 1231,7 765,8
assets under management 4181,8 2544,0 - - -
Solvency ratio (Pilar I) 15,3% 19,0% 17,5% 18,2% 13,7%
return before tax on Total equity 35,0% 14,4% 37,3% 47,8% 53,4%
average number of employees 964 927 1297 1011 622
*Converted from DKK using exchange rate at the close of 31-12-2010
money manager SoLUTIon - 9
sAxO BANk wORldwidE
DENMARKUK
BELGIUM FRANCEPANAMA SPAIN ITALY SOUTH AFRICA GREECE DUBAI
SWEDENTHE NETHERLANDS RUSSIAUKRAINECZECH REPUBLIC INDIA JAPANHONG KONG
SWITZERLAND SINGAPORE AUSTRALIA
0
100
200
300
400
500
2006 2007 2008 2009 2010
0
20
40
60
80
100
2006 2007 2008 2009 2010
EUROPE
AUSTRALIA
FAR EAST & ASIA
MIDDLE EAST AND AFRICA
NORTH AMERICA
SOUTH AMERICA
OPERATIING INCOME 2006 -2010 EUR MILLION
NET PROFIT 2006 -2010 EUR MILLION
Net prOfit 2006-2010 eur milliON
sAxO BANk GROup(eur millions)* 2010 2009 2008 2007 2006operating income 447,8 298,8 337,8 209,9 134,4
Profit before tax 122,6 36,1 62,9 49,0 27,5
net profit 86,3 27,0 45,5 36,9 19,3
Total equity 386,4 313,3 190,1 146,6 58,0
Total assets 3205,3 2152,6 1402,8 1341,1 825,8
Clients’ collateral deposits 4198,7 2081,2 1169,5 1231,7 765,8
assets under management 4181,8 2544,0 - - -
Solvency ratio (Pilar I) 15,3% 19,0% 17,5% 18,2% 13,7%
return before tax on Total equity 35,0% 14,4% 37,3% 47,8% 53,4%
average number of employees 964 927 1297 1011 622
10 - money manager SoLUTIon
money manager SoLUTIon - 11
12 - money manager SoLUTIon
money manager SoLUTIon - 13
14 - money manager SoLUTIon
money manager SoLUTIon - 15
16 - money manager SoLUTIon
money manager SoLUTIon - 17
Tuesday, 06-Sep-2011
Tuesday, september 06, 2011 3:18:08 PM GMT
Time Country Event
Economic CalendarTrade BlotterPrice AlertsOpen OrdersOpen Positions: 4013424
Period Date Show Reset Advanced
1:30 AM
1:30 AM
1:30 AM
1:30 AM
1:30 AM
4:30 AM
4:30 AM
6:00 AM
7:00 AM
7:15 AM
Current Account Balance
Australia Net Exports of GDP
Home Loans MoM
Investment Lending
Owner-Occupied Home Loan Value MoM
Norway Consumer Confidence
RBA CASH TARGET
Finance Minister English Speaks
Foreign Currency Reserves
CPI (MoM)
Period Consensus Prior
2Q
2Q
JUL
JUL
JUL
3Q
sep-06
AUG
AUG
-7100M
0.1
1.5%
- -
- -
- -
4.75%
- -
-03%
-10447M
-2.4
0.0%
-4.4%
-0.0%
27.7
4.75%
182.1B
-0.8%
Day 06-Sep-2011
News TradeMaker Chat PriceAlerts
InstrumentExplorer
TradeSettings
DisableTrading
PlatformTrade Tools
Window Help
EURUSD, Forex Spot, 30 Minutes
1.35000
1.34000
1.33000
1.34530
13:00 16:00 19:00 00:00 04:00 07:00 10:00 13:00 16:00 19:00 00:00 04:00 07:00 10:00 13:00 16:00 19:00 20:00 02:00 05:0027/9/201024/9/201023/9/201022/9/2010
08:00
MACD 26 12; 9
EURUSD BOLL 20; 2
27/09/10, 11:30
High
Low
Open
Last
BOLL Down
BOLL Up
MACD Sign
MACD Bas
1.34600
1.34500
1.34520
1.34530
1.34420
1.34782
-0.0001
-0.0003
EURUSD 30 Minutes Candlestick 1:1
Bid
Sell
1,59
617
Ask
Buy
1,59
657
Bid
Sell
0,88
145
Ask
Buy
0,88
175
Bid
Sell
1,40
733
Ask
Buy
1,40
738
Bid
Sell
131,
319
Ask
Buy
131,
389
Bid
Sell
115,
784
Ask
Buy
115,
819
Bid
Sell
82,
269
Ask
Buy
82,
299
Positions (Open)
Instrument
EURUSD
Forex (4)
Open Short 455.000 1,40497 1,40736
1,59637 1,594021,59964
1,41... 1,406... 1,409,87 2.243 USD
-1.085 USD -771
-1.162
-0,17
-0,20-1.685 USD
1.593 0,32 31-mar-2011[.+G]
31-mar-2011[.+G]
31-mar-2011[.+G]
1.413...
500.000
500
Long
Long
Open
Open
GBPUSD
XAUUSD
Account: All Cash balance: 284.192.645,71 Account value 285.665.230,35 Margin available: 285.448.988,25 Margin utilisation:
Simulation English
0%EUR
Status L/S Amount Open Close Stop Limit P/L P/L (EUR) P/L % Value Date
Trading
Trading Account News and Research
Orders PriceList
OpenPositions
TradeBlotter
OpenOrders
StockCharts NewsScreener
Saxo Economic Price TradeMaker ChatCalendar Alerts
AccountToolbar
InstrumentExplorer Settings
Help
Window
Log Out
PlatformTrade ToolsTrade Modules
Disable Trading
Forex Indices Commodities Stocks Futures Account InfoCFD Stocks
Forex UK
GBPUSD, Spot EURGBP, Spot EURUSD, Spot
USDJPY, SpotEURJPY, SpotGBPJPY, Spot
GBP EUR EUR
USDEURGBP
5.000
5.000 5.000 5.000
5.000 5.000
Account: DJH_TEST
1.000.000
Cross: EUR USD
Amount:
Value date:
Open 'Related Orders' dialog after trade
Value date: 31-mar-2011 [!-G]
Orders
Information
Day high bid: Day low ask: % Change:
-0,101,405351,41488
Spot (31-mar-2011 [!-G])
Bid
Sell73 733
1,40 1,40
9Buy
Ask
Join Bid Join Offer
Sell Bid Buy Offer
EURUSD - Forex Trade - Spor
Open Orders
Instrument
AUDUSD
Forex (4)
Working Buy 100.000 1,02000 Limit
Trailing Stop 330831141,59402
Limit
Stop if Off...
33083158
33083158
2,38
0,00215
0,00345
11,78
1.419,87
1.406,32
500.000
500
500
Sell
Sell
Sell
Working
Working
Working
GBPUSD
XAUUSD
XAUUSD
Status Buy/Sell Amount Price Type Related Pos... Dist. to Market
Saxo Trader 2 - ST 2.5 SetupSaxo Trader 2 - ST 2.5 Setup
Orders Prices and Trade
TradeModules
Open Positions
TradeBlotter
Open Orders
StockScreener
Account andMargin
Saxo EconomicCalendar
PriceAlerts
InstrumentExplorer
TradeSettings
DisableTrading
LogOut
Charts News TradeMaker Chat Window Help
Trading Account News and Research
Trading Trade Tools Platform
Forex Forex Options Forex Forwards Indices Commodities CFD Stocks Stocks Stocks
Account: All GBP Cash balance: 175,000.00 Account value: 174,768.31 Margin available: 142,319.23 Margin utilisation: 19%
Last Successful Login: 24-May-2011 09:03:52 GMT. Previous Login Attempt: Successful. Live English
Instrument Explorer
Instrument Search Favorites
Look for:
ForexCFDs
Indices
AEX.I - Netherlands 25ASXSP200.I - Australia 200BELG20.I - Belgium 20CAC40.I - France 40DAX.I - Germany 30DEN20.I - Denamrk 20DJI.I - US 30 Wall StreetFTSE250.I - UK Mid-Cap 250IBEX35.I - Spain 35MDAX.I - Germany Mid-Cap 50NAS100.I - US Tech 100 NASNI225.i - Japan 225NOR25.I - Norway 25SMI.I - Switzerland 20SP500.I - US SPX500SPMIB.I - Italy 40STOXX50E.I - EU Stocks 50SWE30.I - Sweden 30TECDAX.I - Germany Tech 30TESTDJI.I - Test Dow Jones IndusTESTFTSE100.I - Test FTSE 100InTESTMDAX1.I - Test Germany Md-
CommoditiesExchange Traded FundsAMEX - American Stock ExchangeAMS - Euronext AmsterdamASX - Australian Stock Exchange Ltd.AT - Athens Stock ExchangeBRU - Euronext BrusselsCSE - OMX CopenhagenFSE - Frankfurt /Xetra Stock ExchangeHKEX - Hong Kong Stock xchangeHSE - OMX HelsinkiLISB - Euronext LisbonLSE_INTL - London International ExchLSE_SETS - London Stock Exchange S
Open Positions
Look for: Filter Account: All Show square positions
Instrument Account Status L/S Amount Open Close Stop Limit Market Value P/L P/L (GBP) % Price
Forex (3)
CFDs(3)
Refresh Close Position
EURUSD TRIAL_2147044192 Open Long 500,000 1.39565 1.40320 3775 USD 2336.145 0.54
GBPUSD TRIAL_2147044192 Open Long 500,000 1.61591 1.61531 -300 USD -185.654 -0.04
USDJPY TRIAL_2147044192 Open Long 500,000 81.890 82.045 77,500 JPY 600 0.19
Germany 30 TRIAL_2147044192 Open Short 20 7,076.24 7,101.08 7,111.63 7,040.87 -497 EUR -432 -0.35
US 30 Wall Street TRIAL_2147044192 Open Short 10 12,277.7 12,297.8 12,345.2 12,222.4 -201 USD -201 -0.16
EU Stocks 50 TRIAL_2147044192 Open Long 50 2,779.86 2,787.58 2,760.98 2,799.72 386 EUR 335 0.28
EURUSD, Forex Spot, 30 Minutes, GMT + 0
EURUSD 30 Minutes Candlestick 1:1
EURUSD
1.40362
1.41200
1.41000
1.40800
1.40600
1.40400
1.40200
01:00 03:00 05:00 07:00 09:00 11:00 13:00 15:00 17:00 19:00 21:00 01:00 03:00 05:00 07:00 09:00 24-May-2011 25-May-2011
25-May-11, 09:00
High 1.40362
Low 1.40234
Open 1.40350
Last 1.40322
Cash balance: 175,000.00
Non-margin positions: 0.00
Unrealized margin profit/loss: -202.01
Cost to close: 0.00
Transactions not booked: 0.00
Account value: 174,797.99
Saxo Trader 2 - ST 2.5 SetupSaxo Trader 2 - ST 2.5 Setup
Orders Prices and Trade
TradeModules
Open Positions
TradeBlotter
Open Orders
StockScreener
Account andMargin
Saxo EconomicCalendar
PriceAlerts
InstrumentExplorer
TradeSettings
DisableTrading
LogOut
Charts News TradeMaker Chat Window Help
Trading Account News and Research
Trading Trade Tools Platform
Forex Forex Options Forex Forwards Indices Commodities CFD Stocks Stocks Stocks
Account: All GBP Cash balance: 175,000.00 Account value: 174,768.31 Margin available: 142,319.23 Margin utilisation: 19%
Last Successful Login: 24-May-2011 09:03:52 GMT. Previous Login Attempt: Successful. Live English
Instrument Explorer
Instrument Search Favorites
Look for:
ForexCFDs
Indices
AEX.I - Netherlands 25ASXSP200.I - Australia 200BELG20.I - Belgium 20CAC40.I - France 40DAX.I - Germany 30DEN20.I - Denamrk 20DJI.I - US 30 Wall StreetFTSE250.I - UK Mid-Cap 250IBEX35.I - Spain 35MDAX.I - Germany Mid-Cap 50NAS100.I - US Tech 100 NASNI225.i - Japan 225NOR25.I - Norway 25SMI.I - Switzerland 20SP500.I - US SPX500SPMIB.I - Italy 40STOXX50E.I - EU Stocks 50SWE30.I - Sweden 30TECDAX.I - Germany Tech 30TESTDJI.I - Test Dow Jones IndusTESTFTSE100.I - Test FTSE 100InTESTMDAX1.I - Test Germany Md-
CommoditiesExchange Traded FundsAMEX - American Stock ExchangeAMS - Euronext AmsterdamASX - Australian Stock Exchange Ltd.AT - Athens Stock ExchangeBRU - Euronext BrusselsCSE - OMX CopenhagenFSE - Frankfurt /Xetra Stock ExchangeHKEX - Hong Kong Stock xchangeHSE - OMX HelsinkiLISB - Euronext LisbonLSE_INTL - London International ExchLSE_SETS - London Stock Exchange S
Open Positions
Look for: Filter Account: All Show square positions
Instrument Account Status L/S Amount Open Close Stop Limit Market Value P/L P/L (GBP) % Price
Forex (3)
CFDs(3)
Refresh Close Position
EURUSD TRIAL_2147044192 Open Long 500,000 1.39565 1.40320 3775 USD 2336.145 0.54
GBPUSD TRIAL_2147044192 Open Long 500,000 1.61591 1.61531 -300 USD -185.654 -0.04
USDJPY TRIAL_2147044192 Open Long 500,000 81.890 82.045 77,500 JPY 600 0.19
Germany 30 TRIAL_2147044192 Open Short 20 7,076.24 7,101.08 7,111.63 7,040.87 -497 EUR -432 -0.35
US 30 Wall Street TRIAL_2147044192 Open Short 10 12,277.7 12,297.8 12,345.2 12,222.4 -201 USD -201 -0.16
EU Stocks 50 TRIAL_2147044192 Open Long 50 2,779.86 2,787.58 2,760.98 2,799.72 386 EUR 335 0.28
EURUSD, Forex Spot, 30 Minutes, GMT + 0
EURUSD 30 Minutes Candlestick 1:1
EURUSD
1.40362
1.41200
1.41000
1.40800
1.40600
1.40400
1.40200
01:00 03:00 05:00 07:00 09:00 11:00 13:00 15:00 17:00 19:00 21:00 01:00 03:00 05:00 07:00 09:00 24-May-2011 25-May-2011
25-May-11, 09:00
High 1.40362
Low 1.40234
Open 1.40350
Last 1.40322
Cash balance: 175,000.00
Non-margin positions: 0.00
Unrealized margin profit/loss: -202.01
Cost to close: 0.00
Transactions not booked: 0.00
Account value: 174,797.99
Support Center Settings Disable Trading Log Out
EURUSD - Forex Spot Trade
Account and Margin Summary
Create FX Order (s)
Trade Board
Open Positions
Open Positions Open Orders
EURUSD (Euro/US Dollar) - QuickChart
Update
1D 1W 1M 1Y 5Y
Streaming News - North America
Advanced
Bid
Sell Buy
Ask1.34
760
1.34
766
EURUSD, Spot
EUR 1,000,000
0.6
Bid
Sell Buy
Ask1.02
356
1.02
366
USDCAD, Spot
USD 1,000,000
1
Bid
Sell Buy
Ask1.58
400
1.58
402
GBPUSD, Spot
GBP 100,000
0.2
Bid
Sell Buy
Ask84.
210
84.
222
USDJPY, Spot
USD 1,000,000
0.3
Bid
Sell Buy
Ask0.98
363
0.98
372
USDCHF, Spot
USD 1,000,000
0.9
Bid
Sell Buy
Ask0.95
999
0.96
002
AUDUSD, Spot
AUD 100,000
0.3
Bid
Sell Buy
Ask0.73
440
0.73
454
NZDUSD, Spot
NZD 100,000
1.4
Bid
Sell Buy
Ask0.85
068
0.85
076
EURGBP, Spot
EUR 1,000,000
1.4
Bid
Sell Buy
Ask
1.34 1.3476 760 60.6
Place Order(s)
Advanced
Forex CFDsStocks Futures Stock Screener Market overview Research +
Account:
Cross:
Amount:
Value date:
Add Related Orders
Demo_966686
EURUSD
1,000,000
29-Sep-2010
Euro/US Dollar
Liquidity depth
Info
Cost:Value date:
50.0029-Sep-2010
50.00
Account Demo_966686
Cash balance 359,994.03
Account value: 504,966.49
Margin utilisation: 5%
Available as margin: 509,558.35
Account:
Cross:
Demo_966686
EURUSD
Euro/US Dollar
Liquidity depth
Buy/Sell:
Amount:
Order type:
Price:
Duration:
Dist. to market:
Trailing step:
Add Related Orders
InfoBid/Ask:
Cost:Value date:
1.34757/1.3476450.00
29-Sep-2010
Demo_966686Select Instrument Add Related Orders Show Value Date
+
Instrument Strike Price Expiry Date L/S Amount Open Price Current Price Market Value P/L P/L i
AUDUSD
EURCHF
EURJPY
EURUSD
Short
Long
Long
Long
100,000
500,000
1,000,000
1,469,000
0.92356
1.38477
111.874
1.23467
0.96001
1.32532
113.487
1.34761
-3,654 USD -
-29,806 CHF -3
1,604,249 JPY s1
165,731 USD 16
EURUSD 30 minutes Candlestick Periods 96
27-Sep-2010 12:30High 1.34828Low 1.34746Open 1.34810Close 1.34755
15:00 19:00 23:00 3:00 7:00 11:00 15:00 19:00 21:00 1:00 5:00 9:00 23-09 24-09 26-09 27-09
1.34050
1.32900
1.34761
Look for: Profile: Advanced
Time/date Article
27-Sep 12:16 = DJ UPDATE: Ford CEO Sees Solid Profit This Year
27-Sep 12:00 DJ Biovail Founder Opposes Merger With Valeant
27-Sep 12:00 DJ California Officials Speak Out Against Biovail, Valeant Deal
27-Sep 11:23 SportsTicker: Report: NFL Has Plan If Work Stoppage Occurs
27-Sep 11:21 SportsTicker: NL Capsules
27-Sep 11:20 SportsTicker: A $10 Million Bunker Save For Furyk
27-Sep 11:19 SportsTicker: AL Capsules
Account: All GBP Cash balance: 175,000.00 Account value: 174,768.31 Margin available: 99,807.83 Margin utilisation: 29%
Last Successful Login: 24-Sep-2011 09:03:52 GMT. Previous Login Attempt: Successful. Live English
Open Positions
Look for: Filter Account: All Show square positions
Instrument Account Status L/S Amount Open Close Stop Limit Market Value P/L P/L (GBP) % Price
Forex (3)
CFDs(3)
Refresh Close Position
EURUSD TRIAL_2147044192 Open Long 500,000 1.39565 1.40320 3775 USD 2336.145 0.54
GBPUSD TRIAL_2147044192 Open Long 500,000 1.61591 1.61531 -300 USD -185.654 -0.04
USDJPY TRIAL_2147044192 Open Long 500,000 81.890 82.045 77,500 JPY 600 0.19
Germany 30 TRIAL_2147044192 Open Short 20 7,076.24 7,101.08 7,111.63 7,040.87 -497 EUR -432 -0.35
US 30 Wall Street TRIAL_2147044192 Open Short 10 12,277.7 12,297.8 12,345.2 12,222.4 -201 USD -201 -0.16
EU Stocks 50 TRIAL_2147044192 Open Long 50 2,779.86 2,787.58 2,760.98 2,799.72 386 EUR 335 0.28Account value: 139,645.83
Other collateral: 0.00
Not available as margin: -39,838.00
Net exposure: 546,995.00
Exposure coverage: : 25.5%
Margin available: 99,807.83
18 - money manager SoLUTIon
money manager SoLUTIon - 19
Stock Screener
All industries selected
Profile:
Countries
Value Stocks
Filters
Criteria Min Distribution Max Criteria Combined 8,448
Industries
40 of 54 countries selected
Mkt. cap. (USD)
P/E, FY1(x)
P/B, FY1(x)
Equity ratio, FY0 (%...
Net profit margin, F...
Div. yield, FY1(%)
1.0B
0.0
0.0
50.0
10.0
1.0
264.8B
10.0
1.0
100
98,378
48.5
3,518
1,149
1,670
3,952
2,325
4,066
3,518
391
161
24
10
8
Results
Last closeSecurity Name Mkt. cap. (USD) P/E, FY1(x) P/B, FY1(x) Equity ratio, FY0 (%... Net profit
1 3I GROUP PLC ORD
2 CHINA FORESTRY HOLDINGS CO LTD ORD
3 CORPORACION FINACIERA ALBA SA ORD
4 D/S NORDEN A/S ORD
5 NEW WORLD DEVELOPMENT CO LTD ORD
6 TRANSOCEAN LTD COM
7 UOL GROUP LTD ORD
8 WHEELOCK PROPERTIES SINGAPOUR
288.00 (GBp) 4.42B 8.25 0.82 51.8
3.50 (HKD) 1.38B 3.24 0.80 98.2
35.35 (EUR) 2.83B 6.71 0.87 81.1
224.40 (DKK) 1.81B 7.67 0.88 88.8
15.04 (HKD) 7.60B 8.63 0.63 54.0
60.06 (USD) 19.16B 8.29 0.89 56.4
4.42 (SGD) 2.60B 9.31 0.78 62.9
1.88 (SGD) 1.70B 9.19 0.89 85.4
1 to 8 of 810 Last update of fundamental data: 22/09/2011
Save DeleteReset Save As
Add new criteria
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20 - money manager SoLUTIon
Equity Research: AstraZeneca (AZN:xlon)
Copyright © 2010 FactSet Research Systems Inc. All rights reserved.
Risk warning
Last update of fundamental data: 26-09-2010
Saxo Bank A/S shall not be responsible for any loss arising from any investment based on any recommendation, forecast or other information
herein contained. The contents of this publication should not be construed as an express or implied promise, guarantee or implication by Saxo
Bank that clients will profit from the strategies herein or that losses in connection therewith can or will be limited. Trades in accordance with the
recommendations in an analysis, especially leveraged investments such as foreign exchange trading and investment in derivatives, can be very
speculative and may result in losses as well as profits, in particular if the conditions mentioned in the analysis do not occur as anticipated.
Please read our full Analysis Disclosure & Disclaimer at www.saxobank.com/analysis/disclaimer.
Summary General Info Comparable CompaniesF inanc ia ls Valuation
General
AstraZeneca (AZN:xlon)
Last close (GBp)
52W High (GBp)
52W Low (GBp)
ISIN
Avg. consensus rating
Avg. consensus target (GBp)
No. of Analysts
Implied price (GBp)
No. shares
Free float
Market cap. (EURm)
Net debt (EURm)
Enterprise value (EURm)
Country
Sector
Industry
Local index
Operational risk
Financial risk
Overall risk
Beta
Growth
Growth focus
Cyclicality
Social responsability
3,334.00
3,385.00
2,690.50
GB0009895292
HOLD
3,341.84
44
4,006.23
1,451,000,000
92.69%
56,096
-264
55,949
United Kingdom
Health Technology
Pharmaceuticals: Major
FTSE UK ALL -SHARE(GBP)
High
Low
Medium
0.40
Low
Organic & Acquisitive
Defensive
Yes
Company Descruption Earnings Sensitivity Factors
US Dollar/Euro -3
-1
+1
+2US Dollar/Japanese Yen US Dollar/Swedish Kr...
US Dollar/British Po...
Currency Risk:The rating (+/-5) shows an estimated earnings impact from a 10%weakening in the foreign currency. A negative rating indicates a negative impact on earnings.
Commodity Risk:The rating (+/-5) shows an estimated earnings impact from a 10%decrease in the commodity price. A negative rating indicates a negative impact on earnings.
AstraZenecaAstraZeneca a UK-based pharmaceutical company whose key brands, Arimidex (cancer), Crestor (cardiovascular), Nexium (gastrointestinaldisease), Seroquel (schizophrenia and bipolar disorder) and Symbicort(asthma and COPD), constitute 55% of total revenue. The companyfaces the challenge of having several of its key brands (Arimidex,Toprol-XL, Pulmicort, Nexium and others) facing generic competitionbetween 2010 and 2014. Thus, approximately half of the company’scurrent revenue is at stake due to patent expiration in the near future.However, the company expects to maintain revenue in the range of GBP 17bn to GBP 21bn per annum over the next five years. The assumptions behind the guidance are AstraZeneca’s reshapingprogrammes (up to 20% staff reduction expected), line extensions(Serequel,Crestor and Symbicort) and a risk-adjusted contribution ofaround GBP 2.5-3.8bn from recently launched products, currentpipeline or from further in-licensing by 2014. Furthermore, the globalbiopharmaceutical market is expected to grow at least in line with realGDP over the next five years.
Source: Proprietary Coverage
Address Share Price Development (GBp)
AstraZeneca15 Stanhope GateLondon, London & South EastW1K 1LNGB
IR [email protected] +44 20 73045000Fax +44 20 73045151Web www.astrazeneca.com
Calendar
Date Company Title
29-09-2010 Sanofi-Aventis Cheuvreux Autumn Confer.
30-09-2010 AstraZeneca BRILINTA, Feedback from..
14-10-2010 Pfizer Q3 2010 Earnings Release
21-10-2010 Eli Lilly & Co Q3 2010 Earnings Release
21-10-2010 13:00 Eli Lilly & Co Q3 2010 Earnings Call
28-10-2010 AstraZeneca Q3 2010 Earnings Release
Price Development
Comparabl Companies Symbol Last Close 1W 1M 3M 6M 1Y
AstraZeneca (GBp) AZN:xlon 3,334.0 0.23% 3.22% 12.41% 10.73% 21.17%
Eli Lil ly & Co (USD) LLY:xnys 36.1 0.87% 5.22% 6.36% 0.33% 10.47%
Pfizer (USD) PFE:xnys 17.4 1.98% 8.82% 19.18% 0.06% 6.10%
Sanofi-Aventis (EUR) SASY:xpar 50.6 1.00% 13.52% 3.28% -10.12% 0.00%
Ownership
Name Stake (%) Votes (%)
BlackRock Investment Manage.. 7.0 7.0
VPC AB 5.4 5.4
Axa Investment Managers UK. 4.7 4.7
Capital Research Global Inves.. 4.6 4.6
Legal & General Investment ... 4.0 4.0
Other 74.3 74.3
Total 100.0 100.0
Split Figures
Stake
RegionsRevenue (GPBm 2009)
ProductsRevenue (GPBm 2009)
US marketRevenue (GPBm 2009)
Therapy areaRevenue (GPBm 2009)
Management
Name Title Age Value of holdings (EUR)
David R. Brennan Chief Executive Officer 56 22,372,063
Board
Name Title Age Value of holdings (EUR)
Marcus Wallenberg n.a. 54 2,476,283
Louis Schweitzer n.a. 67 244,999
Rudy H.P. Markham n.a. 64 62,253
Dame Nancy Rothwell n.a. 54 39,096
Jane E. Henney, MD n.a. 62 39,096
John S. Varley n.a. 53 29,451
2007 2008 2009 2010
3,600
3,300
3,000
2,700
2,400
2,100
1,800
Price Last close
International 36.3%
Domestic 40.1%Notregistered 23.6%
North America 9,944 (48.8%)
Established ROW 7,760 (38.0%)
Emerging ROW 2,691 (13.2%)
Nexium 1,764 (19.2%)
Crestor 1,307 (14.2%)
Symbicort/Pulmicort 804 (8.7%)
Arimidex 556 (5.9%)
Seroquel 2,126 (23.1%)
Other 2,649 (28.8%)
Nexium 3,086 (15.1%)
Crestor 2,801 (13.7%)
Symbicort/Pulmicort 2,242 (11.0%)
Arimidex 1,195 (5.9%)
Seroquel 3,028 (14.8%)
Other 8,042 (39.4%)
Gastrointestinal 3,740 (18.3%)
Cardiovascular 5,212 (25.6%)
Respiratory 2,571 (12.6%)
Oncology 2,811 (13.8%)
Neuroscience 3,881 (19.0%)
Other 2,179 (10.7%)
Equity Research: AstraZeneca (AZN:xlon)
Copyright © 2010 FactSet Research Systems Inc. All rights reserved.
Risk warning
Last update of fundamental data: 26-09-2010
Saxo Bank A/S shall not be responsible for any loss arising from any investment based on any recommendation, forecast or other information
herein contained. The contents of this publication should not be construed as an express or implied promise, guarantee or implication by Saxo
Bank that clients will profit from the strategies herein or that losses in connection therewith can or will be limited. Trades in accordance with the
recommendations in an analysis, especially leveraged investments such as foreign exchange trading and investment in derivatives, can be very
speculative and may result in losses as well as profits, in particular if the conditions mentioned in the analysis do not occur as anticipated.
Please read our full Analysis Disclosure & Disclaimer at www.saxobank.com/analysis/disclaimer.
Summary General Info Comparable CompaniesF inanc ia ls Valuation
General
AstraZeneca (AZN:xlon)
Last close (GBp)
52W High (GBp)
52W Low (GBp)
ISIN
Avg. consensus rating
Avg. consensus target (GBp)
No. of Analysts
Implied price (GBp)
No. shares
Free float
Market cap. (EURm)
Net debt (EURm)
Enterprise value (EURm)
Country
Sector
Industry
Local index
Operational risk
Financial risk
Overall risk
Beta
Growth
Growth focus
Cyclicality
Social responsability
3,334.00
3,385.00
2,690.50
GB0009895292
HOLD
3,341.84
44
4,006.23
1,451,000,000
92.69%
56,096
-264
55,949
United Kingdom
Health Technology
Pharmaceuticals: Major
FTSE UK ALL -SHARE(GBP)
High
Low
Medium
0.40
Low
Organic & Acquisitive
Defensive
Yes
Company Descruption Earnings Sensitivity Factors
US Dollar/Euro -3
-1
+1
+2US Dollar/Japanese Yen US Dollar/Swedish Kr...
US Dollar/British Po...
Currency Risk:The rating (+/-5) shows an estimated earnings impact from a 10%weakening in the foreign currency. A negative rating indicates a negative impact on earnings.
Commodity Risk:The rating (+/-5) shows an estimated earnings impact from a 10%decrease in the commodity price. A negative rating indicates a negative impact on earnings.
AstraZenecaAstraZeneca a UK-based pharmaceutical company whose key brands, Arimidex (cancer), Crestor (cardiovascular), Nexium (gastrointestinaldisease), Seroquel (schizophrenia and bipolar disorder) and Symbicort(asthma and COPD), constitute 55% of total revenue. The companyfaces the challenge of having several of its key brands (Arimidex,Toprol-XL, Pulmicort, Nexium and others) facing generic competitionbetween 2010 and 2014. Thus, approximately half of the company’scurrent revenue is at stake due to patent expiration in the near future.However, the company expects to maintain revenue in the range of GBP 17bn to GBP 21bn per annum over the next five years. The assumptions behind the guidance are AstraZeneca’s reshapingprogrammes (up to 20% staff reduction expected), line extensions(Serequel,Crestor and Symbicort) and a risk-adjusted contribution ofaround GBP 2.5-3.8bn from recently launched products, currentpipeline or from further in-licensing by 2014. Furthermore, the globalbiopharmaceutical market is expected to grow at least in line with realGDP over the next five years.
Source: Proprietary Coverage
Address Share Price Development (GBp)
AstraZeneca15 Stanhope GateLondon, London & South EastW1K 1LNGB
IR [email protected] +44 20 73045000Fax +44 20 73045151Web www.astrazeneca.com
Calendar
Date Company Title
29-09-2010 Sanofi-Aventis Cheuvreux Autumn Confer.
30-09-2010 AstraZeneca BRILINTA, Feedback from..
14-10-2010 Pfizer Q3 2010 Earnings Release
21-10-2010 Eli Lilly & Co Q3 2010 Earnings Release
21-10-2010 13:00 Eli Lilly & Co Q3 2010 Earnings Call
28-10-2010 AstraZeneca Q3 2010 Earnings Release
Price Development
Comparabl Companies Symbol Last Close 1W 1M 3M 6M 1Y
AstraZeneca (GBp) AZN:xlon 3,334.0 0.23% 3.22% 12.41% 10.73% 21.17%
Eli Lil ly & Co (USD) LLY:xnys 36.1 0.87% 5.22% 6.36% 0.33% 10.47%
Pfizer (USD) PFE:xnys 17.4 1.98% 8.82% 19.18% 0.06% 6.10%
Sanofi-Aventis (EUR) SASY:xpar 50.6 1.00% 13.52% 3.28% -10.12% 0.00%
Ownership
Name Stake (%) Votes (%)
BlackRock Investment Manage.. 7.0 7.0
VPC AB 5.4 5.4
Axa Investment Managers UK. 4.7 4.7
Capital Research Global Inves.. 4.6 4.6
Legal & General Investment ... 4.0 4.0
Other 74.3 74.3
Total 100.0 100.0
Split Figures
Stake
RegionsRevenue (GPBm 2009)
ProductsRevenue (GPBm 2009)
US marketRevenue (GPBm 2009)
Therapy areaRevenue (GPBm 2009)
Management
Name Title Age Value of holdings (EUR)
David R. Brennan Chief Executive Officer 56 22,372,063
Board
Name Title Age Value of holdings (EUR)
Marcus Wallenberg n.a. 54 2,476,283
Louis Schweitzer n.a. 67 244,999
Rudy H.P. Markham n.a. 64 62,253
Dame Nancy Rothwell n.a. 54 39,096
Jane E. Henney, MD n.a. 62 39,096
John S. Varley n.a. 53 29,451
2007 2008 2009 2010
3,600
3,300
3,000
2,700
2,400
2,100
1,800
Price Last close
International 36.3%
Domestic 40.1%Notregistered 23.6%
North America 9,944 (48.8%)
Established ROW 7,760 (38.0%)
Emerging ROW 2,691 (13.2%)
Nexium 1,764 (19.2%)
Crestor 1,307 (14.2%)
Symbicort/Pulmicort 804 (8.7%)
Arimidex 556 (5.9%)
Seroquel 2,126 (23.1%)
Other 2,649 (28.8%)
Nexium 3,086 (15.1%)
Crestor 2,801 (13.7%)
Symbicort/Pulmicort 2,242 (11.0%)
Arimidex 1,195 (5.9%)
Seroquel 3,028 (14.8%)
Other 8,042 (39.4%)
Gastrointestinal 3,740 (18.3%)
Cardiovascular 5,212 (25.6%)
Respiratory 2,571 (12.6%)
Oncology 2,811 (13.8%)
Neuroscience 3,881 (19.0%)
Other 2,179 (10.7%)
money manager SoLUTIon - 21
22 - money manager SoLUTIon
Margin Preview
Margin Preview
[Allocation key:] FX majorsBuy 1,000,000 EURUSD @1.33286
Client ID Account Client name Amount Price Cash Balance Before Margin % before Margin % after Reject reason
1234567890 1Account Client 1 200,000 1.33303 1,000.00 0 205 Trade would exceed margin limits
1234567891
1234567892
1234567893
2Account
3Account
4Account
Client 2
Client 3
Client 4
300,000
200,000
300,000
99,602.01
96,710.54
199,583.26
31
1
20
36
3
23
Precheck result> 1 of 4 rejected.
1.33307
1.33314
1.33315
New rule Delete rule Copy rule
Rules
Rules
Priority Active Name Instrument Condition Amount Key
3
2
1
Yes
No
Yes
4 CFD indices All 10 FX majors
EURUSD 500
FX and CFDs
Energy Futures
GBPUSD (Forex)
All Forex (all), All CFDs
NGKO (Futures Contract)
500000
1500000
1
FX majors
Strategy
Futures
=
>=
All
CancelSave
money manager SoLUTIon - 23
Account: 123456_Trading
300
Contract: AAPL:xnas
Quantity:
Allocation:
Open 'Related Orders' dialog after trade Open 'Related Orders' dialog after trade
Position Build-up Auto
Apple Inc.
Strategy 1 (3)
Bid
Sell
417,020 417,120Buy
USD Ask
Join Bid Join Offer
Sell Bid Buy Offer
AAPL:xnas - CFD Trade
Allocation Summary
Instrument Client Account Expiry Date L/S Amount Open Price Current Price P/L P/L in EUR % Price
Forex
AUDUSD
EURUSD
GBPUSD
CRM IB
British Pound/US Dollar
British Pound/US Dollar
British Pound/US Dollar
12345678
12345678
12345678
12345679
12345670
12345679
Long
Long
Long
Long
Bought
Bought
Bought
100,000
15,000
510,000
500,000
250,000
250,000
10,000
1.053234
1.435687
1.631494
1.631400
1.631400
1.631400
1.636180
1.053640
1.441310
1.635640
1.635640
1.635640
1.635640
1.635640
0.04%
0.39%
0.25%
0.26%
0.26%
0.26%
-0.03%
1,060 USD
1,060 USD
-5 USD
735
735
-4
CRM
CRMClient1
CRMClient2
CRMClient1
Clear
New key Delete key Copy key
Rules... Import... Export... Cancel
Add accounts...
Search Calculate
Remove account Previous
Save
Trade Allocation Key Editor
Trading Account: 000000001_Trading Error Account: Error_12345678 Client ID: 000000001
Keys Available accounts: 9 Accounts Hide accounts with zero units
Find:
Name Accounts Units Margin Handling Account Client Name Units Priority Remainder
Strategy 1
Strategy 2
Strategy 3
Strategy 4
Strategy 5
Strategy 6
Strategy 7
Strategy 8
1
1
1
5
4
3
5
3
1
1
1
5
4
3
5
1
Cancel
Cancel
Cancel
Reduce
Cancel
Cancel
Cancel
Reduce
Demo_12345678 12345678 Allocation IB7 Test client 1 1 1 Yes
Demo_12345679 12345679 Allocation IB7 Test client 2 1 0 No
Demo_12345670 12345670 Allocation IB7 Test client 0 1 0 No
Showing 1 to 3 of total 3Next
24 - money manager SoLUTIon
money manager SoLUTIon - 25
Show31Client: Money Manager Omnibus Account Account: All Current History 20-Sep-2011
Live Contact Settings Print Log out
Client Selector Clients Accounts Orders Positions Broker Journal Activity Log All Error Log Connection History Employee Activities Who´s Online Risk Management Client Access TOOLS
Client Overview Account Overview Account Summary Activity Log Acoount Reports Trading Research
Money Manager Omnibus AccountClient 1Client 2Client 3Client 4Client 5Client 6Client 7Client 8Client 9Client 10Client 11Client 12
Cash an
Non-ma
Unrealis
Cost to
Unreali
Cash Ba
Transactions not booked -51.82
Account value 1,382,467.48
Margin Summary GBP
Account value 1,382,467.48
Other collateral 0.00
Not available as margin collateral 0.00
Used for margin requirements -49,092.00
Available for Margin Trading 1,333,375.48
Net exposure 6,613,358.00
Exposure Coverage 20.9%
Margin Utilisation 4%
26 - money manager SoLUTIon
money manager SoLUTIon - 27
28 - money manager SoLUTIon
money manager SoLUTIon - 29
30 - money manager SoLUTIon
STAGE NEGOTIATION AND APPROVAL
Money Managers are evaluated on a case-by-case basis and should meet the following approval criteria to qualify for the Money Manager program: a. Must be a limited company b. Must hold relevant licenses c. Must document solid experience and a proven track record within the asset management industry d. Must manage a minimum of EUR 5 million e. Must adhere to GIPS (Global Investment Performance Standards) Standards.
1STAGE AGREEMENT AND CONTRACT
The Money Manager enters into a contract with Saxo Bank where all conditions are agreed upon. 2
STAGE SETTING UP THE INFRASTRUCTURE
Saxo Bank then sets up the trading infrastructure.3STAGE TRAINING
As a part of Saxo Bank’s on-boarding process, Saxo Bank introduces the Money Manager to the relevant functions within the Bank’s internal systems, as well as the relevant processes for bringing the Money Manager’s clients to the Bank. 4
STAGE ON-BOARDING PROCESS FOR THE MONEY MANAGER´S CLIENTS
The Money Manager can begin on-boarding the clients who will open an account with Saxo Bank through our client due diligence process, which includes anti-money laundering procedures put in place to protect the Money Manager and Saxo Bank.5
STAGE CLIENTS BEGIN TRADING
In order for the Money Manager to trade on client’s behalf, the clients sign a Power of Attorney agreement that authorises the Money Manager to trade on their account. Once this agreement is signed, the Money Manager’s clients’ accounts will be set up under the trading structure. 6
STAGE REPORTING
Once trading is underway, Saxo Bank generates comprehensive reports for the Money Manager and their clients.7
STAGE ON-GOING SUPPORT
After the initial set-up process, Saxo Bank continues to work with the Money Manager and provide technical support, marketing and sales training, as well as help to identify business development opportunities. Through strong and continuous cooperation Saxo Bank supports the Money Manager in growing their business to mutual benefit.
8
money manager SoLUTIon - 31
STAGE NEGOTIATION AND APPROVAL
Money Managers are evaluated on a case-by-case basis and should meet the following approval criteria to qualify for the Money Manager program: a. Must be a limited company b. Must hold relevant licenses c. Must document solid experience and a proven track record within the asset management industry d. Must manage a minimum of EUR 5 million e. Must adhere to GIPS (Global Investment Performance Standards) Standards.
1STAGE AGREEMENT AND CONTRACT
The Money Manager enters into a contract with Saxo Bank where all conditions are agreed upon. 2
STAGE SETTING UP THE INFRASTRUCTURE
Saxo Bank then sets up the trading infrastructure.3STAGE TRAINING
As a part of Saxo Bank’s on-boarding process, Saxo Bank introduces the Money Manager to the relevant functions within the Bank’s internal systems, as well as the relevant processes for bringing the Money Manager’s clients to the Bank. 4
STAGE ON-BOARDING PROCESS FOR THE MONEY MANAGER´S CLIENTS
The Money Manager can begin on-boarding the clients who will open an account with Saxo Bank through our client due diligence process, which includes anti-money laundering procedures put in place to protect the Money Manager and Saxo Bank.5
STAGE CLIENTS BEGIN TRADING
In order for the Money Manager to trade on client’s behalf, the clients sign a Power of Attorney agreement that authorises the Money Manager to trade on their account. Once this agreement is signed, the Money Manager’s clients’ accounts will be set up under the trading structure. 6
STAGE REPORTING
Once trading is underway, Saxo Bank generates comprehensive reports for the Money Manager and their clients.7
STAGE ON-GOING SUPPORT
After the initial set-up process, Saxo Bank continues to work with the Money Manager and provide technical support, marketing and sales training, as well as help to identify business development opportunities. Through strong and continuous cooperation Saxo Bank supports the Money Manager in growing their business to mutual benefit.
8
32 - money manager SoLUTIon
1120
11 -
150
0