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Bank OnEveryone is Welcome
Consequences of Unbanked
•$8 billion in fees to alternative servicers (includes pay day loan fees)
•Average charge for cashing paycheck-$40($1000-$2000 annually for check cashing services)
•Low wage worker who never utilized mainstream financial services over 40 year full time work history would spend $40,000 on check cashing services
•If the $40,000 had been regularly invested in savings bonds, would have $360,000 at retirement!
COMMUNITY & ECONOMIC DEVELOPMENT
Why is all of this important to us?
• According to Consumer Federation of America, a low wage worker (or anyone utilizing pay day loan services) that has a $500 SAVINGS ACCOUNT with a Bank or Credit Union is EIGHT TIMES less likely to utilize a pay day loan or cash advance service
COMMUNITY & ECONOMIC DEVELOPMENT
What are the consequences of these statistics to low wage workers?
• Aren’t always aware of the benefits available to them• Are vulnerable to predatory lenders and alternative
financial services:– The “unbanked” pay 1-10% of salary for check
cashing services– “Pay day” loans cost workers 50 to 400% interest – Paid tax preparation can cost 25%+ of total refund– Unable to accumulate assets through savings
without relationship with a financial institution
COMMUNITY & ECONOMIC DEVELOPMENT
National proportions of unbanked and underbanked households
FDIC National Survey of Unbanked and Underbanked Households
• An estimated 7.7 percent of households, about 9 mm with at least 17 mm adults, are unbanked
• An estimated 17.9 percent of households, about 21 mm with about 43 mm adults, are underbanked
• Taken together, at least 25.6 percent of U.S. households, close to 30 mm households with about 60 mm adults, are unbanked or underbanked
Banked, but Underbanked
Status Unknown*
4.1%
Unbanked7.7%
Banked, but Not
Underbanked70.3%
Underbanked17.9%
Notes: Percentages are based on 118.6 million U.S. households. Percentages do not always sum to 100 because of the rounding of household weights to represent the population totals.* These households are banked, but there is not enough information to determine if they are underbanked.
COMMUNITY & ECONOMIC DEVELOPMENT
Unbanked householdsby region and state
FDIC National Survey of Unbanked and Underbanked Households
Alabama• 11.6% of all households in Alabama (an estimated 222,000 households) are
unbanked.– 24.0% of households with an annual income of $30,000 or less are
unbanked – 25.7% of Black households are unbanked
• 20.2% of all households (an estimated 386,000 households) are underbanked. In addition, 5.7% of households (an estimated 109,000 households) may be underbanked, but their use of alternative financial services is unknown. – 27.4% of households with an annual income of $30,000 or less are
underbanked– 39.7% of Black households are underbankedFDIC National Survey of Unbanked and Underbanked Households
Birmingham MSA
• 10.1% of all households in the Birmingham-Hoover, AL MSA (an estimated 52,000 households) are unbanked.
• 17.9% of all households (an estimated 93,000 households) are underbanked. In addition, 8.8% of households (an estimated 46,000 households) may be underbanked, but their use of alternative financial services is unknown.
FDIC National Survey of Unbanked and Underbanked Households
•7.0% of all households in Florida (an estimated 527,000 households) are unbanked.
• 18.2% of households with an annual income of $30,000 or less are unbanked
• 24.2% of Black, 8.5% of Hispanic and 6.0% of other minority households are unbanked
•16.8% of all households (an estimated 1,270,000 households) are underbanked. In addition, 4.8% of households (an estimated 364,000 households) may be underbanked, but their use of alternative financial services is unknown.
• 21.7% of households with an annual income of $30,000 or less are underbanked
• 27.1% of Black, 20.4% of Hispanic and 12.7% of other minority households are underbanked
FDIC National Survey of Unbanked and Underbanked Households
Florida
TAMPA-ST. PETERSBURG-CLEARWATER, MSA
• 4.7% of all households in the Tampa-St. Petersburg-Clearwater, FL MSA (an estimated 55,000 households) are unbanked. – 3.3% of households with an annual income of $15-30,000 are
unbanked• 19.0% of all households (an estimated 223,000 households) are
underbanked. In addition, 4.1% of households (an estimated 48,000 households) may be underbanked, but their use of alternative financial services is unknown. – 19.7% of households with an annual income of $15-30,000
are underbanked.FDIC National Survey of Unbanked and Underbanked Households
MIAMI-FORT LAUDERDALE-MIAMI BEACHMSA
•8.4% of all households in the Miami-Fort Lauderdale-Miami Beach, FL MSA (an estimated 186,000 households) are unbanked.
•20.7% of households with an annual income of $30,000 or less are unbanked •24.1% of Black and 8.4% of Hispanic households are unbanked
•13.0% of all households (an estimated 286,000 households) are underbanked. In addition, 6.7% of households (an estimated 147,000 households) may be underbanked, but their use of alternative financial services is unknown.
•15.9% of households with an annual income of $30,000 or less are underbanked •16.1% of Black and 15.6% of Hispanic households are underbanked
FDIC National Survey of Unbanked and Underbanked Households
Orlando MSA
• 7.6% of all households in the Orlando, FL MSA (an estimated 65,000 households) are unbanked.
• 18.3% of all households (an estimated 155,000 households) are underbanked. In addition, 6.2% of households (an estimated 53,000 households) may be underbanked, but their use of alternative financial services is unknown.
FDIC National Survey of Unbanked and Underbanked Households
JACKSONVILLE MSA
• 4.6% of all households in the Jacksonville, FL MSA (an estimated 28,000 households) are unbanked.
• 23.6% of all households (an estimated 145,000 households) are underbanked. In addition, 4.1% of households (an estimated 25,000 households) may be underbanked, but their use of alternative financial services is unknown.
FDIC National Survey of Unbanked and Underbanked Households
COMMUNITY & ECONOMIC DEVELOPMENT
Characteristics of Unbanked
• Households more likely to be unbanked than the population as a whole are those:– With a black, Hispanic non-black, or American Indian/Alaskan
householder– Where Spanish is the only language spoken at home– With a householder that is a foreign-born noncitizen– That are family households with an unmarried female or
male family householder– Earning less than $30,000– With a householder holding less than a high school degree– With a householder under age 45FDIC National Survey of Unbanked and Underbanked Households
COMMUNITY & ECONOMIC DEVELOPMENT
Reasons previously banked households are unbanked
FDIC National Survey of Unbanked and Underbanked Households
30.5
25.0
10.9
10.9
7.3
5.0
33.4
10.5
8.7
12.4
6.8
5.6
11.5
37.0
26.2
27.5
0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0
Do not have enough money
Cost
Do not want account
Culture/Comfort
Convenience
Do not write enough checks
Could not manage account
Inadequate services
Unbanked withinthe last year
Unbanked morethan a year ago
Percentage of Previously Banked Households
COMMUNITY & ECONOMIC DEVELOPMENT
0.1
38.4
3.7
38.5
1.6
2.6
20.3
7.4
7.7
21.8
0.1
0.9
3.2
42.4
16.8
20.1
8.1
8.4
0.8
19.9
5.9
6.1
25.1
0 5 10 15 20 25 30 35 40 45
To write checks and paybills
To secure your money
To save money for thefuture
Other
To take advantage of directdeposit of paychecks
To be able to apply for aloan or mortgage
Unknown
To send money to familyand friends*
All Unbanked
Previously Banked
Never-Banked
Percentage of Unbanked Households That Are Very Likely to Open an Account
Notes: Percentages are based on all unbanked households that were "very likely" to open an account in the future (849 thousand households). Household respondents that did not report being "very likely" to open an account were not asked this question.* No never-banked respondent selected this reason for opening a bank account. It is believed that the universe proportion is only slightly greater than zero.
Unbanked households’reasons for wanting to open an account
FDIC National Survey of Unbanked and Underbanked Households
COMMUNITY & ECONOMIC DEVELOPMENT
Unbanked households’likelihood of opening account
FDIC National Survey of Unbanked and Underbanked Households
9.9
19.8
41.1
16.1
26.0
33.2
4.8
15.4
51.7
20.320.8 21.5
0.0
10.0
20.0
30.0
40.0
50.0
60.0
Very likely Somewhat likely Not too likely Not likely at all
All Unbanked Previously Banked Never-Banked
Percentage of Unbanked Households
Note: Percentages based on a total of 8.58 million unbanked households. Previously banked households that were in the process of opening an account were not asked questions about their future banking plans and are excluded from this tabulation.
COMMUNITY & ECONOMIC DEVELOPMENT
Characteristics of underbanked households
Households more likely to be underbanked than the population as a whole are those: – With a black, American Indian/Alaskan, or
Hispanic non-black householder– That are family households with an unmarried
female or male householder– Earning up to $50,000– With a householder holding less than a college
degree– With a householder under age 55
FDIC National Survey of Unbanked and Underbanked Households
COMMUNITY & ECONOMIC DEVELOPMENT
Underbanked households use of alternative financial services
• Underbanked households account for 19.4 percent of all banked households
• By definition, all underbanked households have used an AFS at least once or twice a year
• Among underbanked households: – 81 percent use non-bank money orders– 30 percent use non-bank check cashing services– 16 percent use payday lending– 16 percent use pawn shops– 13 percent use rent-to-own services – 13 percent have used refund anticipation loans during the past 5 years
FDIC National Survey of Unbanked and Underbanked Households
COMMUNITY & ECONOMIC DEVELOPMENT
Implications and conclusions• Significant proportions of U.S. households are unbanked or
underbanked• Lower-income and minority populations are
disproportionately represented among both groups• The proportions vary widely across regions, states and large
MSAs • Many unbanked households have found it not cost effective to
have a bank account, and many underbanked households use transactional AFS due to convenience and cost
• About half of unbanked households were previously banked and over a quarter of those households became unbanked during the year before the survey was taken
• Taken together, these results suggest there are significant opportunities for banks to offer financial products specifically tailored to the needs of LMI households
FDIC National Survey of Unbanked and Underbanked Households
Banking Needs of Americans with Disabilities
Demographics• 54 million people• 22 million families
Employment • 22.0 million working age• 7.6 million employed• 12.9% unemployed (4/09)
Geography• 15% in the Northeast• 31% in the South• 28% Midwest• 16% West
Ethnicity• 12.7% White• 17.5% Black/African American• 21.7 Native American• 6.3% Asian/Pacific Rim• 11.9% Other
-- Cornell 2008 Disability Status Report
Senior Banking Needs
• 15% of Seniors and disabled still receive Social Security benefits by paper check
• March, 2011, all new Social Security recipients, Veterans and Railroad pensions will only be available through direct deposit
• March, 2013, all beneficiaries will be converted to direct deposit
• Safety and funds availability are primary concerns to Seniors
Immigrant Banking Needs • In some countries banks are not safe, secure or trusted. Immigrants
will be concerned about FDIC insurance and about ready access to their funds.
• Many send money back to family members in their home country. They may be interested in wire transfer costs.
• Some lack SSN’s and will be interested in knowing about alternative forms of ID (e.g. matricula consular cards).
• Because of language barriers, some may be uncomfortable writing checks. They will be especially interested in other options, like debit cards and online banking.
What is Bank On?
• The Bank On initiative is a collaborative effort started by the City of San Francisco and the Federal Reserve Bank of San Francisco about three years ago to address the needs of their city’s unbanked and underbanked households. The Bank On program has spread throughout the country and is based on a collaborative effort with local communities and their financial institutions, local governments, community based and nonprofit organizations.
COMMUNITY & ECONOMIC DEVELOPMENT
The Bank On Model
• A Bank On campaign is driven by partnerships – State and Municipal governments– Community-based organizations– Financial institutions and regulators– State, Regional and local Asset Building Coalitions or VITA Sites
• Innovative solutions are created to reach un- and under-banked individuals, including:– Developing safe, affordable financial products– Creating pathways and supports to assist targeted populations to
utilize these products – Conducting outreach campaigns to inform the public about these
opportunities
COMMUNITY & ECONOMIC DEVELOPMENT
Benefits of Successful Programs
• Financial institutions receive increased access to the untapped market of the un- and under-banked
• Residents protect their income and assets and have more wealth-building opportunities
• Community groups have access to more asset-building opportunities for their clients
• Family financial stability= overall city economic vitality• Financial services can become a part of larger
community asset-building strategies
COMMUNITY & ECONOMIC DEVELOPMENT
Partnerships are a vital ingredient – No one entity can do it alone
• Local/State Government roles: – Elected official serves as champion – Convener of stakeholders– Uses bully pulpit to engage financial institutions and community organizations
• Community organization and prosperity campaign roles: – Engages residents through direct outreach and referral– Acts as a primary service provider or convener for financial education– VITA sites offer connections to accounts – Assists with data tracking
• Financial institution roles: – Provides insight and expertise into development and provision of appropriate financial
products– Participates in outreach and marketing– Collects and tracks data for evaluative purposes
COMMUNITY & ECONOMIC DEVELOPMENT
What do we need from financial institutions?
• Basic Savings Account• Basic Checking Account
– Free or low cost– Product to fit the needs of your community’s
unbanked population– Second Chance Account
COMMUNITY & ECONOMIC DEVELOPMENT
And…
• Account tracking and measurement• Commitment to financial education
opportunities• Work with employers who have a business
relationship with your credit union to bank their low wage workers
• Promote a “Bank On” culture for branch staff through training
COMMUNITY & ECONOMIC DEVELOPMENT
Why should my financial institutionget involved?
• New customers that have received financial education
• Marketing opportunities throughout the community
• Financial stability for your community
The Bank On Cities CampaignCities with established Bank On programs:
• Evansville, IN
• Los Angeles, CA
• San Francisco, CA
• Savannah, GA
• Seattle, WA
• St. Petersburg, FL
• Marion County (Ocala), FL
• Jacksonville, FL
Alabama Programs in Planning Stage:• Birmingham
Florida Programs in Planning Stage:
• Central Florida (Orlando, Kissimmee area)
• South Florida (Broward, Dade, Miami)
• Lee County (Fort Myers)
• Tampa Bay
• Tallahassee
• Lakeland
• Tampa Bay
Everyone is Welcome
Orlando/Kissimmee area ∆
St. Petersburg ○
Tallahassee ∆ Jacksonville ○
Ocala ○
Lakeland ∆Tampa ∆
Fort Myers∆ Fort Lauderdale∆
Bank on Florida Communities
○ Communities with existing BOF Programs.
∆ Communities in Planning Stages of BOF Program.
Location Name/Company Contact Info:
St. Petersburg Gary Jones/City of St. Pete [email protected]
Marion County (Ocala) Krista Martin/ United Way of Marion [email protected]
Jacksonville Karen Landry/ War on Poverty [email protected]
Central FL (Orlando, Kissimmee)
Brittany Richards/ Heart of FL United Way [email protected]
Broward County (Fort Lauderdale)
Mary Lynn Lovejoy [email protected]
Lee County (Fort Myers) Roger Mercado/ United Way of Lee [email protected]
Tampa Bay Ellen Stoffer/ United Way of Tampa Bay [email protected]
Tallahassee Amanda Clements/ United Way of Big Bend [email protected]
Lakeland Scott Lonsberry, Rob Sansome/United Way of Central FL
[email protected]@aol.com
Contacts:
Questions ?
Contact Information:Bank On Florida:
Bill Mills407-797-6549
Bank On Alabama:Michael Milner