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8/22/2019 Bank 2.0 and the Power of Widgets
1/12
Customer Experience Solutions. Delivered.
BANK 2.0Blueprint
8/22/2019 Bank 2.0 and the Power of Widgets
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BANK 2.0 : From Inside-Out to Outside-In
Inside OPRODUCTS& IT SYSTEMS
Outside I
Customer
Experience
Layer
LOOSELY
COUPLED
8/22/2019 Bank 2.0 and the Power of Widgets
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BACKBASE : Customer Experience Layer
Customer Oriented Func
Back Office Fu
Customer
Experience
Layer
LOOSELY
COUPLED
Innovation capability
& customer orientation
PRODUCTS& IT SYSTEMS
8/22/2019 Bank 2.0 and the Power of Widgets
4/12
Customer Experience Solutions. Delivered.
Internal
Apps &
Content
Mobile
Tablets
Apps
Direct 2 Consumer
Closed
Customer
Environment
Public
Marketing
Sites
Apps
Seamless Customer Experience Customer Journey
Content CRM Processes Complianc
Customer Experience Portal
Fast &
Frictionless
CRM
IntegrationSecurity &
Compliance
Process
Integration
Personal &
Relevant
Application
Integration
Superior
Experience
Any Time
Any Place
Distribution Channels
IFA
Banks
Building Societies
Brokers,
8/22/2019 Bank 2.0 and the Power of Widgets
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Customer Experience Solutions. Delivered.
Widgets Engagement Building Blocks
Re-Usable
WidgetsCONTENT
Re-use across Channe
FORMS
Origination,
Self-Service ...
PERSONALIZATION
1:1 Marketing
(targeting, segmentation)
COMMUNICATION
Chat, Mail, SMS
Banking Systems
Transactional
CRM Systems
CRM, Social,
3TH Party Apps
PFM, Portfolio,
Customer Engagement Portal
Digital Channels Front-Office Operations
8/22/2019 Bank 2.0 and the Power of Widgets
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Customer Experience Solutions. Delivered.
Widgets - From Transaction to Engagement
Banking
Transaction
Banking
Actionable
Insights
Valuable
Content
Origination /
Self-Service
My Bank
Dashboard
Advisory
Tools
Targeted
Offers
Bank 2.0
Widgets
Engagement
Banking
Chat, Video
Alert
Engagement
Ingredients
8/22/2019 Bank 2.0 and the Power of Widgets
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Customer Experience Solutions. Delivered.
Widgets Responsive Design : Any Device
8/22/2019 Bank 2.0 and the Power of Widgets
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Customer Experience Solutions. Delivered.
Widgets Targeting to the Right Person / Right Tim
Targeting Engine
Preference
Customize
Behavior
Tracking
Context
Awareness
Socia
Integ
SocialFacebook
Google +
CRM Data
8/22/2019 Bank 2.0 and the Power of Widgets
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Customer Experience Solutions. Delivered.
Bank 2.0 Portal / Widgets
End-Users
Web Analytics
Operational CRM
Analytical CRM
Core Banking
Systems
3rd Party
Systems
Analytical &
Operational CRM
Bank 2.0 Portals
Widgets Distributed / Networked / Social World
Bank 2.0
Operation
Social Networks Affiliates
8/22/2019 Bank 2.0 and the Power of Widgets
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Customer Experience Solutions. Delivered.
Demo
8/22/2019 Bank 2.0 and the Power of Widgets
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Customer Experience Solutions. Delivered.
ITBusiness
Customer
Security
Permissions
Application
Integration
Re-Use
Existing Ass
Content
Life Cycle
Brand
Experience
Personalization
Sales Campaigns
Any Device : Mobile
Context
Social Connected
Customize / Preferences
8/22/2019 Bank 2.0 and the Power of Widgets
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Customer Experience Solutions. Delivered.
Q&A