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CMP 227.60
Target Price 270.00
ISIN: INE933K01021
AUGUST 4th
2014
BAJAJ CORP LIMITED
Result Update (PARENT BASIS): Q1 FY15
BUYBUYBUYBUY
Index Details
Stock Data
Sector FMCG
BSE Code 533229
Face Value 1.00
52wk. High / Low (Rs.) 287.15/198.00
Volume (2wk. Avg. Q.) 6622
Market Cap (Rs. in mn.) 33571.00
Annual Estimated Results (A*: Actual / E*: Estimated)
YEARS FY14A FY15E FY16E
Net Sales 6717.26 7556.92 8312.61
EBITDA 2267.80 2502.54 2691.84
Net Profit 1504.44 1537.93 1674.43
EPS 10.20 10.43 11.35
P/E 22.31 21.83 20.05
Shareholding Pattern (%)
1 Year Comparative Graph
BAJAJ CORP LIMITED BSE SENSEX
SYNOPSIS
Bajaj Corp Limited is one of India’s leading FMCG
Company with major brands in ‘Bajaj Almond Drop
hair oil’ is the 2nd largest brand in the overall hair
oils segment and it is a market leader with over
60% market share of LHO market.
In Q1 FY15, Revenue rose by 12.38% to Rs. 1913.15
mn from Rs. 1702.35 mn, when compared with the
prior year period.
During the 1st quarter of FY15, Operating profit
grew by 4.08 % to Rs. 627.61mn from Rs. 602.99
mn in the corresponding quarter of previous year.
Net profit declines to Rs. 396.15 mn from Rs. 470.24
mn in Q1 FY14.
EBIDTA margin stood at Rs. 28.58% in Q1 FY15, as
against Rs. 28.37% in the corresponding quarter of
previous year.
The total cash balance with the company as on 30th
June 2014 stood at Rs. 3325.70 mn.
During Q1 FY15, Bajaj Almond Drops Hair Oil got
39.9 % of its sales from Rural India with Volume
Growth in Rural India – 4.4% and Market share in
Rural India – 63.5%.
The company has strong distribution network
across 2.71mn retail outlets serviced by 6964
distributors and 15,122 wholesalers.
Net Sales and Operating Profit of the company are
expected to grow at a CAGR of 11% and 8% over
2013 to 2016E respectively.
PEER GROUPS CMP MARKET CAP EPS P/E (X) P/BV(X) DIVIDEND
Company Name (Rs.) Rs. in mn. (Rs.) Ratio Ratio (%)
Bajaj Corp Ltd. 227.60 33571.00 10.20 22.31 6.43 650.00
Dabur India Ltd 204.20 358626.00 3.90 52.36 18.84 175.00
Marico Ltd 256.60 165474.40 8.95 28.67 8.39 400.00
Godrej Consumer Products Ltd 846.00 288014.80 16.99 49.79 9.52 525.00
Analysis & Recommendation – ‘BUY’
For 1st Quarter of FY15, Revenue rose by 12.38% to Rs. 1913.15 mn from Rs. 1702.35 mn, when compared with
the prior year period. During Q1 FY15, Operating profit grew by 4.08% to Rs. 627.61 mn from Rs. 602.99 mn in
the corresponding quarter ending of previous year. Net profit declines to Rs.396.15 mn from 470.24 mn in Q1
FY15. The main impact of reduce in net profit is due to exceptional items, the company has acquired NOMARKS
brand on August 22, 2013 and has also entered into a non compete agreement with the seller for a period of 3
years. The acquisition cost of Brand & Non Compete will be amortized over the estimated useful life of 3 years.
Sales for quarter ended 30th June, 2014 has increased by 12.36% value wise and 3.51% volume wise when
compared to corresponding period of previous year. During Q1 FY15, Bajaj Almond Drops Hair Oil got 39.9 %
of its sales from Rural India with Volume Growth in Rural India – 4.4% and Market share in Rural India –
63.5%.
The total cash balance with the company as on 30th June 2014 stood at Rs. 3325.70 mn. Over the years, BCL has
over the years created a strong distribution network across 2.71 mn retail outlets serviced by 6964 direct
distributors and 15122 wholesalers which can be optimally utilized by introducing new products. Bajaj Corp
with its sound financials, strong brands and high cash reserves will outperform the market in the long run.
Over FY2013-16E, we expect the company to post a CAGR of 11% and 8% in its Net sales and Operating profit
respectively. Thus we recommend ‘BUY’ for ‘Bajaj Corp Ltd’ with a target price of Rs. 270.00 medium to long
term investment.
QUARTERLY HIGHLIGHTS (PARENT BASIS)
Results updates- Q1 FY15,
The company’s Revenue for the 1st quarter of FY15 rose by 12.38% to Rs. 1913.15 million from Rs. 1702.35
million, when compared with the prior year period. Net profit declines to Rs. 396.15 million from Rs. 470.24
million in the corresponding quarter ending of previous year, a decrease of 15.76%. Profit before interest,
depreciation and tax grew by 4.08% y-o-y and stood at Rs. 627.61 million as against Rs. 602.99 million in the
corresponding period of the previous year. Reported earnings per share of the company stood at Rs. 2.69 a share
during the quarter, registering 15.76% decreased over previous year period.
Rs. in million JUNE-14 JUNE-13 % Change
Net Sales 1913.15 1702.35 12.38
PAT 396.15 470.24 (15.76)
EPS 2.69 3.19 (15.76)
EBITDA 627.61 602.99 4.08
Break up of Expenditure:
Latest Updates
• During the quarter average price of LLP increased to Rs 86.00/Kg from Rs 73.54/Kg in corresponding
quarter of previous year.
• The company aims for a market share of 65% from other hair oil segments by the year 2015-16.
• During the quarter Prices of Refined Oil decreased to Rs 70.17/Kg from Rs 71.89/Kg in corresponding
quarter of previous year.
• EBIDTA margin stood at Rs. 28.58% in Q1 FY15, as against Rs. 28.37% in the corresponding quarter of
previous year.
• The total cash balance with the company as on 30th June 2014 is Rs. 3325.70 mn. This has been invested in
Bank Fixed Deposits Rs. 1400.00 mn, Certificate of Deposits of Banks Rs. 1163.90 mn , PSU Bonds Rs. 525.80
mn and Liquid MFs Rs. 236.00 mn. Company is a Debt free company.
• During Q1 FY15, Bajaj Almond Drops Hair Oil got 39.9 % of its sales from Rural India with Volume Growth in
Rural India – 4.4% and Market share in Rural India – 63.5%.
• BCL has over the years created a strong distribution network across 2.71 mn retail outlets serviced by 6964
direct distributors and 15122 wholesalers which can be optimally utilized by introducing new products.
Break up of Expenditure (Rs. in mn)
Q1 FY15 Q1 FY14
Cost of Material Consumed 637.03 532.85
Purchase of Stock-in-trade 138.40 101.15
Employee Benefit Expenses 96.30 83.08
Depreciation & Amortization. 8.53 7.78
Advertisement 131.70 149.85
Other Expenditure 368.46 307.06
COMPANY PROFILE
Bajaj Corp Ltd is one of India’s leading FMCG Company with major brands in Hair care category. With brands,
such as Bajaj Almond Drops, Bajaj Brahmi Amla, Bajaj Amla Sheekakai, and Bajaj Kailash Parbat that have been in
the market for eight decades and it is part of one of the oldest business houses of the country.
Bajaj Corp Limited is part of Bajaj Group which has business interests in varied industries including sugar,
consumer goods, power generation & infrastructure development. The companies brand Bajaj Almond Drop Hair
Oil is the third largest brand in the overall hair oil. BCL has over the years created a strong distribution network
across 2.71 mn retail outlets serviced by 6964 direct distributors and 15122 wholesalers which can be optimally
utilized by introducing new products.
The company acquired in September 2011 (Uptown Properties) owns a piece of land and building in Worli,
Mumbai. Uptown Properties was previously owned by the C.K. Raheja Group (i.e. Mr. Chandu Raheja). The
corporate Headquarters of Bajaj Corp Ltd will be constructed on this land. The Construction is expected to be
completed by mid 2015.
Bajaj Corp Limited acquires NOMARKS brand:
The acquisition of the NOMARKS brand by Bajaj Corp is a strategic move as its presence in the personal care
market and gives an entry in to the skin care category. It widens the Company’s position in the personal care
sector as Bajaj Almond Drop Hair Oil is already the third largest brand in the overall hair oil category and in
addition NOMARKS brand gives an opportunity to play in an additional Rs 8500 crore Personal Care space
besides the Rs 5222 crore non coconut hair oil market. The profitability of the company depends directly on the
revenue generation of this premium brand. NOMARKS has a small export sale, through which enhance several
times in the next couple of years by leveraging export infrastructure in the GCC, SAARC and the ASEAN region.
FINANCIAL HIGHLIGHT (PARENT BASIS) (A*- Actual, E* -Estimations & Rs. In Millions)
Balance Sheet as at March31st, 2013 -2016E
Bajaj Corp Ltd. FY-13A FY-14A FY-15E FY-16E
I SOURCES OF FUNDS
Shareholder's Funds
Share Capital 147.50 147.50 147.50 147.50
Reserves and Surplus 4690.56 5073.31 5606.01 6138.58
A) Sub Total Net worth 4838.06 5220.81 5753.51 6286.08
Non Current Liabilities
Long term borrowing 0.00 0.00 0.00 0.00
Deferred Tax Liability (net) 12.56 0.00 0.00 0.00
B) Sub Total Non Current Liabilities 12.56 0.00 0.00 0.00
Current Liabilities
Trade payables 493.02 405.16 356.54 385.06
Other Current liabilities 216.62 190.93 171.84 180.43
C) Sub Total Current Liabilities 709.64 596.09 528.38 565.49
Total Liabilities (A + B + C ) 5560.26 5816.90 6281.89 6851.57
II APPLICATION OF FUNDS
D) Non-Current Assets
Fixed Assets
Tangible assets 444.02 476.15 506.62 531.95
Intangible assets 1.45 1125.71 1765.90 2123.20
Capital Work in Progress 12.98 7.01 4.35 2.96
a) Sub Total Fixed Assets 458.45 1608.87 2276.87 2658.11
b) Non Current Investments 522.52 538.86 551.79 557.31
c) Long Term loans and advances 265.43 262.05 268.34 271.02
Total Non-Current Assets 1246.40 2409.78 3097.00 3486.44
E) Current Assets
Current Investment 1832.36 1568.35 1419.36 1490.32
Inventories 358.51 394.52 431.60 466.13
Trade receivables 99.71 83.71 90.41 94.02
Cash and Bank Balances 1889.85 1289.91 1160.92 1218.96
Short-terms loans & advances 19.14 26.73 34.75 44.48
Other current assets 114.29 43.90 47.85 51.20
Total Current Assets 4313.86 3407.12 3184.89 3365.13
Total Assets (D+E) 5560.26 5816.90 6281.89 6851.57
Annual Profit & Loss Statement for the period of 2013 to 2016E
Value(Rs.in.mn) FY13A FY14A FY15E FY16E
Description 12m 12m 12m 12m
Net Sales 6067.19 6717.26 7556.92 8312.61
Other Income 400.51 401.25 409.28 414.19
Total Income 6467.70 7118.51 7966.19 8726.80
Expenditure -4339.01 -4850.71 -5463.65 -6034.95
Operating Profit 2128.69 2267.80 2502.54 2691.84
Interest -0.82 -58.84 -64.72 -70.81
Gross profit 2127.87 2208.96 2437.82 2621.03
Depreciation -32.84 -36.75 -40.79 -45.03
Exceptional Items 0.00 -285.96 -469.80 -469.80
Profit Before Tax 2095.03 1886.25 1927.22 2106.20
Tax -421.21 -381.81 -389.30 -431.77
Net Profit 1673.82 1504.44 1537.93 1674.43
Equity capital 147.50 147.50 147.50 147.50
Reserves 4690.56 5073.31 5606.01 6138.58
Face value 1.00 1.00 1.00 1.00
EPS 11.35 10.20 10.43 11.35
Quarterly Profit & Loss Statement for the period of 31st DEC, 2013 to 30th SEP, 2014E
Value(Rs.in.mn) 31-Dec-13 31-Mar-14 30-Jun-14 30-Sep-14E
Description 3m 3m 3m 3m
Net sales 1585.76 1845.13 1913.15 1865.32
Other income 96.67 82.77 90.71 77.10
Total Income 1682.43 1927.90 2003.86 1942.42
Expenditure -1158.02 -1317.46 -1376.25 -1354.22
Operating profit 524.41 610.44 627.61 588.20
Interest -29.17 -16.48 -0.17 -14.40
Gross profit 495.24 593.96 627.44 573.80
Depreciation -9.65 -9.63 -8.53 -10.07
Exceptional Items -117.45 -117.45 -117.45 -117.45
Profit Before Tax 368.14 466.88 501.46 446.29
Tax -77.14 -83.74 -105.31 -92.38
Net Profit 291.00 383.14 396.15 353.91
Equity capital 147.50 147.50 147.50 147.50
Face value 1.00 1.00 1.00 1.00
EPS 1.97 2.60 2.69 2.40
Ratio Analysis
Particulars FY13A FY14A FY15E FY16E
EPS (Rs.) 11.35 10.20 10.43 11.35
EBITDA Margin (%) 35.09 33.76 33.12 32.38
PBT Margin (%) 34.53 28.08 25.50 25.34
PAT Margin (%) 27.59 22.40 20.35 20.14
P/E Ratio (x) 20.06 22.31 21.83 20.05
ROE (%) 34.60 28.82 26.73 26.64
ROCE (%) 44.68 44.14 44.20 43.54
EV/EBITDA (x) 14.02 13.54 12.38 11.46
Book Value (Rs.) 32.80 35.40 39.01 42.62
P/BV 6.94 6.43 5.83 5.34
Charts
OUTLOOK AND CONCLUSION
� At the current market price of Rs. 227.60, the stock P/E ratio is at 21.83 x FY15E and 20.05 x FY16E
respectively.
� Earning per share (EPS) of the company for the earnings for FY15E and FY16E is seen at Rs.10.43 and
Rs.11.35 respectively.
� Net Sales and Operating Profit of the company are expected to grow at a CAGR of 11% and 8% over 2013 to
2016E respectively.
� On the basis of EV/EBITDA, the stock trades at 12.38 x for FY15E and 11.46 x for FY16E.
� Price to Book Value of the stock is expected to be at 5.83 x and 5.34 x respectively for FY15E and FY16E.
� We recommend ‘BUY’ in this particular scrip with a target price of Rs.270.00 for Medium to Long term
investment.
Industry Overview
The overall fast moving consumer goods (FMCG) market is expected to increase at a compound annual growth
rate (CAGR) of 14.7 per cent to US$ 110.4 billion during 2012–2020, with the rural FMCG market expected to
increase at a CAGR of 17.7 per cent to US$ 100 billion during 2011–2025.
Rising incomes and growing youth population have been key growth drivers for the sector. Brand consciousness
has also aided demand. It is estimated that First Time Modern Trade Shoppers (FTMTS) spend will reach US$ 1
billion by 2015.
The industry has witnessed healthy foreign direct investment (FDI) inflow, as the sector accounted for 3 per cent
of the country’s total FDI inflow in the period April 2000 to October 2013. Organised retail share is expected to
double to 14–18 per cent of the overall retail market by 2015.
The Government of India has approved 51 per cent FDI in multi-brand retail, which will boost the nascent
organised retail market in the country. It has also allowed 100 per cent FDI in the cash and carry segment and in
single-brand retail. The government has also amended the Sugarcane Control Order, 1966, and replaced the
Statutory Minimum Price (SMP) of sugarcane with Fair and Remunerative Price (FRP) and the State Advised
Price (SAP).
The FMCG market is set to treble US$ 33.4 billion in 2015. Penetration level as well as per capita consumption in
most product categories like jams, toothpaste, skin care, hair wash etc in India is low indicating the untapped
market potential.
� The Indian FMCG industry represents nearly 2.5% of the country’s GDP.
� The industry has tripled in size in past 10 years and has grown at ~17%CAGR in the last 5 years driven by
rising income levels, increasing urbanization, strong rural demand and favourable demographic trends.
� The sector accounted for 1.9% of the nation’s total FDI inflows in April 2000- September 2012. Cumulative
FDI inflows into India from April 2000 to April 2013 in the food processing sector stood at Rs. 9,000.3 crore,
accounting for 0.96% of overall FDI inflows while the soaps, cosmetics and toiletries, accounting for 0.32% of
overall FDI at Rs. 3,115.5 crore.
� Food products and personal care together make up two-third of the sector’s revenues.
� Rural India accounts for more than 700 mn consumers or 70% of the Indian population and accounts for
50% of the total FMCG market.
� With changing lifestyle and increasing consumer demand, the Indian FMCG market is expected to cross $80
bn by 2026 in towns with population of up to 10 lakh.
� India's labor cost is amongst the lowest in the world, after China & Indonesia, giving it a competitive
advantage over other countries.
Household care
The fabric wash market size is estimated to be ~USD 1 billion, household cleaners to be USD 239 million, with
the production of synthetic detergents at 2.6 million tonnes. The demand for detergents has been growing at an
annual growth rate of 10 to 11% during the past five years
Personal Care (HPC)
The personal care products (PCP) market in India is estimated to be worth ~USD 4 bn p.a. Personal hygiene
products (including bath and shower products, deodorants etc.), hair care, skin care, colour cosmetics and
fragrances are the key segments of the personal care market.
Food & Beverages
Food processing industry is one of the largest industries in India, ranking fifth in terms of production, growth,
consumption, and export. The total value of Indian food processing industry is expected to touch USD 194 billion
by 2015 from a value of USD 121 billion in 2012, according to Indian Council of Agricultural Research (ICAR).
Government Policies and Regulatory Framework
Goods and Service Tax (GST): GST, which will replace the multiple indirect taxes levied on FMCG sector with a
uniform, simplified and single-pint taxation system, is likely to be implemented soon (the benefits are likely to
come in by the end of FY’14). The rate of GST on services is likely to be 16% and on goods is proposed to be 20%.
A swift move to the proposed GST may reduce prices, bolstering consumption for FMCG products.
Food Security Bill: The food security Bill has been passed recently by the Union Cabinet. As per the Bill, 5Kg of
food grains per person per month will be provided at subsidized prices from State Governments under the
targeted public distribution system.
FDI in retail: The decision to allow 51% FDI in multi brand retail and 100% FDI in single brand retail augers
well for the outlook for the FMCG sector. FMCG sector accounted for 1.9% of the nation’s total FDI inflows in
April 2000- September 2012. Cumulative FDI inflows into India from April 2000 to April 2013 in the food
processing sector stood at Rs. 9,000.33 crore, accounting for 0.96% of overall FDI inflows while that in the soaps,
cosmetics and toiletries was Rs. 3,115.54 crore in, accounting for 0.32%. The food processing sector attracted
FDI inflows of Rs. 6,198 crore during April 2009 to December 2012.
Relaxation of license rules: Industrial licenses are not required for almost all food and agro-processing
industries, barring certain items such as beer, potable alcohol and wines, cane sugar, and hydrogenated animal
fats and oils as well as items reserved for exclusive manufacturing in the small-scale sector.
Conclusion
While the rural market certainly offers a big attraction to marketers, it would be naïve to think that any company
can enter the market without facing any problems and walk away with a sizable share. Distribution is the most
important variable in the marketing plans of most consumer goods manufacturers, because managing such a
massive sales and distribution network is in itself a huge task.
This sector will continue to see growth as it depends on an ever-increasing internal market for consumption, and
demand for these goods remains more or less constant, irrespective of recession or inflation. Hence this sector
will grow, though it may not be a smooth growth path, due to the present world-wide economic slowdown, rising
inflation and fall of the rupee. This sector will see good growth in the long run and hiring will continue to remain
robust.
As people are demonstrating an increasing interest in online shopping, future prospects pose a tremendous
growth opportunity for retail and FMCG players alike.
Rural India’s FMCG market will touch US$ 100 billion by 2025. Online portals are expected to play a vital role for
companies trying to access these markets. The Internet allows for a cost-effective means to increase a company’s
reach by overcoming geographic barriers. Today, with rural India empowered with computers and smartphones,
the Internet is slowly gaining a foothold.
Disclaimer:
This document prepared by our research analysts does not constitute an offer or solicitation for the purchase or sale
of any financial instrument or as an official confirmation of any transaction. The information contained herein is
from publicly available data or other sources believed to be reliable but do not represent that it is accurate or
complete and it should not be relied on as such. Firstcall India Equity Advisors Pvt. Ltd. or any of it’s affiliates shall
not be in any way responsible for any loss or damage that may arise to any person from any inadvertent error in the
information contained in this report. This document is provide for assistance only and is not intended to be and must
not alone be taken as the basis for an investment decision.
Firstcall India Equity Research: Email – [email protected]
C.V.S.L.Kameswari Pharma
U. Janaki Rao Capital Goods
B. Anil Kumar Auto, IT & FMCG
M. Vinayak Rao Diversified
C. Bhagya Lakshmi Diversified
B.Vasanthi Diversified
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