Enables artists to connect with their fans and reward them

with life changing prizes that money can’t buy

Creates an exclusive area for fans to participate in Q&A’s,

access lives streams and virtual goods

Technology for the Backstageplay platform is provided by

Backstageplay is a Public Company trading on the TSXV Exchange in Canada

A gamification platform that blends an artist’s brand with the popular and lucrative world of online gaming that in-turn generates substantial “new” revenues to an artist and establish prolonged engagement with fans

What is BACKSTAGEPLAY?

What is SOCIAL GAMING?

Commonly refers to playing online games that allow or require social

interaction between players Games have a very gentle learning curve, an easy to

understand interface, live social network, FREE to play and

employ micro-transactions

Users interact with each other through chat, friendly competitions

and social media

The Backstageplay Social Gamification platform is a ‘Freemium’ business model

Which is achieved through

Points & Rewards

Progress Bars

Levels Leaderboards

Badges

The use of elements of gameplay in a

non-game context

It provides incentives for user

engagement

Games help people complete

real-life tasks

What is GAMIFICATION & how does it work?

Company: PopCap Behaviour: Status Strategy: Ball matching game is addicting to play in long and short doses but is motivated by its leaderboard. This is done by having a constantly updating leaderboard which show your ranking among friends and a place to talk smack.

Company: Bejeweled Blitz Behaviour: Competition Strategy: Motivates users to share content and invite friends. Players have more enjoyable experience if more friends are playing due to the competitive nature of the game, which hinges on weekly leaderboards and one on one challenges.

GAMIFICATION + SOCIAL GAMING Company: McDonald’s Behaviour: Progression Strategy: To motivate customers to return more often to the restaurant to buy specific food items in order for customers to collect badges and successfully progress through the Monopoly game board

GAMIFICATION + MUSIC

Artists can provide virtual experiences to their fans with ease.

The cost to the artist is minimal; the reward to the fan is priceless

Artists can use the leaderboards as a way to gauge fan engagement. This can be used to give rewards & experiences to the fans who

deserve it the most!

The platform can be used to promote anything from an upcoming track or album, new tour announcement to

newly released merchandise

The artist will be able to promote when they are on the site and when they are giving away prizes

Fans are directed to the artist’s games room through the artist-initiated social media

So how does it work?

Fans will be prompted to sign-up for a FREE account to access games

Subscribers will have access to VIP experiences including live Q&A’s, video messages, chat rooms and more

Fans are given a small amount of credits on the house when they sign-up for their FREE account

Using these credits, they will be able to start playing games and interact on the site

As the Fan plays, rankings on leaderboards increase, creating more competition and opportunities to purchase extra gaming credits through top-ups.

While playing, Fans are prompted to purchase memberships, giving them VIP access to the Artist and a real chance of gaining leaderboard positioning and access to rewards that money can’t buy.