Aye mery MALIK sab students ko kamyab karma (AMEEN ...api.ning.com/files/hXN7sT8-E99pW2tYkt9sMF37... · When Nokia introduced its new mobile set in the market in response to consumer

Aye mery MALIK sab students ko kamyab karma (AMEEN) Remember me in your

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[email protected] [email protected] PGJR01 Gojra Campus

Please anyone solve these quiz and email me a solved copy. Thanks

BC090402200 : Muhammad Waqas

Quiz Start Time: 05:31 PM Time Left 89

sec(s)

Question # 1 of 20 ( Start time: 05:31:00 PM ) Total Marks: 1

An MIS consists of people, equipment, and procedures to gather, sort, _____, evaluate,

and distribute information to marketing decision makers.

Select correct option:

Test

Test market

Analyze

Assess



sec(s)


When Nokia introduced its new mobile set in the market in response to consumer

demand, which one of the following philosophy is consistent with such action?


Selling concept

Production concept

Customer concept

Marketing concept

waqas

Highlight

Edited by Foxit Reader Copyright(C) by Foxit Software Company,2005-2008 For Evaluation Only.


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sec(s)


Which of the following number refers to the Universal marketing functions?


Seven

Eight

Nine

Ten



sec(s)


All of the following are market-oriented mission statements, EXCEPT which one?


EBay’s mission is to connect individual buyers and sellers online

Singapore Airlines is the world’s largest airline

Girl Scouts of America, “where girls grow strong”

Wal-Mart, “we deliver low prices everyday”

Edited by Foxit Reader Copyright(C) by Foxit Software Company,2005-2008 For Evaluation Only.


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sec(s)


Gillette was the first marketer of disposable razors to offer a product specifically

designed for men. This is an example of segmentation using which of the following

variables?


Demographic

Psychographic

Geographic

Product use



sec(s)


“Buy it now” refers to which one of the following options?


Personal selling

Advertising

Sales promotion

Publicity


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sec(s)


Companies set prices by selecting a general pricing approach that includes one or more of

three sets of factors. One of these is the buyer-based approach, which means:


Value-based pricing

Sealed-bid pricing

Cost-plus pricing

Low-price image



sec(s)


Which one of the following concept is the latest in a marketing philosophy?


Societal marketing concept

Selling concept

Marketing concept

Production concept


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sec(s)


With what groups do firms conduct concept testing for new products?


Suppliers

Employees

Target customers

All of the given options



sec(s)


The search for new-product ideas should be _____ rather than haphazard.


Consistent

Systematic

Continual

Seldom


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sec(s)


The basic objective of an organization to start a business is:


To familiar with the market

To earn profit

To satisfy the need of achievement

Maintaining relationship with the customers



sec(s)


Low consumer involvement in purchase and little significant brand difference comes in

which type of buying behavior.


Complex buying behavior

Dissonance-reducing buying behavior

Habitual buying behavior

Variety-seeking buying behavior



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sec(s)


In creating research questionnaires, which of the following is good advice for research

specialist to follow?


Use care in the wording and ordering of questions

Questions do not have to be arranged in a logical order

Ask personal questions in the middle of the instrument

Avoid eye contact as it may confuse the respondents



sec(s)


Survey research, called the backbone of primary research, is the most widely used

method for primary data collection and is best suited for gathering which of the following

information?


Personal

Attitude

Descriptive

Exploratory


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sec(s)


Which one of the following are not the common complaints that are coming for general

public.


Deception

Fraud

Theft

Unfairness



sec(s)


Setting low prices to encourage initial product trial and to generate sales growth reflects

which one of the following pricing method?


Penetration pricing

Skimming pricing

Competition-Based Pricing

Cost-Based Pricing


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sec(s)


In the Boston Consulting Group approach, which one of the following measure provides

a measure of company strength in the market


Relative market share

BCG matrix

Business portfolio

Market growth rate



sec(s)


Publics--carry news, features, and editorial opinions refers to which of the following

publics?


Financial publics

Media publics

Government publics

Citizen-action publics


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sec(s)


Millat tractor has contributed a lot in developing different types of tractors for farmers. It

has purchased different parts of tractors from spare parts market to manufacture tractors.

Spare parts market is served as which of the following market for Millat Tractors?


Consumer Market

Business Market

Reseller Market

Government Market



sec(s)


An ABC organization deals in poultry feed and purchase poultry feed from all the

Punjab. It is now planning to install a urea plant in its locality. For that purpose it

purchases the machinery from selected suppliers. The purchase of machinery represents

which one of the following purchases?


Straight rebuy

Modified rebuy


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New task



Speed, Capacity, Dependability and Accessibility are factors necessary for the

____________ of a product.


Transportation correct

Price Setting


The set of marketing tools a firm uses to implement its marketing strategy refers to which

one of the following concepts?


Promotion mix

Product mix

Marketing mix correct

Marketing effort


Person’s pattern of living as expressed in his or her psychographics represents which one

of the following concepts?


Personality

Culture

Lifestyle correct

Motive


Which one of the following promotion tools includes press releases and special events?


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Personal selling

Direct marketing

Public relations correct

Publicity


Which of the following is the composition of subculture?


Nationalities, religions, racial groups & geographic regions correct

Ethnic groups and geographic regions

Religions and geographic regions

Nationalities, religions, and racial groups


Mr. ABC and his staff have decided to use target marketing to reach their sales goals.

Which are their three steps (in order) to target marketing?


Market segmentation, market positioning, and target marketing

Market segmentation, target marketing, and market positioning correct

Market alignment, market segmentation, and market positioning

Market recognition, market preference, and market insistence


“How are you telling consumers in your target group about your product” This question

belongs to which marketing concept?


Product

Price

Place

Promotion correct


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A manufacturer spends a large amount of money on research and development leading to

the introduction of a product

that is likely to present the firm with a breakthrough opportunity. The manufacturer

prices the product with the goal

of achieving a 20 percent return on its investment. Which of the following types of

pricing objectives is the company using?


Target return correct

Profit maximization

Nonprice competition

Meeting competition


In the Boston Consulting Group approach, which one of the following measure provides

a measure of market attractiveness


Relative market share

BCG matrix

Business portfolio

Market growth rate correct


The Walt Disney Company involves in dealing diverse businesses like resorts, film

studios and TV channels. These divisions of businesses are called:


Smaller Business Unit

Strategic Business Unit correct

Social Business Unit

Market Business Unit


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A production operative at a cheese factory discovered that the slicing process could be

speeded up if the machine had a

certain type of arm attached. He consulted the supervisor about purchasing one. The

operative would be considered as

which of the following members?


User correct

Influencer

Buyer

Decider


Which one of the following is the major benefit of using event sponsorship?


Enhances personal selling efforts

Provides an excellent back-drop for advertisements correct

Provide large amounts of free media coverage

Neutralizes the effects of unfavorable public relations


Which one of the following networks refers to the key drivers of the new economy?


Intranet & extranet

Extranet & internet

Intranet & internet

Intranet, extranet & internet correct


An ABC organization deals in poultry feed and purchase poultry feed from all the

Punjab. It is now planning to install a

urea plant in its locality. For that purpose it purchases the machinery from selected

suppliers. The purchase of


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machinery represents which one of the following purchases?


Straight rebuy

Modified rebuy

New task correct



Which one of the following step is the first step of research?


Defining the problem and research objectives

Developing the research plan

Implementing the research plan

Interpreting and reporting the findings

BC100401546 : Hania Ahfad


sec(s)


Which one of the following is designated as a runner-up firm that chooses not to rock the

boat (usually out of fear that it stands to lose more than it might gain)?


Market leader

Market challenger

Market follower

Market niche


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sec(s)


This systematic collection and analysis of publicly available information about

competitors and developments in the marketing environment is very useful. What is it

called?


Marketing data

Marketing intelligence

Web Master

Secondary data



sec(s)


Which one of the following options represents the collection of businesses and products

that make up a company


Strategic business unit

Mission statement

Strategic plan

Business portfolio


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sec(s)


ABC Company launched new mobile phone and tested it in current market. XYZ

Company is considering which of the following strategies?


Product development

Market development

Diversification

Market penetration



sec(s)


Mr. Naveed has 50 rupees to purchase the burger for the satisfaction of his hunger. In

marketing perspective this is called as:


Need

Want

Demand

Value


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BC070401029 : Muhammad Imran Khan


sec(s)


If Pepsi sets the price of its six packs to match exactly the price of Coca-Cola's, Pepsi is

using which of the following pricing method?


Demand-oriented

Cost-oriented

Experience curve

Competition-oriented



sec(s)


“How are you telling consumers in your target group about your product” This question

belongs to which marketing concept?


Product

Price

Place

Promotion


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sec(s)


In which one of the following stages of the product life cycle sales fall off and profits

stop?


Growth

Introduction

Decline

Maturity



sec(s)


The process of dividing a total market into market groups so that persons within each

group have relatively similar product needs refers to which of the following concepts?


Segmenting

Differentiating

Target marketing

Concentrating


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sec(s)


The best known product portfolio planning method was developed by:


Philip Kotler

Harvard University

Boston Consulting Group

James P. Hess



sec(s)


Quantity discounts are a legal form of price discrimination. A quantity discount is a price

reduction to buyers who purchase _____.


Frequently

Large volumes

Inferior merchandise

Superior merchandise


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sec(s)


Product developers must design the actual product and find ways to _____ it in order to

create the bundle of benefits that will provide the most satisfying customer experience.


Package

Brand

Augment

Present



sec(s)


What is the purpose of intranets?


Buying and selling processes

Business-to-business purchasing

Communication among employees

Maintaining customer relations


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sec(s)


ABC organization wants to launch a new baby cereal in the market. For this purpose it

wants to get information about the selection of different products by parents. This process

of getting information falls under which of the following marketing function?


Risk taking to enter into a new market

Financing the business

Securing Marketing Information

Information about the ways to do business



sec(s)


Which one of the following scheme is TRUE regarding marketing research?


Gathering data, analysis, interpretation

Analysis, gathering data, interpretation

Interpretation, gathering data, analysis

Interpretation, reporting, analysis


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sec(s)


Which one of the following groups is skeptical and adopts innovations only after most of

the market has accepted the product?


Innovators

Late majority

Early Adopter

Early Majority



sec(s)


Which one of the following is NOT base for marketing segmentation?


Consumer markets

Industrial markets

Business markets

International markets


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sec(s)


Mudassir Chemicals is dealing in chemicals in Karachi and it launches Cement industry

in Lahore. This strategy for growth falls under which of the following?


Market Development

Market Penetration

Product Development

Diversification



sec(s)


Which one of the following is the way in which consumers perceive an actual or potential

product?


Product idea

Product characteristic

Product image


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Test market



sec(s)


Which one of the following is a key building block for developing and managing

customer relationships?


Consumer expectations and customer satisfaction

Customer choices and product offers

Product performance and customer value

Customer value and customer satisfaction



sec(s)


Experimental research is best suited for gathering which of the following information?


Unknown

Causal

Complicated

Interactive


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sec(s)


What comes in your mind when you hear this statement “What place do you want your

product to hold in the consumer’s mind”?


Product

Positioning

Promotion

Place



sec(s)


An established company with respected brands might introduce, which one of the

following options to compete against low priced rivals?


Value pricing

A fighter brand

Special sales promotions

Price cuts


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MC100400323 : Fahad Abdullah


sec(s)


"People with so many resources that they can indulge in any or all consumer self-

orientation." Which one of the following category is true regarding the above statement?


Habitual buyers

Innovators

Brand personalities

Reference groups



sec(s)


In summer season, WAPDA used to place ads on the electricity bill to promote the less

usage of electricity. In Marketing Management perspective what is this called?


Demand Management

Demarketing

Societal Marketing

Electricity Management


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sec(s)


Which one of the following SBUs is low-growth, high share businesses which generate a

lot of cash that the firm uses to pay its bills and support other SBUs that need investment.


Stars

Cash cows

Question marks

Stars and cash cows



sec(s)


If Proctor and Gamble, the makers of Ariel, need to know what percentage of customers

examines product labels before making a product selection in the supermarket? By which

method this study would be accomplished?


Focus groups

Mail surveys

Personal interviews

Observation


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sec(s)


Which one of the following statement is not include in marketing process


Analyzing marketing opportunities

Selecting target market

Company’s mission statement

Developing marketing mix



sec(s)


Which of the following management is responsible for setting the company’s mission,

objectives, broad strategies and policies?


Top management

Middle level management

Low level management

Functional management


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sec(s)


Which one of the following represents large growing kid and teen market?


Baby boomers

Generation-X

Generation-Y

Echo boomers



sec(s)


Which one of the following networks refers to the key drivers of the new economy?


Intranet & extranet

Extranet & internet

Intranet & internet

Intranet, extranet & internet


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sec(s)


Which one of the following is a key to build lasting relationships with consumers?


Price of the product

Need recognition

Nature of product

Customer satisfaction



sec(s)


In the process of buying routine purchased items, buyers also plays the role of which one

of the following participants?


Gatekeepers

Influencers

Buyers

Deciders


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sec(s)


A period of rapid market acceptance and increasing profits refers to which of the

following stages of the product life cycle?


Growth

Maturity

Introduction

Decline



sec(s)


A change in an individual's behavior prompted by information and experience refers to

which one of the following concept?


Learning

Role selection

Perception

Motivation


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sec(s)


Why do manufacturers offer channel members quantity discounts, promotional

allowances and slotting allowances?


To increase the level of vertical integration

To establish long-term transactional relationships

To take advantage of price elasticity

To encourage them to actively market the product



sec(s)


After coming back from office you want to purchase sofa cushions for your drawing

room. You don’t want to take the same style of sofa cushion you already have in home.

You are involved in which type of buying decision behavior while purchasing the sofa

cushions?


Complex buying behavior

Variety seeking behavior

Habitual buying behavior

Dissonance reducing buying behavior


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sec(s)


A firm that operates in more than one country known as:


Global firm

Marketing firm

Operating firm

Outside firm



sec(s)


Which of the following product is MOST likely be purchased through routine decision

making?


Car

Shirt

Soft drink

Television set


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sec(s)


Open-ended questions are especially useful in which of the following research when the

researcher is trying to find out what people think but not measuring how many people

think in a certain way?


Causal research

Exploratory research

Descriptive research




sec(s)


Which of the following are the three major types of vertical marketing systems?


Corporate, contractual, and chain

Corporate, contractual, and administered

Administered, independent, and franchised

Corporate, contractual, and task


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sec(s)


Each culture contains smaller _____, or groups of people with shared value systems

based on common life experiences and situations.


Alternative evaluations

Subcultures

Motives

Attitudes



sec(s)


The creative people must find the best style, tone, words, and format for executing the

message. Which of the following is the style that shows one or more typical people using

the product in a normal setting?


Lifestyle

Slice of life

Personality symbol

Real-world depiction


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Aye mery MALIK sab students ko kamyab karma (AMEEN ...api.ning.com/files/hXN7sT8-E99pW2tYkt9sMF37... · When Nokia introduced its new mobile set in the market in response to consumer