Axel Clauberg Journey to the Cloud

8/6/2019 Axel Clauberg Journey to the Cloud

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Cisco Public 2011 Cisco and/or its affiliates. All rights reserved. 1

Cisco Expo 2011

The Journeyto the Cloud

Axel Clauberg, SE DirectorSolutions & Architectures,

CTO, Emerging Markets


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2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 2

2011 Cisco and/or its affiliates. All rights reserved.

1960 201020001970 1980 1990

Mainframe

Minicomputer

Client Server

Web

Virtualization

Cloud


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Virtualization

Grid Computing

Application Hosting

Utility Computing

Platform as a Service

Infrastructure as a Service

Software as a Service

Storage as a Service

Database as a Service


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Source: Wipro


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Cloud Service Delivery at Scale(Public / Private Cloud Providers)

Application(SaaS) Applications at Scale(End users)

Platformas a Service

Execution Platforms at Scale(Developers)

Infrastructureas a Service

Infrastructure at Scale(System Administrators)

EnablingTechnology

Cloud Service Delivery at Scale(Public / Private Cloud Providers)


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Public Cloud Cloud infrastructure made available tothe general public.

Private CloudCloud infrastructure operated solely for

an organization.

Virtual PrivateCloud

Cloud services that simulate the privatecloud experience in public cloud

infrastructure

Hybrid CloudCloud infrastructure composed of two ormore clouds that interoperate or federate

through technology

CommunityCloud

Cloud infrastructure shared by severalorganizations and supporting a specific

community

and one other


7/36 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 7

Googles data center on the Columbia river, Oregon



Total 500 Million

2007

1/10th of a Device perPerson on Earth

Total 35 Billion

2010

5 Devices perPerson on Earth

Total 50 Billion

2013

7 Devices perPerson on Earth

Total 500 Billion~

2020

70~ Devices perPerson on Earth

Source: Forrester Research, Cisco IBSG



Reference: J. Rabaey, A Brand New Wireless Day, Keynote Presentation, ASPDAC Jan. 2008

Data Centers

Mobile Devices

SensorsData Center


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Cloud ComputingArriving Just in

Time



2000 2005 2010

Adoption Curve

Cloud ComputingPublic or PrivateTraditionalData Centers

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Prediction is very difficult, especially if it's about the future.Niels Bohr
http://www.brainyquote.com/quotes/authors/n/niels_bohr.htmlhttp://www.brainyquote.com/quotes/authors/n/niels_bohr.htmlhttp://www.brainyquote.com/quotes/authors/n/niels_bohr.htmlhttp://www.brainyquote.com/quotes/authors/n/niels_bohr.htmlhttp://www.brainyquote.com/quotes/authors/n/niels_bohr.html



Gordon Moore Adam Smith


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EssentialInfrastructure forBuilding Clouds

Solutions forDeploying Cloud

Services

For customers todeploy fully-tested,best-of-breed cloud

services

Innovation toAccelerate Use

of Clouds

For users to accessand collaborate

using secure cloudservices

For customers tobuild and operatepublic or private

clouds


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On-Demand, At Scale, Multitenant

BusinessServices

ConsumerServices

Virtual Infrastructure

Content and Applications

(Compute, Storage, Networking)


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Seamlessly ConnectedSecurely AccessedPublic Private

Media

Government

FinancialServices

Pharma

HealthcareGames


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Cloud computing is an operational model that arose out of the worldof web applications needing massive, horizontal scale

Its already taking off in new web-based companies where theeconomics favor a pay-as-you go financial model

The economics of this has caught the attention of mainstreambusinesses

Service providers are beginning to acknowledge the requirements forenterprise-class cloud computing

In the meantime, can the cloud-computing model work in an on-premise, private cloud?


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Complexity Grows With Number of Apps

App

OS

PhysicalServer

Corp

App

OS

PhysicalServer

App

OS

PhysicalServer

DBDB

Finance

DB

App

OS

PhysicalServer

Mktg

App

OS

PhysicalServer

Storage

Engineering

App

OS

PhysicalServer

App

OS

PhysicalServer

DBDB

HR

Poor Utilization Inflexible Infrastructure


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Applications Run on Virtualized Infrastructure

App

OS

VirtualMachine

App

OS

VirtualMachine

Finance

App

OS

VirtualMachine

Mktg

App

OS

VirtualMachine

Engineering

App

OS

VirtualMachine

App

OS

VirtualMachine

HR

PhysicalServer

Cloud Infrastructure Service

Storage

App

OS

Corp

VirtualMachine

PhysicalServer

PhysicalServer

Storage

PhysicalServer

DB Service Queue



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Queue

App

OS

VirtualMachine

App

OS

VirtualMachine

Finance

App

OS

VirtualMachine

Mktg

App

OS

VirtualMachine

Engineering

App

OS

VirtualMachine

App

OS

VirtualMachine

HR

Storage

App

OS

Corp

VirtualMachine

PhysicalServer

PhysicalServer

PhysicalServer

Storage

PhysicalServer

DB Service


Pool of shared resources

Self-service portalAPI-driven services Selective application mgmt


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$,0

$500,0

$1000,0

$1500,0

$2000,0

$2500,0

$3000,0

$3500,0

$4000,0

Legacy (Rackmount);All Physical

Legacy; MediumVirtualization (54%)

Current State; 46/54%Legacy/UCS; 75%

Virtualized

Target State; 100%UCS/Cloud; 80%

Virtualization

TCO Physical

TCO Virtual

Compute TCO

($/Qtr/OS instance)

Average TCO

Today

TCO and Provisioning Times

Updated Q2FY11.

DeliveryTime

68 Weeks(On-Demand)

23 Weeks(Manual)

15 Minutes VM(29 Days E2E)

15 Minutes(Self-Service)

Virtualisation> Unified Computing > Cloud


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Nexus

UCS

NAS

SAN

Nexus

UCS

NAS

SAN

Pod 1 Pod 2

Network, Compute and Storage Resources Pre-Integrated into pods

System adds capacity by adding pods

Each pod is discovered by the system, integrated into theresource pools, and assigned workloads as needed.


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Network Management ofVMs, Virtual Network Services, Security, & Intelligent Routing

Hypervisor

App

OSApp

OSApp

OS

PhysicalNetworkServices

WAN Opt

Virtual appliance form factor

Elastic Instantiation/Provisioning Service transparent to VM mobility

Integrated policy-based management

Intelligent traffic steering with vPath

Virtual Security Gateway Virtual WAN App Acceleration

Virtual Management Center

Nexus 1000v

Private Cloud

Firewall SLB/ADC

Public Cloud

Virtual

FirewallVirtual

WAN Opt

VDC-1

VDC-2FirewallWAN AccelerationLoad Balancing


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Cisco Public 24 2010 Cisco and/or its affiliates. All rights reserved.

Open

Standards

App.

Performance

Energy

Efficiency

Security ContinuityWorkload

Mobility

TECHNOLOGY

INNOVATION

BUSINESS VALUE

SYSTEMSEXCELLENCE

EfficientAgile

Transformative

New ServiceCreation and

RevenueGeneration

DrivingProductivity

New Bus.Models,

Governanceand Risk

Unified NetworkServices

UnifiedComputing

UnifiedFabric

Application

Networking

Switching Management ComputeSecurity OSStorage

CiscoLifecycleServices

Policy

SOLUTIONDIFFERENTIATION

Partner Ecosystem

Consolidation Virtualisation Automation Cloud


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Whole Offers and Solutions

Open

Standards

App.

Performance

Energy

Efficiency


Mobility

TECHNOLOGY

INNOVATION

BUSINESS VALUE

SYSTEMSEXCELLENCE

EfficientAgile

Transformative


RevenueGeneration

DrivingProductivity

New Bus.Models,

Governanceand Risk


UnifiedComputing

UnifiedFabric

Application

Networking



Policy


Partner Ecosystem



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Open

Standards

App.

Performance

Energy

Efficiency


Mobility

TECHNOLOGY

INNOVATION

BUSINESS VALUE

SYSTEMSEXCELLENCE

EfficientAgile

Transformative


RevenueGeneration

DrivingProductivity

New Bus.Models,

Governanceand Risk


UnifiedComputing

UnifiedFabric

Application

Networking



Policy


New Solutions and Whole Offers

Partner Ecosystem

UCS: OracleOLAM

vBlock: SAPNetweaver

UCS: MSExchangeHyper-V

DesktopVirtualizationwith Citrixand Net App

DesktopVirtualizationwith VMwareand NetApp

Desktop Virton vBlocks

Open APIs

IntelligentAutomationServices

BMC

VCE vBlocks

Secure Multi-Tenancy(VMware/NetApp)

FlexPod

VMDC

Cloud starterkits



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Integration and Certification Partners

Database/Middleware

EnterpriseApplications

OperatingSystems

Virtualisation

Storage

Management
http://www.mysql.com/


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BusinessApplicationSolutions

UnifiedData CentreNetworking

UnifiedFabric

UnifiedComputing

UnifiedNetworkServices

IntegratedComputingStacks

HostedCollaboration

Solution

Virtual DesktopInfrastructure (VDI)/

Cisco VXI

vBlock FlexPod

Hypervisor

Portal

Cloud Starter

CloudManagement

Tier-1Business Applications


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~ 275M PCs in the workplace

Installation

Maintenance

Help Desk

User Downtime

Refresh Cycles

Configuration


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Desktop Virtualization Software

Hypervisor

OS

Apps

OS

Apps

OS

Apps

OS

Applications

OS

Applications

OS

Applications

User 1 PC

User 2 PC

User 3 PC Network

Data CenterServer

ClientDevice

Hosted Virtual Desktops


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VXI End-to-End System Architecture

=BorderlessNetworks

= Data Center

Collaboration=

End-to-End Security, Management and Automation

Branch

CDN

WAAS

CiscoWAN

Thin Client Ecosystem

Cisco Clients

Cius BusinessTablets

Cisco DesktopVirtualization EndpointsVirtual

Unified CM

WAAS

Nexus

ACE

VirtualQuad

Desktop Virtualization Software

MS Office

Microsoft OS

Cisco CollaborationApplications

Hypervisor


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ScanSafe, IronPort, AnyConnect Security Intelligence Operations Physical and Virtual Appliances

Security In, By and For the Cloud

Pervasive Trust andSecurity Solutions

Unified Computing System Unified Service Delivery Public and Private Cloud IaaS VDI & VXI

Cloud-EnablingSolutions

Cloud Strategy Cloud Planning and Design Cloud Implementation

and Optimization

ProfessionalCloud Services

Hosted Collaboration Solution WebEx TelePresence

Communications andCollaboration Solutions


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Enterprise & Public Sector Be clear on your core competences, focus & requirements

SLAs

Security

Data Protection

Business Needs, Application Skills

Many large Enterprises decided to build a Private Cloud movesome services out into a Public Cloud

Long Term vision: Hybrid

Many government entities build their Community Cloud orcontracted a Service Provider to build it

Most Services Providers entered the market by building theirPrivate Cloud, in preparation for Virtual Private Cloud/PublicCloud Services


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Sustainable Differentiators

Typical Players

Unique Assets:CompetitiveAdvantage

Challenges

Targeting SMBand EnterpriseSPs are thedumb pipe

Global footprint and scale

Learned from managinghuge web applications

Low cost

Concerns about stability

No performanceguarantee

Security andprivacy

Hosting compute andstorage platforms and

building clouds

Advanced SystemsIntegration Capabilities

Enterprise customer truston IT advisory

SMB channels and brand

No end-to-end control:SLA / QoS / Security

not at application level

Priced higher than

internet players

Service capabilitieschallenged by large SIs

End-to-End NWand IT Control

QoS & SLA atapplication level

Internet Companies

(OTT)

Service

Providers

Systems Integrators

and Server Vendors


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HybridCloud

Automation

Virtualisation

Consolidation

PrivateCloud

PublicCloud


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The Network is the Computer,once again

Documents

Axel Clauberg Journey to the Cloud