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AXA AFFIN GENERAL INSURANCE BERHAD

Corporate Profile 2017

CONFIDENTIALITY LEVEL

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MALAYSIA.

In AXA, protecting people is our philosophy and protection is our mission. We are continuing our transformational journey in Malaysia, redefining standards, day after day.Emmanuel Nivet,CEO of AXA Affin General Insurance Berhad

CONTENTS

1. AXA Group P.05

2. AXA in Asia P.16

3. AXA Affin General Insurance Berhad P.33

4 |

1AXA Group


AXA GroupOur History

6 | CONFIDENTIALITY LEVEL

Note: 1. 2015.2. As of 12/31/2015.3. Interbrand ranking 2015.4. Underlying Earnings (Life & Savings; Property & Casualty; International Insurance).5. Pre-tax Full Year 2015 underlying earnings, excluding holdings.6. Including G/A Savings, Unit-Linked and Banking.

AXA at a glance in 2015

103 MILLIONclients2

103 MILLIONclients2

99 EURO BN

revenues1

99 EURO BN

revenues1

1,363EURO BN

assets under management2

1,363EURO BN

assets under management2

5.6 EURO BN

underlying earnings1

5.6 EURO BN

underlying earnings1

68.5 EURO BN

shareholders’ equity2

68.5 EURO BN

shareholders’ equity2

59countries2

59countries2

1STinsurance brand

worldwide3

1STinsurance brand

worldwide3

22%France

Business lines

Regions

InsuranceUnderlying Earnings4

6%United Kingdom & Ireland

5%Mediterranean & Latin America Region

9%Asia excl. Japan

7%Japan31%

Northern, Central & Eastern Europe

3%Intern. Insurance

2%Direct

14%United States

UnderlyingEarnings5

36%Savings &Asset Management6

25%Protection & Health

39%Property & Casualty

and International Insurance

7 |

Revenues+7%1

€ 99 bn

€ 5.6bnUnderlying earnings+10%1

205 %Solvency II ratio

EARNINGS GROWTH IN 2015

CONFIRMED FINANCIAL STRENGTH

SUCCESSFUL DELIVERY ON AMBITION AXA

THE GROUP IS CONTINUING ITS TRANSFORMATION JOURNEY

In 2015, AXA successfully delivered on Ambition AXA

103million clients

8

Note: 1. Changes on a reported basis.

High return on Equity

Strong balance sheet

Resilient earnings

Diversified footprint

Digital momentum

Ambition AXA priorities…

Selectivity

Acceleration

EfficiencyEfficiency

…have led to:

Ambition AXA is a success

9

A strengthened footprint in high growth markets

#2 P&C insurer in Mexico

#3 P&C insurer in Turkey

#3 Life & Savings international insurer

#1 P&C international insurer

#3 direct motor insurer in Poland

Euro 4.2 billion

Euro 0.7 billion

Euro 0.2 billion

#3 insurer in Nigeria

Med. & Latin

America

Asia

Central & Eastern Europe

Acquisitions since 2010Strong footprint in 2015

10

Ranking sources : Asia Life and Savings : based on 2014 Asia ex-Japan life insurance premiums - Source: OCI, MAS, KLIA, TII, Plan for Life, ISI, CIRC, TLAA, LIAM, IRDA, BAPEPAMLK, PIC, IRI, company data, Credit Suisse estimates; As published in Credit Suisse, Asia Life Insurance Sector, October 2, 2015;Asia P&C: based on 2012 Asia ex-Japan P&C insurance premiums. Source: OCI, MAS, KIDI, TII, APRA, ISI, IRI, CIRC, OIC, Bank Negara, IRDA, BAPEPAMLK, PIC, AVI, company data, Credit Suisse estimates; As published in Credit Suisse, Asia P&C Insurance Sector, November 13, 2013; Mexico: AMIS (Asociacion Mexicana de instituciones de Seguros) as of September 2015.Turkey: Turkish Association of Insurance Companies as of November 30, 2015; Nigeria: Various NIA Digest and NAICOM website; Poland (direct motor business): KNF, companies reports, AXA estimates;

A digital transformation that is speeding up

Investing across the value chain

SCOUT

ENGAGE

INVEST

Euro 230 million in Euro 100 million in

Seeding the future

KAMET

Euro 75 million in

30%Distribution, multichannel

15%Offer design

22%Customer analytics

34%Automation & process

Euro 950 million2013-15

1

11

Investing and partnering for the future

12Note:1. Transaction pending, subject to customary closing conditions and required regulatory approvals.

AXA is a leader in corporate responsibility

Achieved 96th percentile ranking among insurers based on 2015 DJSI scoreUp from 81st percentile in 2011

Divest from the companies most exposed to coal related activitiesRepresenting Euro 0.5 billion of divestment

Publication of 2015 carbon footprint Signature of the Montreal Pledge

13

AXA Group

14 |

#1Global insurance brand for the 8th consecutive year

We are the 1st global insurance brand for the 8th consecutive year

USD 10.579bnin brand value

(growth of 14%)49% increase since 2013

AXA became a top 50 global brand, a 2-position progression from last year46th


AXA Group

15 |

Our Culture and Values


2AXA in Asia


LIFE INSURANCE & SAVINGS PROPERTY & CASUALTY INSURANCE

Our individual and group life insurance policies range from saving and retirement products to personal protection products. Saving and retirements products meet the need to set aside capital to finance the future, a special project or retirement. Personal protection covers risks related to an individual’s physical integrity, health or life.

Also referred to as General Insurance, it includes insurance for personal property ‐ cars, homes ‐ and personal or professional liability. It covers a broad range of products and services designed for our individual and business clients.

AXA Asia

17 |

What we do


AXA AsiaIn a strong position to harness Asia’s growth

AXA Group, solid and diversified business model

Partnership with leading local and regional players

Instrumental in Asia’s

fragmented markets

Draw on the strong appeal of the AXA brand

One single operating platform across entities

Extensive distribution network

Extensive distribution network

Local expertiseLocal

expertiseStrong brand

equityStrong brand

equityOperational efficiencyOperational efficiency

Solid Foundation

Solid Foundation

Relying on the

excellence of our teams

Our PeopleOur People


AXA Asia

19 |

Evolution of our operations

Entry into China life market via Joint‐Venture with Minmetals

Live JV in Indonesia with Bank Mandiri National Mutual & various operating businesses rebranded to AXA Entry into Philippines life market via JV with Metrobank Group Acquisition of Guardian Royal Exchange

Completion of Winterthur acquisition, reinforcing presence in Hong Kong Acquisition of MLC Hong Kong and MLC Indonesia Life JV in India with Bharti Life JV in Malaysia with Affin

P&C Joint‐Venture in India with Bharti Enterprises Asset management JV with Kyobo in South Korea

Acquisition of Kyobo Auto in South Korea (Direct P&C) AXA IM JV with Shanghai Pudong Development Bank in China

Acquisition of controlling stake in National Mutual (Australia) Life JV in Thailand with Krungthai Bank Entry into Singapore life market

Acquisition of BHI Insurance in Malaysia (P&C)

1995

19981999

2003

2006

2007

20082010

Buy‐out of AXA APH minority interests (€1.8bn) P&C Joint‐Venture with Mandiri in Indonesia

2011

Acquisition of P&C operations from Sime Darby in South‐East Asia Acquisition of UAP

1997

Life JV in China with ICBC Acquisition HSBC P&C in Hong Kong and Singapore with

distribution agreements in Indonesia , India and China Ergo acquisition in Korea Asset management JV with Bank of India

2012 P&C JV in China with Tian Ping (€485m) Acquisition HSBC employee benefit (EB) business in

Singapore

2013

2014 Singpost Postassurance deal Sale of AXA’s HK MPF operations & entry into

distribution partnership with Principal Financial

2015 Expansion of GI operations in the Philippines¹ Increase in equity stake to 49% in India

Note: ¹ Transaction subject to regulatory approvalsCONFIDENTIALITY LEVEL

Note: Excluding Japanese market. Numbers refer to insurance business and are as of full year 2014Years refer to market entry date in Life, except Singapore, Malaysia, Indonesia and South Korea which are P&C. Employees include salaried sales-force.

In Asia, AXA has a strong footprint with a comprehensive offer

2006

19971999

20071999

1986

19991969

1994

1996

CONFIDENTIALITY LEVEL20 |

1stInternational

P&C insurer1

3rdInternational

Life insurer2

Active in 8 markets… Leading local playerLeading regional position

Source:1- Credit Suisse Asia P&C Insurance Sector dated 13 November 20132- Among insurers with significant international presence; in terms of APE 3- as of 2014

A leading regional and local player in Asia

Top 1³• China in Life and

P&C (as international insurer)• Hong Kong (P&C)

Top 3³ • Life: Indonesia,

Thailand, Philippines• P&C: Singapore,

South Korea (Direct)

Gainedmarket share³in all Life and P&Cmarkets since 2010

South Korea (Direct)

Japan (Life)

Also present in…


AMBITION AXA : ASIA: SIGNIFICANT GROWTH IN LIFE & SAVINGS

22 |

x2 APEIn Euro million

584

1,171

FY101 FY15//

Note 1: Pro forma of AXA APH transaction2: Entities in scope include Hong Kong, Indonesia, Thailand, Philippines, China, India and Singapore

x1.8 NBVIn Euro million

347

631

FY101 FY15//

NBV margin59%

NBV margin54%


AMBITION AXA : ASIA: SIGNIFICANT GROWTH IN GENERAL INSURANCE

23 |

x3 GWPIn Euro million

FY10 FY15//

STABLE CURRENT YEAR COMBINED RATIO

FY10 FY15//

Note 1: Entities in scope represents Hong Kong, Singapore, Malaysia and Thailand for FY15 and Hong Kong, Singapore, Malaysia for FY10

372

1,108

96.2% 96.3%


273

362 402

461

551

FY11 FY12 FY13 FY14 FY15

AMBITION AXA : ASIA: INCREASED DELIVERY IN EARNINGS

24 |

Euro 2.0 billionCumulative total Underlying EarningsIn Euro million

Note 1: Entities in scope represents Hong Kong, Indonesia (L&S only), Thailand, Philippines, China, India, Singapore and Malaysia (P&C only)


AMBITION AXA : SIGNIFICANT INVESTMENTS IN ASIA IN 2011-2015

25 |

2011 2012 2013 2014 2015

Buy-out of AXA APH minority interests

Life JV with ICBC in China

P&C JV with Tian Ping in

China

Increase in equity stake

to 49% in India

P&C Joint-Venture with

Mandiri in Indonesia

Acquisition of HSBC P&C in Hong Kong

and Singapore with distribution agreements in

Indonesia, India and China

Acquisition of HSBC

employee benefit (EB) business in Singapore

Expansion of P&C

operations in the

Philippines¹

Note: ¹ Transaction subject to regulatory approvals


AgentsBancassurance

BrokersAlternative

AgentsBancassurance

BrokersAlternative

POWERFULFRANCHISE IN ASIA

LEVERAGINGGROUP EXPERTISE

POWERFULFRANCHISE IN ASIA

LEVERAGINGGROUP EXPERTISE

COVERINGTHE ENTIRE NEEDS

SPECTRUM

COVERINGTHE ENTIRE NEEDS

SPECTRUM

CUSTOMER REACH THROUGH THEIR

PREFERREDCHANNEL

CUSTOMER REACH THROUGH THEIR

PREFERREDCHANNEL

Multi-lines

Multi-countries

Multi-segments

Multi-channels

Life & SavingsAsset Mgt.

Health & ProtectionP&C

Assistance

Life & SavingsAsset Mgt.

Health & ProtectionP&C

Assistance

9 markets9 markets

EmergingRetailSMEs

Corporate

EmergingRetailSMEs

Corporate

UNIQUEPORTFOLIO OF SERVICES AND

PRODUCTS

UNIQUEPORTFOLIO OF SERVICES AND

PRODUCTS

Strength #1: One of the most comprehensive and diversified offerings


Partners are leading local market players

Strength #2: Leading JV and distribution partners


Strength #3: Dedicated and talented people

A DYNAMIC & DIVERSE

WORKFORCE

A DYNAMIC & DIVERSE

WORKFORCE

27,000 employees and 6,200 jobs created since 2011

Highly engaged employees: 2014 engagement index 83 out of 100

60% female salaried sales employees and 48% female managers

INNOVATION AS PART OF OUR

CULTURE

INNOVATION AS PART OF OUR

CULTURE

A unified regional IT platform for Life and P&C: agility and efficiency

Start-in campaign: generating 213 innovative ideas by employees

A UNIQUETRAININGCAMPUS

A UNIQUETRAININGCAMPUS

The only insurer inAsia with a dedicated training campus (Singapore)

22,000 employees trained since 2009

CORPORATESOCIAL

RESPONSIBILITY

CORPORATESOCIAL

RESPONSIBILITY

CARE: supported 270,000 people in Thailand, India, Indonesia, and the Philippines in understanding and adapting to climate change

12,000 employees actively involved in our annual ‘CR Week’


Strength #4: The most valuable global insurance brand

• Increased media spending in Asia since 2012 to strengthen the brand further

A strong global brand…

1. Top 3 of Mind

2. 200,000 Facebook fans of AXA People Protector community

3. 1.4 million video views during the Indonesia Child campaign

…with a solid awareness in Asia

AXA is the

Number 1global insurancebrand for the 7th

consecutiveyear

Global brandvalue reaching

$8.1bn #2HongKong

Indonesia Life

#3Singapore GI


Mission:Track digital trends,

connect with business partners, pilot

innovative ideas



innovative ideas



innovative ideas

Mission:Asia’s center of expertise for Big Data and R&D



Mission:Investment into

innovative start-ups relevant for AXA‘s

business and strategy







AXA is among the first to open innovation labs in Asia

Shanghai

Hong Kong

Singapore


Digital16m¹Customers

Today

AXA Hong Kong local office in Wan Chai

100mCustomers

By 2030

Note: 1 as of Dec 31, 2015 CONFIDENTIALITY LEVEL31 |

OUR AMBITION:REACH 100 MILLIONCUSTOMERS BY 2030

OUR AMBITION:REACH 100 MILLIONCUSTOMERS BY 2030

Asia will continue to be a key growth pillar for AXA


3AXA Affin General Insurance Berhad


AXA Affin General Insurance Berhad was incorporated in Malaysia on July12th, 1975 as a licensed general insurance company. It is a joint venturebetween AXA Group and Affin Holdings Berhad, one of the leaders inMalaysia’s financial services industry. Prior to that, companies that nowform part of the AXA Group operated in Malaysia for a period stretchingback to 1874.

With over 130 years of experience in Malaysia, we have expertise inpersonal, business and health insurances. Our product range includesMotor, Household, Health, Accidental and Travel Insurance for individualcustomers as well as comprehensive plans specially designed for SMEbusinesses. In addition, we provide insurance services in specialist fieldssuch as Marine and Trade Credit Insurance.

AXA in MalaysiaAXA Affin General Insurance Berhad

34 |

35

DirectorTan Sri Dato’ Hashim bin Meon

DirectorGeneral Tan Sri Ahmad Saruji bin Che Rose (RMAF), Retired

DirectorKang Beng Hoe

DirectorOh Teik Tatt

Chairman Admiral Tan Sri Mohd Ramly bin Abu Bakar, Retired

DirectorMuhammad Hudhaifa Ahmad

DirectorEmmanuel Nivet

Board of Directors

43.63%

34.51%

16%5.86%

Felda Marketing Services Sdn. Bhd

Others

36

As at 31 December 2015 Company Group*

Shareholders Funds (Total Equity) RM 806.4 mil RM 806.4 mil

Issued and Paid Up Share Capital RM 119,047,619 RM 119,047,619

* Group refers to AXA Affin General Insurance Berhad and AXA Management Services Bhd

Shareholding Structure & Paid Up Capital

Chief Executive OfficerEmmanuel Nivet

Chief Financial OfficerMichelle Dan

Chief Human Resource OfficerMohd Syukri Ahmad Sudari

Chief Legal and Claims OfficerAisah Bevi

37

Senior Management Team

Chief Distribution OfficerJeremy Yeap

Chief Transformation and Operations OfficerRohit C. Nambiar

Chief Technical OfficerSoo Wai Har

Chief Marketing Officer and BancassuranceRebecca Tan

* Group refers to AXA Affin General Insurance Berhad and AXA Management Services Bhd

38

Financial Highlights

2014 2014 2015 2015

Company Group* Company Group*Gross Written Premium RM 1.134 bil RM 1.134 bil RM 1.335 bil RM 1.335 bil

Pre-Tax Profit RM 120.5 mil RM 120.4 mil RM 114.9 mil RM 114.8 mil

Net Asset Value Per Share RM 6.03 RM 6.03 RM 6.77 RM 6.77

Total Assets RM 2,631 mil RM 2,461 mil RM 2,830 mil RM 2,830 mil

Premium Split By Type Of Business (in RM)

39

visit www.axa.com.my

for a complete product listing and description

Product Range

40

Apart from the traditional distribution channels, we have also embarked on providing online platform for customers to purchase policies online (for Travel and Motor

products) , as well as checking claims status in our websitewww.axa.com.my

Online Capabilities

41

86, 1st Floor, Jalan Legenda 1, Legenda Heights, Sungai Petani.

Bukit Mertajam2996 Jalan Maju, Taman Sri Maju Bukit Mertajam

PenangGround & 1st Floor, Wisma AXA, 1E, Lebuh Penang, Penang

Ipoh9 Persiaran Greentown 5, Greentown Business Centre, Ipoh.

Klang28 Jalan Tiara 2A/KU1, Pusat Perniagaan Bandar BaruKlang, Klang.

Subang JayaNo 37A, Jalan SS15/5A, Subang Jaya

Petaling JayaNo. 46B, Jalan SS 21/35,Damansara Utama. Petaling Jaya

Cheras181-4 Jalan Lancang, Taman Seri Bahtera, Cheras

PuchongGF-09, IOI Business Park Persiaran Puchong Jaya Selatan,Puchong Jaya

Kuala Lumpur (HQ)Ground Floor, Wisma Boustead,71 Jalan Raja Chulan, Kuala Lumpur

SerembanNo. 77B & 77B-1, Lorong Haruan 5/3, Oakland Commercial Square, Seremban.

MelakaGround Floor, 61 Jalan Melaka Raya 8, Taman Melaka Raya, Melaka

Johor Bharu67 Jalan Molek 1/29, Taman Molek, Johor Bharu.

MentakabNo. 66, 1st Floor,Jalan Orkid, Mentakab

KuantanB-8008 2nd & 3rd floor, Sri Kuantan Square, Jalan Telok Sisek, Kuantan.

Kota BharuPT227, Ground & 1st Floor,Jalan Kebun Sultan, Kota Bharu.

Miri Lot 582, Ground & 1st Floor Pelita Commercial Centre, Miri Pujut Road, Miri

Sibu20, Ground Floor, Jalan Wong King Huo, Sibu

KuchingGround & 1st Floor, Sublot 3, Lot 68-71, Jalan Green, Kuching

Kota KinabaluGround & 1st Floor, Block DKepayan Perdana Commercial Centre, Jalan Lintas, Kota Kinabalu

TawauTB 281, Tingkat 1, Blok 29, Fajar Komplex, Jalan Haji Karim, Town Extension II, Tawau.

Batu Pahat35 Ground Floor, Jalan Flora Utama 5,Taman Flora Utama, Batu Pahat,Johor Bharu.

Nationwide Locations

Sungai Petani

42

30 volunteers from AXA Affin GI, together with 60 childrenfrom Rumah Amal Limpahan Kasih, Rumah Anak YatimBelaian Kasih, Rumah Charis and Tara Bhavan Children’sHome participated in The Risk Research & Education“Grow Your Own Tree” activity at Forest Research Instituteof Malaysia (FRIM) .

‘Grow Your Own Tree’(2013)

Centered around the theme of ‘Climate Change’, several key initiatives were carried out alongside our AXAHearts in Action program over the past few years.

23 June 2012Participated by 84 children from Rumah AmalLimpahan Kasih, Rumah Anak Yatim Belaian Kasih,Rumah Charis and Tara Bhavan Children’s Home.

Self-defense & Crime Prevention Workshop (2014)

14 June 2014Participated by 73 children from Rumah Juara,Rumah Kasih Nurul Hasanah, Rumah K.I.D.S andEphrata Home.

Held in collaboration with Yoshinkan Aikido Malaysia, the program intended to equip the children withbasic skills of Aikido and also some crime prevention techniques

AXA MalaysiaCorporate Responsibility

AXA Hearts In Action Run 2015Taking place on 9 August 2015, the objective of the eventwas to promote a healthy and sustainable lifestyle amongMalaysians. The Run successfully attracted 3,337 runners,and proceeds of RM108,222.73 were channelled towardsWorld Wildlife Fund (WWF)-Malaysia’s conservation work onlarge-scale priority areas that encompass a broad range ofwildlife and ecological systems.

Thank You

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AXA AFFIN GENERAL INSURANCE BERHAD - axa-com · PDF fileaxa affin general insurance berhad ... no part of this document may be modified or edited. however, ... acquisition of uap