AWS Partner Network (APN) Marketing Toolkit · AWS Partner Network (APN) Marketing Toolkit Guidelines for Creating Marketing Materials with Amazon Web Services (AWS) This toolkit

AWS Partner Network (APN) Marketing Toolkit

Updated Q4 2017

AWS Partner Network (APN) Marketing Toolkit

Guidelines for Creating Marketing Materials with Amazon Web Services (AWS)This toolkit is intended for use by eligible APN Partners that are Standard Tier and above. This

booklet includes guidelines to help you build assets for your marketing campaigns. Each section contains principles to help you build engaging marketing collateral that follows AWS co-branding

guidelines and achieve the results you want. All marketing collateral produced by APN Partners that refers to or references AWS must comply with these guidelines. Failure to comply with these

guidelines, will result in AWS requiring you to rectify the incompliant use or revocation of your rights to use AWS trademarks in your marketing collateral.

Note: RGB colors

Guiding Principles 4

AWS Logos and Icons 5

AWS Partner Network Badge 6

AWS Logo Usage Guidelines 7

AWS Logo Usage Restrictions 8

Websites 11

Email Marketing 12

Social Media 13

Events 14

Printed Material and Ads 15

Online Ads 16

Promotional Items 17

Powered by AWS Logo Usage Guidelines 18

Powered by AWS Marketing Materials 19

AWS Partner Network Badge 20

Using the APN Badge in Marketing Materials 21

AWS Architecture Icon 22

PR 23

APN Partner and AWS Marketplace Seller Messaging Guidelines 24

General Co-Marketing Guidelines 26

Additional Resources 27

Table of Contents

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Be Customer Obsessed and SimplifyUse a clean, simple design on all your marketing collateral. Don’t overwhelm

the customer with unnecessary visuals or content. Ensure the content and presentation will resonate with your customer’s needs.

Be Unique and Make it YoursThese are your marketing assets, not those of AWS. Make sure to highlight

your company’s brand and value-add in all your collateral.

Pay Attention to DetailThese guidelines apply to each individual element of marketing campaigns and assets, such as

websites, emails, event collateral, print collateral, social media, and online ads. All marketing collateral produced by APN Partners that refers to or references AWS must comply with these

guidelines. Failure to comply with these guidelines, will result in AWS requiring you to rectify the incompliant use or revocation of your rights to use AWS trademarks in your marketing collateral.

Guiding Principles

For additional marketing resources visit: https://aws.amazon.com/partners/logo-guidelines 5

AWS Logos and Icons This guide includes instructions on use of the AWS Logos and Icons outlined on this page.

Please choose the appropriate version for your communications.

Note: RGB colors

Powered by AWS Logo You can display the Powered By AWS Logo to let your customers know that your application is built on the same reliable, scalable infrastructure used to power Amazon.com’s global web properties.

AWS Logo The AWS Logo may be used to communicate that your company creates solutions on AWS and/or provides services in connection with the use of AWS. Specific requirements apply for use of the AWS Logo.

AWS Architecture Icon The AWS Architecture Icon is to show the AWS Cloud in reference architectures and solution diagrams.

Standard

Consulting Partner

Advanced

Technology Partner

The AWS APN logos are available for Partners that arestandard tier and above. These logos allow you to showcase your program level, knowledge, and competenciesrelated to the AWS platform and technology. We recommend using these badges on your web site and business card.You can build your own logo in the APN logo builder onthe APN portal.

The AWS icon represents the cloud in architecture. This icon is availabale for you to use in yourarchitecture diagrams, illustrations, or infographics.Partners are encouraged to use this icon to associate your solution architecture with theAWS Cloud Platform.

https://aws.amazon.com/partners/logo-guidelines/

Before using any AWS Marks*, please read and follow the AWS Trademark Guidelines:

https://aws.amazon.com/trademark-guidelines/

*AWS Marks are defined in Section 2 of the AWS Trademark Guidelines.

https://aws.amazon.com/partners/logo-guidelines

https://aws.amazon.com/trademark-guidelines


AWS Partner Network Badge The APN Badge is for APN Partners that are standard tier and above. The APN Badge allows you to showcase your APN Tier, Partner Type, and various Partner or solution-level program elements.

APN Badges will be made available to all Standard tier and above APN Partners with the launch of APN Badge Manager.

APN Partners should continue to use your existing legacy APN Partner Network Logo until the launch of APN Badge Manager in late November 2017.

Standard

Consulting Partner

Advanced

Technology Partner




AWS Partner Network Badge



AWS Logo Usage Guidelines

Color Use the AWS Logo in one of the provided color combinations. The two-color versions are preferred. In cases where color needs to be restricted, the one-color logos are acceptable. Choose the color option with the highest contrast.

Squid ink is our primary dark color. Black versions of the AWS Logo are available as well in the downloads. The black AWS Logo should only be used in cases where maximum contrast is needed or the use is primarily black and white.

Clear Space The clear space is based on the letter “a” in the AWS Logo. Horizontal and vertical space requires the full height and width of the “a” on either side as shown.

Minimum size The AWS Logo must be no smaller than 0.75 inches wide for print, 100 pixels for 1x resolution screens or 200 pixels for 2x resolution screens.

Color – Squid ink Type – Custom Ember Display (Do not typset)

Color – Amazon Orange



AWS Logo Usage Restrictions

AWS Logo Restrictions To maintain brand integrity, do not alter the AWS Logo. There are versions of the AWS Logo available that will work for most scenarios. If you still have questions, or encounter a scenario not covered in these guidelines, contact your AWS Representative for assistance.

DO NOT use unapproved colors

DO NOT remove any part of the AWS Logo

DO NOT use the AWS Logo in a sentence or within text

DO NOT distort, skew or put the AWS Logo on a angle

DO NOT outline the AWS Logo

DO NOT use a registered trademark symbol

DO NOT add visual effects to the AWS Logo, like a drop shadow

DO NOT layer content over the AWS Logo

DO NOT disproportionately resize the AWS Logo

DO NOT re-typset the AWS Logo

DO NOT modify any part of the AWS Logo




AWS Logo Restrictions Keep backgrounds simple, clutter-free and as neutral as possible. Ensure a high-degree of contrast to maintain separation from the background. Additionally, the area surrounding the AWS Logo needs to be clear, without any visual distraction.

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DO NOT place the AWS Logo on a background that makes any part of the AWS Logo disappear

Use the preferred two-color AWS Logo on appropriate contrasted backgrounds

Chose the two-color AWS Logo in ensure high-contrast on a light background

DO NOT put the AWS Logo over imagery that is visually busy and makes the logo difficult to read

When using a background image, ensure that there’s appropriate contrast

Choose the dark AWS Logo to ensure high contrast on a light background

DO NOT put the AWS Logo on a background that has low contrast

Choose the light AWS Logo to ensure high contrast on a dark backround

Choose the appropriate dark or light AWS Logo to ensure high contrast on a medium background




Use of the AWS Logo Guidelines for Use of the AWS Logo

Websites The AWS Logo may be used to communicate that your company creates solutions on AWS and/or provides services in connection with the use of AWS.

Follow guidelines outlined on page 11

Email Marketing The AWS Logo may be used to communicate that your company creates solutions on AWS and/or provides services in connection with the use of AWS.

Follow guidelines outlined on page 12

Social Media Not permitted You may refer to “AWS” in copy when describing your solutions. Follow guidelines on page 13.

Events Not permitted You may refer to “AWS” in copy when describing your solutions. Follow guidelines on page 14.

Printed Materials & Ads Not permitted without express permission from AWS.

You may refer to “AWS” in copy when describing your solutions. Follow guidelines on page 15.

Online Ads Not permitted without express permission from AWS.

You may refer to “AWS” in copy when describing your solutions. Follow guidelines on page 16.

Promotional Items Not permitted Promotional items should focus on your company and brand. Follow guidelines on page 17.



WebsitesHere are examples that show how to apply the guidelines to your websites and landing pages:

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1 DO place your logo above the AWS Logo.

2 DO be creative with your own design. Create your own icons to represent your company and products.

3 DO put your icons and logos on a plain background.

4 DO position AWS Icons lower down on page to indicate products and services you offer, and a add label beneath the icon.

1 DON’T put the AWS Logo next to your own logo or use ampersands, pluses, or equal signs to denote the APN relationship. If you need to put AWS branding next to yours, use the approved APN Badge and allow sufficient white space around it.

2 DON’T put the AWS Logo or Icons on top of other images (such as patterns or textures). Do not use AWS Icons as decoration, or alter their shape.

3 DON’T put the AWS Logo or Icons on a colored background or add it more than once in your design.

• Don’t use the AWS Partner Network Logo.



1 DO make your branding elements more prominent than AWS. For example, use your name in the subject line to make it clear the email is from your company.

2 DO use your own icons and logos to represent your company, products or events.

3 DO showcase your value-add as an APN Partner.

1 DON’T design the email to look like it comes from AWS or use ampersands, pluses, or equal signs to denote the APN relationship.

2 DON’T put the AWS Logo or the APN Badge at the top of your email or above your own.

3 DON’T place your logo lower on the page than the AWS Logo.

4 DON’T design call-to-action buttons to look like they came from AWS.

Email MarketingApply these guidelines to all materials you create for email campaigns:

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Social MediaUse of the AWS Logo is not permitted in social media posts and social media pages. You may

refer to “AWS” in copy for social posts when describing your solutions.

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1 DO make your branding elements prominent.

2 DO use the copy “AWS” to describe your solution in relation to AWS.

3 DO create a unique design to make your company standout.

1 DON’T make your social media profile or blog look like it is coming from AWS.

2 DON’T imply that your social post is endorsed by AWS.

3 DON’T use ampersands, pluses, or equal signs to denote the APN relationship.

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You can find Campaign specific social media posts and images at proper dimensions for use on your company’s social media pages on APN Marketing central: https://aws.amazon.com/partners/apn-marketing-central/


https://aws.amazon.com/partners/apn-marketing-central/


EventsAPN Partner-led events must be clearly branded and messaged as events delivered by APN Partners. Use of the

AWS Logo is not allowed for APN Partner-led events in any event materials, collateral or signage at events.

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1 DO place your logo prominently.2 DO use the copy “AWS” to describe your solution in relation

to AWS and make it clear this is not an AWS event.3 DO create a unique design to make your

company standout.

1 DON’T use the AWS Logo, it is not allowed for APN Partner-led events in any event materials, collateral or signage at events.

2 DON’T use “Amazon”, “Amazon Web Services” or “AWS” in the name of the event in any way that appears that the event is an AWS event.

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You can find a Webinar-in-a-Box and Event-in-a-Box that contain campaign email and landing page templates on APN Marketing central: https://aws.amazon.com/partners/apn-marketing-central/

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Printed Materials and AdsThe AWS Logo may only be used in printed materials and ads with express permission from AWS. Review and

approval is required. Please work with your AWS Representative and follow the guidelines outlined below.

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1 DO make the design creative and reflect your company.

2 DO use your own icons and logos to represent your company, products or events.

3 DO showcase your value-add as an APN Partner.4 DO refer to “AWS” as text in copy to describe your solution

in relation to AWS.5 DO follow the messaging guidelines outlined in this toolkit.6 DO request AWS review and approval prior to use of the

AWS Logo in printed material and ads.

1 DON’T use AWS Logos as words in a sentence.

2 DON’T pull logos of the AWS website and use in your collateral.

3 DON’T place your company logo below the AWS Logo.

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Online AdsThe AWS Logo may only be used in online ads with express permission from AWS. Review and approval

is required. Please work with your AWS Representative and follow the guidelines outlined below.

1 DO use simple language.

2 DO use a white background to let your message, graphics, and logos stand out.

3 DO have a clear, concise, and prominent call-to-action.

4 DO make the design creative and reflect your company.

5 DO refer to “AWS” as text in copy to describe your solution in relation to AWS.

6 DO follow the messaging guidelines outlined in this toolkit.

7 DO request AWS review and approval prior to use of the AWS Logo in online ads.

1 DON’T use the AWS Logo.

2 DON’T bury your prospect’s next steps with too many calls-to-action.

3 DON’T overwhelm your prospect with multiple images or colors, and do not use AWS Icons to create an illustration.

4 DON’T use technical jargon.

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Promotional ItemsApply these guidelines to your promotional items, swag and give-aways.

The AWS Logo, APN Badge and AWS Icons cannot be used on your company’s promotional items.

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1 DO put your icons and logos on a plain background for best readability.

• Promotional items should focus on your company and brand.

1 DON’T use any of the Amazon or AWS Logos, Icons or Badges.

2 DON’T create an illustration using AWS icons.



Powered by AWS Logo Usage Guidelines

Powered by AWS logo APN Partners can use the Powered by AWS Logo to showcase that their solution or application is built on AWS. Refer to the AWS Co-Marketing Guidelines (link) for more details.

Color Use the Powered by AWS Logo in one of these color combinations. The two-color versions are preferred. In cases where color needs to be restricted, the one-color logos are acceptable. Choose the color option with the highest contrast.

Two-color Version

Squid Ink Version

Black Version


https://aws.amazon.com/co-marketing/


Powered by AWS Marketing MaterialsUse the Powered by AWS Logo correctly as shown in these examples.

1 DO place the Powered by AWS Logo secondary to your own.

2 DO place the Powered by AWS Logo on a white background for best readability.

3 DO use the supplied Powered by AWS Logo which is contained in a dark rectangle when placing on a colored or patterned background.

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AWS Partner Network Badge Use the APN Badge to showcase the program designations and AWS Competencies that your company holds.

Use the APN Badge to generally promote your designation in the AWS Partner Network Program and to substantiate your capabilities in relation to the solution offering that you are featuring.

Coming Soon - APN Badge Manager APN Partners can build a customized APN Badge using the new APN Badge Manager. The APN Badge Manager will dynamically create an APN Badge with up to five (5) program components, such as APN Program designations and AWS Competencies. If you have more than five (5) program components, you can create multiple APN Badges to suit each use case. For example, one APN Badge to showcase your APN Program level and one APN Badge to showcase your AWS Competencies.

APN Partners can build customized APN Badges to suit your communication goal.

Standard

Consulting Partner

Advanced

Technology Partner




Standard

Consulting Partner

Advanced

Technology Partner




AWS Partner Network BadgeThe APN Badge is for showcasing the program designation and AWS Compentencies

that your company holds.

APN Partners should NOT use the AWS Partner Network Logo as a stand-alone logo without the APN Partner’s designation.



Using the APN Badge in Marketing MaterialsUse the APN Badge correctly as shown in these examples.

1 DO place the APN Badge secondary to your own company’s logo.

2 DO place the APN Badge on a white background for best readability.

3 DO use the supplied APN Badge that corresponds with your APN Program designation.

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AWS Architecture Icon The AWS architecture icon represents the AWS Cloud in solution diagrams. This icon is available for you to use in your architecture diagrams, illustrations, or infographics. APN Partners are encouraged to use this icon to associate your solution architecture with AWS.

Do not use the previous AWS Cloud Icon in any communications.

When building architecture diagrams, please use AWS Simple Icons. Find the most recent set at: aws.amazon.com/architecture/icons/

Standard

Consulting Partner

Advanced

Technology Partner




AWS Architecture Icon

Previously

AWS cloud AWS cloud

Current

AWS cloud


http://aws.amazon.com/architecture/icons/

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PR

We are more than happy to support our APN Partners’ press releases, with or without a quote from AWS. If a quote from AWS is requested, please contact your PDM for guidelines. If a quote from AWS is not requested, as a courtesy, we would like to review your press release prior to going public to ensure consistency with AWS’ messaging guidelines and brand voice. Please submit the draft to your PDM. Please allow AWS up to 10 business days’ notice to properly review.

The release should not:

• DO NOT use the terms “partners” or “partnership” or “alliance” to describe the AWS relationship. We prefer the terms “agreement,” “teamed,” “in cooperation with,” or “relationship”

• DO NOT use the name “Amazon” when referring to Amazon Web Services or AWS.

• DO NOT use the terms “hybrid, “hybrid architecture”, “hybrid cloud”, public cloud”, “private cloud” or “on-premises environment” may be approved, but those terms should not be used to describe AWS.

• DO NOT include a quote from an Amazon or AWS executive unless previously agreed upon and approved.

• DO NOT include any sales projections.

• DO NOT disclose proprietary information about Amazon or AWS.

• DO NOT refer to our stock ticker symbol.

• DO NOT use the “About AWS” boilerplate. These are reserved for AWS releases only.

Additional points to keep in mind on AWS Requirements:

• The release should highlight a clear call to action and the customer benefit. PR will not provide an AWS quote for a future service or for releases that are merely stating that the two companies “will be working together.”

• We will not approve any declarative statements about someone being “the best”, “the first”, “the only”, etc. without substantiation of the claim.

• Please do not use the term “partnering” in your press release because it could insinuate that there was co-development done. Its fine to say that we are “working with so and so”, but the term “partner” will often get rejected.

• AWS Marketplace does not endorse any AWS Marketplace Seller feature, product, or benefit. You may say that your feature or product is available within AWS Marketplace.

• Do not include statements that could be interpreted to imply that AWS is not secure, not scalable, not cost effective, not accessible, etc.....without your product or service. When it comes to security, it is best to look at the messaging on the Security page of the AWS Website and the AWS Shared Responsibility Model.

• We recommend including customer quotes in your press release submissions.

• Lastly, make sure it does not sound like a solution runs “in” AWS. It is more appropriate to reference that it runs “on” AWS, or supports AWS. Stating that something runs “in” AWS makes it sound more integrated than it actually is. For this reason, please also avoid language that says that your solution is tightly “integrated” with AWS.

Approved language:

• “The engagement with Amazon Web Services (AWS) builds on an existing relationship. Together, the companies are providing a complete cloud services and cloud management portfolio that will give enterprise customers fast, flexible access to the cloud.”

• “XX application runs on the flexible, scalable, pay-as-you-go AWS Cloud.”

• “…while using the company’s existing on-premises environment.”

• “XXX and Amazon Web Services are working together to….”

Not Approved language:

• “XXX announces a strategic partnership with Amazon Web Services.”

• “The Amazon Web Services alliance with XXX significantly extends what is already a clear and dramatic leadership position for both companies. No other company currently can match the flexibility and power of this offering.”

• “XXX is the first to provide these capabilities for enterprise customers.”

• “XXX will speed the adoption of the AWS cloud.”

• “XX application protects organizations from the risks of cloud systems.”

• “XX application is designed for enterprise workloads and runs in the AWS Cloud.”

• …”while using the company’s existing private Cloud environment.”

https://aws.amazon.com/security/


https://aws.amazon.com/compliance/shared-responsibility-model/


Amazon Web Services is particular about our messaging and how we, our APN Partners, and AWS Marketplace Sellers communicate with customers. Following these guidelines will help ensure content or collateral is approved as quickly as possible.

1. Content should be relevant to the audience and highlight a clear customer benefit.

2. Be factual and back up all claims with supporting data and sources.

3. Do not use the name “Amazon” when referring to Amazon Web Services or AWS.

4. When referring to AWS, do use the name “Amazon Web Services” or “AWS”. Do not use the terms “AWS platform”, “AWS gateway”, “AWS ecosystem”, or “AWS infrastructure”.

5. All references to AWS services need to use accurate branding. Refer to the AWS website for accurate branding.

• Approved: Amazon EC2, Amazon S3, Amazon Redshift

• Not approved: EC2, S3, Redshift

6. When referring to AWS Marketplace, do include “AWS” before Marketplace. At no time, should Marketplace be used as a stand-alone term. Marketplace should also be one word, with a capital “M”.

7. AWS Marketplace does not endorse any AWS Marketplace Seller feature, product, or benefit. You may say that your feature or product is available within the AWS Marketplace.

8. AWS will not approve use of the terms “partnership” or “alliance” to describe the AWS relationship within the context of joint engineering. Alternative language such as “working with” or “in cooperation with” is approvable.

• Approved Language: “XXX is releasing XX for Amazon Web Services to….”

• Not Approved Language: “XXX announces a strategic partnership with Amazon Web Services.”

9. AWS will not approve use of any sales projections, disclosure of proprietary information about Amazon or AWS nor inclusions of the AMZN stock ticker symbol.

10. AWS will not approve statements around someone being “the best”, “the first”, “the only”, etc. It is very difficult to support this type of claim. We understand solutions/technologies may in fact be “the first” or “the best-selling”, however, we have little time to prove any/all claims, which can lead to unmanageable lead times.

• Approved Language: “XXX provides key capabilities for enterprise customers such as…”

• Not Approved Language: “XXX is the first to provide these capabilities for enterprise customers.”

11. AWS appreciates that APN Partners and AWS Marketplace Sellers also partner with many other companies in the cloud computing industry. When referencing other partnerships or partnership with AWS, refrain from making direct comparisons of products or companies, comparing companies’ strengths or weaknesses or defining companies in any negative manner.

12. Do not use statements that could insinuate that AWS or the cloud in general is not secure, not scalable, not reliable, not cost effective, not accessible, not performant, etc….without the APN Partner’s or AWS Seller’s product or service. Focus messaging on how your product, service or offering complements AWS.

• Approved Language: “XXX application provides an added layer of encryption to the existing security of AWS.”

• Approved Language: “XXX helps you manage access and provides a consolidated view on identity types across your organization.”

• Approved Language: “XXX helps you leverage the elastic scalability of the cloud.”

• Not Approved Language: “AWS isn’t secure/reliable/performant without XXX solution.”

APN Partner and AWS Marketplace Seller Messaging Guidelines


https://aws.amazon.com


• Not approved language: “It’s really hard to make your AWS environment highly secure/reliable/performant without XXX solution.”

• Not approved language: “XXX will speed the adoption of AWS.”

• Not approved language: “Deploying applications on AWS is complex without XXX solution.”

• Not approved language: “Migrating on-premises systems to the cloud can be risky and costly, with XXX solution those risks and costs are no longer an issue.”

13. When positioning Security offerings, position products in ways that will enhance security for the customer. Do not use language that could insinuate AWS is not secure. When it comes to security, it is best to look at the messaging on the Security page of the AWS Website. We approach security as a shared model, where we have responsibility for security in the domain we control (hypervisor, physical hardware, facilities, etc.), and the customer has responsibility for securing the domain that will be in their control (guest OS and above). Learn more about the AWS Shared Responsibility model here: https://aws.amazon.com/compliance/ shared-responsibility-model/.

• Approved Language: “XXX solution will help you incorporate security best practices into your cloud migration.”

• Approved Language: “XXX solution will help automate security and compliance processes in your organization.”

• Not Approved Language: “Migrating to the cloud can be a security nightmare without XXX application.”

• Not Approved Language: “XXX application protects organizations from the risks of cloud systems.”

14. The terms “hybrid”, “hybrid architecture”, “hybrid cloud”, “public cloud”, “private cloud” or “on-premises environment” may be approved, but those terms should not be used to describe AWS.

• Approved Language: “XXX makes it easier to manage security across hybrid cloud environments…”

• Approved Language: “XXX enables enterprises to extend their on-premises investment in XXX onto AWS…”

• Approved Language: “XXX delivers workload portability across your on-premises (or private cloud) infrastructure and AWS…”

• Approved Language: “XXX delivers end-to-end visibility across hybrid architectures…”

• Approved Language: “XXX can help you plan and accelerate workload migrations from your on-premises (or private cloud) infrastructure to AWS…”

• Approved Language: “XXX solution is designed to work in cloud, hybrid cloud and on-premises environments…”

• Not Approved Language: “The AWS public cloud …”

• Not Approved Language: “XXX application enables you to build an AWS hybrid cloud…”

15. AWS will NOT approve the use of the term “multi-cloud”.

16. Make sure it does not sound like a solution runs “in” AWS. It is more appropriate to reference that it runs “on” AWS. Stating that something runs “in” AWS makes it sound more integrated than it actually is. Similarly, please don’t imply that your solution is tightly “integrated” with AWS.

• Approved Language: “XXX application is designed for enterprise workloads and runs on AWS”

• Not Approved Language “XXX application is designed for enterprise workloads and runs in the AWS Cloud.”

17. Collateral and signage at AWS events should not reference other public clouds in either copy or graphics/visuals/images.

APN Partner and AWS Marketplace Seller Messaging Guidelines






Use of the AWS Partner Network (APN) Badgehttps://aws.amazon.com/partners/logo-guidelines

The APN Badge is for use by APN Partners to promote your standing as an APN Partner. As outlined in APN’s online Terms and Conditions, APN Partners that are Standard Tier and above, Channel Reseller Partners or Government Partners may use applicable APN Badges. For guidelines on use of the APN Badge, please visit the AWS Partner Network Logo guidelines webpage.

Use of Powered by AWS Logohttps://aws.amazon.com/co-marketing

The Powered by AWS logo is intended for use by customers to promote their product, application or service within the growing AWS community and leverage the AWS brand to impart a sense of dependability and reliability to the solutions. APN Partners that are AWS customers (e.g. APN Partners running their SaaS offering on AWS), may use the “Powered by AWS” Logo in accordance with the Co-Marketing Guidelines.

Use of AWS Trademarks in URLs https://aws.amazon.com/partners/logo-guidelines

For guidelines on use of AWS Marks in web URLs, please visit the AWS Partner Network Logo guidelines webpage. AWS Marks are defined in Section 2 of the AWS Trademark Guidelines. Permissible use is to the right of the top level domain name in a URL. Example of Permissible Use: www.application domain.com/aws Equivalents: You may replace “aws” in the example above with any of the AWS Marks, so long as your usage of the AWS Marks is accurate.

Use of AWS Trademarks in Google AdWordsAWS owns and restricts trademark use by 3rd parties on all search engines were possible. However, Advanced and Premier APN Partners can benefit from AdWords whitelisting to run ads on our trademarks. In order for AWS to whitelist Advanced or Premier APN Partners, you will need to submit a screen shot of your search engine accounts along with your ad account ID to the AWS paid search team ([email protected]) demonstrating that the following exact match keywords are placed as Negatives in the account: [AWS] [amazon. Web services] [a.w.s.] [amazon web services] [aws account] and [amazon – aws]. Once the search team has received the confirmation of keyword exclusion, they will submit for the APN Partner to be whitelisted for TM use in ad copy.

Use of AWS Logohttps://aws.amazon.com/trademark-guidelines/

The AWS Logo is our house brand. Protecting this valuable trademark re quires that we carefully control how this trademark is used. The AWS Logo may be used by eligible APN Partners as outlined in this guide. The AWS Logo must not be modified. For all needs related to showcasing your status as an APN Partner, please use the APN Badge. If requested by AWS, you must remove the AWS Logo if found to be in violation of our usage policies.

Use of AWS Simple Icons https://aws.amazon.com/architecture/icons

A diagram is worth a thousand words. Architecture diagrams are a great way to communicate about your design, deployment and topology. APN Partners are permitted to use the AWS Simple Icons. Icons must only be used when promot ing content or products clearly related to AWS. Icons must not be modified.

General Co-Marketing Guidelines



https://aws.amazon.com/co-marketing



mailto:aws-paid-search%40amazon.com?subject=


https://aws.amazon.com/architecture/icons

27© 2017 Amazon Inc. All rights reserved. Amazon and the Amazon logo are trademarks of Amazon Inc.

Please visit APN Marketing Central to:• Access high resolution logo files

• Access quick and easy marketing tools that enable you to generate demand for your solutions on AWS https://aws.amazon.com/partners/apn-marketing-central/

Note: RGB colors

Additional ResourcesAWS Simple Icons: https://aws.amazon.com/architecture/icons

AWS Trademark Guidelines: https://aws.amazon.com/trademark-guidelines

APN Partner Logo Guidelines: https://aws.amazon.com/partners/logo-guidelines

Powered by AWS Logo Co-Marketing Guidelines: https://aws.amazon.com/co-marketing


https://aws.amazon.com/architecture/icons

https://aws.amazon.com/trademark-guidelines


https://aws.amazon.com/co-marketing

Documents

AWS Partner Network (APN) Marketing Toolkit · AWS Partner Network (APN) Marketing Toolkit Guidelines for Creating Marketing Materials with Amazon Web Services (AWS) This toolkit