2018-2019 Media KitASA is your direct connection to influential, multidisciplinary professionals in the field of aging and beyond.

Avoid the marketplace maze.Let ASA lead you to new markets and customers.

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The field of aging is ever-shifting, complex and diverse. ASA can help you navigate this maze to reach your marketing goals.

For more than 60 years, ASA has been a leading organization in the field of aging, continually attracting more than 100,000 practitioners, educators, administrators, policymakers, academics, business people, and students to its membership community. These professionals—all working to improve the quality of life of older adults—are employed in an array of disciplines across the aging services network: physical health, technology, employment, finance and legal, housing and accessibility, mental and emotional well-being, healthcare quality and access, spiritual development, and social engagement.

ASA Is Your Access to Influence ASA is a leading multidisciplinary membership-based organization that focuses solely on developing and honing members’ knowledge and leadership skills. That is the reason our educational publications and programs are sought out by thousands of leaders—influential professionals who are creative, innovative and forward-thinking. They anticipate what America’s older consumers and their families might need and want to achieve well-being and optimal health. They get the attention of policymakers at local, regional and national levels. They are administrators and managers, direct-service providers, health and social services professionals, educators, researchers, students, policymakers and planners across more than 16 settings in the diverse aging services network.

ASA’s educational products—whether it’s our premier annual conference, Aging in America, our excellent online education, our renowned awards programs or our high-quality print publications, the respected Generations journal and our longtime newspaper, Aging Today—will give you guaranteed access to your target market.

Let ASA help you achieve your marketing goals. Call us today at (415) 974-9638, and ask for Linda Jones, director of marketing.

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ASA Membership is 6,000 members and growing.

Who is the average ASA member?Recent survey results indicate: n 60% of the members have been in the field of aging for 10 years or more n 76% hold a Master’s degree or higher n 80% are female

Job positionEntry-level (coordinator, assistant) 11% Mid-level (manager) 31%Senior-level (executive, director, CEO) 40%Consultant 9%Retired 9%

Aging services providerAlzheimer’s careBusinessCaregivingEducationFinancial/retirement/insuranceGeriatric Care ManagementHealthcareHousing/livable communitiesOccupational or recreational therapyPolicy and advocacyPsychology/psychiatryPublic HealthSocial work/counselingResearchOther

Public sector employeePrivate nonprofit employeePrivate for-profit employeeEducational institution employeeFull-time studentRetiredConsultant

Aging services providerAlzheimer’s careBusinessCaregivingEducationFinancial/retirement/insuranceGeriatric Care ManagementHealthcareHousing/livable communitiesOccupational or recreational therapyPolicy and advocacyPsychology/psychiatryPublic HealthSocial work/counselingResearchOther

Public sector employeePrivate nonprofit employeePrivate for-profit employeeEducational institution employeeFull-time studentRetiredConsultant

Professional Specialty

Work Status

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“Exceptional editing and writing; concise and authoritative.”—Stuart Greenbaum, Greenbaum Public Relations

Take the direct path to reach the aging services marketplace.Advertise in Aging Today and Generations, ASA’s premier print publications that are ranked by our members as their most valuable membership benefits. Enhance your overall strategy by adding these publications to your marketing mix.

Aging Today is ASA’s bimonthly newspaper, which covers issues in practice, policy and research in aging nationwide. A four-page pullout section, In Focus, is devoted to in-depth coverage of a single topic. Each issue of Aging Today reaches approximately 10,000 professionals who work with older adults.

To reserve ad space, contact Linda Jones at 415-974-9638 or ljones@asaging.org.

Advertising Rates

FOUR-COLOR 1X 3X 6XFull page $1500 $1325 $12001/2 page $925 $825 $7251/4 page $495 $435 $375

Discounts: Nonprofit 5%; Agency 15%

Ad Reservation Deadlines

January/February ...........................November 16March/April ............................................January 5May/June ............................................... March 14July/August.................................................May 16September/October .................................. July 11November/December ................. September 12

Advertising Specifications

FULL-PAGE AD Picas: 59p x 87p6 Inches: 9.8” x 14.6”HALF-PAGE AD (horizontal) Picas: 59p x 43p Inches: 9.8” x 7.2”HALF-PAGE AD (vertical) Picas: 29p x 87p6 Inches: 4.8” x 14.6”QUARTER-PAGE AD Picas: 29p x 43p Inches: 4.8” x 7.2”

“Useful. I look forward to receiving Aging Today.”

—Joan Blumenfeld, MS, LPC, Eldercare Counseling and Consultation services, llc

Aging

FULLPAGE AD

Picas: 59p x87p6Inches: 9.8” x 14.6”

QUARTERPAGE AD

Picas: 29p x 43pInches: 4.8” x 7.2”

VerticalHALF

PAGE ADPicas: 29p x 87p6

Inches: 4.8” x 14.6”

HorizontalHALF

PAGE ADPicas: 59p x 43p

Inches: 9.8” x 7.2”

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Aging Today Editorial Calendar

September–October 2018: A Look at the 50 + Voter: Will Older Adults Empower the New Politics of Aging? Ad Art Deadline: 7/30/18 Release Date: Week of 8/27/18

November–December 2018: Global Aging and the Future of the World Community Ad Art Deadline: 10/1/18 Release Date: Week of 10/22/18

January–February 2019: Alzheimer’s Update Ad Art Deadline: 11/26/18 Release Date: Week of 12/24/18

March–April 2019: Aging and Wellness Ad Art Deadline: 1/28/19 Release Date: Week of 2/25/19

May–June 2019: Social Isolation Ad Art Deadline: 3/25/19 Release Date: Week of 4/22/18

July–August 2019: Emergency Response and Emergency Preparedness Ad Art Deadline: 5/27/19 Release Date: Week of 6/24/19

September–October 2019: The Business of Aging: A Look at the Marketplace and Consumers Ad Art Deadline: 7/29/19 Release Date: Week of 8/26/19

November–December 2019: America’s Veterans and the State and Influence of the VA Ad Art Deadline: 9/23/19 Release Date: Week of 10/21/19

*Note: Topics, deadlines and release dates are subject to change.

Generations is the quarterly journal of the American Society on Aging. Each issue is devoted to bringing together the most useful and current knowledge about a specific topic in the field of aging, with emphasis on practice, research and policy. Each issue is guest-edited by a prominent expert on the topic. No other publication in the field of aging brings together these perspectives in such a readable and authoritative way. Each issue of Generations reaches approximately 10,000 professionals in aging.

Sponsorship Issue sponsorship is exclusive and sponsor will receive visibility in print and on ASA’s website. Sponsors receive:

n Logo on the back cover of the sponsored issue n Four-color advertisement on inside back cover of sponsored issue n Logo on Generations website with link to sponsored issuen Electronic flip book created for the issue, with added promotion

to generate more page views

Generations advertising rates and specifications continue on following page

By Jessica Briefer French

Editor’s note: The SCAN Foundation, The John A. Hartford Foundation, the Administration for Community

Living, the Gary and Mary West Founda-tion, the Marin Community Foundation and the Colorado Health Foundation have united to fund a three-year grant to develop and establish the Aging and Disability Busi-ness Institute, housed within n4a. Under the grant, ASA and n4a (goo.gl/nz7ykU)  are collaborating on a series of articles and case studies in Aging Today that will help to prepare, educate and support community-based organizations and healthcare payers to provide quality care and services.

Across the country, budget shortfalls have put pressure on state Medicaid pro-grams that provide most publicly funded long-term service and supports (LTSS). Simultaneously, many people are unpre-pared for the expenses related to aging and for their probable need for LTSS.

By Kathy Sykes

Carmen McReynolds, 82, was a motorcycle-riding septuagenarian cruising down the back roads of

Sonoma County, based at her longtime home on Kilarney Circle [in Santa Rosa]. … Her nephew, Gabriel Coke of San Jose, said she was a trailblazer—who knew her way around a rifle and gave him his first pocket

knife—who once considered Joan Baez among her friends,” reported an Oct. 10 ar-ticle in The Mercury News (goo.gl/XDjzye).

“Carmen McReynolds was so indepen-dent and resourceful her family held out hope until the very last moment that she had escaped the Tubbs Fire,” according to the article. The paper then reported that McReynolds, who had for decades been

American Society on Aging 575 Market Street, Suite 2100 San Francisco, CA 94105-2869

NONPROFIT ORGU.S. POSTAGE

PAIDSAN FRANCISCO, CA

PERMIT NUMBER11155

In this issue

FORUM

Tax “reform,” children of the

opioid crisis, and broke—but

not broken—at age 55

pages 3–4

The Special Advocates for

the Elderly program protects

older adults from abuse

page 5

IN FOCUS

Climate change: a clear and

present danger to all—

especially older adults

page 7

DISPARITIES IN AGING

How the health divide is

growing across

socioeconomic groups

page 11

Agingthe bimonthly newspaper of the American Society on Aging

Covering advances in research, practice and policy nationwide www.asaging.org

MARCH–APRIL 2018volume xxxix number 2

the bimonthly newspaper of the American Society on Aging

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What’s Next Business Summitp. 16 | Celebrating 15 years of business savvy and networking at Aging in America.

ASA Award Winners! p. 13 | The 2018 ASA Awards program: honoring leadership and education in aging.

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The perils of climate change:a growing threat to older people

devoted to her work as a doctor, had died in her garage on Oct. 9, overcome by the fire.

The National Oceanic and Atmos-pheric Administration reported that hur ricanes, wildfires, floods and other disasters in 2017 caused $306 billion in to-tal damage, shattering a previous 2005 re-cord of $214 billion from the impacts of hurricanes Katrina and Rita (goo.gl/MIRLxc). Climate disaster events were responsible for 362 deaths in 2017.

The Climate and Health Assessment by the U.S. Global Change Research Pro-gram found that people differ in their sensitivities to climate change and the very young and very old are particularly sensitive (goo.gl/Qi7J7b). Older people are more sensitive due to lifetime expo-sures, physiological changes and limited adaptive capacity. With increasing years, the body’s defense mechanisms decline. Older people also often are living with chronic health conditions and functional limitations that may contribute to frailty and disability.

Quality measures can strengthencare for vulnerable populations

People’s strong preference for aging in place and the growing need for states to save money on institutional care have fueled a variety of federal initiatives to “rebalance” from institutional care to home- and community-based services (the Affordable Care Act created new op-portunities for states to shift long-term care from institutions to the community). State Medicaid programs have taken

CDW receives ASA’s inauguralTechnology and Aging Award

The ASA Board of Directors is pleased to introduce the new ASA Technology and Aging Award,

an honor designed to recognize a technol-ogy company that is advancing innova-tions to improve the lives of older adults. ASA takes pride in recognizing leaders in the field who not only contribute to the success of ASA, but to the field at large.

CDW Healthcare, a division of CDW, a Vernon Hills, Ill.–based global technology solutions provider, is the first recipient of this award.

CDW Healthcare is a leading provider of technology solutions and services fo-cused exclusively on serving the health-care marketplace. As a trusted resource to more than 15,000 healthcare organiza-tions, CDW Healthcare provides dedi-cated IT guidance to a wide range of clients, from large health systems and hospitals to physician practices and long-term-care facilities. CDW Healthcare is at

the forefront of helping organizations and individuals leverage technology to sup-port aging in place and improve overall quality of life.

CDW Healthcare is a key sponsor of the recently opened Thrive Inno-vation Center (goo.gl/2a8Lbx), a non-profit in Louisville, Ky., that seeks to transform quality of life and care for old-er adults through innovation and educa-tion. CDW Healthcare’s work with the Thrive Innovation Center extends and elevates the company’s commitment and presence in the post-acute senior care

And climate change impacts not only physical health. According to the Climate Psychiatry Alliance, “Mental health is profoundly impacted by the disruptions associated with climate change” (goo.gl/FHciSM). Numerous studies conducted following disasters found “post-traumatic stress disorder among persons who expe-rience a disaster, with the extent of expo-sure to a disaster being the most important risk factor for the development of disas-ter-related PTSD” (goo.gl/K1STaA).

Technology must play a role in improving elders’ quality of life.

‘Wildfires, floods and other disasters in 2017 caused $306 billion in total damage.’

By Sherry Leach and Jacob Bielecki

Editor’s note: The SCAN Foundation, The John A. Hartford Foundation, the Administration for Community

Living, the Gary and Mary West Founda-tion, the Marin Community Foundation and the Colorado Health Foundation have united to fund a three-year grant to develop and establish the Aging and Disability Business Institute (goo.gl/nz7ykU), housed within n4a. Under the grant, ASA and n4a are collaborating on a series of articles and case studies in Aging Today that will help to prepare, educate and support commu-nity-based organizations and healthcare payers to provide quality care and services.

The call for community-based organi-zations (CBO) to become more business savvy has become nearly dogma in the field of managed care. Based on the examples

By Kate Wilber

When I was 6 or 7, a favorite activity was to visit “Pop,” my 86-year-old great grandfa-

ther who lived upstairs in my grandpar-ent’s house. Pop entertained visitors from a Morris chair, encircled by a stash of hard

candy, his parakeet and a pile of reading material. Pop was mobile enough to come downstairs on his birthday, and prepare his own meals, except for dinner, which was brought up from my grandmother’s kitchen. One winter evening, my aunt delivered the tray and found that Pop had died quietly in his chair.

Regular visits with Pop and other older relatives sparked my lifetime interest in

American Society on Aging 575 Market Street, Suite 2100 San Francisco, CA 94105-2869

NONPROFIT ORGU.S. POSTAGE

PAIDSAN FRANCISCO, CA

PERMIT NUMBER11155

In this issue

FORUM

When “good enough” isn’t:

the new push for nursing

home reform

page 3

AiA18

Highlights from the 2018

Aging in America

Conference

pages 5, 15, 16

IN FOCUS

Advocacy in aging:

an update

page 7

2018 ASA AWARDS

The Graduate Student

Research and

NOMA Award winners

pages 11, 13

Agingthe bimonthly newspaper of the American Society on Aging

Covering advances in research, practice and policy nationwide www.asaging.org

MAY–JUNE 2018volume xxxix number 3

the bimonthly newspaper of the American Society on Aging

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Advocates Persist!p. 8 | Supporting indigenous people and caregivers and ending hunger.

Models from Shanghai p. 4 | Chicago Sister Cities program shares bright ideas.

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Top of the aging advocacyagenda: family caregiving, elder abuse and isolation

aging. After working in direct service, clinical social work and managing aging services, I’ve spent the past 30 years as a faculty member at the University of South-ern California’s Leonard Davis School of Gerontology. To me, and I suspect to many Aging Today readers, it is clear that large swaths of older people are not getting the help they need to survive, let alone thrive in our abundant and prosperous society. Understanding research findings and pol-icy issues provides a foundation for advo-cates whose role is to give voice to those most likely to be absent, drowned out or ignored in policy debates. In considering which advocacy issues in aging are most pressing, I have selected three: family caregiving, elder abuse and isolation.

Family CaregivingPop didn’t need much care and the con-cepts of caregiver burden and stress—even the notion that family members were “caregivers”—were not part of the 1950s

Going its own way: how one AAAbuilt business acumen, fiscal strength and quality community service

and experiences seen in webinars, confer-ences and publications, every CBO work-ing to build its business acumen and secure its fiscal future does so in its own way.

Efforts to strengthen Boulder County Area Agency on Aging’s (BCAAA) long-term fiscal stability started in 1999, when BCAAA created the Aging Services

Policy summit panelists urge: find the will to act!

The midterm elections will be a public referendum on how we as a community and nation intend

to care for older adults,” said Shelley Lyford, president and chief executive of West Health, while introducing the West Health Aging and Policy Summit at the 2018 Aging in America Conference. The Summit highlighted West Health’s find-ings from a national survey that explored what issues are of most concern to older adults in the upcoming elections, and public perceptions of key policies.

The Summit’s first panel featured Zia Agha, chief medical officer and executive vice president of Clinical Research at West Health Institute; Cheryl Brown, commis-sioner at the California Commission on Aging and former member of the Califor-nia State Assembly; Bruce Chernof, presi-dent and CEO of The SCAN Foundation; and Scott Leitz, senior fellow in the Healthcare Department at NORC, Univer-sity of Chicago. Panelists discussed impli-cations of the new survey on how people feel about the existing healthcare system.

“Our healthcare system is a slow, evolv-ing train wreck,” said Agha. The study

found that 44 percent of people did not seek medical attention when they were sick or injured; 40 percent had no scheduled routine physical or preventive healthcare visits; 40 percent skipped medical tests; 32 percent had either not filled a prescription, or stretched out medications they pur-chased; and one out of three Americans have to choose between paying for food, heat and housing or healthcare.

Perhaps the most alarming finding was that survey participants reported they were more afraid of the healthcare bill than they were of any illness.

lexicon. But what about caring for people who were more sick or frail? The answer came a decade later when a stroke par-tially paralyzed my grandfather, stealing his ability to communicate. He lived in the hospital for more than a month, with my grandmother by his bedside feeding him and reading to him while the nursing staff attended to his medical needs.

Most caregivers lack a voice in policy discussions, when what they need is a megaphone.

Scott Leitz speaks on a panel at the West Health Policy Summit. To his right are Bruce Chernof and moderator Anna Gorman; to his left, Cheryl Brown and Dr. Zia Agha.

Journal of the American Society on Aging

“It remains the best US gerontological journal”—Andy Achenbaum, University of Houston

“Love, love, love this publication!”—Candace Baldwin, Capital Impact Partners

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Advertising Rates

FOUR-COLOR 1X 2X 3X 4XCover II $2,175 $2,000 $1,825 $1,775 Cover III $2,050 $1,850 $1,750 $1,650

BLACK & WHITEFull page $1,550 $1,450 $1,350 $1,2501/2 page $1,025 $975 $950 $925

Discounts: Nonprofit 5%; Agency 15%

Advertising Specifications

COVER II, III Picas: 43p6 x 60p Inches: 7.25” x 10”FULL-PAGE AD Picas: 35p9 x 48p9 Inches: 5.95” x 8.125”HALF-PAGE AD (horizontal) Picas: 35p9 x 24p Inches: 5.95” x 4”

Ad Reservation Deadlines Spring ......................................................... March 1Summer ........................................................ May 2Fall ............................................................. August 1Winter................................................. November 1

Generations Editorial Calendar

Fall 2018—Family Matters: Older Adults Caring for Others and for Each Other | Guest Editor: Mercedes Bern-Klug

Winter 2018-19—Politics of/and Aging | Guest Editors: Robert Hudson & Robyn Stone

Spring 2019—The Financing of Long-Term Care | Guest Editor: Ruth Katz

Summer 2019—Aging in Rural America | Guest Editor: Dennis Dudley

Fall 2019—Aging, Work and the Workplace | Guest Editor: TBD

Winter 2019-20—Social Justice in Aging | Guest Editor: Charlie Sabatino

*Note: Topics, deadlines and release dates are subject to change.

“We depend on Generations to keep us stimulated and thinking beyond

what we work with daily.”—Carol Aronson, Shawnee Health Service

“Excellent and well thought out.”—Jennie Deese,

Athens Community Council on Aging

Journal of the American Society on Aging

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“Great as usual - this is THE big aging conference for the U.S. and always an exciting place to

see what’s new in the field.”—C. Grace Whiting President and CEO

National Alliance for Caregiving

Instructions for Ad Preparation

DIGITAL FILES: All files must be submitted digitally as high resolution PDF files or as high-resolution (300 dpi) JPG, TIFF or EPS files.

Digital files must include all graphics and all fonts used (including fonts that appear in EPS graphics-such as logos created in Adobe Illustrator). For fonts, please be sure to include both PostScript files (printer fonts) and bitmap files (screen fonts).

All files must be created as CMYK files with no additional spot colors. Please check to make sure your logos, etc. that may have been created with spot color have been converted to CMYK before being imported into the ad.

Please note: Images downloaded from the Internet are not acceptable as their resolution is 72 dpi, and for print purposes images must be a minimum of 300 dpi.

MEDIA: Electronic ad files can be e-mailed and must be less than 10 megabytes. Send e-mail to ljones@asaging.org.

2019 Aging in America Conference Program

The 200-page conference program book is distributed to nearly 3,000 attendees at the annual Aging in America Conference, April 15-18, 2019 in New Orleans. This high-visibility publication is used by conference attendees throughout the four-day conference, and many keep it as a resource and refer to it throughout the year.

Exhibitors get better rates!Save up to $300 if you also exhibit at the conference. (see page 10)

Ad Sizes and Rates (All ads are 4-color)

Size Dimensions Sponsor/Exhibitor Others

Full Page (no bleed*) 8”w x 10 1/2”h $1,050 $1,350Half Page 7 1/2”w x 4 3/4”h $650 $850Quarter Page 3 5/8”w x 4 3/4”h $400 $550

* For a full-page ad with bleed, build file to actual page size (8 3/8”w x 10 7/8”h). Bleeds should extend 1/4 inch (on all sides) beyond these dimensions, and any text or images not intended to bleed should be inset by 1/4 inch. Be sure to include bleeds and crop marks on final art.

Reservation and payment due by 2/15/19; Artwork due by 3/1/19. Ad artwork received after March 1, 2019 may not be placed in the program. No refunds after March 1, 2019.

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Advertising Policy

This policy statement applies to all advertising with ASA.

1. The American Society on Aging reserves the right to refuse advertising that it deems offensive or otherwise inappropriate to the constituency that it represents, or for any other reason.

2. Positioning of ads will be at ASA’s discretion, although the advertiser’s preference will be honored whenever possible.

3. Publication of an advertisement does not constitute endorsement or approval by ASA of any product or service advertised or of any point of view, standard or opinion presented in the advertisement. ASA is not responsible for any claims made in advertisements appearing in its publications.

4. The advertiser or advertising agency assumes liability for all ad content including representations made in text and illustrations. The advertiser or advertising agency agrees to indemnify and hold ASA harmless from and against any loss, expense or other liability resulting from any suits for breach of warranty, negligence, product liability or misrepresentation, or any other claims or suits whatsoever that may arise from the publication of such advertisement.

5. Other than the return of any advertising fee that the advertiser has paid, ASA is not liable if, for any reason, an advertisement is omitted from publication.

6. By placing an order for an advertisement, the advertiser agrees to all the rates and conditions under which ASA sells advertising at the time of the order.

7. If new art or copy for contract ads is not received by the art deadline, standing art or copy will be used.

8. No cancellations will be accepted after the reservation deadline. Advertisers who fail to notify the publisher of cancellation prior to the closing date will be required to pay the full price of the insertion.

9. The terms for all advertising charges are net 30 days, based on the publication date of the advertisement.

Discounts & Bonus Ads

10. Advertisers with a program of three or more ads in Aging Today or two or more ads in Generations receive a discount (see pages 4 & 6). To qualify for the program discount, advertising must be placed on a contract basis. A contract starts with the first insertion. Sixty (60) days written notice is required for contract cancellation by ASA or the advertiser.

11. Advertisers who place their ads directly with ASA will receive a 15% discount when the same ad is placed in both Generations and Aging Today. If an advertising agency places the same ad in both publications, the maximum discount will be 20%.

Commissions

12. Bona fide advertising agencies are entitled to a 15% commission.

Advertiser

Authorized Representative

Title

Billing Address

City State Zip

Tel Cell Fax

Email

Agency name (if applicable)

Insertion Order

Aging Today

□ Full page

□ Half page (horizontal)

□ Half page (vertical)

□ Quarter page

AiA Conference Program Book (1x only)

□ Full page □ Half page □ Quarter page

Frequency□ 1X □ 2X □ 3X □ 4X □ 5X □ 6X

Discounts

□ Check here if nonprofit discount applies

□ Check here if agency discount applies

Advertising Insertion Order Advertiser Information

Generations

□ Inside front cover

□ Inside back cover

□ Full page

□ Half page

Ad Deadlines:

Aging TodayIssue Reservation Art

January/February 11/16 12/1

March/April 1/5 1/22

May/June 3/14 4/2

July/August 5/16 5/28

September/October 7/11 7/30

November/December 9/12 10/1

GenerationsSpring 2/1 3/10Summer 5/2 5/15 Fall 8/1 8/20Winter 11/1 11/30

Aging in America Conference Program BookReservations due by February 5, 2018Art due February 12, 2018

Ads must be 10 MB or less in size. Submit artwork to Linda Jones at ljones@asaging.org. Questions? Call 415-974-9638.

The advertiser and/or advertising agency agrees to assume liability for all ad content, including text and illustrations. The advertiser and/or advertising agency agrees to indem-nify and hold the publisher harmless from and against any loss, expense or other liability resulting from any suits for libel, breach of warranty, negligence, product liability, mis-representation or any other claims or suits whatsoever that may arise from publication of such advertisement. ASA is not liable if any advertisement is omitted, for any reason.

I have read and accept ASA’s advertising policy. ASA will bill me (net 30 days) upon receipt of insertion order. I understand that I must pay for each insertion unless I cancel before the published reservation deadline.

Signature Date

Special Instructions:

Issue Size Net cost

Total

Advertiser

Authorized Representative

Title

Billing Address

City State Zip

Tel Cell Fax

Email

Agency name (if applicable)

Insertion Order

Aging Today

□ Full page

□ Half page (horizontal)

□ Half page (vertical)

□ Quarter page

AiA Conference Program Book (1x only)

□ Full page □ Half page □ Quarter page

Frequency□ 1X □ 2X □ 3X □ 4X □ 5X □ 6X

Discounts

□ Check here if nonprofit discount applies

□ Check here if agency discount applies

Advertising Insertion Order Advertiser Information

Generations

□ Inside front cover

□ Inside back cover

□ Full page

□ Half page

Ad Deadlines:

Aging TodayIssue Reservation Art

January/February 11/16 12/1

March/April 1/5 1/22

May/June 3/14 4/2

July/August 5/16 5/28

September/October 7/11 7/30

November/December 9/12 10/1

GenerationsSpring 2/1 3/10Summer 5/2 5/15 Fall 8/1 8/20Winter 11/1 11/30

Aging in America Conference Program BookReservations due by February 5, 2018Art due February 12, 2018

Ads must be 10 MB or less in size. Submit artwork to Linda Jones at ljones@asaging.org. Questions? Call 415-974-9638.

The advertiser and/or advertising agency agrees to assume liability for all ad content, including text and illustrations. The advertiser and/or advertising agency agrees to indem-nify and hold the publisher harmless from and against any loss, expense or other liability resulting from any suits for libel, breach of warranty, negligence, product liability, mis-representation or any other claims or suits whatsoever that may arise from publication of such advertisement. ASA is not liable if any advertisement is omitted, for any reason.

I have read and accept ASA’s advertising policy. ASA will bill me (net 30 days) upon receipt of insertion order. I understand that I must pay for each insertion unless I cancel before the published reservation deadline.

Signature Date

Special Instructions:

Issue Size Net cost

Total

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“The exposure and traffic we received at our booth was fantastic! It was a great experience.”

—Renee Riffey, AGE-u-cate Training Institute

Exhibit at ASA’s Aging in America Conference

2019 Conference | April 15-18(Exhibit Hall open April 15-17)New Orleans, LA

Exhibiting at the Aging in America Conference is your opportunity to meet and influence nearly 3,000 professionals in the field of aging. Our exhibitors consistently provide extremely positive appraisals of the value of their experience with us.

The Aging in America Conference is recognized as: na showcase for programs and projects that can be replicated na forum for policy discussion and advocacy na prime source of information on new research findings in aging

Meet key influencers and leaders in the field of aging from across the nation as they discover the latest programs, products and technologies that can enhance the lives of the older adults they serve. Spaces are available on a first-come basis, so contact us soon to secure a good space!

Who Exhibits? nAcademic and Educational Programs nHealth Care Providers nHome Health Care/Medical and Nonmedical nFinancial Planning Companies nGovernment Agencies nLong-Term Care Organizations and Businesses nMedical/Health Product Companies nNonprofit Organizations nPublishers nPharmaceutical Companies nProfessional Services nSoftware and Web-Based Services

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Exhibitor Benefits nOne free conference registration—more than a $600 value—with each booth purchase. nUnlimited free exhibit hall passes for booth staff and guests. Passes are for exhibit hall only. nComplimentary morning coffee and lunch in the Exhibit Hall. nExhibit listing in the conference program book distributed to 3,000 attendees (Deadline 3/1/19). nVisibility on conference website with your company’s description and hyperlink. nFree one-time use of conference attendee mailing list pre-conference or post-conference. (List includes physical

addresses only; does not include e-mail addresses or phone numbers. You must contact ASA to request the list, and all mailings must be sent through a mailing house.)

nSpecial reduced rates on advertising in the conference program book.

Exhibitor Fees5/1/18 – 9/28/18 9/29/18 – 4/15/19

ASA Member Org. Government/Nonprofit $1,100 $1,300 Standard 8x10 booth $1,700 $1,900 Premium 8x10 booth $2,100 $2,300

Non-Member Org. Government/Nonprofit $1,600 $1,800 Standard 8x10 booth $2,200 $2,400 Premium 8x10 booth $2,600 $2,800

To receive a complete exhibitor prospectus with floor plan and application, and to check booth space availability, please contact Merle Zappan at (856) 302-0884 or merle_zappan@AFassanoCo.com.

“Thank you for a great conference! We made quality connections and increased awareness of our work and organization with professionals in the field.”

—Natalie Pope, The University of Louisville Institute for

Sustainable Health & Optimal Aging

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Become a Sponsor

Increase your visibility by sponsoring an ASA program, event and/or publication. Over the years, our sponsors have succeeded in building brand awareness with leaders in the field of aging.

ASA offers a number of sponsorship opportunities ranging from $1,000-50,000 and we will work with you to customize a sponsorship that best meets your needs.

Aging in America Annual Conference for Professionals in Aging The American Society on Aging (ASA) hosts the largest national multidisciplinary conference for professionals in the field of aging. Each year nearly 3,000 professionals attend this four-day event. The 2019 Aging in America conference will take place in New Orleans. We invite you to join forces with us by supporting the largest national conference addressing aging issues. Support from our sponsors makes this conference possible and we will work with you to develop the right sponsorship strategy that delivers the visibility and networking opportunities you desire.

ASA Web Seminar Educational Training and Tools for Professionals ASA web seminars are an excellent opportunity to reach targeted audiences of up to 1,000 viewers at a time. Each web seminar is one hour and features a chat function between presenter, moderator and the audience, as well as a polling tool to garner audience opinion or impressions. Web seminars are offered throughout the year at a time allowing for national participation during the workday. Each event focuses on a particular subject of interest to professionals in aging. Sponsorships are available for one web seminar or a series.

“A great conference, value and professional development opportunity. The content

and caliber of presenters was fantastic!”—Jill McLellan Phelps, DePaul Housing Management

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ASA’s Quarterly Journal GenerationsGenerations is the journal of the American Society on Aging. Published quarterly, the journal is available in both print and digital formats. Each peer-reviewed, single-topic issue of Generations brings together the latest in research, practice, and policy on a single key topic in the fields of aging. The journal’s readers are key decision-makers in their organizations and practices. The multidisciplinary readership includes physicians, researchers, policymakers, nurses, therapists, social workers, administrators, and numerous other professionals in aging. Distribution is 10,000+ professionals in multiple disciplines.

ASA Leadership Awards ProgramsA key component of ASA’s mission is to honor those who make a difference in the lives of the older adults they serve. For the past 50 years, ASA has recognized an impressive and extensive list of leaders for their dedication to uplifting the field of aging and increasing the visibility of the issues of older adults through public policy, advocacy, education and training, and programs. Sponsoring one of these awards that aligns with your corporate philosophy will help you to gain visibility and credibility among the professionals who learn about the awards and honor the winners.

To learn more about becoming a sponsor, contact Carole Anderson at (415) 974-9632 canderson@asaging.org

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AARPAbbey Press/One Caring PlaceAccessible Solutions, Inc.Active RxAcumenADT HealthAdvanced Telehealth SolutionsAegis TherapiesAllied Powers LLCAlzheimer’s AssociationAlzheimer’s Foundation of AmericaAmerican Foundation for the BlindAmerican Optometric AssociationAmerican Red CrossAmeriprise Financial ServicesAmrampArchstone FoundationAssociation Book ExhibitAssurex HealthAstraZenecaAT&TBank of America Merrill LynchBenjamin Rose Institute on AgingBrightFocus FoundationButton BlockerCalmoseptine, Inc.Cancer Support CommunityCaptionCallCare DirectorCare LikeCare1stCareAccessCaring Senior ServiceCaring TransitionsCawley CompanyCDW HealthcareCenters for Disease Control and PreventionCenters for Medicare & MedicaidChenMedChristopher & Dana Reeve FoundationCignaClarityCompassion & ChoicesConsortium for Older Adult WellnessConsumer Direct/Better at Home

Consumer Financial Protection Bureau - Office for Older Americans

Coventry Health Care, Inc.CVS HealthDynalab Inc.Defeat Malnutrition TodayEmeritus Senior LivingEvercareExperience WorksFDA Office of Women’s HealthFDA/CDERGAITRite — CIR SystemsGenerations on LineGenoa, a Qol Healthcare CompanyGenworth FinancialGerontological Society of AmericaGerontology @ UMass BostonGlaxoSmithKlineGolden Gourmet MealsHadley Institute for the Blind and Visually ImpairedHamilton CapTelHands-Free Inc.Hasbro’s Joy for AllHawaiian MoonHealth and Aging Policy Fellows ProgramHealth and Retirement StudyHealthSense, Inc.HeartMathHELPS Nonprofit Law Firmhi HealthInnovationsHome Care AssistanceHome Care Delivered, Inc.Home Instead Senior CareHumana Inc.Hydrocephalus AssociationICAA ServicesIndependent Living SystemsInnovAgeInPro CorporationInspired CaregiversIntelJohnson & JohnsonJourneyworks PublishingLegg Mason Global Asset ManagementMED-EL Corporation

Previous Sponsors, Advertisers and Exhibitors (partial list)

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MedicAlert FoundationMedicare’s Limited Income NET ProgramMom’s Meals NourishCareMusical Health TechnologiesmyMAR, LLCNational Asian Pacific Center on Aging National Association of Area Agencies on Aging National Center for Health StatisticsNational Center on Elder AbuseNational Committee to Preserve Social Security

& MedicareNational Council for Therapeutic Recreation CertificationNational Council on AgingNational Federation of the BlindNational Institute of Arthritis and Musculoskeletal

and Skin DiseasesNational Institute on AgingNational Library of MedicineNeighborWorks AmericaNestle Health ScienceNetwork of CareNew England Cognitive CenterNorth American Securities (NASAA)Office of Justice ProgramsPanasonic/Home TeamPanoramic Software, IncParaprofessional Healthcare InstituteParkinson’s Disease FoundationPeak PharmacyPeerPlace NetworksPension Rights CenterPfizer, Inc.Philadelphia College of Osteopathic MedicinePhilips LifelinePine Grove Behavioral HealthPioneer NetworkPiramal ImagingPreferred Population Health ManagementProject Lifesaver InternationalPurina Pro Plan Reliable CaregiversResCareResistance DynamicsREST (Respite Education and Support Tools)Right at Home, Inc.Routledge JournalsRTZ Associates, Inc.

SCAN Health PlanSenior HelpersSenior ReachSimplyHomeSmart Care ConsultantsSouthwestSpringer PublishingSprint CapTelSwift Alarm, USA & Canada, Ltd.Tai Chi for Health InstituteTailored Care Enterprises, LLCThe Center for Gerontology at Concordia

University ChicagoThe Clorox CompanyThe HartfordTollosTunstallU.S. EPA Aging InitiativeUCI Center of Excellence in Elder Abuse & NeglectUM ProductsUMBC Aging/The Erickson SchoolUnited States Social Security AdministrationUnitedHealthcareUniversal Mobility, LLCUniversity of FloridaUniversity of Indianapolis Center for Aging

& CommunityUniversity of La VerneUniversity of Michigan School of Social WorkUniversity of Nebraska at Omaha Dept

of GerontologyUniversity of Northern ColoradoUpper Room BooksU.S. Fire AdministrationUSC Leonard Davis School of GerontologyValley Services, Inc.Verizon CommunicationsVeterans Care CoordinationVisiting AngelsWalkerWonderWalkjoy, Inc.Walmart/Sam’s ClubWellCareWellMed Charitable FoundationWells Fargo Life Management ServicesWestern UnionWolters Kluwer

575 Market Street, Suite 2100 | San Francisco, CA 94105-2869 | 415.974.9600 | www.asaging.org