Upload
authenticom-inc
View
214
Download
0
Embed Size (px)
Citation preview
7/31/2019 Authenticom Data Enhancement Solutions
1/14
Data Eaceet SThe essential source for comprehensive and integrated d
7/31/2019 Authenticom Data Enhancement Solutions
2/14
At Authenticom our focus is simple
WE groW our buSinESS by hElping you groW yourS.
[A]tetc as ee e ta a eae ed; teae seed as a aed ate te des ad exect f
sess sts.
Tda, Atetc teates data da f e ta
2,500 deae-ates atwde wt ta eate
feedack ... tats exact te ee f sece we ae.
John SoaveSr. Vice President Data ArchitectureCredit Acceptance Corporation
7/31/2019 Authenticom Data Enhancement Solutions
3/14
2012 Atenticm, Inc. A rigts rese red. Atenticm cmpi es wit a appicae edera and state aws reated t data priacy.
page
3
page
5
page
7
page
9
page
1 1
Yr Data Ser ices Partner
Data Enancement Stins
Address Data Ser ices
Pne Data Ser ices
Emai Data Ser ices
TAblEof
ConTEnTS
7/31/2019 Authenticom Data Enhancement Solutions
4/14
your Data
Services partnerGrowing your business is our verticalwe offer no
competing products or services because our focus is solely
on managing your data.
Atetc as ee e ta a eae eseed as a aed ate te des ad exsess sts.
Tda, Atetc teates data da f deae-ates atwde wt ta etats exact te ee f sece we ae.
John Soave
Sr. Vice President Data ArchitectureCredit Acceptance Corporation
> Privately-held and independent of any service provider
> Unparalleled technological and data assets
> Ability to match any format and schema
> 100% transparent with on-demand reporting
> Fully-automated record delivery
> First-class customer support
> Competitively priced
> Industry-leading match rates
7/31/2019 Authenticom Data Enhancement Solutions
5/14
lEvErAgE AuThEnTiComSEnTErpriSE-lEvEl DATA SErviCES
t cstaze sess ctt
Authenticoms data services offer faster time to value. We accomplish
this through business continuity that entails enterprise-level integration
and data management, and an IT infrastructure that scales both rapidly
and cost-effectively for the optimal business partnership experience.
Enhanced Service Level Agreements
> Clearly-denedSLAs
> High-end customer support
> 99.9% up time
Business Intelligence 2.0
> On-demand reporting
> 100% transparency of daily activities
Business Infrastructure
> Leading-edgetechnology
> Made-to-order data solutions
Competitive Prices
> Low-costtransactionalpricing
Data ad netw
Data security is ouAuthenticom. As a result, we u
accessmethodsavailable(AuthentiL
to ensure your data is never compromise
proce
Ournetworkinfrastructureincorporatesadua
protectyourdata;andstate-of-theartnetworkmonitoringand
software provides protection against both external a
7/31/2019 Authenticom Data Enhancement Solutions
6/14
Addess Data Seces
Deliver targeted messages with accuracy and realize cost savings byvalidatingyourrecordsandqualifyingyourdatasetforbulk-postage
discounts.
Data Services
> CodingAccuracySupportSystem(CASS)Standardization
> NationalChangeofAddress(NCOALink)
> Geocoding
pe Data Seces
Therightcontact,therightnumber.Unlikes
contains over 400 million unique residential
numbersupdated multiple times daily.
Data Services
> ReversePhoneAppend(RPA)
> DoNotCall(DNC)
> PhoneTypeIndicator(PTI)
> PhoneAppendandValidation
DataEnhancementSolutions
7/31/2019 Authenticom Data Enhancement Solutions
7/14
1 Direct Marketing Association. www.emailinsti tute.com
2 The Authenticom Email Append service complies with the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003(CAN-SPAM Act), which establishes a framework for reducing unsolicited email.
Ea Data Seces
Generate an ROI of $43.62 for every dollar invested.1 Authenticoms
data set is updated monthly and contains over 750 million unique,
opt-in email records.2 Our industry-leading match rates oftentimes
exceed25%oninitialles.
Data Services
> Reverse Email Append
> Email Append
> EmailValidation
100% inDEpEnDEnTZe tes t a DmS te de
7/31/2019 Authenticom Data Enhancement Solutions
8/14
Address Services
REDuCE uNDElIvERAblE-AS-ADDRESSED (uAA) MAIl
CASS StadadzatSavetimeandmoneywithourCASSStandardizationServicethatensuresyourdirectmailissenttovalidaddresses.CASS
(CodingAccuracySupportSystem)isastringentcerticationprocessdevelopedbytheUSPSforevaluatingaddress-matching
software products that support the following addressing technologies:
> DPV System validate delivery address
> DSF2 validate and identify type of delivery address
> SuiteLink addknownsecondary(suite)numbers
> And more
AlladdressdataprocessedthroughAuthenticomsCASSsoftwaregeneratesaCASSSummaryReportandUSPSForm3553to
qualify mailings for postage discounts.
EACh yEArovEr 40m pEoplE ChAngE ADDrE
neate iact btt
7/31/2019 Authenticom Data Enhancement Solutions
9/14
gecd
Targetcustomersandprospectsinadenedradiusbyapplyinggeographic
coordinates to a data set. Authenticom can apply geographic coordinates to
adatasetsoyoucanmapareasofinterest,including:marketsegmentation,
demographics, dispatched services, sales districting, and more. Authenticom
uses the most accurate level of geocoding to help pinpoint the data you need.
REACh MIllIoNS of PoTENTIAl CuSToMERS
nCoAlk pcess
ApartnershipwithAuthenticomgivesyouaccesstotheUSPSNCOALinkdatabarecords / 48 months of permanent address changes to help:
> ReduceUAAmail(Undeliverable-As-Addressed)
> ProvidecurrentaddressinformationformatchesmadetotheNCOA
> Savetime,reduceprinting,processing,andpostagecostsbypreve
mail pieces or re-mailings
after address corrections are received
> Deliveryourmarketingfaster
> AnalyzeReturnCodestodeterminedeliverabilityofspecicaddress
TheNCOALinkdatabaseisupdatedevery7days,alongwithadailyupdateofthe
TheDailyDeleteFilecontainsaddressesthatstillexistintheNCOALinkdatabase
markedfordeletion.TheDailyDeleteFileisusedtostopaddressesfrombeingin
7/31/2019 Authenticom Data Enhancement Solutions
10/14
Withyourapprovedletter(s),wellbeginthebroadcasttoacquireCANSPAMActcompliantrecords.Duringthebroadcastwewillcollect all the records that opt-out. After the 5-day broadcast, thenalresultswillbedeliveredtoyouinaziple.
Final File Appended,opt-inemailrecords(deliverable)
Bounces File Returned email addresses (undeliverable)
Removes File Opt-out email address records
Unmatched File Records that we were not able to match
03 04Yourleisreceived(intabdelimited,commaquoted,.csv,orotherformat)viaFTP;orwecanpollthecustomernamelefromyourdealershipsDealerManagementSystems.
The fle includes customer:01 Dealer ID 02 FirstName 03 LastName04PhoneNumber 05 Address 1 06 Address 207 City 08 State 09 Zip
01
Atetc Ea Aed pcess
Next,wellruntheleforinitialmatch,appending the best available emailaddresses to the customer data usingour proprietary data set and multiplevendor databases. Matches are based onindividual and household matching logic.
Individual matching logic
basedonexactmatchonrstname,lastname, and address
Household matching logic
based on exact match on last nameand address
02
Email ServicesEa Aed
Receive new and valid email addresses for recordsbased on name and address match with the largest
industrydatabase(morethan750millionrecords).
All email addresses in the Authenticom database
are unique, permission-based, and CAN-SPAM
compliant. We append email addresses at the
individual(fullnameandaddress)andhousehold
(lastnameandaddress)matchlevels.
FirstName LastName Address City S tate Z ip Phone
Fred Jones 400MainSt. LaCrosse WI 54601 (608)7961167
+ Email Append INPUT
First Name LastName Address C ity State Zip Phone EMAIL
Fred Jones 400MainSt. LaCrosse WI 54601 (608)7961167 [email protected]
+ Email Append OUTPUT
7/31/2019 Authenticom Data Enhancement Solutions
11/14
Ea vadat
Identify which email addresses a
undeliverable,reduceemailmarketing
apositiveISP/Domainreputation.
Final results will be delivered to you in a ziplecontaining:
Good File (Final)
email addresses that are validated and do notcontain any syntax errors
Bad File (Bounces)
email addresses with syntax errors or invalid emailaddresses
03 IflesneeDMS,wewDMSPushemail addrBad(BounfromtheDaSummar
04Yourleisreceived(intabdelimited,commaquoted,.csv,orotherformat)viaFTP;orwecanpollthecustomernamelefromyourdealershipsDealerManagementSystems.
The fle includes customer:01 Dealer ID 02 FirstName 03 LastName04PhoneNumber 05 Address 1 06 Address 207 City 08 State 09 Zip10 Email Address
01Atetc Ea vadat pcess
Next,wellruntherecordsthroughthevalidation process:
+ Remove records with incompleteemail address or syntax errors
+ Ensure the domain exists
+ Perform soft validation (pingstheIPaddress)
02
First Name LastName Address C it y State Zip Phone EMAIL MATCHLEVEL
Fred Jones 400MainSt. LaCrosse WI 54601 (608)7961167 [email protected] I: Individual Match H: Household Match
+ Email Validation OUTPUT
First Name LastName Address C it y State Zip Phone EMAIL MATCHLEVEL
Fred Jones 400MainSt. LaCrosse WI 54601 (608)7961167 [email protected] I: Individual Match H: Household Match
+ Email Validation INPUT
reese Ea Aed
Conrmandstandardizecustomeride
beginning of every transaction. Our Re
Append service is powered by a data
750 million records that can return na
city, state, and zip based on a single em
highEST mATCh rATESftetes exceed 25% ta fes
1+866.289.3283 toll free | 1+608.796.1167 international
7/31/2019 Authenticom Data Enhancement Solutions
12/14
phone Servicesreese pe Aed
RPA(reversephoneappend) starts the transaction process in real time and provides identity information(e.g.,nameandaddress)basedonphonenumber.
pe Aed ad vadat
PhoneAppendandValidationincludesunprecedentedaccesstoanextensiveandqualiedphonelistusing
ourproprietarylecontainingover500millionnamesandphonenumbers.
+ Reverse Phone Append INPUT/OUTPUT
INPUT OUTPUT
Phone FirstName Last Name Address Cit y St ate Zip EMAIL
6087961167 Fred Jones 400MainSt. LaCrosse WI 5 4601 [email protected]
+ Phone Append INPUT/OUTPUT
INPUT OUTPUT
FirstName LastName Address City State Zip EMAIL Phone
Fred Jones 400MainSt. LaCrosse WI 5 46 01 [email protected] 6087961167
+ Phone Validation INPUT/OUTPUT
INPUT OUTPUT
FirstName LastName Address City S tate Z ip Phone Phone Validation Flags
Fred Jones 6087961167 6087961167
7/31/2019 Authenticom Data Enhancement Solutions
13/14
D nt CaDNC(donotcall) identieslistednumbersintheNational,State,and
regionalDirectMarketingAssociationDNCregistriestohelpyouandyour
clients maintain brand reputation.
+ Do Not Call INPUT/OUTPUT
INPUT OUTPUT
Phone On DNC List Not on DNC List
6087961167 1 0
pe Te idcat
PTI (phone type indicator) identies land,wireless, and PCS devicenumbers and appends the appropriate phone type indicators to a data
settohelpyoumaketherightcontact,therightway.
+ Phone Type IndicatorINPUT/OUTPUT
INPUT OUTPUT
Phone Phone Type Flags
6087961167 LAN:landline,BUS:business,orWIRE:wireless
Atetc pe Data Set Seet
Atetc pe Data Set le Te
7/31/2019 Authenticom Data Enhancement Solutions
14/14
Data Eaceet StsThe essential source for comprehensive and integrated data sevices
www.authenticom.com 866.289.3283 (toll-free) 608.793.1167 (international)