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ATTIREAccessories
WWW.ATTIREACCESSORIES.COM
AUG/SEP 08 ISSUE 7
PlusRetailer InterviewIndustry NewsExpert Advice
Best of BritishHome-grown accessories
LondonFashion WeekYour essential guide
Stepping OutSensational shoes for the
season ahead
JewelleryFabulous designs on
display at IJL
SHOW PREVIEWS
Autumn FairTop DrawerModa
Regulars6 Industry News
Find out what’s new in fashion accessories retailing
15 On With The ShowAll the latest information from this
season’s trade events
18 Brand Spanking NewWe spotlight some of the hottest
product launches to hit the market
38 Up and ComingWe speak to Lizzie and Mark Shea
about their successful distribution venture, Tantrums
71 Q&A TechnologyBeth Scott answers your questions
Profile30 Pia Rossini
Design and Creative Director, Debbie Shaw, reveals the secrets of the 10 year old company’s success
82 Mai PearlsHenrietta Askew tells us about the
development of her niche accessory
designs
Features33 Snap Happy
We talk to Sheri Schmelzer, creator of the global phenomenon that is Jibbitz
52 Evening StarInspiring footwear for after dark
56 Retailer Interviewkj’s Laundry founders, Kate Allden and
Jane Ellis, tell us about their award-
winning store
58 Unique BoutiqueWe interview the organisers of Chic
about their lavish new show
60 Diary of an SEO TrialPart four of David Mackley’s insight into
choosing an SEO company
75 Insurance Health CheckAdvice on necessary protection at trade
shows from TH March
76 Best of BritishGreat products by home grown talent
Shows21 International Jewellery London
We reveal IJL’s fantastic new look
34 Top Drawer AutumnFresh ideas from this wide-ranging,
London-based exhibition
43 Moda PreviewOur pick of the best accessories and
footwear on offer this season
63 Autumn FairOur essential guide to one of this season’s
top trade shows
72 London Fashion WeekInsight into the all important premier
event for fashionistas everywhere
Contents
ATTIRE 3
52
30
76
72
82
34
Fashion
ATTIRE 5
GROUP EDITOR
Demelza Rayner
+44 (0)1376 535 609
EDITORIAL ASSISTANT
Jennifer Kettle
+44 (0)1376 535 609
CONTRIBUTOR
Angela Cole
SALES MANAGER
Mark White
+44 (0)1376 514 000
DESIGN MANAGER
Vicky Longman
+44 (0)1376 535 616
GRAPHIC DESIGNERS
Sarah Barnes
+44 (0)1376 535 616
Sophie Farage
+44 (0)1376 535 616
Laura Perry
+44 (0)1376 535 616
Steve McKea
+44 (0)1376 535 616
PRODUCTION MANAGER
Stuart Weatherley
+44 (0)1376 535 616
ADMINISTRATION
Scott Brothwell
+44 (0)1376 514 000
Kline Davis Limited
Broseley House
Newlands Drive
Witham, Essex CM8 2UL
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Attire Accessories is solely owned,
published and designed by Kline
Davis Limited. Whilst every effort
was made to ensure the information
in this magazine was correct at the
time of going to press, the publishers
cannot accept legal responsibility
for any errors or omissions, nor
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House, Newlands Drive, Witham,
Essex CM8 2UL.
Sourcing SpecialWhen the show season comes around, retailers generally fall into two groups: those who can’t wait to get started, and those who can’t wait until it’s over. If you fall into the second category, your experience may be improved by a little pre-show preparation. Analyse your stock thoroughly before you go: if you need to introduce a new jewellery line, take a look at the exhibitor list and draw up a shortlist of companies to visit. In addition, don’t try to cram everything into one
day, you’ll enjoy the show far more if at least one day is spent browsing and the next is spent placing orders after careful consideration.
In this issue we preview some of the top buying opportunities for fashion accessories retailers, including Moda, The Bag Show, Home & Gift, Top Drawer Autumn and Autumn Fair. Furthermore, we give you an exclusive preview of London Fashion Week, which promises to deliver more fabulous runway shows.
The new exhibition everyone’s talking about is Boutique by Chic, taking place at The Ricoh Arena in Coventry this October. Fashioned on the boulevards of Barcelona, it promises retailers a lavish and luxurious buying experience like no other. We speak to organiser, Mark Greenhalgh to find out more.
Finally, in today’s difficult economic climate it’s never been so important to support home-grown talent. Britain boasts some of the world’s most gifted fashion accessories designers who, despite spiralling overheads, stay true to their roots and continue to make their products in the UK. We speak Cindi Barnstable of Owen Barry Ltd and jewellery designer, Lorna Henderson, to find out more.
Enjoy reading
Demelza Rayner
Editor
Demelza
ATTIREAccessories
AUGUST/SEPTEMBER 2008
Cover image from Menbur www.menbur.co.uk
Industry News Page 6IJL Preview Page 21Top Drawer Autumn Page 34Moda Preview Page 43Best of British Page 77
ATTIRE 5
6 ATTIRE
Find out what’s new in fashion accessories retailing...
INDUSTRY NEWS
FATLIP OPEN NEW SHOWROOMFatlip Limited, supplier of contemporary costume jewellery, has opened a brand new wholesale showroom in the centre of Worcester.
The showroom offers many more lines of jewellery than is available on the website, including silver pendants, cotton and silk scarves, handmade paper packaging and jewellery display items. All of these products are available on a cash and carry basis along with the standard website stock.
“We have always purchased extra jewellery and accessories for our own retail outlet,” explains Steve Watmore, Director. “And we wanted to make these lines available to our wholesale customers but as we buy many items from small crafters abroad it isn’t always possible to just add them to standard website stock. So, the showroom allows us to provide limited availability items and one-offs such as the silver pieces.
“We are also introducing a selection of scarves in striped cotton, embroidered silk and a 100% genuine Thai silk range. The handmade packaging available is the style we use in our shop and always receives great feedback from customers. Later this year we will be able to offer a variety of jewellery display items, such as busts and earring stands.”
Open from Monday to Friday, 10am to 5pm, the showroom is located right in the centre of Worcester, just 10 minutes drive from the M5and 10 minutes walk from both city train stations. Directions and further information can be found on the website at www.fatlip.biz or by telephoning +44 (0)1905 612 955.
The Jewellery Display Company win three Gold Sadi AwardsAfter six years designing
innovative display concepts
for well known clients, The
Jewellery Display Company
(TJDC) walked away from
the Shopfitting and Display
industry Awards with three of
the industry’s finest accolades
and was the only dedicated
jewellery display company to
be honoured.
On June 18th 2008, TJDC was recognised for its achievements in the
following categories: Innovation in Product, Best Visual Merchandising
Product and Grand Prix Product, where it took gold in all three awards for the
necklace display created for prestigious jeweller Boodles.
Company Director, Jacob Nightburg, says: “I believe that this award is a
living example of what can be achieved between a daring client and our in-
house designers. This actual project took nearly a year to perfect and just one
month to achieve design registration, attesting to its uniqueness.”
For more information visit www.jewellery-display.co.uk.
Jewellery World launches new hair accessories collection
Long established fashion accessories and costume jewellery trade supplier Jewellery World Ltd has introduced an exciting collection of bridesmaids hair ornaments including combs, pins and headbands with feathers and beads in a variety of pastel and monochrome colours.
The company identified opportunities within the bridal accessory market some three years ago, and can now boast one of the best ranges in the UK. With a reputation for keeping their ears to the ground, the directors use their wealth of contacts at home and in the Far East to bring together a plethora of designers and manufacturers. The dedicated buying department enables Jewellery World to offer customers a vast collection of designer bridal products at great prices, including beautiful tiaras, jewellery, hats and fascinators.
To find out more access www.jewellery-world.co.uk.
News & Events
ATTIRE 7
STORM ON DISPLAYFashion forward company Storm have launched sleek new POS product displays in store which have been presented in all stockists, including independent retailers, department stores and Storm stores.
The displays are a glossy monochrome design to enhance the cool colours of the products, with a simple, clean outline and subtle levels to focus the attention on the items.
The POS displays have been designed to entice people into stores with this exciting new look, with lifestyle or product photography to feature alongside the Storm logo at the back as the product will be displayed on the varying levels. The POS displays will enhance current window displays and add a touch of glamour to jewellery displays, ultimately luring customers into the store.
Visit www.stormwatches.com for details of the company’s latest products.
Caprice introduce new men’s footwear collectionFrom next season, Caprice shoe production in
Pirmasens, Germany will launch its fi rst men’s
shoe collection “air4men by caprice” in Europe.
Using the European patented “Walking on
Air” design from the successful ladies Caprice
footwear range, the company have created a
casual fashion range with a distinct feeling of
walking barefoot.
Walking on Air allows perfect air circulation due to the innovative
perforations and drying chambers in the shoe. Th e moisture produced
in the shoe during wear is released into an absorbing middle layer of the
insole. After wearing the shoe, the moisture escapes through approximately
300 air chambers out of the middle layer and out of the shoe. Th e insole
consists of two thirds air and provides insulation against cold and heat
which off ers the feet permanent cushioning from toe to heel.
Th e styles are characterised by the typical Caprice attributes. Uppers,
lining and insole are made of high-quality soft leather whilst special
lastings combined with high-tech materials provide the best possible
fl exibility as well as pleasant lightness, support and the natural pressure-
free rolling eff ect when walking.
Th e air4men by caprice collection off ers above-industry margins along
with highly competitive retail prices. For further information, telephone
+44 (0)208 447 3956.
Selfi sh Jewellery reveal new collection
Th ere are many tiers to the new spring/summer
2009 collection from Selfi sh Jewllery, who have
incorporated a multitude of trends into their
new designs.
Th e diverse and exciting collection features
styles to suit all tastes, from the rockabilly 50’s
Kitsch story to the Cleopatra-inspired Egyptian
Goddess collection. Th e other major retro trend
for s/s ’09 is 60’s and 70’s bold prints, as seen
in Selfi sh’s Vintage Bold Abstract Prints range,
which are in contrast to the hard edges of the
streetwear inspired Neon Nights range.
Other ranges in the new season collection
cover trends for Coral & Turquoise Cruise-wear,
Native American & Mexican jewellery, Burnish
Grecian designs, and Floral Explosion.
For more information visit the website at
www.selfi shjewellery.com.
Cool Trade Winds move premisesCool Trade Winds recently moved into a new building so that their previously outsourced warehouse, offi ce, trade showroom, and new retail outlet shop selling end of lines and samples could all be together under one roof in Warminster, Wiltshire.
Cool Trade Winds supplies unique and beautiful scarves and shawls from around the world in stunning natural fabrics, including silks, Fair Trade alpaca, yak/cotton mix, pashmina and more.
The fact that all apects of the company are all in the same location means that customers will be able to visit the showroom and warehouse to select and take their own items for convenience. Cool Trade Winds will also soon be introducing ‘Sample Packs’ to enable those who are unable to attend shows to see and feel the products before deciding on their choice.
Cool Trade Winds will be at Moda stand N10 in August and at Top Drawer Autumn stand NH12 in September.
The company’s new address is 28 Bath Road, Warminster, Wiltshire, BA12 8PF.
Access www.cooltradewinds.co.uk for further details.
Visit us at Top Drawer - Stand G85
These lavishly stoned pansies come in a wide range of brilliant colours and can be worn as brooches or pendants.
Just part of a whole collection of fabulous new vintage inspired jewels that are perfect for now and worthy of collecting for the future.
Phone: 0208 874 0616Email: [email protected]
www.justdivine.co.uk
DIVINEShowcasing vintage inspired jewellery
News & Events
ATTIRE 9
KJ’S LAUNDRY WIN THEIR SECOND AWARD OF THE YEARÜber-cool Marylebone Lane boutique kj’s laundry have won their second award this year in the form of the Time Out Shopping Award for Best Local Boutique.
The awards recognise outstanding achievement in London retail from leftfi eld boutiques, slick interiors stores to high street classics. The award was judged on store concept and stock, customer service, interiors, pricing and each shop’s overall shopping experience.
Kate Allden, co-owner and buyer said ‘We were thrilled to be nominated for such a great award, so when we were told we’d scooped the prize we were ecstatic. It’s a great accolade, as it is the public who actually vote and decide the winner.’
Owners and buyers Kate Allden and Jane Ellis are renowned for having an eye for editing collections and work hard to source new talent worldwide. Labels include Bing Bang, LD Tuttle, Sonya Kashmiri and Abbas.
To fi nd out more about the boutique visit www.kjslaundry.com.
Crocs turn to lifestyle in 2009 Crocs are marching into spring/summer ‘09 with a new and vibrant footwear
off ering which sees the brand stride into the lifestyle market.
Progressing on from the traditional Cayman style, the new footwear
collection has a more concentrated male focus which is underpinned by a
stylish new sneaker and marine inspired loafer, as well as Crocs’ new ‘recovery’
footwear program dedicated to wearing post sport. Crocs’ entrance into the
sneaker market sees the brand introduce the Axis, which combines all the
benefi ts of Croslite™ while having the styling of an über cool street shoe.
For women there is the brand new Captivia, a fl ip fl op which is perfect for
beach lifestyle. It features a soft padded footbed inspired by contemporary
eastern design in colours white/berry, white/citrus, white/jade and black/black.
Th e Crocs kid’s range has the Gabby, a mini version of the women’s Olivia,
featuring a complimentary butterfl y Jibbitz™ in each shoe. Both boys and girls
can take advantage of the Wave fl ip fl op and Rally sneaker, a mini takedown of
the Mens Axis sneaker.
Th e kids licensed footwear collection has now been expanded to include
popular TV programs such as the all new 3-D Scooby Doo shoe.
For more information on the company and to view the existing range, access
www.crocs.eu.
In order to increase awareness of the jewellery industry’s response to ethical, humanitarian and social issues associated with the jewellery trade, The Birmingham Assay Offi ce is once again staging “The Great Debate” at International Jewellery London this autumn, in partnership with Reed Exhibitions.
The ethical debate will take place on the morning of Wednesday 3rd September, and the motion this year will be “This house believes that the global jewellery industry will deliver an ethically responsible supply chain in line with consumer demand”.
Marion Wilson, Sales & Marketing Director, says “We would like to think we operate within an industry which acts responsibly with regards to ethical, humanitarian and environmental issues. We are concerned that jewellers meet increasing consumer demand for evidence that their products have been produced responsibly. If they don’t it could be very damaging to the jewellery trade as a whole.
“We are delighted that Digby, Lord Jones of Birmingham, Minister for Trade & Investment has agreed to chair the Debate. His presence clearly demonstrates the importance of these issues and we are guaranteed a lively discussion with Lord Jones in the Chair.”
Everyone is welcome to attend but admission is by advance ticket only. To apply for free tickets please send an email to gem@theassayoffi ce.co.uk or telephone +44 (0)121 236 6951.
Trade Minister to chair IJL’s Great Debate
Take a spin with Shoe WheelSpinning free from all traditional storage systems, the Shoe Wheel is an ingeniously designed mobile storage unit with 20 expandable pockets that can hold up to an impressive 30 pairs of shoes depending on the type.Best of all, the clever Shoe Wheel is simple to use, as the pairs can be
inserted into the pockets through fl exible elastic, which secures them snugly into place. The
pockets are also easily adjustable to fi t a variety of shoes, with room for trainers, stilettos and fl ats, which can be selected with a simple rotation. The Shoe Wheel is priced at £59.99, and more information can be obtained by calling +44 (0)113 234 4447 or by accessing www.shoewheel.co.uk
10 ATTIRE
NOMINATION ANNOUNCES THE OPENING OF ITS FIRSTLONDON STOREItalian jewellery label, Nomination, best known for inventing the unique composable link bracelet concept, has announced plans to open its first store in the English capital this autumn in Westfield London.
With over 40 mono brand stores worldwide in glamorous locations such as New York, Tokyo, Moscow, and Milan, as well as 8000 independent retailers, Westfield London is the ideal site for Nomination’s first London store. Located within the prestigious designer floor in the new mall, which is due to open on 30th
October 2008, the Nomination store will carry the iconic composable link bracelet, as well as many of its hot new jewellery collections for men and women, all of which carry the company’s message of self-expression.
A favourite of celebrities including Madonna,Halle Berry and Brazilian footballer Kaka, today Nomination offer a wide range of uniquely designed ready-to-wear collections, so Nomination’s new London store is set to be the ultimate shopping destination for a fashionistas in search of truly unique jewellery at an affordable price point.
To find out more about Nomination visit www.nomination.com and for further details of Westfield London access the website atwww.westfield.com/london.
New BCIA Chairman sets out plans to develop organisation
Peter Lucas, the newly appointed Chairman of the British Clothing Industry Association (BCIA), has set out his plans to encourage greater interaction with businesses within the fashion industry in order to attract new members to a more vibrant organisation. He took on his new role at the BCIA’s Annual General Meeting on Thursday 29th May, succeeding James McAdam, who had held the post for the past 17 years.
Lucas says “The British fashion industry is alive and well. We need to build an organisation that mirrors
where the industry is now and where it is going.”The first step will be to bring to the running of the BCIA more
people that are active in the industry and who represent the broad spread of the sector. At the same time, Lucas is looking to work more closely with other trade associations within the fashion industry. “We need to be able to talk as one industry and with one voice. The BCIA has the potential to be the focal point for the industry so we can all work together for the benefit of those within the sector.”
For more information telephone +44 (0)20 7636 7788.
Crocs appoint new Finance Director for EuropeCrocs Europe B.V. is pleased to announce the appointment of Kirk Graham as the new Finance Director of Crocs Europe. Graham
started his new position on 1st July 2008. He will be responsible for all finance, tax, legal and IT related to Crocs Europe and will be
based at the Laakpoort, The Hague.
Graham brings a wealth of experience with him to the role, with a long history of working in the financial and general
management area, initially starting his career as an audit and tax accountant with Price Waterhouse. Graham then moved on to Nike
Europe when he fulfilled a number of finance roles in varying locations including the Netherlands, Germany, Switzerland and Spain,
before most recently occupying the role of Managing Director at Spyder, a US skiwear brand, in Switzerland.
Lollipop London launches own shoe collectionWorld-renowned shoe boutique, Lollipop London, will be showing its own
eagerly-anticipated shoe collection Laura J London at Pure this August.
The striking Laura J London spring/summer collection has been
developed by Laura Allnatt, Director of Lollipop London and Cordwainers
trained shoe designer, Rachele Davies. With a vast understanding of the
footwear industry, the duo has created a collection that combines style and
femininity using bold silhouettes and colour.
The Lollipop London boutique launched in
Islington in 2005, and the popular online
boutique followed a year later, making
the launch of Laura J London a natural
next step for the company.
Visit www.laurajlondon.com for
more information.
News & Events
ATTIRE 13
John Lewis hat sales jump during Ascot week John Lewis saw a dramatic 15% increase in hat sales as Royal Ascot, the UK’s most famous race meeting, dominated the social, sport and media landscape.
Ever since model-turned-statesman’s wife Carla Bruni appeared in an array of head pieces a la ‘Jackie O’, hats have increasingly appeared on the sartorial radar. Hats were again propelled into the public eye as Royal Ascot saw high profile ladies such as Zara Phillips sporting stunning headgear amongst a sea of hats in many colours and fabrics.
According to John Lewis, fascinators proved the most popular head adornment, with sales up 28.5% on the week prior to the event. The items have, in fact, been performing well all season, with sales up 22% for the half year with healthy sales expected to continue as the wedding season reaches its peak in August and September. Several individual lines did especially well, with over 1000 units sold of one style, the £15 Nest dress fascinator.
Hat brands available at John Lewis department stores include Philip Treacy, Nigel Rayment Couture, and My Hat.
RISING TREND FOR LARGE FASHION AND LUXURY COMPANIESLarge fashion and luxury companies are continuing to flourish despite growth being less significant than in the past, according
to a half-year report from SDA Bocconi Business School, Altagamma, an industry association, and Ernst & Young, a
consultancy firm. Analysing the results from the big firms listed on the stock exchange, the report reveals the secrets of the best
performers and the market’s growth trends.
The study concerns 36 companies and includes department stores, fashion retailers, financial conglomerates and leather
goods, whose individual turnover exceeds 200 million euros and of which the total revenue reaches 121 billion euros. According
to these figures, sales increased by 8% in 2007, posting a return on investment of 16.2%. A similar evolution is observed in the
other main parameters of earnings before interest, taxes, depreciation and amortization (15.8%), and earnings before interest
and taxes (12.4%), net cash flow to sales (10.3%).
Growth is supported by the opening of new retail outlets, which was up 6.5% in 2007, and it seems that owning a retail chain
is the most successful business model. Among the four sectors studied, fashion retailers obtain the best return on investment of
18.5%, against 16.7% for leather goods, 8.6% for department stores and 8.2% for financial conglomerates.
Fashion retailers have also reported an impressive sales growth of 7.3%, “mainly created by new openings rather than by
individual performances of the stores,” observes Giorgio Brandazza, Professor of Strategy at the MAFED. “Facing a steady
decline in profitability over the last three years, fashion retailers are focusing their efforts on the management of the working
capital and stocks.”
Green LabelThe Green Label is a brand new collection from Muks for autumn/winter 08/09, offering a fur-free option for Muks Original, Ankle, and new Half Muk styles.
The highest quality faux fur has been used to create this exciting range which offers a choice to Muks customers who prefer to be fur-free, but want the same luxurious footwear. The fur-free styles are available in black or rich chocolate and feature the same authentic Canadian Aboriginal hand-beading.
Muks follows a strict code of ethics, as instated by Director, Jaime Cooke. The company has close ties to Canadian culture and donates a percentage of their proceeds to CAHRD, Canadian Aboriginal Human Resources Development.
Prices range between £175 and £225 and stockists will include Harrods and Selfridges in the UK, Neiman Marcus and Macy’s in America, and Isetan in Japan.
Check out www.muklukstore.com for further details.
News & Events
ATTIRE 15
ON WITH THE SHOWCheck out all the important news and dates for your business diary
Select Cheltenham After the successful SELECT @
Bath event in April, Hale Events are
moving on to the elegant regency town
of Cheltenham. Th e exhibition will
features the some of the best British
designer makers and takes place from
29th-30th September 2008 within
Cheltenham Town Hall.
One of the companies taking part is Owen Barry, who will show an
exceptional collection of West Country crafted leather, suede and sheepskin
handbags, hats, accessories, interior and lifestyle products.
For more details, call Hale Events on +44 (0)1934 733 433 or visit the website
at www.selectatchetenham.co.uk.
Premier KIDS introduces new event manager
Premier KIDS is introducing Lara Anderson as its new event manager.
She takes over from Saba Buckley, who has left to be a full-time mother.
Premier KIDS is the UK’s
leading fashion event for 0-16 year old kidswear. Th e most recent edition took place from 6th-8th July 2008 at the NEC, Birmingham and showcased over 400 new and returning childrenswear collections, trend presentations, seminars and fashion shows, giving buyers an overall insight to spring/summer 2009.
Visit www.premierkids.co.uk for further details.
Buyers spoilt for choice at bag showRetailers intent on buying their spring/summer ’09 stock should look no further than The Bag Show, which takes place at two different venues over the coming months.
First up is The Bag Show, Manchester, taking place at the Solway Exhibition Centre from 14th-16th September 2008.
This is followed in October with The Bag Show, Birmingham, taking place from the 19th-21st at the Cranmore Exhibition Centre.
To view a full list of the brands taking part, simply log onto the website at www.thebagshow.co.uk. New look for Scotland’s
trade fairTaking place in January 2009, Scotland’s Trade Fair Spring, has been completely revamped with the introduction of ‘Showcase Scotland’, designed to highlight the range of quality of goods being produced in the country.
Within Showcase Scotland the stands will be clearly split up into sections – home and gift, jewellery and fashion accessories, clothing and textiles.
Mark Saunders from Springboard Events who organises the show says: “Scotland’s Trade Fairs are the only truly national gift trade shows in Scotland with many of the Scottish exhibitors only exhibiting at this show.”
For further details on the Glasgow-based event, simply visit www.scotlandstradefairs.com.
ARE YOU IN FACSHION?Don’t miss the exciting FaCshion exhibition, taking place at the Old Truman Brewery from 13th-14th
September 2008.Targeting both trade buyer and
fashionista with a selection of outstanding designers, FaCshion was co-founded by start-up designers Luke Gittens and Diana Young to present a range of emerging designers specialising in a variation of sectors from couture to customised fashion, knitwear, lingerie, footwear and accessories..
Th e exhibition will host four catwalk shows, a champagne brunch for press and buyers and 50 selected exhibitors over the two-day event.
Trade buyers can source new collections from designers that seldom have the budget to exhibit at many of the traditional trade shows.
For further information, please visit www.FaCshion.co.uk.
16 ATTIRE
SUMMER FAIR REPORTSDIP IN ATTENDANCEEmap Connect’s Summer Fair London, which took place from 22nd – 25th June, delivered pre-audited figures of 7,243 unique visitors.
Commenting on the results, Emap Connect’s Group Director, Louise Young, said: “Two years ago we were asked by the market to develop a London exhibition of scale and international stature. We will continue to invest in and build Summer Fair to provide the market with a substantial mid-year buying event. She continues: “Summer Fair’s attendance did dip by 7% this June, however, this is in line with current market conditions. Next year Summer Fair will take place from 21st-24th June 2009 at ExCeL. Visit www.summerfair.com for details.
Top names for Collections 2009Following a successful launch last year, Collections, London’s new design-led jewellery buying event has attracted a dazzling line up of top names for the 2009 edition.
Taking place from 18th-20th
January at London’s Earls Court, Collections 2009 promises a flying start to the jewellery year.
Renowned jewellery designer Stephen Webster will once again be headlining the show with his latest designs.
His involvement for the second year running strengthens the show’s position as a serious player within the jewellery industry.
“Due to the huge success of last year’s Collections, Stephen Webster is honoured to once again take up residence as headline exhibitor. We are looking forward to presenting our new and evolving silver ranges for men and women and of course showcasing our precious collection,” comments sales director, Kate Jarvis.
Further impressive names in the line up include Nina Ricci, Johnny Rocket, Rachel Galley, Karen Morrison, Fifi Bijoux, Pistachio, Dyberg Kern and Katherine Bree, to name a few.In addition Dower and Hall, Christopher Wharton, White Jewellery and Djadji Platinum are just some of the new fine jewellery brands already confirmed for next year’s event.
Top of the agenda for Collections 2009 is to showcase premium quality and craftsmanship from the hottest designers and brands in design-led fine, silver and costume jewellery. To ensure high standards, Janet Fitch, Collections’ jewellery consultant, is working together with organisers Clarion Retail to hand select the best companies to take part in the show.
Says show director Anna Wales: “Collections is set for even more success in 2009 as we are expanding the show to have a larger platform for British and international designers, a greater presence for fine jewellery and new quality costume brands taking part.”
For further information visit the website www.collections-london.com.
DIARY DATESModawhen 10th-12th August 2008where NEC, Birminghamwebsite www.moda-uk.com
International Jewellery Londonwhen 31st August-3rd September 2008where Earls Courtwebsite www.jewellerylondon.com
Autumn Fairwhen 7th-10th September 2008where NEC, Birminghamwebsite www.autumnfair.com
Top Drawer Autumnwhen 14th-16th September 2008where Olympia, Londonwebsite www.topdrawerautumn.com
The Bag Show, Manchesterwhen 14th-16th September 2008where Solway Exhibition Centrewebsite www.solwayshow.co.uk
Select Cheltenhamwhen 29th-30th September 2008where Cheltenham Town Hallwebsite www.selectatcheltenham.co.uk
The Bag Show, Birminghamwhen 19th-21st October 2008where Cranmore Park, Solihullwebsite www.solwayshow.co.uk
Boutique by Chicwhen 26th-28th October 2008where The Ricoh Arena, Coventrywebsite www.boutiquebychic.com
Luxurious new trade show launchesThis October the Ricoh Arena in Coventry will be the venue for one of the industry’s most hotly-anticipated new trade shows. Abuying experience like no other, Boutique by Chic is fashioned on the boulevards of Barcelona and promises to deliver a forward-buying show that will be packed full of key fashion brands including Fiorelli and Bulaggi, and some lesser-known specialist European manufacturers.
Buyers attending the event, which takes place from 26th-28th
October, will be treated to free champagne, cocktails and even cappuccinos. There will also be an Italian-themed party for exhibitors and visitors with fine wines, cheeses and more.
As exclusive media partner to Boutique by Chic, Attire Accessorieswill be on hand with complimentary copies of our latest issue.
For further details on this unmissable new event, simply visit the website www.boutiquebychic.co.uk.
18 ATTIRE
HIRSCH WATCH BRACELETS
Product: Macaria bracelet.Contact: Access www.hirschag.com or call +44 (0)208 569 2696.Price: RRP £25.Specifi cation: The fi rst bracelet in a planned series of stand alone items from Hirsch, the Macaria,
is available in eight classic fashion colours and in three different sizes. The new bracelets are manufactured from the highest quality Italian calf leather with an embossed alligator grain fi nish.
Retailer benefi ts: Worn singly or in combination with other bracelets, the products are an understated yet fashionable, tactile accessory that are suitable for both men and women.
Other information: The leather used in the bracelets is folded by hand and the products are individuallyremborded, a manufacturing technique pioneered by Hirsch that seamlessly bondsthe upper and lining leathers together.
ONE WORLD CRYSTAL
Product: Crystal Graffi ti collection.Contact: Visit www.oneworldcrystal.com or telephone +44 (0)117 972 0777.Price: Prices start at £ 2.75.Specifi cation: Following their rapid growth in the jewellery sector, One World Crystal are
re-launching their crystal jewellery this season as Crystal Graffi ti. A wide selection of necklaces, earrings and bracelets incorporate beautiful newSwarovski crystals in warm autumnal colours.
Retailer benefi ts: All of the sparkling products are perfect for special occasions, weddings,and Christmas parties, plus they are designed and made in the UK.
Other information: Trendy rebranding and repackaging will be available from August together with the autumn/winter collection.
Our exclusive round-up of the newest products about.
BRAND SPANKING NEWREDFOOT
Product: Commuter Shoe.Contact: Access www.redfootrevolution.co.uk or call +44 (0)170 687 3333.Price: Available on application.Specifi cation: The Commuter Shoe is perfect for business women who want to wear heels in the offi ce,but
travel to work in style and comfort. With their revolutionary split sole design the shoes are designed to fold in half and fi t into even the smallest of handbags.
Retailer benefi ts: This innovative product has a thick, resistant sole and is made from waterproof materials whilst maintaining a conservative appearance that will appeal to many women.
Other information: Redfoot also have a unique new range of foldable ballerina pumps inspired by key season trends, called After Party Shoes, to come to the aid of reveller’s sore feet.
CRUMPET
Product: Cashmere Thumbhole GlovesContact: Visit www.crumpetengland.com or telephone +44 (0)1206 396 902.Price: RRP £38.Specifi cation: The gorgeous and practical new superfi ne cashmere thumbhole gloves feature a range
of jewel coloured stripes and are three quarter length, refl ecting crucial autumn/winter fashions.Retailer benefi ts: Crumpet’s products combine luxurious materials and on trend style to keep
consumers warm and chic in cool temperatures.Other information: Other pieces in the collection include knee high stockings, beanies, socks, scarves,
snoods and legwarmers.
New Products
ATTIRE 19
FIORELLI
Product: New August Flash handbag collection.Contact: Visit www.fi orelli.com or telephone +44 (0)208 563 2206.Price: Available on application.Specifi cation: The August Flash collection features new shapes such as large
oversized shoulder bags and clutch bags in a mixed colour paletteincluding electric blue, mink, and sumptuous bilberry. The styles are fi nished in a variety of high fashion fabrics such as striking patent and textured tartan.
Retailer benefi ts: Due to hit stores in mid August, the bold collection is ahead of the trends and provides an opportunity to grab customers’ attention early on in the season.
Other information: To coincide with the launch of August Flash, Fiorelli are also launching their Autumn/Winter faux fur collection, which features classic shapes with tactile fur in shades of chocolate brown, classic black, deep plum and pale grey.
PRESENT TIME
Product: Smiley Unisex Weekend Bag.Contact: Visit www.presenttime.com or telephone +44 (0)1707 828 032. Price: RRP £15.35.Specifi cation: This classic retro-style leather weekend bag features the bright Smileyworld
logo and a comfortable shoulder strap with sturdy handles so that the user cantravel with a smile.
Retailer benefi ts: As this is a unisex style the cool bag can attract a wide range of customerswho desire a fun product with personality.
Other information: Smileyworld is the brand behind the famous Smiley icon which has remainedoverwhelmingly popular over the decades.
MOLLY BROWN
Product: Pearly Girly CollectionContact: Access www.mollybrownlondon.com or call +44 (0)207 493 7785.Price: Available on application.Specifi cation: Molly Brown London adds to its collection of beautifully made keepsake
jewellery for little girls with the new Pearly Girly collection, featuring a charming necklace and matching bracelet in sterling silver and freshwater pearls.
Retailer benefi ts: Designed as the perfect gift to be added to, the Pearly Girly products can be customised with pendants from the various exclusive collections at Molly Brown.
Other information: Other brand new collections from the company include the dazzling GemStone collection, Sterling Silver Alphabet Letters and the ever fun Jelly Bean assortment.
JAMIE JEWELLERY
Product: Crystal Hoops NecklaceContact: Access www.jamie.uk.com or call +44 (0)208 457 1313.Price: RRP £115.Specifi cation: The Crystal Hoops range, as well as the Sienna and Joelle ranges, is part
of the extravagant new autumn/winter collection from Jamie, which featuresedgy skull and star detailing combined with semi-precious stones, Swarovskicrystals, diamante balls and multi-length chains for a glam-rock look in shiny or antiqued gold and silver fi nishes.
Retailer benefi ts: The subtly re-invented collection features a variety of funky new styles whilstretaining the much loved and recognisable Jamie spirit that has made thecompany such a success.
Other information: The new season collection wisely also includes the contrasting and luxuriousAshlee, Antionette and Darcy statement crystal ranges, which feature heavily patterned chains with vintage trinkets and hanging pear-drop Austrian lead in muted colours for a rich, decadent feel.
Designer JewelleyDesigner Jewelley
TEL: 020 76077732WWW.MIRABELLEJEWELLERY.CO.UK
Top drawer stand C64 and IJL stand H108
ATTIRE 21
All things bright & beautiful
Retailers in search of beautiful contemporary jewellery should make a beeline for Earls Court 2 on 31st August, where some of the world’s most talented designers will be taking orders…
In briefShow: International Jewellery London
Date: 31st August – 3rd September 2008
Venue: Earls Court 2, London
Exhibitors: 800 UK and International stands
Opening times: 10am-6pm Sunday –
Tuesday, 10am-4pm Wednesday
Website: www.jewellerylondon.com
IJL
ATTIRE 21
22 ATTIRE
As the UK’s only dedicated jewellery trade event,
International Jewellery London is a key destination
for buyers based both in the UK, and abroad. Now
in its 52nd year, the show continues to go from
strength to strength, tempting its visitors with
excellent networking opportunities, topical free
seminars and an exciting mix of exhibitors.
“London is a fantastic destination for the show
and IJL is attracting more international retailers
than ever before,” states Chris Hartley, show
director. “Over the next few years we will work
hard to support the UK market and bring non-UK
retailers into our event.”
By refusing to diversify into other sectors, IJL
succeeds precisely because it is so targeted. While
retailers can comfortably walk the show in a day,
a visit of two or three days is recommended to
make time for unrushed ordering and seminar
attendance. Th e grand opening of the exhibition
will take place at the Gladstone Jewellery Bar at
11am on Sunday 31st August and all visitors and
exhibitors are invited to join the event team to
toast the opening of the show.
What’s New?Th e fi rst port of call for buyers sourcing stock from
up and coming jewellery designers should be Th e
Design Gallery, which Chris Hartley, is keen to
champion. “I am especially proud of the Design
Gallery, a purpose-built mezzanine which will
feature around 160 new and established jewellery
designer-makers, many of which only show at IJL,”
he says.
Now in its fourth year, the Bright Young Gems
feature within the gallery will profi le vibrant
undiscovered talent nominated by a panel of
leading jewellery and fashion editors.
In addition, IJL supports the ‘Emerging
Designers’ category of the Design Innovation
Awards, and the winners of the 2008 awards will
be shown on the Johnson Matthey Stand. Th e
ceremony takes place at the Serpentine Gallery on
the evening of Sunday 31st August and a shuttle
service will run from IJL for invited guests.
Th e ExhibitorsA new creative, unveiled earlier this year, highlights
the streamlined layout of the nine product
destinations making up IJL this year. Th ese are
Design Gallery, Diamonds, Fine Jewellery, Silver &
Fashion Jewellery, Gems, Giftware, International
Jewellery, Jewellery Solutions and Watches.
Many exhibitors attend the show year after
year to capitalise on the thousands of national
and international buyers who visit in search of
next season’s stock. One such company is Ortak.
“International Jewellery London is an incredibly
vital event for us, being the only absolutely
dedicated jewellery trade show in the UK,” asserts
Alistair Gray, MD. “It not only gives us the chance
to meet our retailers face to face, but we have found
that in the 20 or so years of exhibiting at IJL, we
have also been able to showcase our new emerging
trends to an absolutely key audience. It should
certainly be a date in the diaries of anyone involved
in the UK’s jewellery industry.”
Free SeminarsLast year, the IJL seminar programme had a record
number of 780 visitors attending the 28 sessions
to learn new ways of improving their businesses.
Not to be outdone this year, there are 21 prolifi c
and prestigious speakers taking part in the seminar
programme, so visitors to IJL 2008 will be spoilt
for choice.
One of the highlights is a presentation by
Matthew Jeatt, UK Director of Promostyl,
which is the world’s leading trend research and
fashion forecasting agency. Matthew will present
an illustrative overview of the trends for 2009,
including key shapes, colours, materials and
products that consumers will be looking for in the
upcoming seasons.
Further informationRegister for the show in advance by visiting
www.jewellerylondon.com.
A
ATTIRE 25
IJLKLESHNA
+44 (0)20 8401 6789
Stand F850
www.kleshna.com
Kleshna’ s debut at IJL this season is marked with their glamorous Hollywood
forties movie star inspired collection. Which, coerced by her colleagues, uses
Kleshna herself to model this striking collection in Garboesque and, Hayworth
poses. Th ey have highlighted beautifully the opulence, colour and often forgotten
glamour of the golden age of Hollywood.
Th eir Ritz and Raphaelite collections have richly toned crystal pearls married
with lustrous diamante roundels set against mat black.
Kleshna is the fi rst British designer jeweller to launch a fully transactional trade
website which will be up and running at the beginning of July.
MIRABELLE
+44 (0)20 7607 7732
www.mirabellejewellery.co.uk
Stand H108
Mirabelle’s jewellery collection is one of eclecticism, comprised of handpicked
items from artists and designers around the globe, chosen for their dedication to
fi ne design, intrigue and soul. Th e company works with fair trade suppliers and
uses recycled materials when appropriate.
Th is season Mirabelle will showcase the Bumi collection: a new fair
trade collection made out of brass and recycled glass. Also new is the Cembung
collection, a cabochon semi precious stones ring story and a fi ligree sterling
silver collection.
NOMINATION SRL
+39 055 425471
www.nomination.com
Stand E700
Nomination will be introducing the Camelia Collection at International
Jewellery London, the fi rst Nomination collection made with
CRYSTALLIZED™ - Swarovski Elements.
Th e inspiration for this collection comes from the fl ower itself, a symbol of
seduction since ancient times.
Nomination’s Camelia blooms in many varieties, made precious with
CRYSTALLIZED™ - Swarovski Elements in the stainless steel version and
with delicately coloured enamel in the gold plated varieties. Th e Camelia
designs are very distinctive and give the wearer a unique look that leaves a
lasting impression.
Lucy Quartermaine is one of the Northwest’s top award winning contemporary
jewellery designers. Th e dynamic range of inspirational designs off ers a fun
modern twist to traditional craftsmanship. Each and every piece is unique
in design and has an element that one can relate to. Lucy has been able to
introduce fun into jewellery, but still kept the simplicity of silver in each piece.
Visit her stand at IJL to view her full collection.
More than three years on she has built her own business and has become a
very successful designer/business woman by bringing fun into jewellery in an
extremely stylish context.
LUCY Q
+44 (0)1244 380 842
www.lucyqdesigns.co.uk
Stand L635
IJL
26 ATTIRE
DIVINE DESTINY
+44 (0)7714 100 972
Stand O635
www.yourdivinedestiny.co.uk
Divine Destiny will be launching three new
collections at IJL 2008, two of which are limited
edition collections called Capture and Heaven And
Earth. Capture is a collection full of surprises; it
captivates the beauty of majestic blue tigers eye and
amethyst contrasted by the iridescence of labradorite
button and shimmering light grey fresh water pearl.
Th e name, Heaven And Earth, is taken from
the origins of the semi-precious stones used in
this collection. Black tekitite is formed by asteroid
impacts 2.7 million years ago, whereas golden pyrite
and turquoise are natural resources on earth. Both
collections consist of matching necklaces, bracelets
and earrings. Trade prices start from £7.50.
ORTAK
+44 (0)1856 872 224
Stand E425
www.ortak.co.uk
Ortak, Scotland’s leading designer and manufacturer of gold
and silver jewellery, will unveil a dazzling range of jewellery of
collections at IJL.
In a splash of colour, fl owing shapes and elegant styles, the
stunning new collections, incorporating mainly silver and hot
glass enamel, are inspired by a ‘40’s Glamour’ theme.
Th ere are extensive bright and bold additions to enamel ranges
on the back of enamel jewellery being up an astounding 37% last
year. Th e Mulberry collection, in striking bright green, which can
be delivered to stockists in early autumn, is typical of the style of
jewellery that has seen Ortak return such impressive performance
fi gures in recent months.
For gents, a bold new cuff link range has been designed in silver
and silver and enamel to sit alongside the increasingly popular ladies cuff link range – which is also a bold
display of colour.
All Ortak’s jewellery is supplied in exquisite black lacquered wooden boxes, and comes with a lifetime
warranty against manufacturing defects.
SHAUN LEANE
+44 (0)207 405 4773
Stand K325
www.shaunleane.com
Award-winning jewellery designer, Shaun Leane, will be launching fi ve new collections at IJL this year.
One of Leane’s new precious collections includes Aurora, his signature interlocking rings are gem set with a
luxurious range of coloured gemstones and diamonds to form show-stopping cocktail rings. Available in three
exotic colour ways, each set consists of three rings that are designed so colours can be alternated and combined
creatively to suit one’s desire.
Aurora is inspired by the fusion of colours from the natural phenomenon, the Aurora Borealis, this
collection uses a vibrant mix of coloured gemstomes to illustrate the beauty of the northern skies.
NATHALIE MELVILLE
+44 (0)7817 615 485
Stand N600
www.nathaliemelville.co.uk
Fine jeweller turned designer brand, Nathalie
Melville, will be showing a variety of new
collections at IJL. Kensington Gardens is an
almost whimsical collection, combining
Nathalie’s signature carved detail with her love of
storytelling. Inspired by the gnarled tree trunk in
Kensington Gardens with its little fi gures from
famous children’s tales carved into the crevices,
each piece depicts a scene or moment.
Each piece is made from silver with 18ct
highlights with gems.
Nathalie Melville
Nathalie Melville
Gemstone and Silver Jewellerywith a difference
At Silver Cherry, we create stylish
gemstone and silver jewellery that’s
unique. Made with beautiful semi-
precious stones and quality silver, it’s
designed by us in the UK and skilfully
crafted by top artisans. We don’t shy
away from using unusual stones and
different sizes – our natural feel for
jewellery helps us create pieces that will
add something special to any range.
0116 [email protected]
www.silvercherry.co.uk
IJL International Jewellery Exhibition 2008
31st August - 3rd SeptemberEarls Court 2 London
STAND C900
Autumn Fair Birmingham 20087th - 10th September
NEC Birmingham HALL 4 STAND 4L41
Pure - Stand J35IJL - Stand B800
Argenta Aora IJL Exhibition Stand G880
157 Field End Road, EastcotePinner, HA5 1QL
Tel: 0208 866 2831
www.argentaaora.co.uk
ATTIRE 29
IJLKOKKINO LTD
+44 (0)1905 728 179
Stand M625
www.kokkino.co.uk
Kokkino creates beautiful contemporary enamel jewellery. Th e new Delta collection being
shown at IJL is striking and feminine, with the colours off ering a new approach to Kokkino
collections. In the fi rm’s fi ve year history, the brand has gathered a reputation for excellence
and now sells in outlets as far afi eld as Scotland and San Francisco.
SILVER CHERRY LTD
+44 (0)116 235 9301
Stand C900
www.silvercherry.co.uk
Silver Cherry create
unique gemstone and silver
jewellery. Designed in the
UK and skilfully crafted by
top artisans, the jewellery is
competitively priced and easy
to order.
Th ere’s something new to
look forward to every season,
as the range is changed
regularly, with new exciting
and original designs.
DANTE CENCI
ITALGOLD
Stand E220
Dante Cenci – the designer
and manufacturer of exquisite
Italian jewellery – will
showcase its new selection of
stunning, classic pieces with a
contemporary twist, at IJL.
Th e exclusive, new Dante
Cenci collection includes
dazzling diamonds and
precious gemstone pieces
in creative and intricately
detailed designs, set in white, yellow and rose gold.
In view of the recent resurgence of interest in yellow gold, the
latest Dante Cenci collection features a selection of 9ct and 18ct
yellow gold designs, including the modern elegance of the 9ct
Luce necklet (pictured).
YVES FREY DIAMONDS LTD
+44 (0)20 7404 4022
Stand H200
www.yvesfreydiamonds.com
With the best natural colour diamonds and a unique design, ‘Les Adorables’ Collection
from Yves Frey is set to create a buzz when it is launched at IJL 2008.
London-based diamond merchant, Yves Frey, has established his reputation on sourcing
the highest quality stones in a variety of colours, from the most popular to the rarest. Les
Adorables is, however, his fi rst branded concept and it is designed to be part of a series of
branded collections in the future.
‘Les Adorables’ is the ultimate bespoke service, each ring uniquely tailored to each
customer’s taste yet recognisable through the distinctive design. One of the key attractions
of the concept is its’ fl exibility. Consumers can choose a style that is to their taste and
within their budget range, making each ring personalised and as aff ordable or as indulgent
as they like. Each ring will come in its own special presentation box.
THE BRANCH
+44 (0)208 981 1611
Stand N520
www.the-branch.co.uk
Th e Branch will be showing their new jewellery collection at IJL.
As ever, the fi nest woods are carefully chosen and each piece is
hand crafted to the highest quality. Due to the individual nature
of the wood grain, no two pieces are ever quite the same and each
piece has its own unique feel. What’s more, all the wood comes
from sustainable sources.
IJL
30 ATTIRE
Pia Rossini is widely recognised as a leading
European fashion company specialising in the
design and distribution of fashion accessories,
which exude glamour and attitude. Highly
sought after in the UK and Ireland, the company
now exports their exclusive designs into leading
European markets.
Founded in 1999, by Debbie Shaw and her
husband Philip when they realised there was a
gap in the market for well priced, well designed,
co-ordinated ladies accessories, the company first
started designing scarves and wraps with their
Italian partners to accessorise leading high street
fashion collections.
The brand proved immensely popular and the
diversification and expansion of the collections
from those early days has been rapid and sustained.
The portfolio of products has been extended
and the design teams have reacted, designed and
developed many exciting new styles to capitalise on
their success.
As Design and Creative Director of the
company, Debbie Shaw relishes her role.
“I love the diversity of my position and I love the
challenges it brings with it,” she explains. Neither
Philip or I have lost our passion for the business
and we are grateful to have good staff that also
share our enthusiasm.”
“Currently we are in a very exciting stage with
the Pia Rossini brand expanding beyond the UK to
the European market.”
Debbie places great importance in listening to
customer feedback and credits this as part of the
success of the brand.
“Market orientation has always been my
personal goal for Pia Rossini and I really take on
board our customers’ comments. Our customer
base is as wide and varied as our range, with
major department stores, independents and small
boutiques,” she says.
Another aspect she considers important for
successful accessory design is co-ordination.
“For me, co-ordination is always key. All of our
products can be matched up and co-ordinated
with other items from the collections. We have a
great range of fashion hats, gloves and scarves and
merchandising has been made easy, as the colours
all interact with one another.”
“Our goal is providing fashionable co-ordinates
with genuine appeal to all age groups and tastes.”
“Our signature Leather Glove Collection, which
also fully co-ordinates with the complete range,
continues to grow in strength and variety, offering
great new trends and colours in leather. I especially
love the bronze metallic leather, “ Debbie says.
Pia Rossini launch two new lines a year, an
autumn/winter collection that showcases at trade
shows around February and a spring/summer
collection, which launches at a number of August
trade shows.
Debbie sources materials from all over the world.
“From Italy to China, we are always on the look
out for fresh ideas, fabrics and styles,” she says. “In
fact, my team are constantly on the look out for
exciting new inspirations all year round.”
Pia Rossini products are currently available
through large department stores, independent
shops and smaller boutiques.
“We consider Pia Rossini to appeal to the high
street market, with affordable and competitive
prices for quality products,” Debbie asserts.
“Our collections are so versatile that any retailer
will be able to find something that is suitable to
their needs.”
Debbie Shaw is Design and Creative Director of Pia Rossini, one
of the fastest growing accessory brands in the UK. The company
celebrates 10 years in business next year, so we spoke to her about
what she believes to be the secret to successful retail
The perfect match
Profile
ATTIRE 31
Further information
For more details call +44 (0)2891 467 999 or visit
www.piarossini.com.
Debbie is also soon to launch an online store.
“After an extremely positive response from
our customers, we are setting up an online store,
www.piarossini.com, where current and potential
retailers can view the collections and buy on-line
at their own convenience,” Debbie explains. “The
website will be launching at the end of August and
looks set to become a huge success and take the
business to an international level.”
Her view of the current accessories market and
future trends is very positive.
“Accessories are still key items to the fashion
industry. None more so, than in this current ‘Credit
Crunch Climate’, as accessories are affordable and
can give any outfit a total new look.”
“We have introduced some new fabrics which
are versatile and very wearable. With current
climate changes and global warming we are not
looking at the chunky knits from past seasons, but
something that can go from the office to the High
Street. We want our products to be more diverse
and adaptable and I think that is what retailers
really crave.”
“The challenge this year has been to deliver an
exceptional, well priced, fashionable autumn/winter
2008 and spring/summer 2009 collection.”
“Last year’s range was so successful, with huge
repeat business and all efforts have been made to
continue to improve on that as we cannot afford to
sit back.”
Debbie exhibits the brand at Pure and Moda
twice a year and has recently visited shows in Lyon,
Finland, Austria and the Czech Republic.
She believes that trade shows are essential and
has also started to advertise in trade magazines in
order to raise their profile.
“Word of mouth and reputation has been our
best promotion though, as customers will often
recommend them to potential new clients.”
Debbie finds one of most enjoyable aspects
of her job, is attending the photoshoots for the
products, which take place twice a year.
“I work with a great team of talented people and
all our graphics are done in house, which means we
can really project the image which speaks best for
our company. We produce a full range of brochures
twice a year along with our collections and these
have proved invaluable,” she says.
“We have also recently opened up our own
company showroom and clients are invited to come
and visit us and view the entire collection.”
“This is beneficial to our customers, as they can
put together a range that personally suits their
store with our co-operation.”
Identifying her greatest success in the business
so far, Debbie refers to the glove collection.
“The success of our leather glove collection is
my pride and joy. I love the new ideas, fabrics and
colours. Selling leather gloves to Spain and Italy
just puts the icing on the cake!”
So what does she believe is the key to running a
successful retail business?
“Knowing your market, the type of customer and
what they want are so important. Keeping an eye
on current and future trends is crucial, as well as
knowing your competition. Having confidence in
your suppliers and your range is essential.”
Sage advice indeed! A
S I R C O
21 Victoria Gardens, Burgess Hill, West Sussex RH15 9NB
Tel: 01444 257750 • Fax: 01444 257771 • [email protected]
Profile
ATTIRE 33
It’s not every day that you stumble across one
of the world’s greatest accessories sensations, let
alone create it, but that’s exactly what happened
for stay-at-home mum, Sheri Schmelzer. While
Sheri’s husband, Rich, was at work for the day
she, and her three children, set about decorating
their collection of 12 pairs of Crocs with clay and
rhinestones. When Rich returned home and saw
the unique charms, he recognised their tremendous
commercial potential and set to work developing
the brand.
Within a year of their conception in 2005, the
colourful snap-on accessories known as Jibbitz
had sold over eight million pieces worldwide. And
if that wasn’t success enough, in December 2006
Crocs, Inc. acquired Jibbitz LLC for $10 million.
Jibbitz currently operates as a wholly owned
subsidiary of Crocs, Inc., and founders Rich and
Sheri Schmelzer have remained with Jibbitz as
President and Chief Design Officer.
We spoke to Sheri to find out more…
Had you always been creative, or was craft
something you only did with your children?
I had always been creative and, at home, could
often be found painting or making something
for the children. When they were babies I made
wooden names signs for their beds, which I painted
and embellished.
What was your reaction when your husband came
home and saw the potential in the idea. Did you
share his vision?
When he came home that day and I greeted him
with “Look honey, we’ve just been accessorising
our Crocs”, I could see in his face that he could
see such tremendous potential in our creations.
His enthusiasm was infectious, and I knew we had
stumbled upon a good idea.
How did the agreement with Crocs come about?
Initially we began manufacturing and selling
Jibbitz ourselves. Before we had even launched
our website, Duke Hanson, one of the founders of
Crocs saw my daughter, Lexi’s accessorised Crocs
at a local pool. He handed her his card, and this
really set the ball rolling. It was a year later that we
sat down with him and talked about the future of
our creation.
Did you ever anticipate that Jibbitz would be
such a worldwide success and when did you know
you’d hit on a winning product concept?
Virtually the minute we launched our website
someone logged on and contacted the local news
channel who wanted to feature our designs. It was
at this point we knew that Jibbitz had a bright
future. From the very beginning of the launch
of our website we had between 100-200 orders
coming in.
Every successful brand has a problem with
copycat designs. How do you manage this
difficult situation?
We will always take action against copycat designs.
However, just as the brand Kleenex is synonymous
with tissues, so Jibbitz is associated with accessories
for Crocs. We feel the brand is strong enough to
withstand any attempted copying.
How many different designs do you currently
manufacture and how often do you launch new
Jibbitz designs?
Today there are more than 1000 Jibbitz designs
available to consumers to personalise their
footwear. We are constantly launching new designs,
as many as two or three per day, every day of the
year, so the range is enormous and growing rapidly.
We also work with a number of licensors to further
expand the range.
Have you ever or do you plan to launch limited
edition or charity Jibbitz?
Many charities approach us to incorporate their
logo into a Jibbitz design. We do this at no cost to
help raise awareness of the cause in question.
What do you enjoy most about your current role
and how do you manage to balance your work life
with your home life?
The creative side of the business is my domain, and
I love coming up with new ideas. My husband is
far more involved in the running of the business,
so we make a great team. In addition, I also like to
involve my daughter, Lexi, in the creative elements,
so it’s a real family concern.
How do you visualise the future of the brand and
are you developing any new product lines?
I see the brand continue to grow. We also have
a number of new product lines on the go, for
example Jibbitz for cell phone holders which can
accommodate the Jibbitz. We’re very excited about
the direction the business is taking.
It’s not easy to create a global brand with
such broad appeal, but Jibbitz transcends
age, appealing to children and adults alike.
Ron Snyder, President and Chief Executive
Officer of Crocs, Inc,. sums it up when he
says: “Jibbitz has done a great job of creating
a special niche in the footwear accessories
industry…I commend the Jibbitz team on
their ability to develop this home-grown
business into the market leader it is today.” A
Further informationTo find out more about Jibbitz products, simply
visit www.crocs.eu.
Read on to find out how a simple craft day
spawned a worldwide accessory sensation
The perfect hole in one
34 ATTIRE
IN BRIEFShow: Top Drawer AutumnDates: 14th-16th September 2008Venue: Olympia, LondonOpening Times: Sunday & Monday 9:30am-6pm, Tuesday 9:30am-5pm Organiser: Clarion RetailPre-registration: www.topdrawerautumn.com Trade only
The date is set for Top Drawer Autumn, which
aims to be the ideal show for buyers to discover
fresh ideas and inspiration from both new
companies and established brands. With some 800
exhibitors hand selected, show organisers suggest
that visitors could potentially wrap up all of their
Christmas ordering in the space of one, relaxed day.
Due to the fact that Top Drawer Autumn is all
at once a diverse and focused event, the exhibition
promises to bring together a refreshing selection
of the hottest design led-products across a broad
range of sectors. One of the strengths of the
show is that visitors can discover fabulous fashion
accessories and jewellery, design-led gifts, home
accessories, china and glassware, greeting cards,
stationery, and gift food all under one roof, thus
appealing to buyers from overlapping sectors as
well as those who can be tempted to trial products
from different arenas.
Exciting, key names already confirmed for the
forthcoming exhibition include Coco Ribbon,
Cabbages & Roses, Gabriella Knight, Olga Berg
Design, Alison Van Der Lande, Ochre Cashmere,
Fingerprints, Coeur de Lion, Enhance Accessories
and Jackie Brazil.
The countdown to Top Drawer Autumn has
begun and visitors can now register for the show
for free by calling the ticket hotline on +44
(0)1923 690 645 or at www.topdrawerautumn.com.
Fresh & FestiveTop Drawer Autumn promises to be the best place to source crucial products in time for Christmas. Read on to find out more...
A
Top Drawer Autumn
ATTIRE 35
SO JEWELLERY
Stand: N-D7
Tel: +44 (0)208 892 7000
Web: www.sojewellery.co.uk
Shortlisted for Th e Gift of the Year 2008 for their stunning silver
cuffl inks, So Jewellery will be presenting their hugely appealing
new designs at Top Drawer Autumn. So Jewellery currently have
over 300 designs of earrings, pendants, rings, bracelets and cuffl inks,
a selection of which feature rhodium-plated silver, 18 carat gold
plating, brilliant-cut diamonds, Swarovski crystal pearls and semi-
precious stones, with retail prices ranging from £30 to £200. Th e
company’s contemporary yet enduring range currently includes three
distinct collections, So Forever diamonds, So Classic pearls and
semi-precious stones, and So Male men’s jewellery, all of which are
ever-evolving to keep up with market trends. Each piece of jewellery
is presented in So’s trademark white box with magnetic silver clasp,
the ultimate seal to the purchase.
RODEO BELTS
Stand: G-G68
Tel: +44 (0)2380
456 821
Web: www.rodeobelts.co.uk
Riding high on this winter’s quest for
subtle glamour, the jewelled belts from smart company Rodeo Belts
once again aim to steal the limelight this season. At the exhibition
visitors can see Rodeo’s coveted new collection of fabulous, limited
edition designer belts in hot tones of metallic grey, dark chocolate,
shimmering pewter, rich plum, and new shades of dramatic black
for winter 2008. Th oughtfully supplied with a sophisticated chamois
pouch and luxury gift box, these products make the perfect pre-
Christmas present, with excellent trade prices starting from £26.
COEUR DE LION
Stand: G-D20
Tel: +49 711 2484 9466
Web: www.coeur.de
Classic black is the focus of the autumn/
winter collection from Coeur de Lion,
which features acryl, onyx, and high-grade
Swarovski cut black crystal. Combined with
silver, gold and intense winter shades of
violet and red, designer Carola Eckrodt has
created elegant jewellery that is perfect for
festive occasions. Th is season the company
has introduced long or short chains of black
glass or sterling silver to its range of inter-
changeable amulet necklaces, which can be
ingeniously combined with diff erent coloured
amulets. Aside from Swarovski crystal, these
necklaces feature silver-leafed and enamelled
handcrafted glass.
Also new is the MyCoeur Series, a four
colour system consisting of small pendants
that allows the customer to fashion personal
necklaces hung as desired on a sterling-silver
chain. In keeping with the sets concept at
Coeur de Lion, rings, in addition to earrings
and bracelets, will also be available with select
necklaces for the fi rst time.
JACKIE BRAZIL
Stand: G-C79
Tel: +55 44 22 64 381
Web: www.jackiebrazil.com
Th is autumn Jackie Brazil
arrives at Top Drawer with
a typically stylish collection
of accessories. Th e initial
inspiration behind the Jackie
Brazil brand was South America,
in particular Rio’s glamorous party
culture and the confi dence and sex
appeal of South American women.
From chic resin beads and gorgeous
cocktail rings, chunky resin bangles and intricately beaded necklaces in vivid
Latino brights, the brand continues to provide an upbeat interpretation of
Brazilian style. Since its very fi rst Top Drawer show four years ago, Jackie Brazil
has grown rapidly, with over 200 stockists in the UK and a strong international
presence selling to over 400 wholesale customers in countries including South
Africa, Australia and New Zealand.
Cool Trade Winds 28 Bath RoadWarminster
Wiltshire BA12 8PF
Tel: 01985 211179 Mobile: 07971097105Fax: 0560 2049884
Email: [email protected]: www.cooltradewinds.co.uk
MODA Stand N10
10-12 August NEC Birmingham
TOP DRAWERStand NH12
14-16 September Olympia London
An exciting collection of scarves and shawls in fabulous fabrics for
all occasions
www.eve-n.co.uk tel. 01727 838504
eve-nTop Drawer - Stand N19
Top Drawer Autumn
ATTIRE 37
OLGA BERG DESIGN
Stand: N-G14
Tel: 01832 732 185
Web: www.olgaberg.com
Renowned Australian company Olga Berg
has been in the handbag business since the
mid 1990s, and for must have looks the
spring/summer 2008/09 collection doesn’t
disappoint. Olga Berg’s newest range is
available for forward ordering and features
stunning pieces inspired by the handmade
look of 1970s patchwork bags to the high-
gloss patent leather envelope clutches of the 1950s. Visitors can expect to see stylish overnight bags in
shiny faux skins or boxy, metallic wallets alongside the fl oral embroidered totes of the softly shaded Gypsy
collection. For a complete contrast, customers can add a daring colour statement of grassy greens, fi re
engine reds or mustard yellows. Retro styling comes in the form of woven clutches in fuchsia, aqua, purple
or tan and shoulder bags in black, coral, navy, red or taupe, all contrasted with a gleaming fl ash of white. A
bright splash of colour also graces eveningwear, with candy coloured satin clutches in austere oblong styles
featuring bow, diamante, or pleated fi nishes.
EVEN
Stand: N-J19
Tel: +44 (0)1727 838 504
Web: www.eve-n.co.uk
Contemporary company
Eve-N has created an
innovative new range of
stunning costume jewellery
this season, further
enhancing their reputation
for winning glamorous
designs. A luxurious, eye
catching look is behind
the eveningwear range,
which features seasonal
favourites such as over-sized pearls, jewel-encrusted bangles and sleek,
heavy metals. In contrast, the bohemian daywear range includes nature
inspired pieces such as semi-precious stone cuff s and cocktail rings that
incorporate wood and shell for a feminine Luxe Hippy aesthetic with a
romantic and modern edge.
BEDAZZLED
Stand: N-E22
Tel: +44 (0)161 830 1552
Web: www.bedazzledwholesale.co.uk
Echoing the latest fashion trends, but with Bedazzled trademark edge, the new
collection from this distinctive company embraces favoured winter tones of teal blue,
charcoal grey, and black with a pinch of chilli pepper red. Th e varied collection features
theatrical, sparkling designs as well as delicate, feminine pieces, and Bedazzled will
also be releasing a smaller collection in warm copper and charming antique silver. As
an added bonus, the company will be giving away free champagne and chocolates to
all of their friends each day of the exhibition to celebrate the launch of the collection.
Customers who place an order at the show will also receive a champagne chocolate
goodie bag with the chance to win a free champagne gift set.
WILD AND WOLF LTD
Stand: G-E62
Tel: +44 (0)1225 789 909
Web: www.wildandwolf.com
Wild and Wolf will be showing two
new accessories ranges from France at
Top Drawer Autumn. Leading watch brand
Opex Paris, which was formed in 1990 to make
watches for the design conscious consumer. Th e
innovative yet accessible designs retail from £49.95 and
feature pure lines and rounded corners in high quality
materials such as stainless steel, which is waterproof and guaranteed for two years.
Th e nickle free watches feature a signature wrap around strap and have Japanese
Citizen and Seiko movements. Th e second range distributed by Wild and Wolf is
the beautiful, organic jewellery from Batucada. Th e range is made using an exclusive
eco-plastic formula and is inspired by Brazilian beach culture. Batucada products
hug the skin to create an elegant, tattoo-like appearance and the durable, handmade
bracelets and necklaces are available in black, mocha, silver, gold and purple. With
retail prices starting at £9.95, the non-allergenic designs have passed all EU safety
regulations and can be worn for a variety of occasions.
38 ATTIRE
Lizzie and Mark Shea, from Bury St Edmunds in
Suffolk, were working in Singapore last year, when
a visit to a consumer fair left them amazed at how
one brand, selling kids bags and accessories, was
inundated by customers and was constantly selling
out of all their stock.
After closer inspection, they then noticed the
popularity of the distinctive style and fabrics of the
Tantrums collection further afield, on the beach,
at school and in playgroups, then discovered it was
part of the Lulu Australia range.
With a solid background in marketing, running
top FMCG brands, Lizzie and Mark consequently
decided they had spotted an opportunity and on
leaving Singapore to return to live in the UK, they
contacted Lulu Australia, a company that had
been successfully selling bags and accessories in
Australia and Asia since 2000, to enquire whether
the brand was being distributed in the UK.
The rest is history. Lizzie and Mark gained
the exclusive distribution rights for the UK and
launched Tantrums at the Premier Kids Trade Fair
on the 6th July 2008 at Birmingham NEC.
We spoke to Lizzie about their venture and the
future plans for the brand…
What gave you the confidence to launch the
Tantrums brand here in the UK?
We have both had successful careers in the business
world, my background is in FMCG marketing, as
a marketing manager on brands such as Britvic,
Golden Wonder crisps and Andrex, while Mark
has worked in the financial services market as a
director for Barclaycard.
Most recently Mark has been the MD for Asia,
which is where we first came across the Lulu
Australia brand.
How would you describe the brands?
The basic philosophy behind each Lulu Australia
collection, is that the range is fun, colourful,
practical, durable and fashionable. Each eye-
catching design offers a number of bag styles
from beach bags to laptop bags and large totes to
bowling bags.
Encapsulated in the brands trademark PVC, the
hardwearing fabric bags are all about 1950’s and
1960’s retro appeal and durable functionality.
The brand is reasonably priced, to allow
consumers to delve more deeply into the range and
buy some of the many matching accessories such as
wallets, coin purses, toiletry bags and scarves.
In addition, over the past three years in Australia
and Asia the Tantrums children’s range has been
launched, reflecting exactly the same style as the
grown-up bags.
Tell us a little about your current collections?
We have recently launched two brand new bag
ranges, ‘The Collectables Collection’ and ‘The
Vintage Collection’.
The Collectables Collection has a whole variety
of bags for all occasions, but the essence of the
beach culture is very prevalent with its fresh and
vibrant designs.
The Vintage collection brings the brand more
into the city and the UK’s range of seasons, whilst
still maintaining the fun element of the brand.
Tantrums is a kids range of backpacks and
accessories that carry the same brand values as
Lulu Australia.
How often will you launch new ranges?
Our intention is to launch new ranges every
six months. As a result, retailers will be able to
introduce new stock to customers regularly.
How do you promote the brand?
We are starting with trade fairs, such as the
Spring Fair and Premier Kids for our kids range.
In conjunction, we are approaching multiple
and independent retailers through one to one
presentations, email campaigns and we are keen to
set up a network of agents.
Lizzie and Mark Shea recently introduced Lulu Australia bags and
accessories to the UK, which includes the Tantrums kids range. We
spoke to them about their successful distribution venture...
Daring from down under
Further information
For more details call +44 (0)1284 788 273 or visit www.mytantrums.co.uk
What type of outlet would your brands suit?
The brand will suit not only multiple retailers at the mid-top end, but
independents too and some of the designs would sit well in surf shops as well!
Do you have a website?
We have a splash page for Lulu Australia (www.luluaustralia.co.uk) and
Tantrums (www.mytantrums.co.uk). The Lulu Australia page leads customers
to the international website for the brand and the Tantrums page leads
consumers to an on-line catalogue.
We used the imagery already developed in Australia for the website and
tried to make it as simple and clear as possible.
How do you view the current accessories market here in the UK and what
trends do you see emerging over the coming months?
I think it is very exciting at the moment with consumers prepared to bold and
express themselves. The good news for us is that polka dot and stripes seem to
be predicted to be a big hit.
What do you enjoy most about your role?
The challenge of generating awareness of a new name in a market is always
exciting. Also the sales process for us as distributors is great and actually
getting buyers to hold the product that we have confidence in at trade fairs,
plus getting positive feedback and orders I think will always be a buzz!
What do you believe is the key to running a successful retail business?
I think keeping abreast of the trends and being brave enough to be the first to
introduce new products counts for a lot. As does having a good accountant!
What can we expect from your brands in 2008/2009?
The brand is growing tremendously fast, with Lulu Australia concept retail
stores being launched in Singapore and Malaysia. As a result there are many
line extensions coming through such as sleepwear, swimwear, watches and of
course a new range of bags and accessories. A
EEEEEEEEEEEThe Elegant Emporium will be exhibiting at
Top Drawer Stand B34Autumn Fair Stand K58
Many new lines available. Everything in stock.
We will also be exhibiting our
‘Preshhus’range of jewelleryat Autumn Fair.
We look forward to seeing you there.EE
E legantmporium
01959 [email protected]
www.elegantemporium.co.uk
40 ATTIRE
ATTIREAccessories
www.attireaccessories.com
If you’ve enjoyed reading Attire Accessories magazine, you’ll love our on-line presence at
www.attireaccessories.com. Containing up-to-the-minute news, events and special off ers,
the site is updated regularly with information to help you build your business.
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C & W are inviting everyone to visit our stand R33 in Moda where our friendly team would like to welcome you to our
exciting range of fashion and travel accessories.
tel: 02077394849 email: [email protected] web: www.candwglobal.comC & W Global Ltd, 283 Hackney Road, London E2 8NA
C & W Global LtdWholesale of Fashion Handbags &Travel Goods
Moda
ATTIRE 43
Moda PreviewAll encompassing exhibition, Moda continues to develop the relationship between the retail sectors. Read on to fi nd out what’s new this season...
Ranked as the number one fashion trade event
in the UK, according to AEO top 50 trade
exhibitions ranked by net space, Moda once again
breathes new life into the halls this season with a
raft of fresh brands and ideas.
A diverse and inspiring line up sees new
collections in all sectors, from footwear to
accessories, and womenswear to menswear.
New for this season, Moda Accessories will see
its most signifi cant move to date with a dedicated
Accessories section located in Hall 18. Th is re-
zoning is an attempt not only to aid navigation
of the larger event and help accessories specialists
easily fi nd what they are looking for, but also
to allow buyers to view accessories alongside
current clothing trends detailed in the menswear
and womenswear sections of the show, an idea
that can surely only benefi t sales. Brands new to
Moda Accessories this season include Prickly
Pear, Noeoli Italia, Oceana 2, Dicristina, George
Stuart and J.Bees Millinery. Th ese new additions
to the schedule will be showing alongside regular
and valued exhibitors such as About Face, Dents,
Barbara Easton, Dante, Fabio Dericci, Gaby’s, Th e
Hat Studio, Topazglow, Smith & Canova, Mint,
Menbur, Passigatti, Ruby Rockit and Zuekoo to
name a few.
Retailers will also fi nd fantastic new women’s
footwear collections to add to their clothing and
accessory off ering, with brand new celebrity arrival
Jessica Simpson footwear stepping over from
across the pond.
Other exciting fi rst time exhibitors to watch out
for at Moda Footwear include fellow US brands
BCB, Max Azria, and Vince Camuto Signature.
Also taking part for the fi rst time are Kadam, Dick
Boons, Romilly Jane, Softwaves, and Palladium,
showing alongside established ladies favourites
Bourne, Bronx, Crocs, Hispanitas, Hush Puppies,
Lotus, Menbur, PERtu and Ravel.
Hot retail tips and trend overviews within
Moda’s free seminar programme will also help
buyers to get the most out of their season, and with
womenswear, menswear, footwear and accessories
all under one roof, there has never been a better
time to visit Moda. Visit www.moda-uk.co.uk for
further information on catwalk and seminar times,
full exhibitor listings and much more. Tickets for
the exhibition are free, and visitors can pre-register
online or call +44 (0)845 7444 982 to attend.
IN BRIEFDate: 10th-12th August 2008Venue: NEC, BirminghamOpening Times: Sunday and Monday 9am-6pm, Tuesday 9am-4pmWebsite: www.moda-uk.co.uk
44 ATTIRE
MoExhibitor PreviewsModa Footwear
BOURNE
Hall 19 Stand FK24
Tel: +44 (0)1482 334 590
Web: www.bournecollection.com
Since its launch in 2004, British brand Bourne has successfully established a reputation for uniquely designed women’s occasionwear, as can be seen in the
flawless spring/summer 2009 collection. The signature Modern Romance range features stunning fabrics, detailed finishes and gorgeous colours, whilst the sharp
Daywear range includes sleek leather, patent and chic skin courts and accessories. Bourne also have consumers’ holiday-wear covered with the bright Sultry
Summer collection, which features hot metal tones, flirty heels and wooden wedges.
HOLSTER
Hall 19 Stand S19
Tel: +44 (0)1428 654 341
Web: www.holsteruk.co.uk
Australian boutique accessories brand Holster
will be launching a range of children’s jellies
alongside its collection of best-selling diamanté
jelly sandals at Moda. The label, which was
launched in the UK two years ago, now has
around 180 independent stockists nationwide.
Variations on the adult jelly theme abound
for spring/summer 09, with the use of hessian
soles and jelly uppers, whilst buttery soft suede
combined with mother of pearl and diamanté
are key features of the handmade leather sandal
range, which incorporates flats and wedges
that have been made in Bali. New additions to
Holster’s best-selling coconut belt range will be
showcased at the event, as well as items from
new Italian handbag designer Teresa Cambi.
ODEON
Hall 19 Stand FF22
Tel: +44 (0)1706 212 512
Jacobson Footwear is back at Moda with a
stunning collection of high fashion footwear
from Odeon. The collection includes many
key fashion styles for both day and evening
wear, with a focus on patent high heeled styles
offering deep rich tones of red and tan teamed
with classic black. All of the styles in the
collection are predicted to be very popular by
the company, especially as creative finishing
touches used on a number of products include
the use of zips and metal rivets, giving the
footwear a highly desirable fashion edge.
RIEKER
Hall 19 Stand FK22
Tel: +44 (0)1604 491 222
Web: www.rieker.com
Rieker’s autumn/winter shoes and boots are
designed to be so stylish and versatile that
customers will never have to compromise
on comfort, with styles from slouchy flats
to chunky heels available in the range. The
family-run company has an established past,
having designed value-for-money footwear
that is precision-made from up to 50 parts for
130 years. All Rieker styles utilise the same
multi-award winning AntiStress technology
to ensure flexibility and shock absorption,
spreading pressure over the entire surface of
the air-cushioned soles. This season, cuffs, zips,
buttons and buckles have been used to add an
edge to Rieker’s brilliant new range of classic
knee-high and trendy ankle boot styles.
Capiz & Chartage
View our Full Autumn/Winter ‘08 collections
Moda Stand N5Autumn Gift Fair Hall 4 Stand H50
Call for an appointment or colour brochure
Jewellery, Handbags and Accessories
T: 01449 775566 E: [email protected] F: 01449 774499
Moda - stand M20Pure - stand J95
Moda
ATTIRE 47
MoExhibitor PreviewsModa Footwear
RAVEL
Hall 19 Stand FJ30
Tel: +44 (0)1706 212 512
Following a well-received debut collection, Ravel’s second range under
Jacobson Group has endless appeal. Exuberant sandals, stylish flats and
killer heels all capture Ravel’s unique signature of offering amazing upper
patterns, eloquent finishing touches and exceptional attention to detail. The
spring/summer ’09 collection will be previewed at Moda and incorporates
wooden platforms, mirrored stilettos, and raffia covered wedges united with
patent leather uppers, pearlised designs, and striking satin combinations in a
marvellous colour palette of tonal shades, metallic hues and striking brights.
MENBUR S.A & PILAR ABRIL
Hall 19 Stand FK21
Tel: +44 (0)1924 491 411
Web: www.menbur.co.uk
Spanish Footwear brand Menbur targets
the ocassion wear market with bags to
match, and will shortly have a ‘stock
on line’ order system for all existing
customers which can be seen in action
at Moda alongside the latest designs for
summer 2009. Menbur have not taken
their eyes off the target with this season’s
collection by improving the product
in design, colour, and finish. The range
from the younger, trendier sister to
Menbur, Pilar Abril, concentrates on day
wear with matching handbags and shoes
that are a reflection of today’s trends at
an affordable price, which continues to
be a high priority for this brand.
ModaAccessories
PRICKLY PEAR TRADING
Hall 19 Stand N29
Tel: +44 (0)1273 472 728
The founder of Prickly Pear’s European
background is reflected in the unique style of the
company’s designs, which are considered to be
classic with a twist. The products are innovative
yet practical, and stylish yet suitable for every
occasion. Prickly Pear’s winter 2008 collection
incorporates beautiful colours and designs, such
as the Camargue Range, a glorious blend of
leather and ponyhide. In addition to this are a
selection of exciting fabrics, including stunning
chenille, and the company’s usual highest quality
leathers and suedes.
GABY’S LTD
Hall 18 Stand M20
Tel: +44 (0)1606 869 333
Web: www.gabysfashion.com
The Gaby’s collection for autumn ’08 is varied in design and materials, featuring black/muted silver in
chunky necklaces, bracelets, and the popular Gaby watches. The collection has been expanded to show
a more extensive range of pearl designs, from large size single strands to multi-strand items in classic,
graphite and purple tones, as well as sophisticated black and ivory combinations with a fantastic
selection of magnetic pieces. Gaby’s signature Italian collars take pride of place this season, and shades
of red and purple are teamed with black in both the jewellery and handbag collections. The new
Gabriella handbag collection consists of affordable and luxurious, large day bags in synthetic fabrics
and smart textures. A total of 18 feminine and practical designs are on offer within the collection, all
of which are expertly finished in a palette of scarlet, purple, petrol, charcoal, and black, with wholesale
prices from £17.95.
48 ATTIRE
MoExhibitor PreviewsModa AccessoriesTHE ELEGANT
EMPORIUM
Hall 18 Stand N16
Tel: +44 (0)1959 563 215
Web: www.elegant
emporium.co.uk
In keeping with the
sophisticated aesthetic of
the autumn/winter season
Elegant Emporium are
aiming to add some
sparkle to retailer’s
business by adding
some Preshhus pieces to
their collection. The eye
catching Preshhus range
is inspired by old school
Hollywood glamour, and
features vintage style
pieces in rich tones that
even screen icons would
covet. These sleek items
are sure to be a hit with
consumers, and come with
functional and fantastic
packaging to complete
the look.
BOLLA BAGS
Hall 18 Stand S41
Tel: +44 (0)8456 430 777
Web: www.bollabags.com
Bolla launches “Crystabelle” as a patch brand in the UK this season in
black, brown, and dark multi colours in a striking and subtle combination
of nappa and suede leather. The highly commercial Purple Haze leather
collection features a light grain finish and follows the seasonal trend of bold
colour. The Designer Stripe collection is made from cow antique leather and
features dramatic black combined with three earth tones of dark brown, mid
brown, and honey, and has received considerable interest as it wisely caters
for the volume market.
KELEVRA
Hall 19 Stand P10
Tel: +44 (0)1525 722 722
Web: www.kelevra.co.uk
Kelevra originates from Indonesia, and carries
with it years of tradition in an exclusive
selection of handcrafted items made by
talented local artisans. Each handicraft has
its own originality and uniqueness,
and each material that is used can
be found in the environment
in which it is produced. The
company’s manufacturing and
design techniques support local
design and trade, encouraging
ideas to flourish and providing
creations to be experimented with. The
designs originate through the vibrant
Indonesian culture and are adapted to
suit European trends and colours, as
can be seen in the neutral hues and
fringe detail if the new items.
48 ATTIRE
CHARTAGE
Hall 19 Stand N5
Tel: +44 (0)1449 775 556
Web: www.chartage.co.uk
Moda will see Chartage launch their new a/w ’08 collections with a larger
than ever stand, featuring eye-catching day pieces as well as party and
occasion lines. Predominant colours are subtle tones of plum and grey, or
black mixed with red or fuchsia for impact, and the company also has an
increased range of pearls in new seasonal shades. Belts will feature heavily
in this a/w collection, and many new designs can be seen in original and
unusual materials. As ever, an abundance of new handbag designs will also
be available, from elaborate occasion bags to in-house designs decorated
with acrylic stones and crystals. Price points for most pieces will be held so
that they will retail under £29.95.
Scarves, Jewellery, Fascinators, Belts & Bags
View our full collection at:
Autumn Gift Fair NEC Hall 4
Stand G38
Moda UK NEC Hall 19
Stand R4
T: 0151 525 6999 E: [email protected]
F: 0151 525 4547
Call +44 (0)20 7812 9800www.thehealthybackbag.co.uk
MODA - Hall 19 Stand FM33
Isn’t it time you bought British?• Short lead times, huge palette of vibrant colours and fresh new styles – made to order
• All British and European suede’s, leathers, sheepskins, metalwork, zips, buttons & trims• Surprisingly good value – (no import duties or vast freight costs). – 1-year full warranty
Tel: 01458 442858 • www.owenbarry.com • [email protected] Barry Ltd, Long Lane, Walton, Somerset, BA16 9RF
Owen Barry will prove to you it is worth while
MODA on Stand P39
Moda
ATTIRE 51
MoExhibitor PreviewsModa Accessories
TAURUS LEATHER LTD
Hall 19 Stand S55
Tel: +44 (0)113 282 3508
Web: www.taurus-leather.co.uk
Taurus Leather are breaking new ground
this season with two stunning collections
of handbags from major fashion houses
in Paris and Naples. As main distributors
in the UK, Taurus are introducing into
the market fashionable designer brands
from Europe with the minimum of
stress for retailers.
The stylish Caro Elite and Varriale
Pelletteria brands are market leaders
in France and Italy, both in PU and
leather with prices ranging from
a respectable £15 to £150.
Both of these new ranges
can be seen on the
Taurus Leather stand
at the exhibition.
BIG METAL
Hall 18 Stand N14
Tel: +44 (0)207 701 0005
Web: www.bigmetal.net
London company Big Metal is a highly reputable and creative wholesaler of
great quality costume jewellery at impressive prices. Big Metal strive to offer
attractive and affordable items, which can be seen in the feminine designs that
effortless tap into seasonal trends for floral, ethnic, and star shaped jewellery.
Brands from the company include the original, pretty Big Metal range and the
fresh and funkier line Ruby Rockit, as well as a dazzling selection of exclusive,
handmade Swarovski crystal designs.
LITTLEARTH UK LTD
Hall 19 Stand P50
Tel: +44 (0)161 832 9099
Web: www.littlearthuk.co.uk
The philosophy of eco-friendly company, Littlearth, is all about taking a
simple and ingenious recycling idea, a splash of creativity and a whole lot
of style to create what is arguably the most sophisticated range of eco-
fashion handbags to date. Fully endorsed by jewellery giant Swarovski’s
exciting new Crystalized concept, each handbag is embellished with scores
of stunning 14 point crystals. The newcomer on the trendy Littlearth
catwalk this year is the Fender Flair Runway handbag, a chic design that is
sure to capture the attention of ladies with an eye for serious style.
STEPHEN COLLINS
Hall 18 Stand R29
Tel: +44 (0)20 8658 3634
Web: www.stephencollins.co.uk
Stephen Collins is a family business which has been supplying beautiful
quality ladies belts for an impressive 40 years. The range consists of over
100 styles to suit the style of a range of consumers. For the new season the
company have added a gorgeous selection of new designs in snake prints,
patent finishes, and suede belts in wide waist styles, as well as low slung styles
to flatter all shapes and sizes. The colour palette consists of classic black,
grey, and brown belts, as well as vivid purples, burnt reds and teal to instantly
transform ordinary outfits.
52 ATTIRE
Hot Metal
1. Menbur – Call +44 (0)1924 491 411 or access www.menbur.co.uk, 2. Stuart Weitzman – Email [email protected] or vist www.stuartweitzman.com, 3.
Salvador Sapena – Telephone +353 876 546 000 or visit www.salvadorsapena.com, 4. Gil Carvalho - Call +44 (0)20 7262 2658 or access www.gilcarvalho.com,
5. J Valas – Telephone +44 (0)20 8453 5550 or visit www.jvalasshoes.com, 6. Stuart Weitzman – Email [email protected] or access www.stuartweitzman.com.
1
Metallic tones have become a consumer favourite and continue their glamorous reign
The rapidly approaching autumn/winter season provides the perfect backdrop for fabulous evening footwear, with consumers seeking out the perfect pair of shoes to offset their long prepared party looks. In the run up to such a potentially busy and profitable season it is important to buy intelligently and stock a combination of the most enduring and exciting styles to secure success.
Three trends that are sure to be a hit are shining metallics, sultry peep-toe styles and cosmopolitan, faux-animal skin footwear, all of which tap into consumer needs whilst being practical purchases. Read on for our pick of the best new styles...
As the industry steps into the autumn and winter months, we focus on the evening footwear trends that are set to shine next season...
Evening Star
4 5 6
2
3
52 ATTIRE
Shoes
ATTIRE 53
Peep Show
1. Bourne Shoes – Call +44 (0)1482 334 590 or visit www.bournecollection.com, 2. Gil Carvalho – Telephone +44 (0)20 7262 2658 or access www.gilcarvalho.
com, 3. Rainbow Couture – Telephone +44 (0)1392 207 040 or access www.rainbowclub.co.uk, 4. Stuart Weitzman – Email [email protected] or visit
www.stuartweitzman.com, 5. Salvador Sapena – Telephone +353 876 546 000 or visit www.salvadorsapena.com, 6. Ravel – Call +44 (0)1706 212 512 or email
1
4 5 6
2
3
Classic peep-toe footwear in a high fashion finish is the shape of the season
ATTIRE 53
Shoes
54 ATTIRE
Second S
kin
1. Menbur – Call +44 (0)1924 491 411 or access www.menbur.co.uk, 2. J Valas – Telephone +44 (0)20 8453 5550 or visit www.jvalasshoes.com, 3. Stuart
Weitzman – Email [email protected] or access www.stuartweitzman.com, 4. J Valas – Telephone +44 (0)20 8453 5550 or access www.jvalasshoes.com,
5 & 6 Terry De Havilland – Telephone +44 (0)1252 730 618 or visit www.terrydehavilland.com.
1
4 5 6
2
3
In line with handbag trends, faux-animal skin adorns the most sophisticated of shoes
ATTIRE 54
Imagine...
Cosmopolitan
Chic...
www.boutique-by-chic.com
working ethically for stunning jewellery
lotusfeeta c c e s s o r i e s
www.lotusfeet.co.uk e: [email protected] t: 07786387906
International Jewellery London Stand G835Autumn Fair Stand 4H63
Top Drawer Autumn Stand G-H91
56 ATTIRE
Opened in March 2006, kj’s laundry is the brainchild of shopping partners, Jane Ellis and Kate Allden.
The multi-label, NYC-inspired fashion boutique in London offers international labels alongside leading brands and has quickly established itself a strong player in the competitive London shopping scene, as well as garnering much praise.
A favourite of fashion-conscious celebrities like Keira Knightley, the store recently won both the Time Out Shopping Award for Best Local Boutique and the award for Best Boutique in the inaugural London Fashion Awards, supported by the British Fashion Council.
Owners and buyers Kate and Jane oversee all aspects of running the store from buying, marketing and merchandising, through to internet direction and customer service.
They obviously have a brilliant eye for editing collections and work hard to source new talent worldwide that sits next to established labels. Their many accessory labels include Bing Bang, Tracy Matthews, Sonya Kashmiri and Abbas, (as seen on Sarah Jessica-Parker), with shoes by LA-based dancer turned designer, LD Tuttle.
We caught up with Jane and Kate to ask more…
What prompted you both to open the store?
We had both previously worked for large corporate
retails, (Kate in product development and Jane in a
creative role).
We both realised that we wanted to work for
ourselves and began exploring possibilities. We
both loved fashion, but were finding it hard to find
clothing that was individual and of good quality at
a reasonable price… hence we opened kj’s laundry.
Why did you name the store, kj’s laundry?
We wanted the store to have a New York, Soho
feel, as opposed to a Parisian boudoir and we
thought kj’s laundry was personal and friendly at
the same time.
What do you enjoy most about your roles?
Meeting customers and the freedom to make our
own choices.
RETAIL THERAPYA love of fashion but a frustration at the lack of good quality clothing and accessories at a reasonable
price, prompted Jane Ellis and Kate Allden to open their award-winning fashion boutique in London,
kj’s laundry. We spoke to them about their success…
Jewellery by Tracy Matthews Designs at kj’s laundry:
18ct gold plated brass, small hammered cuff, 18ct
gold plated brass, small smooth cuff, 18ct gold plated
brass, smooth medium cuff, Sterling silver cast ribbon
pendant necklace, 18ct gold vermeil cast ribbon
pendant necklace.
ATTIRE 57
A
Further information
kj’s laundry, 74 Marylebone Lane, London, W1U 2PW. For more details call
+44 (0)20 7486 7855 or visit www.kjslaundry.com.
Tell us a little about your accessories range
We have great success with our numerous jewellery ranges. Currently we stock
Alex Monroe, Tracey Mathews, Catherine Weitzman and Lisa Levine. Mostly
we sell fi ne jewellery, as opposed to larger, statement pieces.
How often do you launch new brands?
We launch new brands to our range in store every season.
Where do you source products?
We source product ranges in New York, Europe and South America.
How do you promote your business?
We work with a PR person and we regularly talk to our customers via mailings
and text messaging.
Who designed your website and have you found it to be successful?
ID76 designed our website (www.kjslaundry.com). It has been successful as
people loved its originality, which inspired them to visit the store and shop for
product off the internet shop
What accessory trends do you feel are currently lacking in availability?
It would be great to fi nd some original, mid-price accessories, as currently we
fi nd that there are a lot of either luxe or value brands.
What do you believe is the key to running a successful retail business?
Listening to your customers and sourcing great product are imperative. Our
trick is off ering international labels that are not available elsewhere, alongside
established brands.
Imagine...
Ultimate Style...
...A World Filled With The Most
Extravagant Fashion Accessories
Imaginable...
...Walking Through Boulevards
Inspired By Europe’s Most
Sophisticated
& Glamorous Cities...
...Sipping Champagne & Blinis
With Friends And Colleagues
In Spectacular
Surroundings...
www.boutique-by-chic.com
58 ATTIRE
Imagine yourself transported to the boulevards of
Barcelona. You are strolling along Las Ramblas,
past the chic cafés with the aroma of their freshly-
ground coffees and cappuccinos, and into some
of the über-cool glass-fronted fashion boutiques
furnished with bespoke furniture and lit with
chandeliers. This is exactly the scene the organisers
of the new show, Boutique by Chic, are hoping to
recreate this October, within the unlikely venue of
the Ricoh Arena in Coventry.
We caught up with Mark Greenhalgh to find out
more…
What prompted you to launch Boutique?As you know, Chic has always been an extremely
successful show; indeed, it is considered by many
to be an essential function of the UK fashion
accessory industry.
We are now in our 15th year and, more than ever,
the “Buy in the season...What you want, When
you need it” proposition helps retailers take the
guesswork out of their buying, so they never need
to be overstocked. That is what makes Chic unique
when compared to other trade shows.
Over the past few years the fashion accessory
market has increased so rapidly and opened doors
into the fashion boutiques and shoe retailers. There
are also many more European brands becoming
popular and the consumers are demanding access
to the brands they desire.
These stores and manufacturers work to
completely different seasons for buying and selling
and we have been constantly asked to stage a show
to satisfy the demand for this market.
I have been personally involved in the leather
goods industry now for over 18 years, running
a distribution company specialising in Italian,
French and German products, but I also sell from
huge stocks in my UK warehouse so I have a great
understanding of both markets.
The fashion clothing events offer some exposure
to forward order brands, but for many Italian
producers, particularly, they only finalise their
collections at the Mipel exhibition in Milan. I have
found from my experience that this often means
that orders are short supplied or, even worse, I
have to revisit the stores personally to show the key
ranges which react to fashion as it evolves directly
before the Milan show.
The Boutique by Chic show is perfectly
timed shortly after the Mipel fair to allow the
manufacturers to produce final samples and
distribute them to their international sales
personnel. Buyers and sellers can now make their
orders very early in the season without the risk of
short delivery, and more essentially missing those
key trends which in my experience are always the
key collections.
How did the design of the show come about?I have been working on this extraordinary concept
now for over two years. I realised the industry
needed something extravagant, sophisticated
and glamorous to attract the ultimate brands and
fashion buyers.
My favourite city break destination is Barcelona
and I have been intrigued with the history of their
culture and architecture for many years. I realised
whilst at one of our events that the external corners
of the stands at the show were never used to good
effect and that if we removed them diagonally we
could produce five metre intersections from three
metre aisles which the principal they founded
in Barcelona called “l’exaimple” which is the key
element which allows the city to have such elegant
boulevards and space for fabulous fountains and
other outdoor structures.
I also thought about the buying philosophy
which is successful in the fashion industry. Buyers
need to travel for many weeks at a time in order
to see all the brands which are important to them,
generally in showrooms dotted around the key
cities of Britain.
My next aim was to create fabulous “showroom”
environments which would make the products
look incredible, and for the exhibitors I knew
that if they were offered a spectacular showcase
for their products where they could simply arrive,
set up their display and sell, it would take a lot of
effort out of planning trade shows and save them a
huge amount of money on bespoke stands.
We have managed to achieve all of these
basic principals in the new show which we hope
will become the most anticipated diary date of
the season for the buyers who are very serious
about their work but who also love to relax in a
prestigious environment.
Boutique will offer over 100 of the world’s finest
fashion accessory brands, including handbags,
gloves, scarves, jewellery, lifestyle travel products,
umbrellas, shoes, belts and watches. Furthermore,
one of the blocks at the show has been booked by
the region of Naples in Italy who have selected
10 of their finest accessories manufacturers to
showcase a variety of handbags, belts and other
luxurious accessories.
All buyers will be welcomed to Boutique with
champagne or delicious cappuccinos. The catering
facilities will offer exceptional food at reasonable
prices. Our first season’s theme for the food area
is Spanish, so we will be serving tapas and sangria.
This will be modelled on the famous Barcelona
Café de l’Opera on Las Ramblas.
There will be lots of surprises in store for
visitors, but the few hints we are dropping is
to expect pagodas, fountains and chandeliers...
imagine being in heaven surrounded by the most
incredible fashion accessories you could never have
imagined, and you won’t be far wrong! There’s no
other buying experience in the UK like it.
H. Due O have kindly offered to sponsor our
Italian-themed evening party for exhibitors
and visitors. They will be sending over specialist
connoisseur wines from Lake Garda and Lake
Como for the event. We will also be serving special
martinis and fine cheeses.
Unique BoutiqueWe speak to Mark Greenhalgh about a stylish new trade show that promises buyers
and exhibitors a lavish buying experience like no other…
58 ATTIRE
Further informationFind out more about the event at
www.boutiquebychic.co.uk.
by chic
The Show For Fashion Buyers...
Europe’s Finest
Fashion Accessory Brands
The Most Lavish, Glamorous
Buying Experience
Ever Staged In The UK
Expect Fountains, Chandeliers,
Complimentary Champagne & Blinis,
Extravagant Showrooms Filled
With Beautiful Products.
Dress Up & Bring The Girls
It’s The Event Of The Season...
26 - 28 October 2008
The Jaguar Exhibition HallThe Ricoh ArenaJunction 3, M6.
Coventry.CV6 6GE
www.boutique-by-chic.com
You Are Imagining...
60 ATTIRE
Key project dates so far:
• One week in: Search terms agreed. The
project plan is confirmed.
• Two weeks in: Initial ranking report
shows just how low we rank in the search
engines for our selected search terms.
• Three weeks in: I was asked to choose
which style of copy writing I preferred.
• Four weeks in: Problems giving access
to my website. SEO company add
‘performance tracking’ to my website
so they can provide me with regular
monthly reports.
Five weeks in: Optimisation begins…
The setup phase of the SEO project
is now complete. Now the work really
begins on optimising my website. It
appears one of the first things they do
is write six or seven paragraphs of text
around each of my 20 selected search
terms. These paragraphs will become live
pages on the website. Google pays a lot of
attention to the words on a website, and
uses complex algorithms to evaluate how
valuable a page is for a visitor in relation
to a particular search term. It’s very
simple, if someone types “EPoS solution
UK” into Google and they subsequently
land on a page that is well written and
informative about that phrase, then
Google has done its job.
So words are important. And there is
no point trying to trick Google by typing
in “EPoS solution UK” 5,000 times. Back
in the early 1990’s it may have worked but
search engines are far more sophisticated
now. Consider the size of Google now, it
has a market value of nearly $200 billion,
that is comparative with BP! This value
is largely based on it being the most
effective search engine in the world.
Like BP, Google has significant research
resources, but rather than invest in oil,
gas and alternative energy exploration,
Google invests in maintaining its number
one position in delivering the right web
page. So you can guarantee it is not easy
to fool Google. The very best way to
optimise a set of words for Google is to
write it in the very best way for a person
(your target market) to read.
Today I received a jolly email from our
SEO project manager, which made me
smile… but not for long!
“Hi David, Cheers Up! I am pleased to
present your articles for Intelligent Retail.
Please approve the words you like most.”
Two pages of text are attached, each
one based on a search term. The first is
about “EPoS retail software”. I start to
read it, and before I get to the end of the
first paragraph I wonder what on earth is
going on. The first page of the paragraph
reads as follows:
“Automation of retail workflow is a must
in today’s competition. Gone are the days
when retailers could get by with manual
operations. In today’s harsh business
climate, any retailer worth his salt needs
to make automation his friend. Be it in
terms of the operations or the workflow,
every process on a daily basis needs to be
automated. Why so? It’s because today’s
customers are far too finicky to forgive an
item out of stock. They are impatient and
want things done fast.”
Aargh! And it gets worse. It goes on
to read: “Geographical redundancy is
an absolute given in any EPoS Retail
software”. What? I have absolutely no
idea what they are going on about! The
second article about “EPoS solution UK”
is just as bad.
I start to edit the copy they have provided,
but before long I give up. The structure
is so poor it just needs to be re-written.
I email the project manager stating how
bad it is and he replies: “Cheers Up!
Thanks for your kind information, we are
just getting to know how to work with
each other. Have a nice day.”
Six weeks in: Changes to important
website files
The SEO company started to edit some of
the central files on our website.
All eCommerce websites have central
engines that control important aspects of
the site. Great care must be taken when
editing these as bugs can be introduced
Diary of an SEO trial
Further information
David Mackley MBA
BSc is MD of
Intelligent Retail,
leaders in multichannel
EPoS and websites for
independent retailers.
He can be contacted
on +44 (0)845 680
0126 or dmackley@
intelligentretail.co.uk.
David Mackley
The vast majority of new visitors come to websites from search engines. If you want
your website to be seen in the search engines then Search Engine Optimisation
(SEO) is essential. Yet the practice appears to be surrounded in secrecy, and finding
a company that will successfully optimise your website at an affordable price is a
not easy.
In this the fourth installment of technology expert David Mackley’s trial with
a Search Engine Optimisation (SEO) company he reveals the ups and downs of
what it’s like trying to get your website optimised.
Part 4
ATTIRE 61
quite easily. Just as any self-respecting
website company would want to do, we
wanted to tightly control changes to these
files. So rather than letting them edit the
live site directly we set up a development
website specifically for them to make
changes and test in a safe environment.
We gave them detailed instructions on
how to make changes to this site but they
are still sending me files and asking me
to upload them myself. I have probably
communicated this five times by now,
mildly frustrating! This is the downside
of working with such a remote company,
language is a bit of a barrier at times.
A tip here for anyone looking to
appoint an SEO company. Before
appointing a company, ask your web
designers how they will grant access for
the SEO company to edit your website.
They may only give restricted access for
fear of bugs being introduced (bugs can
cause problems for your web visitors or
even bring the site down, and it may well
be left to the web company to get the site
working again). Find out how they can
work together with the SEO company
before appointing them. It can be easier
if the web design company can do the
SEO as they have all the access rights
they need.
Seven weeks in: New copy
Exciting times, my revised copy is in. This
time they have tried a different search
phrase, “EPoS equipment software”.
It starts off reasonably well enough, but
as I read on it is still nowhere near the
standard I would want on my website. It’s
important these words are right because
they are the first thing visitors will read
when clicking from Google. Again I write
back and ask them to try again.
Eight weeks in: Month two ranking
report
I received a report showing no
improvement whatsoever in how my
website responds in the search engines
for my selected search phrases. Well, to
be honest there was an improvement for
the term “Retail Software Programs” in
MSN (a comparative minnow to Google)
which changed from being not listed
to being 48th in the list. There were no
improvements in Google or Yahoo. I
expected this though, need to give the
program at least four to six months to
really start to have an effect. A
Technology
RANKING REPORT 2
• Number of my chosen search
terms ranked 1-10: In Google: 0 In
Yahoo: 0 in MSN: 1
• Number of my chosen search
terms ranked 11-20: In Google: 0
In Yahoo: 0 in MSN: 1
• % of total ranking: 1.1%
Next issue – In part five see what
measures I have to take to get my
copy written properly, and we actually
start to see some effect on the Google
ranking position.
MAYERACCESSORIES
DESIGN BY JULIETA SANTOS
Tel: 07934 471975www.mayer-accessories.co.uk
Autumn Fair NEC - Hall 4 - 4L39Top Drawer Autumn - GH-80
TEL 0161 834 0400 | FAX 0161 834 0455
ATTIRE 63
One of the UK’s most important gift and home
shows of the pre-Christmas season, Autumn Fair,
returns to the NEC, Birmingham between 7th-10th
September 2008, with over 500,000 products, 40,000
new launches and in the region of 2,000 exhibitors
spread across fi ve halls. Specialist sections include
those dedicated to Jewellery and Fashion Accessories,
Gifts,Greetings & Stationery, Toys, Kitchen &
Dining, and Home Interiors. Considered by many
to be an essential buying event, the organisers of
Autumn Fair have worked to develop a benefi cial
relationship with the fashion accessories industry and
pledge to off er retailers the perfect opportunity to pick
up fast moving lines for the festive season and preview
exclusive product launches for 2009.
Following the successful launch of a dedicated
bag and fashion accessory section in 2007, this year’s
Autumn Fair will feature the exhibition’s biggest
ever section of jewellery and fashion accessories
and is guaranteed to bring even more big names to
the event. Look out for national and international
suppliers including Jimmy Crystal New York, Martick
Jewellery, Jax Jewellery, Pilgrim, Kazuri Beads and
Marjo Silver.
Plus, for the fi rst time ever, Nordic Fashion will
be featuring jewellery and fashion accessories not
previously seen in the UK. Expected ‘hot sellers’ this
year are colourful, exotic jewellery pieces and, with
the pound and Euro both at all-time highs against
the US dollar, show organisers are expecting more
international exhibitors than ever before, seeking to
attract UK buyers.
Buyers attending the show can plan their visit
around a selection of ‘trails’ designed to guide them to
specifi c products. To help visitors plan their journey,
suppliers participating in the trails will wisely have the
trail logos clearly visible both on their stand and on
their online presence at www.autumnfair.com.
Th e three trails for 2008 are Ethical brands, which
will spotlight companies selling accredited green or
responsibly traded products, Autumn Fair Exclusives,
which will help visitors to identify new product
launches that cannot be seen elsewhere, and Creative
Britain, which will support home grown talent by
focusing on high-quality, British-designed products.
Th e event is also designed to provide buyers with
vital advice to help drive their business forward. A
range of free seminars including ethical retailing,
trend previews, merchandising for Christmas, trading
online, and many other valuable topics will take place
this year, more details of which can be found on the
Autumn Fair website.
Commenting on the event, Group Director of
Autumn Fair, Louise Young, said “Th e current
economic climate means that Christmas and the
early part of 2009 will be all about providing unique
products and greater choice to entice consumers.
Only here will buyers fi nd the new ranges which
will be the ultimate best-sellers for Christmas. I’d
recommend anyone who is interested to pre-register
now at autumnfair.com so they can be sure to have the
chance to take advantage of half a million innovative
ideas and products that will put them one step ahead
of their competitors.”
Th e show is open to trade buyers and suppliers
only, and entry to Autumn Fair is free for those who
have pre-registered at www.autumnfair.com. Visitors
must bring with them proof of trade status, such as
business cards or a letterhead. Entry to Autumn Fair
is £30 for visitors who have not pre-registered, and to
receive additional information and register, telephone
+44 (0)845 051 2610 from the UK or telephone +44
(0)207 728 3953 from outside the UK.
Autumn Fair
In light of the triumphant launch of a dedicated fashion accessories section last year, Autumn Fair is becoming increasingly important for industry buyers. Read on to fi nd out more...
IN BRIEF
Date: 7th-10th September 2008
Venue: NEC, Birmingham
Opening times:
Sunday-Tuesday 9am-6pm,
Wednesday 9am-4pm
Website: www.autumnfair.com
Seasonal Sourcing
A
64 ATTIRE
Autumn
MAYAA LTD
Hall 4 Stand M58
Tel: +44 (0)161 428 9402
Web: www.mayaa.eu
Th e richly embroidered beadwork that features on the expertly handcrafted
bags from Mayaa heavily contributes to the company’s luxurious image, with
items that are as beautiful as they are versatile, appealing to women with both
modern and vintage style. Each design in the collection is strikingly fi nsihed
using stunning materials such as hand made raw silk, tanned leather, jute,
ultra fi ne linen, and brocade for a detailed and elegant signature look. Mayaa
has both a sumptuous couture and unique prêt line available for discerning
customers with style in mind.
BALAGAN LTD
Hall 4 Stand H20/H11
Tel: +44 (0)8452 600 925
Web: www.balagan.co.uk
Cyber Lyly is a fun new fashion range
available from Balagan with collections
divided into categories such as plastic
fantastic, manic ceramic, travelling
companions, I should coco, and fontastic to
name a few. Aimed at independent shops,
with a wealth of colourways to choose from,
this is a zingy, vibrant collection. Balagan
will also be showing the third collection
from Sukie Lau on stand H11, which
consists of designs with seasonal jade stoned
jewellery and a new handbag collection in
bright cheery pinks and purples. Th e new
capsule collection is also now fully underway,
and features jewellery that can be worn in a
myriad of fashionable ways.
RICHBAGS LTD
Hall 4 Stand N01
Tel: +44 (0)7963 165 018
Web: www.richbags.co.uk
RichBags continues to create gorgeous designs for special occasions, and
will be launching new lines for buyers to view at Autumn Fair. Th e company
have cleverly created new selected RichBags scarves to compliment their
popular handbags to give the wow factor at any occasion. Th e designs are
suitable for many diff erent events throughout the year, and are great gift
buys for Christmas, race days, weddings, proms, cruises, and fantastic parties.
Look out for the exciting launch of the new RichBags perfect gift Jewellery
range at the exhibition.
FATLIP
Hall 4 Stand L35
Tel: +44 (0)1905 612 955
Web: www.fatlip.biz
Funky company Fatlip’s new
Aranya range adds a new
dimension to this season’s
preference for chunky, bold
jewellery. Beautifully handcrafted
using mother of pearl and black
agate, the unusual necklaces
come in several diff erent
designs, such as the striped
Glass Pearl the contemporary
Hoop styles.
Th e company also have a
new showroom at their base in
Worcester complete with a cash
and carry facility, which off ers
extra jewellery lines, scarves,
display items, and handmade
packaging, and should prove to
be a treasure trove for customers
wanting to fi nd new stock.
T: 01635 297911 F: 01635 299237 E: [email protected]
www.clerevision.co.uk
Eden is a simply stunning new range of readers from Clere Vision.The floral design, which is etched by laser, comes in bottle
green/lime, black/hot pink, blue/turquoise and chocolate/rust.Retailing from £12.95, they are guaranteed to help sales blossom!
See us at Autumn Fair, NEC (Hall 4, stand B20)
Positively Blooming
Clere Vision supplies the retail trade only.Individual purchasers are always directed to their nearest stockist.
To see our stunning new range of Costume Jewellery
Please visit our stand at…
You can also order a copy of our new brochure (collection Issue 2) by calling:
01423 868362 or 01423 866990
www.parklaneonline.com
Pure, Olympia, London Stand K84, 3-5 August
Moda, NEC Birmingham Stand P11, 10-12 August
Autumn Fair, NEC BirminghamHall 4 Stand K45, 7-10 September
British Bridal Exhibition, Harrogate Hall C Stand C57, 7-9 September
ATTIRE 67
Autumn
TIMESOURCE LTD
Hall 1 Stand K31
Tel: +44 (0)1778 343 000
Web: www.timesourceltd.com
Henley, the UK’s much loved fashion watch brand, will be launching their winter
collections at Autumn Fair through distributor Timesource Ltd. Th e exciting
new fashion watch range with its funky and fresh styling embraces the very latest
colours and catwalk styles, such as the Henley Midnight crystal collection, which
adds an extra sophisticated sparkle to glamorous evenings. Th e Henley philosophy
is to bring fun, contemporary watches to the High Street, constantly pushing
fashions forward with a fusion of glamour and elegance, all at accessible retail
prices. Visit the stand to see the full Henley collections along with Timesource’s
other top selling brands, including Nicole, Wingmaster and Tom Dexter.
BEWITCHED ACCESSORIES
Hall 4 Stand L10
Tel: +44 (0)1488 649 581
Web: www.bewitched-accessories.co.uk
Bewitched Accessories brings beautiful and uniquely designed fashion handbags
and scarves to trade customers at aff ordable prices. All of the company’s products are
designed in the UK to a very high standard and are produced at their effi cient factory
in India. Th is season the company have a fabulous new range of soft pony leather bags
and a collection of eff ortlessly elegant silk scarves. Bewitched Accessories have also
introduced more of their signature embellished bags and have a lovely new range of
shimmering coin purses for essential last minute gift ideas.
LOTUSFEET
Hall 4 Stand J45
Tel: +44 (0)7793 675 070
Web: www.lotusfeet.co.uk
Family business, Lotusfeet, is
intent on providing high quality
designer jewellery, fashion
accessories and paper twine
display mannequins with a social
conscience. Th e company work
with cooperatives, individuals and
small family businesses, and through
their work support and help their
partners generate a sustainable
income, fair wages, and health and
safety standards. Highlights of
the Lotusfeet jewellery collection
include a Cascade Necklace made of
coconut shell beading, the distinctive
Lariat Collection, and the Children’s
Collection featuring semi precious
stones, freshwater pearls, and
Swarovski crystals. Th e extensive
range of recycled paper twine
mannequins is also made by one of
the Co-ops.
MAYER ACCESSORIES
Hall 4 Stand L39
Tel: +44 (0)7934 471 975
Web: www.mayer-accessories.co.uk
Mayer Accessories create fresh collections of consistently elegant and classic
handmade accessories in the UK. Designer, Julieta Mayer Santos, and her team
believe that originality is the main strength of their jewellery range, and work
on their pieces with Murano glass, Millefi ori glass, Venetian glass, Swarovski
crystals, shell, pearls, freshwater pearls and many other brilliant materials. Mayer
Accessories have introduced beautiful colours and unexpected shapes into all of
their inspiring new lines this season.
Autumn Fair
68 ATTIRE
Winners of the Fashion Accessory category at the Gift of the Year awards 2008, Clere Vision,
are celebrating the success of their new Fun in the Sun range of sunglasses and matching
watches at Autumn Fair. Th e designs are unlike most found on the high street, and with eight
to choose from there is something to suit every summer outfi t. Clere Vision’s triumph is a
refl ection of reported fi ndings from retailers that stocking fashionable glasses has moved them
from being a necessary and generally single purchase, to a desirable accessory, which can result
in multiple purchases. Visit the company’s stand to view their award-winning products.
SEA GEMS LTD
Hall 4 Stand H04/J05
Tel: +44 (0)1736 335 840
Web: www.seagems.co.uk
After the successful spring launch of their new silver
jewellery range “Pure Origins”, Sea Gems will be
adding more unique designs to their simple and
stunning collection of plain silver pieces. Th e essence
of the range is to capture natural movement and
sculpture in fl uid designs that refl ect the purity of
the elements. Th is season there will be new additions
across the established Celtic Lands, Silver Symmetry,
and Mackintosh jewellery brands, combining highly
polished silver with sparkling gemstones, opalite, and
mother of pearl. Th e simplicity of the designs together with the striking turquoise boxing means
that the range has a far-reaching appeal across all age groups, with an attractive price point.
TALBOT IMPORT CO
Hall 5 Stand E20
Tel: +44 (0)1273 776 415
Web: www.talbotfashions.com
Talbot’s boast a huge range
of fashion jewellery and
accessories, and are constantly
sourcing new lines to embrace
all the latest fashion trends.
Many new and innovative
designs have been added to
their jewellery range, including
necklaces, bangles and earrings
in materials such as carved
polished wood with brass inlay,
decorative rhinestones, and
semi precious stones in an array
of rich lustrous shades of jet, amber, and red. A wide selection
of children’s fashion jewellery and hair accessories for both boys
and girls is also available.
ACCENT FASHION ACCESSORIES
Hall 4 Stand M33
Tel: +44 (0)161 834 0400
Web: www.accent-accessories.com
Based in the heart of Manchester’s wholesale quarter, Accent
Accessories off ers high quality, trend-led merchandise.
Th is year has seen the company grow faster than ever before,
with the introduction of new dynamic collections sourced from
designers and suppliers all over the world, still maintaining
quality and originality. Th e company’s winter collection
includes various hats, gloves, and scarves, whilst the summer
collection consists of sunglasses, trilby hats, ladies summer
hats, caps and more. Due to their vast network of suppliers and
contacts, Accent are able to source and modify new and existing
accessories, and are positive that the company will continue to
grow in 2009 and beyond.
AutumnACCESSORIES BY PARK LANE
Hall 4 Stand K45
Tel: +44 (0)1423 868 382
Web: www.parklaneonline.com
Well-established company, Accessories by Park Lane, will be
showing an autumn/winter collection with a strong focus on bold
statement pieces suitable for evening or day wear at Autumn
Fair. Th e new colletion of cubic zirconia fashion jewellery and
accessories includes fabulous crystal necklace and earring sets in black and red, which are expected
to be well received throughout the season. Of particular note is a striking new extended range of
cocktail rings in a wide variety of sizes and colours, tapping into a key trend for next season with
over 100 styles. Th e company have made re-ordering easy for customers with the use of their glossy
brochures, which are updated twice a year and also on their website.
CLERE VISION
Hall 4 Stand B20
Tel: +44 (0)1635 297 911
Web: www.clerevision.co.uk
07980 571 035 • www.mayaa.eu • [email protected]
Expertly handcrafted bags in a wide range of striking designs for women with both traditional and contemporary tastes.Each of our designs is unique and created for the discerning woman with elegance, style and gorgeousness in mind.
Not just for Christmas, but for Occasions all throughout the Year!Race Days Proms Weddings Parties Cruises Perfect Gifts
Uniquely designed by Richbags, Handbags to suit all occasionsPlease register at www.richbags.co.uk for more information on our latest ranges and details of fair venues including:
Autumn Fair NEC Birmingham 20087th – 10th SeptemberStand N01, Hall 4
For any sales or bespoke enquiries, please call: Morven on: 07963 165018 or Pauline on: 07791 583270
Glee Birmingham NEC 21st – 23rd September
Hall 3/3A H40
Q&A Technology
ATTIRE 71
Word of warningQ I’ve just had a “domain renewal notice” for my domain name from a
company I’ve never heard of – do I have to pay them?
A Beth Scott says: No, but you should check with whoever registered your
domain, usually your hosting company, that it will be renewed.
This is an old scam where a domain renewal notice from “The Domain
Registry of X” (where X is a real country or place) is sent to the registered
owner of the domain name shortly before the renewal date. It is designed to
look like a straightforward domain renewal form, quoting expensive but not
extortionate prices for a domain renewal. If you have a close look it will usually
turn out to be an offer to transfer your domain to another registrar. This
needn’t be a catastrophe in itself but will certainly involve you paying over the
odds for your domain renewal and may cause problems with your hosting.
Our advice if you receive a notice of this type (or any other bill you don’t
recognise) is to check with whoever is currently providing you with that
service before paying out.
The long way roundQ A friend has designed a simple web page for me, which he has put
online. If you go to his domain it bounces from there to my page – is
this a good idea?
A Beth Scott says: Probably not – it sounds like a redirection. This is where
if you follow a link to, for example, www.mycraftsite.co.uk it would
automatically take you onwards to www.mycraftsite.co.uk/example or perhaps
to www.craft-fair.co.uk/mycraftsite.
Redirections are very common and can be very useful, particularly if you are
moving a site from one domain to another. However, from a search engine
point of view they’re not really desirable, as the search engine has no way of
knowing where such a link may lead and so may ignore the site entirely.
As a rule of thumb you should try to avoid using redirections when possible.
It’s preferable to either have the page at the url, or to link to the page directly,
rather than linking to the top level of the website and then redirecting to the
required page.
There are circumstances when a redirection is unavoidable (such as moving a
site, moving a page within a site or even merging two sites) in which case you
should be using what is called a 301 redirect. This is used when a resource has
been permanently moved, and tells the search engines where the resource can
be found in the future. By using this type of redirect you can move anything
from a single page to a complete site without losing the benefit of existing
incoming links.
But for your simple web page, you’d be better asking your friend to link to
the page from his domain or to get your own domain name and hosting.
Q&A TECHNOLOGYBeth Scott of Loud-n-Clear tackles domain renewals and redirections
Loud-n-Clear.com Ltd have been making
websites for over a decade, specialising in
e-commerce sites. Beth Scott from
Loud-n-Clear.com answers your retail queries.
A
72 ATTIRE
London is bonafi de fashion capital of the world
alongside New York, Milan, and Paris, meaning that
the fashion weeks held by each of these cities are an
absolute must for the heavy hitters of the industry.
London Fashion Week (LFW) is full of glamour as
a centre of cutting edge style and globally signifi cant
business, but the fi ne details of this infl uential world
can often seem intimidating and so exclusive that
members of the trade are left wondering how to
penetrate the event. If you look closer, however, it
becomes clear that the beauty of LFW is that it is
designed to support and encourage the industry, and is
full of exciting opportunities.
London Fashion Week is essentially a biannual
trade show, where each season designers unveil
their collections to a professional audience of press
and buyers who visit the capital from the UK and
across the globe. Th e spring/summer collections are
showcased in September and the autumn/winter
collections in February, with the London event taking
place after New York Fashion Week and before Milan
and Paris Fashion Weeks. London Fashion Week is
held at the Natural History Museum, and has been
since September 2005, with this season’s catwalk
schedule commencing from Sunday 14th September
to Friday 19th September whilst Th e Exhibition
at London Fashion Week runs from Monday 15th
September to Th ursday 18th September. Tickets for
the catwalk shows are distributed at the discretion
of each designer, and those who are well known for
attending LFW are Giles Deacon, Christopher Kane,
Marios Schwab, Paul Smith and Betty Jackson.
LFW is organised by the British Fashion Council
(BFC), which is supported by industry benefactors
and aims to promote British fashion design
worldwide, working with designers to help them
progress their businesses and reach their full potential.
Th e BFC provides many of the opportunities for
businesses to get involved in LFW and have many
sponsorship schemes to aid the crucial steps of
ambitious designers. Its principle activities at LFW
incorporate the internationally recognised New
Generation sponsorship scheme for new designers,
which provides support for up to three seasons
and is sponsored by Topshop. Accessory designers
amongst last season’s NewGen winners include
bag and belt designer Anna Vince, footwear label
Charlotte Olympia, and millinery designer Justin
Smith. Another area of LFW that is organised by the
BFC is the Fashion Forward scheme, sponsored by
Westfi eld London, which supports British designers
such as Erdem and Roksanda Illinic who have already
established a profi le at LFW through the New Gen
programme in the next stage of their development
with substantial funding towards a catwalk show at
LFW. Application forms for any of the sponsorship
schemes can be found on the LFW website www.
londonfashionweek.co.uk.
One of the best opportunities for exisitng
businesses to get involved with LFW is Th e
London Fashion Week is one of the most important dates in the fashion industry’s calendar and is a showcase for high-end attire from catwalk designers. Read on to fi nd out more about the event and how you can get involved...
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ATTIRE 73
London Fashion Week
A
Further informationTo fi nd out more about LeJu visit www.lejudesigns.
com or call +44 (0)208 245 7570.
For more information about Novus Labelling Limited
telephone +44 (0)845 474 1901 or access www.
novuslabelling.co.uk.
Exhibition at London Fashion Week, which is run
in the manner of more familiar exhibitions and plays
host to over 200 top British and International ready-
to-wear and accessory designers each season, from the
edgy and cool to the contemporary and commercial,
and is open to the same UK and International press
and buyers as the main event. Split into the categories
of Estethica, Jewellery, Accessories, Ready to Wear
and NewGen, Th e Exhibition is crucial as it allows
exhibitors and attendees to experience the buzz of the
show in a more focused and accessible environment.
A particularly exciting area of Th e Exhibition
is Esthethica. Th is category is in association
with Monsoon Accessorise and is the BFC’s eco
sustainable initiative that has become a hotspot for
ethical fashion, where designers will show collections
founded on ecological and organic principles. To apply
for Esthethica you can access the application form
online at the beginning of each season and members
of the trade can fi nd out if their company qualifi es for
this category by completing a questionnaire on the
website. To attend Th e Exhibition as an exhibitor an
application is available on the LFW website at the
beginning of each season, where each designer is then
vetted on the success of their application by a BFC
selection panel. Exhibitors who will be showing for
the fi rst time in September include beachwear brand
Heidi Klein, jewellery designer Isharya, and footwear
label Melissa.
Two companies that will be attending Th e
Exhibition at London Fashion Week in September
are LeJu, who will be returning to the event for the
third season, and Novus Labelling Limited, who are
fi rst time exhibitors.
LeJu, London’s stylishly sustainable jewellery
label combines contemporary jewellery design with
natural components. Th e unique designs are made
from colourful vegetable ivory and are sold in over
100 boutiques throughout the UK and abroad. Juan
Munoz, Managing Director of LeJu, explained why
the company is returning to LFW. “September will
be our third season at LFW and we are pleased to be
involved again. LFW has really elevated LeJu onto a
new platform as far as fashion and fashion jewellery
are concerned. Th e media awareness garnered at the
event, both in the UK and on a global scale, has been
instrumental in expanding our business. We hope our
participation in September will prove to be just as
fruitful as previous seasons.”
New LFW attendees Novus Labelling Limited
have over 10 years’ experience in the fashion trims and
accessories trade, with the focus on providing quality
woven and printed labels, swing tickets, buttons
and packaging to clients across the globe. With
state of the art facilities in the Far East and Europe
plus fully qualifi ed staff , the company delivers a
professional design and manufacturing process to new
and established fashion brands. When asked what
attracted them to Th e Exhibition the directors of the
company commented: “We see being involved with
LFW even on this level as one of the keynote events
on the calendar for this year and for any year, and are
overwhelmed to contribute and attend. Th is is the
showcase for new and established talent and makes
you feel very proud.”
We talked to a spokesperson for the British Fashion Council to fi nd out more about this season’s event and the organisation’s exciting plans for the future.
What can retailers gain from attending London Fashion Week and The Exhibition at London Fashion Week?LFW showcases some of the best designer talent in the world. Accessories are a key part of the exhibition
at London Fashion Week with an exciting mix of jewellery, millinery, shoes, and leather goods from both
new and established designer labels. In the UK, London Fashion Week drives aspirations and trends that
translate into both designer and high street sales, with many London Fashion Week exhibitors providing
point of diff erence and stand out from the mainstream brands.
What is new at the event this season/year?Each season London Fashion Week sources new talent to be part of London Fashion Week, and this season
is no exception. New to the exhibition will be Chocolate Rain, who are jewellers who have collaborated
with Luella. First time winners of the New Gen award this season include Nasir Mazhar, an accessory
designer who recently created a specially commissioned padded headpiece for Madonna.
How does the BFC wish to develop LFW over the next few years?We wish to maintain and develop our unique strengths for showcasing emerging talent and add depth and
consistency by attracting major international designers. LFW is the international showcase for one of the
UK’s most important creative industries and so we aim to grow and celebrate this through continuously
seeking, nurturing and supporting emerging talent in the UK.
tf the best designer talent in
at London Fashion Week with an exciting mix of je
new and established designer labels. In the U
into both designer and high s
and stand out
w at the event this seasotLondon Fashion Week sou
n. New to the exhibition
uella. First time winners of the New Ge
designer who recently created a specially commissiontes the BFC wish to develop LF
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ery, millinery, shoes, and leather goods from both
Week drives aspirations and trends
Fashion Week exhibito
London Fashion Week, and
e jewellers who have coll
son include Nasir Mazhar, an accessory
padded headpiece for Madonna.
w years
www.catwalking.com www.catwalking.com
London Fashion Week
Watches are worn on your wrist. That’s the way it’s always been – until S.T.A.M.P.S. came
on the scene.
S.T.A.M.P.S. is completely different. It is neither pocket
watch, nor wrist watch nor wall clock. It is, in fact, all three of
them at the same time.
Timehouse BrandsRegent House Business Centre,
24-25 Nutford PlaceLondon W1H 5YN
Tel: 020 7725 7010 Email: [email protected]
www.stamps.eu
TH March
ATTIRE 75
Fashion accessories is a major trade sector
in the United Kingdom.
The trade employs a variety of methods
to promote its products including mail
order, internet, agents and of course trade
shows and exhibitions.
One aspect of great importance, too
often forgotten, is insurance. Many
fashion accessories suppliers are insured
under a standard commercial combined
type policy. This normally provides wide
cover at one’s own premises but may only
provide limited cover elsewhere unless
specifically asked for.
Specialist products are available but
may not always be the best or cheapest
way of providing cover for attendance at
exhibitions.
Insurance is needed for the following
risks:
• Public and Products Liability
– Usually your standard policy will
normally provide protection.
• Exhibition Expenses Cover – This
enables recovery of booking fees
following cancellation of the event
following say a fire or a flood in an
exhibition venue. Some wordings
may also extend to provide cover for
pre-booked accommodation, travel
and other expenses which are lost.
• Stock and Display Materials
– Should the venue be destroyed
during the course of the show and
your property is within it, make sure
that you have told your insurers. If
you have not made special provision
then you will not be insured.
• Transit Risk – Make certain that
your property is insured whilst being
moved to or from the exhibition
venue. If you use a carrier check
their terms and conditions as many
restrict their liability which could
result in only limited compensation
being paid in the event of loss or
damage. If using your own vehicle
make certain your policy has been
extended to cover this.
Two recent claims highlight some of the
problems you can face:
Claim 1 – An exhibitor at a fair packed
their stock into the boot of their car.
Whilst stopped at the car park barrier
when departing from their hotel the
thieves opened the boot and ran off with
the sample cases.
Business had been thriving and the
range enlarged but the insurance had not
been changed to reflect this growth. The
result was that insurers paid the maximum
amount insured. Some policies are subject
to an underinsurance clause which would
mean that that payment could have been
reduced but in any event the exhibitor was
out of pocket as the amount carried was
three times the sum insured selected.
Claim 2 – An exhibitor used a covered
metal trailer, rather like a horsebox, to
take stock and display equipment to and
from exhibitions.
The property was left in the trailer
rather than being removed but insurers
had not been advised. It was understood
that the property should have been kept
within the exhibitor’s own premises or at
the exhibition centre.
There was a clause restricting cover
from overnight losses from unattended
vehicles. Fortunately the loss occurred
four days after attendance at the fair and
during the day, on a very quiet Sunday
so insurers had to pay the claim but this
was only after considerable discussion
and negotiation.
If you do leave your property
unattended in a trailer make certain that
you tell your insurers. Be sure that the
trailer is kept in a secure compound and
ensure that it is fitted with wheel clamps
or other appropriate security.
Loss of Profits for exhibitors attending
exhibitions is a very specialist area of
insurance and it can be difficult to obtain
as it is often difficult to prove the actual
loss of profits generated by loss or damage
to the stock and property at an event. It
is, however, worth raising this question
with your existing insurers.
In common with all insurance
problems, many are solved by good
communication between you and your
advisor.
Trade shows remain a vital resource for the fashion accessories industry. With Moda, Top Drawer and
International Jewellery London just around the corner, Jim Pittman ACll Chartered Insurance Broker
of TH March & Co Limited offers some timely advice for exhibitors.
Trade show protection
Further information
T H March is a well-established family business founded in 1887. With offices in London, Birmingham, Manchester, Glasgow, Sevenoaks and Yelverton, near Plymouth, the company has departments covering household, motor, travel, commercial and scheme insurance. To find out more visit the informative website at www.thmarch.co.uk.
A
Jim Pittman
Loss of Profits for exhibitors attending exhibitions is a very specialist area of insurance and it can be difficult to obtain
If you do leave your property in a trailer make certain that you tell your insurers.
Specialist products are available but may not always be the best or cheapest way of providing cover for attendance at exhibitions.
76 ATTIRE
We champion UK-based fashion accessories manufacturers and designers
Best ofARISTOCGAIL NEWPORT, MARKETING MANAGER
Aristoc, the leading hosiery manufacturer, recently
teamed up with renowned fellow Derbyshire premium
fashion label John Smedley to create their latest
autumn/winter collection.
Made in England and using the finest rare quality
yarns, the collaboration will incorporate John Smedley
designs into a range of socks developed by Aristoc.
Both brands are renowned for their quality, style
and expert workmanship and the new range of
premium socks will showcase the best qualities both
brands have to offer. We spoke to Gail Newport,
Marketing Manager at Aristoc to find out more…
What prompted you to collaborate with John
Smedley?
John Smedley is a premium knitwear brand which
has continued to manufacture in Derbyshire a few
miles from the Aristoc production unit so there are
many synergies with the brands. Aristoc is a brand
synonymous with quality and innovation in product
development and it was a natural link to work with
our Derbyshire neighbours.
Which other British-based designers/
manufacturers do you admire and why?
I think that we should admire any British based
designers or brands who continue to produce products
in the UK, we have invested many years developing
skills to ensure consistent product quality and strong
ethical working environments.
Have your product lines always been designed and
made in the UK and if so, why is this so important
to you?
All of our technical and development skills, and
premium brand product manufacture are based in the
UK, and this is important because it ensures that we
remain at the forefront of innovation, and we develop
products that are relevant for the British consumer.
What challenges do companies that design and
make their products in the UK face?
There are many challenges that face companies that
manufacture in the UK, particularly with soaring
energy and raw materials costs. We are continually
reviewing our manufacturing unit which is monitored
and controlled 24/7 for energy efficiency, anything
that can be recycled is recycled. As we are based on a
world heritage site there are strong controls in place to
ensure that we meet environmental requirements.
What benefits do you feel the company has over
those who choose to manufacture abroad?
Knowing exactly where our products are made,
that we purchase all of our packaging board from
sustainable forests and that transportation impact on
the environment is minimised, as product is produced
close to market, has to be a key benefit.
Why is it so important for retailers to support
home-grown talent?
We have some great British heritage brands in the UK
with fantastic skilled labour force, whose talents will
disappear if too much manufacture moves overseas.
There are no concerns from a retailer perspective on
ethical issues such as fair trade or child labour, and
environmental impact is a key issue for all of us as
many products often travel thousands of miles before
they reach the shelf.
Do you feel there’s anything extra the government
could do to better support UK-based designers and
manufacturers? If so, what?
The government should encourage and reward brands
that manufacture in the UK, grants and financial
incentives should be offered to encourage business
growth and achieving climate change initiatives.
Funding should be made available for training and
developing staff to ensure that UK manufacture
remains strong with a skilled labour force.
HOPE & BENSONANGELA HOPE, DESIGNER
Have your product lines always been designed
and made in the UK? If so, why is this so
important to you?
Yes, initially when I started the business,
everything was designed and made by me in
Ireland. Now I work with Daniela Benson,
who is based in England, our production is
split between Ireland and England. It is very
important to us, we pride ourselves on the fact we
don’t outsource production overseas.
What challenges do companies that design and
make their products in the UK face?
Higher costs but to us it is worth it. Our brand
is very much an ‘artisan’ brand and we believe our
customers appreciate the ‘hand made’ nature of
our work.
What benefits do you feel the company has over
those who choose to manufacture abroad?
An honest, transparent philosophy. We really do
make our products using our own hands! Our
work is completely traceable and made using very
traditional methods. We believe the final product
reflects this quality and attention to detail.
Why is it so important for retailers to support
home-grown talent?
Because it is dying. We find those retailers who
appreciate and understand the concept and give it
the space and attention it needs reap the rewards.
A lot of our stockists tell us they have many
collectors of our work who come back regularly
to check on any new deliveries and actually get
disappointed if they have sold out!
Do you feel there’s anything extra the
government could do to better support UK-
based designers? If so, what?
Support with attending trade shows both in the
UK and overseas would be great. This is how we
gain our orders and is a necessary part of our
work but very expensive to undertake.
British
Aristoc
Aristoc
Hope & Benson
ATTIRE 77
Best of British
ISOLYN UKMICHELLE BUTLER, DESIGNER
Have your product lines always been designed
and made in the UK? If so, why is this so
important to you?
Isolyn products have always been designed and
made in the UK. At one time I thought about
getting some items made in China and I had
samples made, but the quality was not there.
Made in Britain is important to me and I feel
that it is becoming more important to buyers of
my products, whether they are retailers or private
customers. Many people are increasingly aware of
their carbon footprint and some customers want
unique and exclusive that is not sold in every
single shop in the high street.
What challenges do companies that design and
make their products in the UK face?
I design my own products, so I do not see that
area as a challenge for me. I would like to get
other British designers to design for me, but I
don’t think that will be a challenge either; 1000’s
of talented British designers graduate every year. I
try to go to New Designers in London every year
to see what the graduates have come up with.
Making products in the UK can be a challenge as
the majority of the manufacturers in the UK have
closed down due to cheaper production abroad.
I make the majority of products myself with
the help of assistants who have been trained to
produce to a high quality standard.
What benefits do you feel the company has over
those who choose to manufacture abroad?
I mentioned before that people are becoming
more aware of their carbon footprint and saving
the environment. I also feel that there is more
quality control for the products that are made in
the UK. I know companies that get their goods
manufactured abroad and nine times out of 10
there is a percentage of goods that have not been
made to the desired quality.
Why is it so important for retailers to support
home-grown talent?
I feel that it is important for retailers to support
home-grown talent. There are so many good art
and design schools in the UK and lots of talented
graduates each year. I know that a lot of graduates
overprice their products and that can put retailers
off. I think there should be more emphasis on the
business side of being a designer as everything
I have learnt has been through my experiences.
While I have been on a business course, it was not
geared to the design sector.
Do you feel there’s anything extra the
government could do to better support UK-
based designers and manufacturers? If so, what?
The government does give grants to designers that
want to export their designs and products, but I
don’t think there is any help for those who want
to produce in the UK. As I mentioned before,
the UK is not really a manufacturing country
anymore. There are not many designers that
produce in the UK; therefore, there is no demand
for UK manfacturing.
THE MUDDY DOG COMPANYBEVERLEY HOLTOM, JOINT PARTNER
Have your product lines always been designed
and made in the UK? If so, why is this so important
to you?
The Muddy Dog Company has been established for
10 years purely designing and manufacturing products
in Somerset. My early training ground was in retail
buying in the early 80’s. These were the pioneer days
of buying offices, sourcing directly from the Far East.
I travelled extensively developing products for Next,
George, Storehouse and Laura Ashley. I now find the
high street very difficult to shop in, as all the stores
have lost individuality and the explosion of imported
products are in some cases cheaper than they were 25
years ago.
When we started The Muddy Dog Company it
was clear to me that that no one was able to offer a
bespoke own label service for handbags which were
uniquely British. We combined innovative design
with traditional vegetable tanned leather work in
our manufacturing process. Our ethical position is
even more important today than it was ten years ago,
customers are now very aware that buying individual
products which are manufactured in the UK is more
environmentally responsible.
Our bags are designed to stand the test of time
becoming timeless classics, products which are valued
for the raw material and making.
What challenges do companies that design and
make fashion accessories in the UK face?
The UK leather industry has diminished in the last
decade. We now find it a challenge to purchase the
raw materials such as good quality brass fittings,
fortunately we have archive stocks of many beautiful
findings which we are able to reproduce in quantity if
we require.
As a designer I have been trained to always look
forward to the next season and beyond. Individualism,
functionality and detail are the keys to a brand
performing in today’s market.
What benefits do you feel the company has over
those who choose to manufacture abroad?
The Muddy Dog Company does not have to hang
around airports, I don’t get disappointed after waiting
weeks for samples which are incorrect.
The production response timing is quicker and we
respond to high fashion trends almost immediately
before the high street can be influenced.
Items manufactured in the UK are now increasingly
desirable to a number of overseas buyers including
China and India.
The Muddy Dog Company brand is proud to be
uniquely British, made in Somerset in our workshop.
Why is it so important for retailers to support
home-grown talent?
It is ethically responsible to remove ourselves from
a buy cheap, use and throw away society. If retailers
continue to ignore this they will find they only have
one option available to them, which will drive their
sales to stagnation. The UK offers an individual
product which could end up being lost to the export
market only.
Fortunately there are many retailers who are waking
up to the positive aspects of UK made products.
Do you feel there’s anything extra the government
could do better to support UK-based designers and
manufacturers? If so,what?
The Department of Trade and Industry currently
offers a lot of help to small businesses who wish
to export. We need the UK retailers to continue to
support UK manufacturing in the home market.
The Muddy Dog Company
Isolyn UK
ATTIRE 77
78 ATTIRE
LOVE LAMMIE BAGS & ACCESSORIESVICTORIA LAMMIE DESIGN DIRECTOR
Have your product lines always been designed and
made in the UK? If so, why is this so important to
you?
Th e Love Lammie range has always been
designed and made in the UK. Having worked for
the high street as a ladieswear designer I spent many
years working with off shore factories in far fl ung
places. Working only with people in the UK to make
samples which would then go on to be produced
abroad. It’s tragic that we are not using all our very
skilled population to create products that we are
selling right here in the UK. Love Lammie is striving
to keep those skills at home.
What challenges do companies that design and
make their products in the UK face?
Unfortunately cost will always be an issue. We
as consumers are always looking for a cheaper
option. We face strong competition from imported
products that are mass produced and, therefore, far
cheaper for the retailer who sometimes fi nds it hard
to see through that bottom line cheap price.
What benefi ts do you feel the company has over
those who choose to manufacture abroad?
Our response is much quicker; we can react to trends
within weeks if not days. We have also been able to
form strong partnerships with local suppliers.
Why is it so important for retailers to support
home-grown talent?
It’s our future. We should be reducing the carbon
footprint, and buying our own products is a great
way to start. Retailers can help keep all our skills and
promote British talent as it should be.
Do you feel there’s anything extra the government
could do to better support UK-based designers? If
so, what?
I think the government could give some kind of tax
benefi t for companies using UK products. And for
retailers some kind of incentive scheme too.
LORNA HENDERSONLORNA HENDERSON, DESIGNER
Have your product lines always been designed and
made in the UK and if so, why is this so important
to you?
Yes for the following reasons:
• In today's world, on a global scale, I see jewellery
as a luxury item. As such, I want to ensure wherever
possible that no person has been exploited in
the design/production process - by locating my
production in the UK I can guarantee that everyone
involved in the production is doing so because they
want to and have a passion for the product involved.
• It also allows me to off er a high quality, effi cient,
bespoke service to my clients as I do not incur
additional admin ie delivery times and can monitor
quality control fi rst hand.
• Culturally, economically and politically it is
important to capture and develop British talent and
keep the Britain as a front runner in design and
production - for me, the actual production process
allows experimentation which pushes my designs
further.
What challenges do companies that design and
make their products in the UK face?
• Challenges are predominantly related to
aff ordability; greater production costs, particularly
for small businesses - ie materials, labour, studio and
fuel lead to higher product prices compared with
some of those produced abroad.
Why is it so important for retailers to support
home-grown talent?
• Practically they can build face to face relationships
with the producers which leads to a quicker, more
personal and fl exible service both for themselves
and their clients
• On a wider scale to take part in the responsibility
of ensuring that we nurture future generations and
maintain a presence as a leading producer of high
quality goods on a global scale and continue to
attract investment as well as spread awareness of
poor practices elsewhere
Do you feel there's anything extra the government
could do to better support UK-based designers? If
so, what?
• Increased co-ordination of the various support
services available - ie business advice for creative
industries, grants, subsidies, awards - in my
experience this is very dependent on postcode!
• Recognition and assistance for those that have
chosen to start designing and producing at a later
stage in life ie not straight from university.
OWEN BARRY LTDCINDI BARNSTABLE,
MANAGING DIRECTOR
Have your product lines always been designed and
made in the UK? If so, why is this so important to
you?
Yes all of our products are designed and
manufactured in the UK. Why – because this is the
most enjoyable part of the business – creating styles
in the workshop, putting together collections and
getting the creative buzz when something works is
a fantastic feeling – then when they sell our whole
factory feels it’s an endorsement of their skill and
hard work.
What challenges do companies that design and
make fashion accessories in the UK face?
An ever reducing skill base is a problem although
we train and invest in people – parents still see UK
manufacturing as a dying trade and discourage their
children from entering a factory environment – but
a niche industry like ours is rewarding in many
ways creatively and socially. Th e other diffi cult thing
is hardware – there are no good sources of British
designed and produced fi ttings and trimmings – I
have to source all mine from Italy now. Th at’s two – I
could list more – but I see no point in moaning – just
get on with it – if you don’t like the heat get out of
the kitchen.
What benefi ts do you feel the company has over
those who choose to manufacture abroad?
Th e fl exibility of home-controlled manufacture is
for us the most important factor – we can off er very
short lead times, plus we can adapt any style to fi t
customers’ individual requirements from something
as easy as strap lengths and colour combos to
including customers own skins and fabrics – I have
made bags from 200 year old Kelims!! Th is kind of
fl exibility and service is something I defy anybody to
better – and we speak Somerset – which is a very easy
language to learn!
Why is it so important for retailers to support
homegrown talent?
Once upon a time I would have given economic
reasons but now I feel environmental reasons are
far more important – for example all our skins are
sourced in the UK and Europe they are all a by
product of the food industry, many of our skins have
been tanned without any chemicals in controlled
tanneries – therefore the adverse eff ects of chemical
effl uents and huge carbon footprints are avoided.
Do you feel there's anything extra the government
could do to better support UK-based designers and
manufacturers?
In the fashion industry I feel the UKTI do very little
to promote British manufacture aboard, we visit
exhibitions both overseas and domestically and see
pavilions of exhibitors showing under their countries
fl ag – I never see a British stand – I feel sure a group
of exhibitors ALL showing under the Union fl ag
would be of interest to international customers.
A
Love Lammie
ATTIRE 79
On Display
Tessell8 Designs is a Somerset based company which designs and makes luxury scarves and wraps and is looking to expand its client list.
We are searching for an established sales representative who is presently marketing a selection of exclusive boutiques and shops and looking to take on a new company.
Tessell8 Designs presently has two collections of scarves and wraps “Elements” (available for viewing at www.tessell8designs.co.uk), a selection of lightweight pieces in chevron, square and striped designs at competitive prices and “The Fifth Element”. A Limited Edition collection of individualistic pieces designed to make a statement.
Having attended Harrogate “Home and Gift” in July, we are also exhibiting at Autumn Fair- NEC (Stand 4D45) and Top Drawer Spring, where we will be previewing our new women’s wear collection.
If you are interested in representing our product, please contact Natalie Rocyn – Jones at: [email protected]
or call on 01373 452711.
for new knitwear companyGDS Hall 6 - B23
MODA NEC Hall 20 f H1
Gemstone and Silver Jewellerywith a difference
0116 [email protected]
www.silvercherry.co.uk
Bewitched accessories offers a range of individually designed bags priced to appeal to the discerning customer yet at the same time offer excellent
value for money.
See our collection at a host of trade venues or at
www.bewitched-accessories.co.uk
Tel: 01488 649581Email: [email protected]
On Display
80 ATTIRE
ATTIREAccessoriesISSUE 8October/November 2008Available from: 3rd October 2008Advertising deadline: 19th September 2008
Plus
Next Issue
Jewellery TrendsWe show you how to keep ahead of the competition
The Perfect ViewGlamorous glasses
Walk the WalkChic daytime shoes
Industry NewsExpert AdviceRetailer Interview
Middle GroundBeautiful women’s belts
Money MagnetsSpotlight on purses and wallets
ATTIRE 81
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82 ATTIRE
Henrietta Askew has always been passionate
about China. Having spent part of her gap year in
the Fujian province, she studied Chinese Art and
Archaeology, then spent a year living in Beijing
learning Mandarin, before returning to the UK in
2005 to create her own handmade pearl jewellery
brand, Mai Pearls.
“China has started to produce a large amount of
good quality pearls and I felt that there was a real
niche in the market for aff ordable pearl jewellery,”
she explains.
“‘Mai’ in Chinese, means ‘to buy’ or ‘to sell’,
depending on the pronunciation, so ‘Mai Pearls’
literally means ‘to trade pearls’, which I thought
would be the perfect name for the company!”
Henrietta’s aim is to make pearl jewellery more
accessible by not only including classical pieces
within the collections she off ers, but also more
fashion-led, contemporary pieces.
“We are also keen to keep the prices of the pearl
ranges as competitive and aff ordable as possible,
making them ideal gifts that will suit most
budgets,” she asserts.
All the pearls used within Henrietta’s designs
are Chinese freshwater pearls and each piece
of jewellery is handmade by a small group of
mainland Chinese women.
Mai Pearls supports fair trade and local
community initiatives, which ensure their suppliers
are paid fair wages for their work; working
conditions are safe and of a good standard and no
children are exploited.
With this in mind, Henrietta also gives 10%
of her profi ts from the company to Operation
Blessings, a Chinese orphan care program.
Henrietta is also very environmentally aware.
“We promise to try to minimise excess packaging,
as well as using items with recycled content and we
feel it is important to use recycled print materials
when possible, “ she maintains.
Describing her current collection, her keen eye
for design is clear.
“In the Autumn/Winter 08 collection, we see
a green revival in the Contemporary Collection,
which includes a range of inspiring natural greens
and neutral shades like beiges and creams, with
yellow and balsamic traditional hues highlighting
the collection’s palette,” Henrietta says.
“Th e Classic Collection includes a wide bridal
range, which continues to bring the public
aff ordable, classical, pearl jewellery, with some new
and inspired design additions.”
Henrietta launches two collections a year,
an Autumn/Winter collection in August and a
Spring/Summer collection in February.
So what does she enjoy most about her role?
“Th e daily challenges of running my own
business! Th e working days are varied and I have
learnt so much in the past two years, since I
launched my jewellery brand, literally everything
from PR to website maintenance!” she laughs.
Henrietta relies on word of mouth for
promoting the brand the response from customers
has been very positive.
“People love the accessibility of the designs and
their aff ordability. Customers want to wear real
pearls, but don’t want to spend an absolute fortune
on accessorizing their outfi t,” she says.
Considering her greatest success in the industry
so far, Henrietta points to her classic pieces.
“Th e classic pieces are always popular, especially
with brides. Th ey can be dressed up and dressed
down and worn after the big day.”
Along with her website portal for customers to
purchase from, Henrietta also off ers a clever Mai
Pearls Party service in London, where the company
provide the invitations and bring the current full
collection to a host’s house.
“We also give the hostess a generous 10% of
the total evening’s sales and a further 10% off any
jewellery. All they need do is set a date and send
out the invitations!” explains Henrietta.
A very wise marketing and sales ploy from a very
savvy designer! A
Further information
For further details call +44 (0)7872 968 229 or
visit www.maipearls.co.uk.
Henrietta Askew is the creative force behind the
ethical, handmade pearl jewellery brand, Mai
Pearls. Inspired by her passion for China, the
brand actively supports a Chinese orphan care
program with some of the profi ts. We spoke
to her about the successful development of her
niche accessory designs over the past two years
Pearls of wisdom
