Audience Feedback

The People we Asked

-17 18-21

22-25

26-29

30+0

2

4

6

8

10

12

Age

Age14

16

Genders

MaleFemale

The Video

Video Popularity

194

7

"Did you like the video?"

YesNo, I didn't like the videoNo, it's not the kind of music I lis-ten to

Most people we asked had

a positive reaction to the

video.

We asked a wide range of

people to take our

questionnaire, which is why

so many disliked the video

because it wasn’t in their

preferred genres.

Comments on the Video

• People who didn’t like the video said:

• “It needs some colour.”

• “The guy keeps staring angrily at the camera and it’s disconcerting.”

• “I didn’t like the still images in the video.”

• People who liked the video said:

• “The song was pretty good!”

• “I liked the illustration effects.”

Video Success

16

3

"If you liked the track, would you buy it based on this video?"

YesNo

The Album

Album Artwork

194

7

"Did you like the album artwork?"

YesNo, I didn't like itNo, I didn't understand it

While the album artwork

was mainly well-received, it

became clear that a non-

trivial portion of our target

audience didn’t understand

what the character on the

front was supposed to be.

Most people seemed to like

the art despite that.

Comments on the Album

• People who disliked it said:

• “What is the guy on the front supposed to be?”

• “It’s pretty useful (it shows the song lyrics and stuff) but other than that it’s not very cool.”

• People who liked it said:

• “The album art is very professional.”

• “The whole thing has a very Celtic feel to it – I like that.”

The Advert

20

10

"Did you like the advert?"

YesNo

Advert Feedback

"Would you buy the album based on the

advert?"

YesNo, it's not my kind of thingNo, the ad-vert doesn't sell it

From what we’ve seen,

most people found the

advert appealing enough to

sell the music.

Most people who didn’t like

the advert disliked it

because it was for music

they weren’t interested in,

rather than because the

advert was poor.

Final Thoughts

Project Comments• We asked people what they would improve about

the items we created, and they had the following comments:

• “Make all of the pieces fit together better – they’re good individually but don’t feel the same as each other.”

• “Pick a less angry singer, his eyes scare me.”• “Try using colour alongside the black and white –

an area of vivid colour really stands out.”

Data Trends• The music video was

more popular than either the booklet or the advert

• The advert was surprisingly popular with our younger age groups

• The song was much more popular with guys than girls, and slightly more popular with older age groups than with the younger ones

Evaluation• Audience feedback is crucial for iterating and

improving upon our work. With that in mind, what would we do differently based on our feedback?

• Use some colour to contrast with the desaturated images.

• Make the advertising more specific to the target audience.

• Have a more accessible theme for the album artwork

• Maybe the album cover image was focused too much on the genre and not enough on the band itself.