Auchenblae Primary – Souper Apprentice Challenge

Auchenblae Primary – Souper Apprentice Challenge

Do you like a challenge?Consider the Food Industry

Auchenblae Primary – Souper Apprentice Challenge

What’s food all about Nutrition, Health &

Well Being

Enjoyment & Occasion

Making Money

A Great Deal More

Auchenblae Primary – Souper Apprentice Challenge

Scottish Food & Drink Industry

A key industry in Scotland

Employs over 50,000 people

Contributes £7.5 billion to the Scottish economy Exports £3.5 billion, 20% of total exports

THAT’S A LOT OF PEOPLE AND A LOT OF MONEY……..

Auchenblae Primary – Souper Apprentice Challenge

Who works in the Food Industry?

Financial Human Resources Marketing Production Distribution Quality Sales Purchasing Engineers Development Chefs Bakers IT

All kinds of people

All working to deliver

great-tasting food

Auchenblae Primary – Souper Apprentice Challenge

Macphie - an overview A dynamic company producing high quality

ingredients for bakery, food service and food manufacturing sectors

Family-owned company competing against some of the industry’s food giants

Innovation, quality and service State of the art facilities

– Glenbervie & Glasgow

Employs 300 people

Turnover £40 million

Exports to 40 countries

Auchenblae Primary – Souper Apprentice Challenge

The “Souper Apprentice” Challenge

Auchenblae Primary – Souper Apprentice Challenge

What is it? Interactive learning experience Develops strong links between industry and

education Allows you to link school subjects to the real

world of work Opportunity to work as teams to reach a goal Insight into how a dynamic business works Improve communication Decision making Having fun!

Auchenblae Primary – Souper Apprentice Challenge

mmmmmmm...soup MMMMMMMM…….. SOUP….

Auchenblae Primary – Souper Apprentice Challenge

What to do first?Chief Executive

Marketing Packaging Manufacturing

Form a company One Chief Executive plus employees for each department As a group you must decide what to call your company The challenge requires you to:

– Come up with an idea and choose a new soup range– Develop a marketing plan– Design the packaging– Manufacture the soup – Sell the soup to your targeted audience

Judged throughout the challenge

Auchenblae Primary – Souper Apprentice Challenge

Marketing Challenge How will you communicate with

your target audience? Develop a company/product logo

and a slogan Does your company have a

specific colour scheme? Think of images and creative

design

Auchenblae Primary – Souper Apprentice Challenge

Auchenblae Primary – Souper Apprentice Challenge

Advertising Slogans Just Do It! ….. gives you wings! Every little helps Kids and grown-ups love it so Once you pop you just can’t stop Every little helps There’s a whole lot of good in those little O’s

Auchenblae Primary – Souper Apprentice Challenge

Adverts

Auchenblae Primary – Souper Apprentice Challenge

Packaging Challenge Design packaging for the soup Consider what information goes on food

packaging - legal requirements? Ingredients Best before date Nutritional information Storage instructions Contact details

Auchenblae Primary – Souper Apprentice Challenge

Manufacturing Challenge Produce a sample of your chosen soup

to taste as a group Determine if this is the perfect product Understand what ingredients are

healthy and why Decide what ingredients to use Ensure it is produced to the

highest standards in terms of: – Hygiene– Health and safety– Product appearance– Perfect flavour and texture– Minimum wastage

Auchenblae Primary – Souper Apprentice Challenge

Check-list: Form a company Name the company Elect a Chief Executive Decide who is in each department - job descriptions Investigate the market; Look up the internet, look in

supermarkets and magazines for inspiration Speak to friends and family for ideas What catches your attention, what’s innovative? Decide what flavour of soup you are going to produce

Get ready to have fun!

Auchenblae Primary – Souper Apprentice Challenge

GOOD LUCK!