AST Member Snapshot - Association of Surgical … of Surgical Technologists, ... [email protected] AST Surgical Technology Conference in Orlando ... Package 2: - ½ page ad in

Contact:Lisa Leverenz, Sales Manager, Advertising and Exhibits

Association of Surgical Technologists, 6 West Dry Creek Circle, Suite 200, Littleton, CO 80120

303-694-9169 (fax)303-325-2513 (phone)[email protected]

2018 AST Rate CardAssociation of Surgical Technologists www.ast.org6 W Dry Creek Cir, Ste 200 • Littleton, CO 80120-8031

Association of Surgical TechnologistsAST

Ad Size Open 3X 6X 12X

RatesAll rates gross; agency discount 15%

Full Page $1,635 $1,561 $1,448 $1,388

Half Page $926 $844 $776 $733

¼ Page $628 $590 $552 $546

Special Issues: Pre-conference (Jan), Conference (May), Post-conference (Aug).Custom wrap: TBDColor Rates CMYK: 4-color — $500, 2-color — $212 (net). Premium Positions: B/W rate plus 50%.Deadlines for Space & Ad Materials: Closes the 1st of the month preceding publication.Supplements: Available in 4, 8, and 16 pages. Rates $800 per page.Inserts: Billed at B/W page rate X pages inserted. Contact AST Sales for deadlines and requirements.

Ad Size Live Bleed Trim

Journal Specifications

Full Page 7" x 10" 8.625" x 11.125" 8.375" x 10.875"

Half Page (H) 7" x 5" Allow 1/8" on bleed sides Keep live matter 1/4" from trim

Half Page (V) 3.5" x 10.25" Allow 1/8" on bleed sides Keep live matter 1/4" from trim

1/4 Page 3.75" x 5" N/A

2-Page Spread

17.25" x 22.25" full bleed

Publication Trim: 8.375" x 10.875." Paper Stock: 60lb coated enamel. Binding: Saddle stitch. Printing: Web offset. PDF files must have all high-resolution images & fonts embedded. Please email files to [email protected] Requirements: All material for The Surgical Technologist Journal is produced computer to plate. PDF, EPS and InDesign files are accepted. Please include high-resolution images and fonts when sending PDF, EPS and InDesign files. Images must be CMYK or Grayscale, TIFF or EPS, between 300 and 400 dpi. No RGB or JPEG images. Do not nest EPS file into other EPS files. Do not embed ICC Profiles with images. Fonts must be OpenType or Type 1—no TrueType fonts or font substitutions. Please email your files to: [email protected] (no ADSEND).

AST Member Snapshot

Total members: 40,500

Percentage involved with purchasing: 75%

Employment: 71% work in hospitals/surgery centers

Education: 70% college degree, 22%

advanced degree

Median age: 39, 70% female

AST Journal — The Surgical Technologist

O F F I C I A L J O U R N A L O F T H E A S S O C I A T I O N O F S U R G I C A L T E C H N O L O G I S T S , I N C .

T H E

T E C H N O L O G I S T

F E B R U A R Y 2 0 1 6 V O L U M E 4 8 N O 2

Parotidectomy with Facial Nerve Dissection




AST Website Landing PageNet Rate Monthly

AST.org - 390,000 Page Views/Month

- 199,600 Unique Users/Month

- 3.56 Min/Avg Time on Site

* Google Analytics, Dec 2017

Home page 33,700 Page Views/Month

Banner/Box Left side above the fold (500x500 pixels): $1200

Member Log In Page 37,800 Page Views/Month

Banner Top (728 x 90): $1500Right Side Skyscraper (160 x 300): $1000Right Side Skyscraper (160 x 600): $1200

Member Dashboard 29,000 Page Views/Month

Banner Top (728 x 90): $1200Right Side Skyscraper (160 x 300): $900Right Side Skyscraper (160 x 300): $1000Video/ad unit (500 x 500): $1000

Conference Home Page


Educators Home Page/ROS


Mechanical Requirements File format: GIF, animated GIF, or JPG Please include a URL link.

Digital Connections




Rate

Geo Targeted EBlasts AND/OR Direct Mail - 35% Avg Open Rate - 12% Ave CTR - Volume discounts apply, please ask for specifics.

$1.25/Name, 400 Min.

Mechanical RequirementsWeb banner ad: maximum 800 pixels wide File format: PNG, PDF, or JPG Minimum order 400 names. Custom content provided by client. Include a URL link.

Rate

Website RetargetingAdvertise to AST website visitors while they surf the web

$10 CPM (cost per thousand impressions)

Mechanical Requirements Static banner ads: 728 x 90 pixels (leaderboard); 160 x 600 pixels (skyscraper); 300 x 250 pixels (rectangle); 600 x 315 pixels (Facebook); 320 x 50 pixels; 300 x 600 pixels. File Format: .jpg and .png File size: up to 45kb

Rate per month

ENewslettersAST Instructor BiMonthly to 250 Instructors

Banner/Top (728 x 90) $900

Right Side Skyscraper (160 x 300) $700

Custom Content Articles (1000 words, pre-approval required) $900

AST Member Monthly to 40,000 members

Banner/Top (728 x 90) $1200


Custom Content Articles (1000 words, pre-approval required) $1100

Mechanical Requirements File format: GIF, animated GIF, or JPG Please include a URL link.3x run = 15% Discount/ 6x run= 20% Discount, 12x run = 25% Discount

Rate per month

Enhanced Career Center

Banner/Top (728 x 90) $1200



Video/ad unit (500 x 500) $1000

Customized advertising bundles are available at discounted rates. Please contact AST sales for details on how to save up to 35%

Digital Connections




AST Surgical Technology Conference in Orlando May 30–June 2, 2018, Exhibiting May 31–June 1

Booth Size Rate

Exhibitor Rates 10’ x 10’ $1,583

Important InformationMultiples of 10x10 available upon request.Add $50 for corner booths and islands. Booth fees due upon receipt of application.Includes booth space, 6’ draped table, 2 chairs, waste basket and booth ID signage.

Advertise at the ConferenceCONFERENCE PROMO BUNDLES

Package 1:

- Full page ad in Conference Program - Social Wall Logo + Tagline - Conference App Banner - Tote Bag Insert - Pre + Post Conference Attendee List - Signage (2) at Conference - Banner ad on AST.Org Conference Page

Package 2:

- ½ page ad in Conference Program - Social Wall Logo + Tagline - Conference App Banner - Tote Bag Insert - Pre-post Conference attendee List - Signage (1) at Conference Break

Package 3:

- Social Wall Logo + Tagline - Conference App Banner - Signage (1) at Conference Break

$4,700 $2,500 $1,000

Be an AST SponsorPosition your brand/products as a leader in the Surgical Technology Profession

Customized Year-round corporate and conference sponsorships

Preferred employer/AST Career Center sponsorships

Customized Conference co-sponsorships

$20,000 to $40,000 $1,000 to $2,500 monthly $2500 to $10,000

Events sponsorshipsQuoted per, includes signage, logo on materials, personal introductions

Opening Night Party Closing Night Party Daily coffee breaks with snacks

Speaker and education sessions

Attendee scholarships

MarketingPre- and post-conference Journals

(50% discount on 2nd adv)

Tote-bag inserts

$500 (plus insert costs and shipping to AST)

Scavenger Hunt door prizes (donor choice)

Pre- and post-conference attendee email

$1,500




Educators ConferenceFeb. 7–9, 2019 — Phoenix/Tempe

Rate Description

Educators ConferenceFeb 7–9, 2019

$800 Table-top display including one 6' draped table. Must be a conference exhibitor to purchase.

Cancelation PolicyIf cancel or reduce space before February 1, 2019, your deposit will be refunded, less a 25% administrative fee. AST must receive written notice of cancellation or reduce space by January 31, 2019. No refunds after February 2, 2019.


Conference Program/Exhibit Guide Specs

Full page 7” x 10” 8.625” x 11.125” 8.375” x 10.875”

Half page (h) 7” x 5” Allow 1/8” on bleed sides

Keep live matter 1/4” from trim

Half page (v) 3.5” x 10.25” Allow 1/8” on bleed sides


2-Page spread 17.25” x 22.25” full bleed

Social WallLimit 6 Advertisers, Logo and tag line message

$750

Conference App BannersLimit 10 advertisers $500

Please provide the following sizes for mobile and tablet banners: 640 x 150 pixels 552 x 150 pixels PNG, JPEG and GIF only

Conference ProgramFull page: $700 ½ page : $450 2 page Spread: $1300 Custom Wrap: $1000




Ad Size Open 3X 6X

Instructors NewsletterBimonthly; 3 print/3 digital

Full Page $950 $890 $830

Half Page $530 $500 $470

Inside Front Cover Rate plus 50%

Inside Back Cover Rate plus 50%

Important Information - Space closing the 1st of the month prior to publication date

- Ad materials due the 1sth of the month prior to publication date

- All rates net, all ads full color


Instructors Newsletter Mechanical Specs

Full Page 7” x 10” 8.625” x 11.125” 8.375” x 10.875”

Half Page (H) 7” x 5” Allow 1/8” on bleed sides


Half Page (V) 3.5” x 10.25”

Allow 1/8” on bleed sides


Ad Size Open 3X 6X

The Surgical Assistant (ASA Newsletter)Quarterly

Full Page $750 $700 $660

Half Page $420 $390 $370

Inside Front Cover Rate plus 50%

Inside Back Cover Rate plus 50%

Important Information - Space closing the 1st of the month prior to publication date

- Ad materials due the 1sth of the month prior to publication date

- All rates net, all ads full color

Frequency Open 6X+

Direct Mail Rate $1.25/name $1.00/name

Important Information - All rates net - Postage pre-paid - Material must be approved in advance by AST Publications

- Mail house service and processing charges not included

Published Online Quarterly by the Associat ion of Surgical Assistants

© 2015 Association of Surgical Assistants. All rights reserved.

The Surgical Assistant

VOL. 21, NO. 4 FALL 2015

Inside:

What’s in the Works! 2

Colorado Surgical Assistant Registration Renewal Update 4–6

Surgical Assisting: Looking Back and Forward 7

The new 2015–2016 ASA Board of Directors was announced at the ASA Annual Meeting that was held October 4–6 in Nashville, Tennessee.

The newly elected board includes Kathy Duffy, CSFA, CSA, President’ Greg Salmon, CSFA, CSA, Vice President; Jodie Woods, CSFA, Treasurer; Shannon Woods, CST, CSFA, Director; and Christina Tuchsen, CSFA, LSA, Director. Returning board members include: Rebecca Hall CSA, Secretary; Paul Beale, CSFA, Director; Fred Fisher, CSFA, CSA, Director, and Crystal Weidman, CSFA, SA-C, Director.

Dennis Stover, CST, CSA, gave the oaths of office to the newly elected board. ASA was fortunate to be the ben-eficiary of Dennis’s talents and commit-ments for the past six years. He was able to provide a strong foundation for the future of the organization.

This year’s election was the first online opportunity for members to cast their ballots and the first time members were invited to ask ques-tions of any candidate on the Members Only section of the ASA Town Hall. The ASA Board intends to repeat the use of the Town Hall again for the 2016 elections.

ASA ELECTS NEW OFFICERS

Non-Journal Print

P u b l i s h e d f o r s u r g i c a l t e c h n o l o g y e d u c a t o r s b y t h e A s s o c i a t i o n o f S u r g i c a l Te c h n o l o g i s t s

I N S TR UCTOR SV O L U M E 1 7 , N U M B E R 3J U N E / J U L Y 2 0 1 4

Report Reveals Effective Programs and Practices for the Community Colleges

inside

continued on page 2

Kevin Frey, CST, MA, AST Director of Continuing Education

A report published by the Center for Community College Student Engagement (CCCSE) highlights the results of research on prac-tices offered at community colleges that are focused on assisting students complete their education including requiring orienta-tion, academic goal setting with the assistance of an advisor and mandatory class attendance. The results show that these students who use these programs have increased chances for graduating. However, the report emphasizes that because many community colleges don’t require these programs, the “field now has pock-ets of success rather than widespread improvement.”1

time is used. • Community College Institutional Sur-

vey (CCIS): This survey collected data to identify and assist in promoting high-impact educational practices in community colleges. The survey col-lects information if and how colleges implement promising practices.

• Community College Survey of Stu-dent Engagement (CCSSE): Admin-istered in the spring, the survey is completed by students who are taking college credit courses and gathers in-formation about the students’ overall college experience.

he reporT, A MATTEr of DEgrEES: Promising Practices for Community College Student Success (A first Look)published in 2012, is the first of three reports that are based on a three-year project led by CCCSe. Four related sur-veys are used to gather the data: • Community College faculty Survey of

Student Engagement (CCfSSE): This survey was administered in conjunction with the CCSSe to faculty who teach college credit courses. The survey col-lected on the instructors’ perception about student experience, their teach-ing practices and how professional

T

Author’s Note: For the purposes of this article, specific practices will be briefly highlighted. The full report is available at: http://www.ccsse.org/center/resources/docs/publications/A_Matter_of_Degrees_02-02-12.pdf

p 52014 Instructors Workshop Picture Page

p 3Award criteria and an award checklist are presented for nominating the Didactic educator of the Year Award for 2014-2015

p 8General information for get-ting started in the application process for applying for a Foundation Student Scholar-ship for 2014-2015

p 6, 72014 Scholarship recipients: The Foundation for Surgical Tech-nology awarded 18 scholarships to a diverse range of applicants

Documents

AST Member Snapshot - Association of Surgical … of Surgical Technologists, ... [email protected] AST Surgical Technology Conference in Orlando ... Package 2: - ½ page ad in