Associates in Business Packages

  • View

  • Download

Embed Size (px)


Associates in Business Packages

Text of Associates in Business Packages

  • Social Media Solutions

    Mayfair Hotel & Spa

    February 7, 2011

    Memorial Program


    contentsWho We Are ...................................................... 3Social Media Platforms ........................................ 4

    Search Engine Optimization ................................ 5

    Silver Package ................................................... 6

    Gold Package ..................................................... 7

    Executive Package ........................................ 8 - 9


    Who We Are...Associates in Business is a Marketing and Online Solutions company that focuses on the clients needsensuring that the products and services being offered are in sync with the end user. This is the foundation of successful marketing that has made many businesses incredibly successful.

    The team at Associates in Business have worked on domestic and international companies that offer a variety of services and products. It is the goal of Associates in Business to implement a marketing communication strategy that will increase the Laya Centers online presence through the design and development of an engaging website and social media platforms.

    Programs: All programs and designs are customized to meet each of our clients needs. From design to applications, we work hand in hand with each company to ensure their expectation are met.

    Developement: The professionals at Associates in Business are always looking at new opportunitss to increase companys branding and exposure. Our out of the box thinking brings together new technologies and traditional marketing strategies that equal success.

    Optimization is key for online marketing. Each platform is researched to maximize the optimization process.


    Social Media ChannelsUtilizing these social media platforms is key for customer engagement and retention as well as brand awareness. Giving customers a voice to share creates customer empowerment. A social media posting strategy is developed to drive fans to social media channels. The strategy can include components to keep fans interest throughout the year.

    TwitterTwitteris a free social networkingservice that enables its users to send and read messages known astweets. Tweets are text based posts of up to 140 characters displayed on the authors profile page and delivered to the authors subscribers who are known as followers.

    Why Twitter? Brand Awareness

    Deal Distribution

    Use Twitter to gain Competitive Intelligence

    Engage with your target audience

    Online Reputation Management

    Promote your Blog Content

    Understanding Tool Feedback Mechanism

    Promotion SEO Boost

    Ask Questions Receive Answers

    HR ToolPress Release

    News Management

    FacebookFacebookis a social networking website where users can add friends and send them messages, and update their personal profiles to notify friends about themselves. Additionally, users can join networks organized by city, workplace, and school or college.

    Why Facebook? More than 500 million active users

    50% of active users log on to Facebook in any given day

    Average user has 130 friends

    People spend over 700 billion minutes per month on Facebook

    More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.

    There are more than 200 million active users currently accessing Facebook through their mobile devices.

    YouTubeYouTube is a video sharing website on which users can upload and share videos. This platform also provides social sharing options where videos can be virally distributed through a large number of viewers.

    Why YouTube? People are watching over 2 billion videos per day.

    70% of YouTubes traffic comes from outside the U.S., meaning the foreigners are likely to travel to the U.S for their vacations.

    YouTube is localized in 23 countries across 24 different languages.

    Every minute, 24 hours of video is uploaded to YouTube

    User base is broad in age range, 18-55 covering a large demographic

    Over 300,000.000 active accounts.

    Video sharing tools are available for many of the social media platforms.


    Search Engine OptimizationAs consumers and internet users search for products and services online, they traditionally use search Engines such as Google, Yahoo, or Bing to find what theyre looking for. Search Engine Optimization, SEO, is a technique we use to help our clients sites rank higher in the search results based on the keywords used by consumers and internet users. Most importantly, when consumers find your website through a specified search, that visitor has now become a qualified lead for your business.

    The key factors we incorporate into our SEO strategies include a Website Analysis, Onsite Optimization, Link Campaign, Social Media Integration, and Web Analytics to help track your progress.

    Website Analysis & Keyword Research Website Analysis

    Navigation/ Site Structure

    Analysis of Meta Tags

    Page Rank

    Inbound Link Popularity

    Analysis of Keywords uses to enter site

    Keyword Research

    Current ranking on Various Search Engines

    Online Optimization

    Meta Tag, H1 Tags and Title Optimization

    Optimize Keyword Density

    Create/ Update Site Map

    Create/ Update XML Site Map

    Internal Link Optimization

    Content Optimization

    Potential Implementation of Blog and/ or RSS Feeds

    Offsite Optimization

    Link Building Campaign

    Article Marketing

    Press Release Optimization

    Search Engine & Directory Submission

    Blog Development & Maintenance

    Social Media Integration

    Leverage the power of highly ranked Web 2.0 sites

    Article Optimization for Social Site Submissions

    Interlink Web 2.0 Sites

    Blog Submission

    Incorporate Social Media Buttons on Website

    Import Blog, RSS Feed and other relevant content


    Memorial Package

    The Memorial page provides you with the ability to remember and share all the fond memorials of your loved ones. This social media package will bring your loved ones together to share past memories and up to date information.

    The package includes:

    Welcome Page

    1 Customized tabs with link

    1 Customized video

    1 e - Album


    Gold Package

    The Gold package includes the development of customized pages for Facebook, Twitter and YouTube. The pages will carry the branding of the company and links to the core website. . The package includes:

    Welcome Page

    2 customized tabs

    Customized Twitter Page

    Customized YouTube Page


    Executive Package

    The Executive includes the development of customized pages and inter-linking of the platforms for easy management. The package includes:

    Facebook Micro- site

    customized Twitter Background and Facebook link where status updates are automatically pushed from Facebook to Twitter

    Customized YouTube Background and Facebook link where YouTube playlist is automatically pushed to Facebook video player

    Interactive e-brochure with links

    All platforms are SEO rich with links, keywords and content placement

  • 9Additional Applications & Designs Here are some examples of other applciations and designs that were created for Facebook pages but can be implemented into the resource pages.


    Mythos Greek Taverna Fanpage

    Menu Page: page with interactive menu + full screen viewing link.

    Menu: Full-screen view of Menu with e-reader style page turning.

  • 10

    Social Media Solutions

    Multi-functional Page

    Video Tips

    Shopping Cart

    Multi-functional PageOnline Donations

    Slide Show