Social Media Solutions

Hotel & Spa

February 7, 2011

Innovative Online Solutions

2 TABLE OF CONTENTS

contentsAbout Us ........................................................... 3

Social Media Channels ........................................ 4

Basic Package ................................................... 5

Silver Package ................................................... 6

Executive Package ............................................. 7

Restaurant/ Lounge Package .............................. 8

Theme Package .................................................. 9

Hospitality Package .......................................... 10

Sweepstakes and Promotions ........................... 11

Social Media Solutions ............................... 12 - 13

Social Solutions Management & Development .... 14

Search Engine Optimization (SEO) ...................... 15

Google Places for Business ............................... 16

WordPress Websites ......................................... 17

PhotoMingle ..................................................... 18

QR Codes ........................................................ 19

Interactive PresentationThroughout the following presentation you will be given the opportunity to interact by utilizing your mouse or smartphone to follow the links.

QR Code: must download QR Code reader to smaprtphone to scan code

A box will appear on the page where hyperlinks are available when hovering over page. Simply click on image or link and get connected.

3WHO WE ARE

Who We Are...Associates in Business is a Marketing and Social Internet Solutions company that focuses on our client’s individual needs. Our Mission is to ensure that products and services offered by our clients are in sync with the end user or customer. The team at Associates in Business has worked with both domestic and international companies that offer different products and services across varied industries. Our expertise and solid foundation of understanding and implementing social channels continue to drive success across the business we represent.

Our Strategy:

Customize: All programs and designs are customized to meet each of our clients’ needs. From design to applications, we work hand in hand with each company to ensure their expectations are met.

Develop: Our out of the box thinking brings together new technologies and traditional marketing strategies that equal success. We are always looking at new opportunities to increase company’s branding and exposure

Implement: Marketing communication strategies that increase a company’s online presence through the design and development of an engaging website and social media platforms.

Optimize: Imperative for online marketing. Each platform is researched to maximize the optimization process.

The Associates in Business GET SOCIALiZD program brings all the key elements of Social Media and Web Marketing together to further extend marketing initiatives.

Our Clients….

Hotels and Resorts, Restaurants and Bars, Destinations, Retail Outlets, Entertainment and Retail Galleria, Associations, Charities, Transportation, Celebrity Radio Personalities, Telecommunications, Mega Yacht Marinas and more...

What they have to say….

Bolongo Bay Beach Resort

If you are looking for someone to manage your social media I highly recommend Associates in Business. They helped us out with our RSS feed and Travelscream account and I was very im-pressed with their professionalism and knowledge.

Katarina DoumengBolongo Bay Beach ResortUS Virgin Islands

Radisson Cable Beach & Golf Resort

I have had the pleasure of knowing and doing business with Javier Morales for more than 10 years. In my capacity as Vice-President, Sales & Marketing for a major Caribbean hotel resort company Javier was instrumental in providing us with common-sense solutions that enabled us to increase our sales and market share within the Caribbean vacation product and programs he managed.

Javier is an enthusiastic, energetic and creative professional who is always a pleasure to do busi-

ness with. Any organization would be doing itself good by working with Javier.

Brian MeisterFormer SVP Sales & Marketing

Radisson Cable Beach & Golf Resort

Couples Resorts

Associates in Business presented an online marketing opportunity that has proven to be very suc-cessful for our resorts. Their opportunities have surpassed our Return on Investment standards, decreased costs of doing business and created efficiencies for our team. We can always count on them to reach out to us with new innovative marketing opportunities.

Andrea ConwayDirector of Sales and Marketing - Couples Resorts

4SOCIAL MEDIA CHANNELS

Social Media ChannelsUtilizing these social media platforms is key for customer engagement and retention as well as brand awareness. Giving customers a voice to share creates customer empowerment. A social media posting strategy is developed to drive fans to social media channels. The strategy can include components to keep fan’s interest throughout the year.

TwitterTwitter is a free social networking service that enables its users to send and read messages known as “tweets.” Tweets are text based posts of up to 140 characters displayed on the author’s profile page and delivered to the author’s subscribers who are known as “followers.”

Why Twitter?• Brand Awareness 

• Deal Distribution

• Use Twitter to gain Competitive Intelligence 

• Engage with your target audience 

• Online Reputation Management 

• Promote your Blog Content 

• Understanding Tool Feedback Mechanism 

• Promotion SEO Boost 

• Ask Questions Receive Answers 

• HR Tool Press Release

• News Management 

FacebookFacebook is a social networking website where users can add friends and send them messages, and update their personal profiles to notify friends about themselves. Additionally, users can join networks organized by city, workplace, and school or college.

Why Facebook? • More than 500 million active users

• 50% of active users log on to Facebook in any given day

• Average user has 130 friends

• People spend over 700 billion minutes per month on Facebook

• More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.

• There are more than 200 million active users currently accessing Facebook through their mobile devices.

YouTubeYouTube is a video sharing website on which users can upload and share videos. This platform also provides social sharing options where videos can be virally distributed through a large number of viewers.

Why YouTube? • People are watching over 2 billion videos per day.

• 70% of YouTube’s traffic comes from outside the U.S., meaning the foreigners are likely to travel to the U.S. for their vacations.

• YouTube is localized in 23 countries across 24 different languages.

• Every minute, 24 hours of video is uploaded to YouTube

• User base is broad in age range, 18-55 covering a large demographic

• Over 300,000.000 active accounts.

• Video sharing tools are available for many of the social media platforms.

5BASIC PACKAGE

Basic Package

The Basic Package is perfect if you are looking for a simple Facebook presence. Each component is customized to incorporate your com-pany’s branding with links directing traffic to key areas of interest of your website. The package includes:

• Home page

• 1 customized tab

• Calendar tab for events

Customized tab - Services tab

Calendar tab

Home tab with multiple links

6SILVER PACKAGE

Silver Package

The Silver Package includes the development of the 3 major social media platforms. Customized Facebook, YouTube and Twitter designed pages are interlinked for easy management.

The pages will carry the branding of the company and links to the core website. The package includes:

• Facebook home page - multi-functional page with video player and outgoing links

• 2 customized Facebook tabs

• 1 customized Twitter background

• 1 customized YouTube background

• Linking of all 3 platforms

• 1 hour consultation on best practices

Facebook home page with multiple links

Customized Twitter Background

Customized YouTube background

7EXECUTIVE PACKAGE

Executive PackageThe Executive Package brings together multiple applications to maxi-mize all the social media platforms. The package is designed to engage fans with a variety of tools. The package includes:

• Facebook micro- site

• Customized Twitter background and Facebook link where status updates are automatically pushed from Facebook to Twitter

• Customized YouTube background and Facebook link where YouTube playlist is automatically pushed to Facebook video player

• Interactive e-brochure with links

• All platforms are SEO rich with links, keywords and content placement

8RESTAURANT/ LOUNGE PACKAGE

Restaurant/ Lounge Package

The Restaurant/ Lounge package will feature key applications and tabs to increase exposure and engage visitors. The page includes the development of customized tabs for Facebook. The tabs will carry the branding of the company and links to the core website. The package includes:

• Home page

• 2 menu/ customized tabs

• Promotions tab with slide show of promotional pieces

• Calendar tab for events

Menu tabs with e-brochure viewer

Promotions tab with slide show application

Home page with video application

9THEME PACKAGE

Theme Package

The Theme Package provides you with the ability to remember and share all the fond memorials of your loved ones. This social media pack-age will bring your loved ones together to share past memories and up to date information.

The package includes:

• Home page

• 1 customized tabs with link

• 1 customized video

• 1 e-album

• Weddings• Birthdays • Reunions • Family network • Charities• And more...

 

10HOSPITALITY PACKAGE

Hospitality PackageThe Hospitality Package includes the development of customized pages for Facebook, Twitter and YouTube. The pages will carry the branding of the company and links to the core website and option to include book-ing widget or link to booking engine. The package includes:

• Home page

• Booking widget or link to booking engine

• 2 customized tabs

• Customized Twitter background

• Customized YouTube background

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Sweeptakes & Promotions Sweepstakes and promotions are implemented to drive brand awareness, fan engagement, increase fan base and gather customer data. The entries can be downloaded to contact database for marketing. Our partnership marketing program offers partners the ability to share in the sweepstakes to increase exposure and ROI.

Promotions can feature many options to engage fans and promote your message. Our creative team works very closely with clients to develop promotions and parnership programs the can achieve short term goals or long term strategies.

Fried on Business sweepstakes

SWEEPSTAKES & PROMOTIONS

Entry tab

Entry form

Wikked promotion with pop up printable coupon

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Social Media Solutions

Shores Resort & Spa - Reservations tab

Innovative - micro-site

Shores Resort & Spa - Shores Spa tab Associates in Business - slide show

SOCIAL MEDIA SOLUTIONS

Sweepstakes - entry form

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Social Media Solutions Following are some examples of other applications and designs that were created for Facebook pages. These samples show how innovative designs and applications are brought together to create fan engage-ment.

Mythos Greek Taverna Fanpage

Menu tab with interactive menu + full screen viewing link.

Full-screen view of Menu with “e-reader style” page turning.

SOCIAL MEDIA SOLUTIONS

14SOCIAL SOLUTIONS MANAGEMENT & DEVELOPMENT

Social Solutions Management and DevelopmentSocial media success can be measured in many ways. From the development of a fan base to direct-ing traffic to you your website. It is crucial to develop a strategy to be able to engage with your fans on an ongoing basis. Fan engagement creates conversations that result in viral distribution. When a fan posts a question, photo, link or comment, all their friends are able to see the communication on the Fans Facebook profile with a link to the page they are interacting with. The ease of sharing of content through these platforms has changed the scope of information distribution.

In addition to fan engagement, the professionals at Associates in Business are always looking for new innovative ways to increase your social media presence using new platforms and applications. New platforms and applications are researched and presented to your company with a plan of action to ensure the opportunity is utilized to the maximum potential

Management • Posting: Up to 2 posts per week.

• Monitoring: Will monitor pages on an daily basis to ensure content posted and responses to posts are appropriate.

• Best Practice Updates: We will provide the hotel marketing communications strategies that optimize social media platforms.

• New applications and platforms: We will review and present the hotel with any new applications and platforms we feel can increase our overall social media marketing efforts.

• Analytics: Return on investment can be measured with detailed statistics on fan growth and user demographics. Increases in fans translates into additional revenues when bookings result.

• Quick Response Service: AIB client-assigned representative will respond to basic questions posted on Facebook fanpage. For more detail-specific responses, we will reach out to the business for suggestions on such scenarios.

AIB Marketing

Partnerships always increase exposure. The team at Associates in Business is always looking for new innovative partnership marketing opportunities to increase marketing efforts.

We work with each client to understand their business and goals. Based on these goals, we will work with other partners to develop a win/ win program.

Our network of partners include a variety of industries both domestic and international.

• Hotel and Resorts

• Restaurants/ Lounges

• Caribbean Tourism Associations

• Telecommunications and media

• Attractions

• Charities

• And more...

 

Social Media Advertising

Social media platforms offer a variety or advertising opportunities. We work with each partner to develop an advertising strategy and set goals.

Each campaign is implemented and monitored for maximum success.

As more social media advertising opportunities become available, we will research each platform and present a plan of action to increase exposure and engagement.

Current ad platforms:

• Facebook

• Fan targeting

• YouTube

• Blogs

• Promotional sweepstakes

• Blogs

15SEARCH ENGINE OPTIMIZATION

Search Engine Optimization - SEOIs used to help our client’s sites rank higher in the search results based on the keywords used by consumers and internet users. Most important-ly, when consumers find your website through a specified search, that visitor has now become a qualified lead for your business.

The key factors we incorporate into our SEO strategies include a Website Analysis, Onsite Optimization, Link Campaign, Social Media Integration, and Web Analytics to help track your progress.

Website Analysis & Keyword Research • Website Analysis

• Navigation/ Site Structure

• Analysis of Meta Tags 

• Page Rank  

• Inbound Link Popularity

• Analysis of Keywords uses to enter site 

• Keyword Research  

• Current ranking on Various Search Engines 

Online Optimization

• Meta Tag, H1 Tags and Title Optimization

• Optimize Keyword Density

• Create/ Update Site Map

• Create/ Update XML Site Map

• Internal Link Optimization 

• Content Optimization

• Potential Implementation of Blog and/ or RSS Feeds

Offsite Optimization

• Link Building Campaign

• Article Marketing

• Press Release Optimization

• Search Engine & Directory Submission

• Blog Development & Maintenance 

Social Media Integration

• Leverage the power of highly ranked Web 2.0 sites

• Article Optimization for Social Site Submissions

• Interlink Web 2.0 Sites

• Blog Submission

• Incorporate Social Media Buttons on Website 

• Import Blog, RSS Feed and other relevant content

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Google Places for BusinessWithout any doubt, the World Wide Web has become to be the most popular source of information known to mankind. Businesses and com-panies tend to become more and more knowledgeable of the benefits of having an online presence. Along with this is the essence of business listing.

Google Places is Google’s very own means of providing local business proprietors an upper hand. It provides local businesses a rapid, simple and cost-free listing. This added feature from Google gives search outcomes for listed local companies. The benefits of Google Places in business marketing provide a lot of various uses for both viewers as well as the listed companies.

The business information features include building a relationship with the clients online through posting detailed information about your business, allows clients to print out coupons and win rewards ad it also allows the business owners to post business information such as photos, contact details, hours and many more.

There are a lot of benefits of Google Places that any local business proprietor who is not taking its advantages is virtually losing a lot of potential income right behind the table. The following are some of the main benefits that you can get from Google Places that can really help your local business:

Key benefits:

• Photo Shoots for Free – If you are operating a business located in one of the major cities, Google Place could be willing to come over and check out your place to take some professional quality pictures of your business location free of charge.  

• Appear on iPhone searches as well as in Google Maps  

• Outdo other more established rankings – among the main benefits of Google Places is that it allows you to outdo other more established rankings.

GOOGLE PLACES FOR BUSINESS

Menu: Full-screen view of Menu with “e-reader style” page turning.

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WordPress Website Below are two example of WordPress sites for travel. These sites are completely customized and as you can see by the management system, very user-friendly for changes and alterations. Our program includes full training on the CMS (Content Management System)

WORDPRESS WEBSITES

Samples of WordPress websites

WordPress Management System: The back end system is very user-friendly for content and design management.

Detailed page content : View of About Us page content.

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PhotoMingle With PhotoMingle, experience images and video in an entirely new way – and interact with them easily and intuitively. No matter what your event, it’s sure to engage your guests like never before, and capture memories in an exciting new format.

Getting started is simple: just touch… and go! PhotoMingle’s unique multi-touch screen is unlike any experience you’ve had with other touch-sensitive devices.

PHOTOMINGLE

How it Works...

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QR CodesA QR Code is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.

Common in Japan, where it was created by Toyota subsidiary Denso-Wave in 1994, the QR code is one of the most popular types of two-dimensional barcodes. QR is the abbreviation for Quick Response, as the creator intended the code to allow its contents to be decoded at high speed.

Uses

• Website access

• Promotions

• Rewards

• Location finder (You Are Here)

• Video Intro

• Directory

• Much Much More..

QR CODES

Services

connect to number

Book a Ride

Book a RideCustomized deigns

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thank you.When you partner with AIB for your Social Media Solutions you get EVEN MORE value for your marketing dollars. We not only work with your social media channels, we become a powerful part of your sales team. Bringing innovative ideas and proven methods that increase your revenue and maximize profits. Javier Morales—President CEO

javier@associatesinbusiness.com

Alex Thomas — Vice President

alex@associatesinbusiness.com

954.828.0614

info@associatesinbusiness.com

www.associatesinbusiness.com