Assnt FOSTIIMA Mktg Mgmt-MBA

8/4/2019 Assnt FOSTIIMA Mktg Mgmt-MBA

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FOSTIMA BUSINESS SCHOOL

MBA 1st year, 1st Semester

Marketing Management-1

2011-13

Date: 26th July 2011

Section A and B

Sub: Assignment

1. This assignment aims you to learn the various concepts of

marketing by carrying out a field study and refer books,

academic journals. Collection of information, meeting the

right people, preparing a report and improving your

presentation skills would be the key learning outcomes.

2. Annexure 1 consists of five topics related to marketing.

3. You have to form groups of 5 members each

4. I will allocate a topic to each group.

5. You are expected to meet the concerned marketing personnel

of the organization and refer to resources available in the

library/internet.

6. The group is expected to submit an assignment and alsomake a presentation on this topic.

GUIDELINES


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1. Each group has to carry out primary research. This is

MANDATORY.

2. Attach the visiting card of the person you have met.

3. Word limit: 3000 words (excluding annexure).

4. The report and the presentation must include the following:

ONE report per group

1. Objectives of the study

2. Analysis of survey

3. Findings

4. Recommendations

5. Conclusions

5. Weight age: 15% for assignment and 20% for presentation.

6. Plagiarism is a serious offence. PLEASE DO NOT

DOWNLOAD ANY MATERIAL FROM THE

WEBSITES IN YOUR REPORT. ANY VIOLATIONWILL ATTRACT ZERO MARKS IN THE

ASSIGNMENT. WE REPEAT REFRAIN FROM

DOING THIS.

7. WE EXPECT YOU TO WRITE THE ASSIGNMENT IN

YOUR OWN LANGUAGE AND NOT BORROWED

FROM THE WEBSITES.

8. Please provide name, address and contact no of the personyou have met. You will loose marks in absence of this. This

is IMPORTANT

9. Last date: 5th Oct 2011


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Good luck

Hitesh Manocha

Annexure 1

There will be two groups working on each topic. One group

will take an FMCG product and the other group will be taking

a consumer durable/services category.

Topic 1

Role of teens(10-19 age group) in purchase of many

household items is on the increase. It could be car, durables

etc.

Analyze the role of teens in the consumer decision making

process for any product of your choice.

Support your answer with suitable

data/literature/advertisements.

Recommendations

Topic 2


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Creating and enhancing customer value is a continuous

process in winning organizations.

Take a product/organization of your choice. Analyze thesteps/initiatives taken by the organization to enhance value

proposition?


data/literature/advertisements

Topic 3

Rural markets are large but not an easy market to get in.

Take a product of your choice which has made entries into

rural marker. It should be in the rural market for at least five

years.

Analyze the challenges it faced.

How they were overcome/handled?

Recommendations/learning

Topic 4.

Take a product of your choice.

Analyze how PEST factors have impacted the working of the

organization. Keep a time frame of last five years for your

analysis.

Recommendations/learning


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Topic 5

Organizations do not have same loyalty programs for every

customer.

They discriminate based on certain factors.

Choose any one product of your choice and analyze its

loyalty programs for various set of customers.

Analyze how it designs different loyalty programs for various

types of customers.

Topic 6

Role of men in purchase of many household items is on the

increase. It could be car, durables etc.

Analyze the role of men in the consumer decision making

process for any product of your choice.


data/literature/advertisements.

Recommendations

Topic 7

Tata Motors have targeted the 1 lac plus(Nano), 3 lac(Indica),

5-7 lac(Indigo), 30 lac plus(Jaguar, Land Rover)


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Analyze how Tata decided to target these segments. You

need to analyze why Tata do not have cars in the 15 lac

range?

You need to analyze various factors which are taken intoconsideration in choosing the various segments.

Provide recommendations base on your analysis.

You need not choose Tata Motors only.You can choose any

other company/products. Carry out a similar analysis for any

other product of your choice.

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Assnt FOSTIIMA Mktg Mgmt-MBA