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NAVNEETPUBLICATIONS LTD.

BY

NEXUS

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Company Background

Navneet Publications India Limited, is in the business of Educational andchildren Books Publishing, Scholastic paper stationery and non-paperstationery products.

The company's products are sold under the 'Navneet', 'Vikas', 'Gala',FfUuNn', Boss' and Navneet Nxt' brand names.

Leadership Position in Gujarat & Maharashtra: NPL is enjoying 85% marketshare both in Gujarat and Maharashtra in its Publishing business.

The company enjoys leading position in premiere stationery markets inIndia, the Middle East, parts of Africa, U.S.A. and Europe.

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Timeline

2005

Acquisitionof Grafalcoin Spain.

Adopted JITfacility forstationerysegment.

2006

NavneetEdutainmentLtd mergedwith NPIL.

Introducednewstationeryproducts.

2007

Planning toinvest 2400lakhs Rs inwindmills inGujarat.

Expects 15%growth inpublishingsegment.

2008 Initiated E-

Learning inGujarat andMaharashtra.

2009

Theinternationalstationerybusinessrevenuegrowth of367%.

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Stakeholders

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Paper Stationary

E-Learning

Business

Publication

Non Paper

Stationary

Product Portfolio Analysis-

BCG matrix

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Recommendations

Navneet should concentrate on related businesses and itscore competency which is publication and stationarybusiness.

E- Learning business is the future in education industry.Navneet should invest heavily on this business from therevenue generated from their cash cow businesses.

In order to expand their market base, Navneet mustinvest in marketing activities. They can increase theiradvertising cost from 1% to 8%-10%.

Inculcate professionalism in the culture and attitude ofthe organization.

De-centralization is necessary to improve efficiency and

facilitate quick decision making.

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Advance Strategic Management