By: Anjishnu, Joel, Navneet & TejalOrig

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• Business Description• Market Analysis• The Management Team• Operations• Risk Assessment

Table of Contents

• We provide relatively cheap air brushed t shirts

• Customers can personally customize or choose a preset design

Business Description

• In this venture, our company is willing to guarantee a high level of customer satisfaction, and hopes to provide everyone we know with high quality t-shirts. Our air-brushers, or brush masters as we call them, are professionals in the deadly arts of airbrushing, and will ensure that you shirt is the way you want it. We encourage you to express yourselves; to get a new feel, a new look, a new you. Remember, originality isn’t dead.

Company Values• Customer is always right• No refunds or exchanges after Airbrushing has started• If a mistake is made, a new t-shirt will be made for the

customer.

Mission Statement & Company Values

• To sell 1000 shirts by the end of the year, increasing sales annually

• Captivate customers with our designs, encouraging creativity with our Custom shirts by providing customers with high quality goods and service

• Expand our business to a more public market

Company Goals

• Description of the Store• Target Market• Marketing Research• Competition• Management Goals• Organizational Structure

Overview of Market Analysis

Description of the Store

• Located at the North Park Secondary School, in the Commons Corner

• Store name and logo are on the top of the Commons Corner• We will hang Samples of pre-airbrushed shirts on a red back

wall• There will be a cashier and an airbrushing working at the

counter for any questions/ concerns

Layout of Store

• Both male and female students aged 14-18

• People working with an average income between $9.60- $15.00

Target Market

Marketing Research

Products and Services• Pre- Airbrushed and Customizable Airbrushed t-shirts• Service of airbrushing any design that the customer desires• Pre- Airbrushed shirts are either already completely

airbrushed or with a black and white outline• Shirts that have a black and outline are airbrushed for freeRationale• We thought it would be a great way for students to buy pre-

airbrushed shirts• They are still able to customize their own shirts from scratch

to express themselves• These two options were created to satisfy the budget of

different individuals

Marketing ResearchPricing Structure• Pre-Airbrushed T-Shirt: $20• Customizable Airbrushed T-Shirts: $25

Business Expenses:• To purchase one shirt: $1.75• To Airbrush one shirt: $0.70• Total Price:$2.45• Profit: $17.55-$22.55 per shirt

Marketing ResearchDistribution Strategy:• Our business buys plain t-shirts in bulk

and the airbrushing equipment set our store in the commons corner Sell directly to customers

Competition• Every company that sells t-shirts

(Aeropostale, West49, American Eagle, etc.)

Overview of the Management Team

• Management Goals• Organizational Structure• Ownership Structure• Leadership and

Motivational Approach

Management Goals• To ensure that all our workers are treated and

respected equally, with no discrimination or form of favoritism

• To work to improve employee performance, this will in return improve our business, by motivating them to strive.

• To ensure that problems are solved quickly and effectively.

• To maintain all business related ideas and details with utmost confidentiality

Organizational Structure

• The four co-founders will be equal partners and all profits will be distributed evenly between us

• Each co-founder will have an equal say in which way the business is headed

• We will not have any shares so meetings only include the co-founders, manager and employees

• All ideas require approval of at least 3 co-founders

Ownership Structure

Leadership and Motivational Approach

• Combination of paternalistic and democratic types of management

• They will ensure work is done efficiently, and will maintain a healthy relationship with the employees

• Take constructive feedback from our employees and customers

• The Manager should have excellent communication and problem solving skills to avoid conflict

Overview of Operations

• Marketing Plan• Human Resources plan

Marketing Plan

Products:1) Pre-Airbrushed T-Shirts2) Customizable Airbrushed T-Shirts

Pricing Structure:• Pre- Airbrushed T-Shirts: $20• Customizable Airbrushed T-Shirts: $25• Bundle: Buy 2 get the 3rd for ½ Price

Marketing Plan ContinuedPlace:• Set up at Commons corner at North Park

Secondary School

Promotion:• Announcements• Posters• People advertising class to class• Facebook School Groups• Word Of Mouth• North Park School Website

Promotion

Human Resources Plan

Recruitment of Employees:• Advertisements that highlight key

qualities required for the position• Develop an interview that will be

used to recruit positions• Analyze each candidates resume to

make sure they are suitable for the job

Recruitment Advertisement

Interview Questions

Human Resources PlanSelecting Employees:• Recruit employees based on experience and

skills (Creativity, Artistic Skills, Airbrushing Skills, etc.)

• Review application resumes, and select the most capable candidates

• Perform quick background checks, criminal record check

• Call references provided in resume• We will have a 1 on 1 interview with the

applicants

Human Resources PlanOrienting and training Employees:• Teach/ Review modern Airbrushing

techniques• Provide one day of customization training/

tutorials in mixing colours• Developing Positive employee Attitudes• Employee rewards system based on the

performance and positive attitudes• Rewards will range from employee of the

month (increased pay for a week) to coupons and discounts on the merchandise

Human Resources PlanDepartures and Dismissals:• Ask for a week of notice if someone

decides to resign• Work to recruit other employees to

fill the open positions• When someone is being fired, we will

decide whether they should be forced to leave or receive a few days notice (depending on severity of actions)

Exit Interview Questions

Human Resources PlanRight Type of StaffManager:• Experience in managerial position• Interact well with employees and motivate

them• Possess artistic talents and live up to our

reputation

Air brushers:• Airbrushing skills and artistic experience• Must be able to interpret customers orders for

shirts

Human Resources

Timing and Staff:• 3 employees for each of the 2

shifts(3rd lunch and 4th lunch)• 1 manager and 2 air brushers.• Each employee must be able to

airbrush skilfully, including manager

Risk AssessmentChallenges:• Finding skilful employees• Difficulty getting customers• Too many customers• Increased price in the materials used for our

business• Customer satisfaction and loyalty • Maintaining a strong team

Reaction of Competitors:• Shock

First Year Balance Sheet

First Year Income Statement

Five Year Balance Sheet

Five Year Income Statement

Conclusion

We believe that the plan for our business idea will be a success because we think that students should have the right to express themselves in a unique and a special way. We sense that our business will be successful because being young teenagers, we go through numerous phases and if we see something of interest to us or a popular item, most teenagers are likely to go out and buy that for themselves. Therefore we feel that if we start up our business about air brushing t-shirts then students are able to customize the way they want, a lot of people would buy these shirts, thus leading to even more students buying because it may end up being popular.