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Asia’s Fashion Jewellery & Accessories Fair – March 2016
Visitors’ Survey Report
1
2
Survey Summary
Total number of visitors 5,789 Invited online survey 5,004 Completed online survey 170 Online survey response rate 3.40%
3
Nature of Business(es)
2016 Number of Respondents: 166 Number of Respondents: 107 2015
• Many visitors carry more than one kind of business nature. • The majority of our buyers are wholesaler and importer, then followed by retailer.
50.0%
47.0%
34.9%
30.7%
19.3%
16.9%
16.3%
5.4%
4.8%
3.6%
0% 10% 20% 30% 40% 50% 60%
Wholesaler
Importer
Retailer
Manufacturer/Supplier
Exporter
Buying Agent
Fashion Jewellery / Accessories Designer
Mail Order-House / E-Tailer
Department / Chain Store
Related Institute / Association
4
1. Are you visiting this exhibition for the first time?
2016 Number of Respondents: 164 Number of Respondents: 106 2015
44% (47)
56% (59)
Yes
No
39.0% (64)
61.0% (100)
Yes
No
• The percentage of first time visitors has dropped compared to last year. Most of the buyers are regular visitors of 3FJ.
5
2. Have you upgraded your visitor badge for Trade Buyer ID?
2016 Number of Respondents: 162 Number of Respondents: 92 2015
61% (56)
39% (36)
55.6% (90)
44.4% (72) Yes Yes
No No
• Visitors did not upgrade their TBID in 3FJ because they may upgraded it last year as the validity of TBID is 3 years.
6
2.1 Have you upgraded your visitor badge for Trade Buyer ID?
2016 Number of Respondents: 86 Number of Respondents: 74 2015
The TBID is very user-friendly
98.8%
1.2%
94%
6%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Yes
No
2015
2016
• It is positive that almost 99% of the visitors think that TBID is user-friendly.
7
2.2 Have you upgraded your visitor badge for Trade Buyer ID?
2016 Number of Respondents: 87 Number of Respondents: 74 2015
I will recommend to my peers
94.3%
5.7%
95%
5%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Yes
No
2015
2016
• Response rate of 2015 and 2016 remain roughly the same .
8
3. Overall, how would you rate your satisfaction with your experience at Asia’s Fashion Jewellery & Accessories Fair – March? (0 = Extremely dissatisfied; 10 = Extremely satisfied)
2016 Number of Respondents: 160 Number of Respondents: 103 2015
0.6% (1)
1.9% (3)
1.3% (2)
7.5% (12)
6.9% (11)
13.1% (21)
14.4% (23)
17.5% (28)
21.9% (35)
10.6% (17)
4.4% (7) 1% (1) 1.90% (2)
3.90% (4)
2.90% (3) 2.90% (3)
6.80% (7)
13.60% (14)
20.40% (21) 22.30% (23)
9.70% (10)
14.60% (15)
0%
5%
10%
15%
20%
25%
0 1 2 3 4 5 6 7 8 9 10
2016
2015
CSAT 2016 6.43
CSAT 2015 7.0
• Around 70% respondents gave 3FJ16 a rating between 6 to 10. • CSAT has dropped slightly compared to 2015.
No. of respondents skipped: 10 No. of respondents skipped: 5
9
3.1 Breakdown of response by nature of business(es)
Nature of Business No. of people
answered
CSAT Average Rating 2016
CSAT Average Rating 2015
Manufacturer / Supplier 51 6.5 7.1
Importer 78 6.3 7
Exporter 32 6.2 6.8
Wholesaler 83 6.5 7.3
Buying Agent 28 6.8 7.5
Retailer 58 6.6 6.8
Department / Chain Store 8 6.1 7.6
Fashion Jewellery / Accessories Designer
27 7.2 7.2
Mail Order House / E-tailor 9 7.1 5
Related Institute / Association 6 6.2 8.5
Publication 1 5 7
• Many visitors carry more than one kind of business nature. • The average score of Fashion Jewellery/Accessories Designer is the highest. “Fashion Jewellery Atelier” and the HKDI
collaboration have attracted more industry talents to visit and it is encouraging to receive good feedback from them.
10
3.2 Breakdown of response by continent / region
Continent Total no.
of visitors
No. of People
answered
Response Percentage
CSAT Average Rating 2016
CSAT Average Rating 2015
Asia-Pacific (excluding Hong Kong)
2,872 77 2.7% 6.5 6.8
North, South, Central America
588 17 2.9% 6.4 8.1
Hong Kong 1,059 21 2.0% 6.2 6.1
Europe 1,086 49 4.5% 6.3 7
Middle East, Africa and Others
184 6 3.3% 7.5 7.2
• The average rating of visitors from “Middle East, Africa and Others” has increased.
11
4. How likely would you be to attend Asia’s Fashion Jewellery & Accessories Fair – March again in the future? (0 = Not at all likely ; 10 = Extremely likely)
2016 Number of Respondents: 160 Number of Respondents: 103 2015
1.9% (3) 0.6% (1)
0.6% (1)
3.8% (6)
2.5% (4)
9.4% (15) 9.4% (15)
16.3% (26)
13.8% (22)
16.9% (27)
25.0% (40)
1% (1)
1% (1)
5% (5)
1% (1)
3% (3)
11% (110
8% (8) 7% (7)
19% (20)
13% (13)
32% (33)
0%
5%
10%
15%
20%
25%
30%
35%
0 1 2 3 4 5 6 7 8 9 10
2016
2015
Loyalty score 2016 7.52
Loyalty score 2015 7.62
• Compared to 2015, the loyalty score has dropped 0.1. However, there is an increase in respondents giving a rating between 6 to 10. (2016: 81% ; 2015: 79%)
No. of respondents skipped: 10 No. of respondents skipped: 5
12
5. How likely are you to recommend Asia’s Fashion Jewellery & Accessories Fair – March to a friend or colleague? (0 = Not at all likely ; 10 = Extremely likely)
2016 Number of Respondents: 159 Number of Respondents: 103 2015
Average score 2015 7.36
Average score 2016 6.95
3.1% (5) 1.9% (3)
1.3% (2)
2.5% (4) 4.4% (7)
8.8% (14)
14.5% (23)
17.6% (28)
17.6% (28)
12.6% (20)
15.7% (25)
3% (3) 1% (1)
2% (2) 2% (2)
4% (4)
10% (10)
6% (6)
16% (16)
18% (19) 18% (19)
20% (21)
0%
5%
10%
15%
20%
25%
0 1 2 3 4 5 6 7 8 9 10
2016
2015
No. of respondents skipped: 11 No. of respondents skipped: 5
13
6. How did you learn about this exhibition?
2016 Number of Respondents: 153 Number of Respondents: 103 2015
• Options “Invitation from exhibitor”, “Social media platform” and “Search engine” are new in 2016 surveys.
• The top 3 channels are advertisement, organiser’s printed mail, and organiser’s email. More buyers learn about 3FJ from our website.
• Buyers also learn about this exhibition because they have been visiting 3FJ for years.
33.3%
26.8%
17.0%
15.0%
15.0%
13.1%
12.4%
6.5%
5.9%
2.0%
32.0%
19.4%
12.6%
35.0%
22.3%
16.5%
10.7%
0% 5% 10% 15% 20% 25% 30% 35% 40%
Invitation from Exhibitor
Organiser’s email
At other exhibitions
Advertisement
Word of mouth / Referral from industry friend
Organiser’s printed mail
Organiser’s website
Others
Search engine
Social media platform
2016
2015
14
6.1 How did you learn about this exhibition?
84.2%
15.8%
81%
22%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Trade publications
Mass media
2015
2016
You have learned about this exhibition through which of the following advertisement channels?
• It shows that our buyers read more trade publications than mass media. We have placed advertisements on some overseas trade media, for example, C+ Accessories, Accessories USA, etc.
15
6.1 How did you learn about this exhibition?
You have learned about this exhibition through which of the following search engine?
83.3%
11.1%
5.6%
0.0%
0.0%
Yahoo
Baidu
Bing
Sogou
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
• Google • Google remains a more dominant search engine than Yahoo and Baidu in 2016.
16
6.1 How did you learn about this exhibition?
You have learned about this exhibition through which of the following social media platforms?
30.0%
0.0%
90.0%
0.0%
10.0%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
• Facebook remains a more dominant social media platform than WeChat and Weibo among our buyers in 2016.
17
7. To what extent have your objectives for visiting in this exhibition been achieved? (N/A ; 1 = Did not achieve at all ; 5 = Fully achieved)
2016 Number of Respondents: 147
10.2%
47.6%
9.5%
21.8%
8.2%
8.8%
6.1%
10.9%
6.8%
8.8%
7.5%
8.2%
15.0%
11.6%
12.9%
15.0%
15.0%
13.6%
30.6%
17.7%
27.9%
21.8%
25.9%
26.5%
20.4%
10.2%
27.9%
19.0%
25.9%
25.9%
17.7%
2.0%
15.0%
13.6%
17.7%
17.0%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Find new suppliers
Seek franchisors / principals
Source new products
Place orders
Collect market information
Consolidate contacts with suppliers/ businesspartners
N/A 1 2 3 4 5
• Finding new suppliers and collect market information are the main objectives for visiting in 3FJ, followed by consolidate contacts with buyers and business partners.
18
7.1 To what extent have your objectives for visiting in this exhibition been achieved? (N/A ; 1 = Did not achieve at all ; 5 = Fully achieved)
2016 Number of Respondents: 147
Responds combining rating 4 and 5
Number of Respondents: 99 2015
43.5%
42.9%
42.9%
38.1%
32.7%
12.2%
54%
51%
50%
54%
41%
17%
0% 10% 20% 30% 40% 50% 60%
Collect market information
Consolidate contacts with suppliers/ business partners
Source new products
Find new suppliers
Place orders
Seek franchisors / principals
2016
2015
• From results combining 4 and 5, “Collect market information” performs the best among other objectives. “Consolidate contacts with suppliers/business partners” and “Source new products” ranked second.
19
8. To what extent are you satisfied with the fair in the following aspect? (N/A ; 1 = Not satisfied at all ; 5 = Extremely satisfied)
2016 Number of Respondents: 146
2.1%
1.4%
2.7%
2.1%
7.5%
8.2%
4.1%
4.8%
5.5%
2.7%
7.5%
2.1%
5.5%
3.4%
3.4%
6.2%
4.1%
11.6%
12.3%
20.5%
11.6%
19.2%
17.8%
14.4%
13.0%
13.0%
7.5%
29.5%
26.0%
34.2%
34.9%
41.1%
28.1%
26.0%
28.1%
26.7%
39.0%
28.8%
34.2%
24.7%
21.9%
24.7%
29.5%
32.9%
26.7%
14.4%
15.8%
15.1%
13.7%
8.2%
21.2%
21.2%
17.1%
21.9%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Quality of exhibitors
Quantity of exhibitors
Service of exhibitors
Exhibit range
Exhibit price
Pre-fair information from the organiser
Service from the Organiser
Onsite information, services, signage and decoration
Registration experience
N/A 1 2 3 4 5
• Visitors are satisfied with the registration experience the most, followed by organiser’s service and pre-fair information from the organiser.
20
8.1 To what extent are you satisfied with the fair in the following aspect? (N/A ; 1 = Not satisfied at all ; 5 = Extremely satisfied)
2016 Number of Respondents: 146
Responds combining rating 4 and 5
Number of Respondents: 96 2015
53.4%
50.7%
50.0%
49.3%
48.6%
45.9%
44.5%
38.4%
30.1%
51%
58%
64%
50%
67%
57%
53%
43%
35%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Quality of exhibitors
Service from the Organiser
Onsite information, services, signage and decoration
Service of exhibitors
Registration experience
Pre-fair information from the organiser
Quantity of exhibitors
Exhibit range
Exhibit price
2016
2015
• “Quality of exhibitors” performs better than 2015 and it is the most satisfied aspect in 3FJ. Service from the organiser ranked second, followed by onsite information services, signage and decoration.
21
9. How important are the following to you in your planning to visit this exhibition? (N/A ; 1 = Not useful at all ; 5 = Extremely useful)
2016 Number of Respondents: 143
4.2%
7.0%
3.5%
1.4%
13.3%
12.6%
2.8%
4.2%
2.1%
1.4%
9.1%
7.0%
14.7%
13.3%
8.4%
7.0%
16.1%
14.0%
21.7%
28.7%
31.5%
24.5%
25.9%
23.1%
28.7%
28.0%
30.1%
33.6%
21.7%
25.2%
28.0%
18.9%
24.5%
32.2%
14.0%
18.2%
0% 20% 40% 60% 80% 100%
Invitation from the organiser
Invitation from your suppliers exhibiting at the exhibition
Who will be exhibiting at the exhibition
What products will be exhibited
Making appointment with the exhibitors before the exhibition
Networking opportunities
N/A 1 2 3 4 5
• “What products will be exhibited” is the most important, followed by “invitation from the organiser”, and “Who will be exhibiting at the exhibition”.
22
9.1 How important are the following to you in your planning to visit this exhibition? (N/A ; 1 = Not useful at all ; 5 = Extremely useful)
2016 Number of Respondents: 143 Number of Respondents: 95 2015
56.6%
46.9%
54.5%
65.7%
35.7%
43.4%
71%
50%
59%
67%
31%
44%
0% 20% 40% 60% 80%
Invitation from the organiser
Invitation from your suppliers exhibiting at theexhibition
Who will be exhibiting at the exhibition
What products will be exhibited
Making appointment with the exhibitors before theexhibition
Networking opportunities
2015
2016
Responds combining rating 4 and 5
23
10. Please select the exhibition(s) that you rate most important for your company.
2016 Number of Respondents: 140 Number of Respondents: 95 2015
• 9FJ and 3FJ are leading exhibitions to our buyers. • Other includes 9JG, TDC jewellery fair, fashion jewellery fair from Global Sources, and Vicenza.
51.4%
33.6%
5.7%
4.3%
2.1%
1.4%
1.4%
0.0%
47%
40%
6%
2%
0%
3%
1%
0%
0% 10% 20% 30% 40% 50% 60%
9FJ
3FJ
Others
Eclat de Mode/ Bijorhca, France
EuroBijoux & Accessories, Spain
Macef, Italy
Indian Handicrafts & Gifts Fair
Manila F.A.M.E., the Philippines
2016
2015