ASIA AM Training Week (Bangkok)

© 2010 MediaMind Technologies Inc. | All rights reserved

Denise Tan |2 March 2011

ASIA AM Training

Week(Bangkok)

Debrief 23-25 Feb 2011

We learnt .We learnt .

We had fun .We had fun .

We bonded!We bonded!


Agenda▸ Attendees List

▸ Smart Planning Training Debrief

▸ MM 2.1 & SVP Training Debrief

▸ General Debrief•Time Allocation

•Perceived Impact on markets by the new products

•General Feedback

End of session survey results : click here


Attendees ListMarkets Sales AM CAM

APAC 1 1

SEA 1 2

CN 1 2

HK 1 covered by CN CAMs

IN 3 1

JP 1 2 covered by AM

MY 1 covered by SEA CAMs

SG 1 covered by SEA CAMs

TH 1 1 1

TW 1 covered by CN CAMs

TOTAL 2 13 7

22 Sales/Ams/Cams

attended this training and we

have now 15 Smart Planners

22 MM 2.1 Ambassadors


Smart Planning Training Debrief

• Time allocation : Just nice overall

Unfortunately, because of the intermittent internet access some precious time was lost. Overall, 1 day was actually pretty sufficient. To prepare the AMs better on what to expect, more time should be allocated to beta plans + procedures for enabling access.

• General Feedback:

Research tool impresses many of them but they have similar concerns like some markets may have too little publishers/ data & sites/sections mismatch

Buying Tool : Publishers need education for validation of sites + sections & using this tool

• Hands On :

Might want to include sections for “ Draft media plan” to simulate a planner’s work & “pending sites” addition to mimic real life scenario.

The last bit needs to be catered to APAC audience since publishers send IO to agencies and not the current way written in hands on; I amended the hands on a little, see attached

Smart PlanningSmart

Planning


▸ Time Allocation :More time should be allocated is the general consensus but we understand the expenses to be incurred would be high if each market adds on 1 more day

▸ General Feedback : Happy that geo targeting/retargeting is now supported, especially for TH where many agencies ask for geo targeting

With campaigns that run usually just 1 ad per placement, feel that master ads/ DG may confuse agencies

Need practice & hands on, theory wise I believe 90% of what was taught is well absorbed by the AMs

▸ Hands On: Training account has ads/campaigns catered for each user which is great! We could also use this too for training our agencies

Taken from Limor’s survey but I felt this sort of represents the general view for MM upgrade Training for 24-25 Feb

MM 2.1 Training Debrief MM 2.1MM 2.1


SVP Debrief Smart Versioning Pro

Smart Versioning Pro

• Time allocation : Just nice overall

• General Feedback: Great enhancement and would like to push this as much as they can but have concerns over suitability

of clients in using this; Chinese fonts usage which causes problem in SV

• Hands On: Data feed hands on exercise was straight forward since the mapping values are already there.

However, in real life, will the data feed mapped to MDMD Format be as straight forward, what kind of mapping & understanding do we need to get from advertisers?


MM Upgrade - Product Aspirations

Some other aspirations can be found in the On-Site Training Feedback.xls Limor sent


Time Allocation

Generally,•70% find SP training time fair/just nice•43% prefer more time to be given to MM Upgrade•90% find SVP training time fair/just nice


Grasp of concepts

In order to prepare everyone for the intense 3 days training, a pre session on what to expect of the 3 topics & high level concepts are given to most of the AM/CAM :

• Glad that out of those who attended the sessions, 90% helped them during the training. ( DGs/ Master Ads/ SV vs SVP concepts are not alien )


AM/CAMs Feedback on new products’ impact in local markets

Smart PlanningSmart

Planning

•Positive response particularly for our research module

•Concerns over *Pubs’ adoption*Site Sections Mismatch



MM 2.1MM 2.1

•Positive response for overall enhancement & benefits it will bring in :

• Creating Market Leader advantage•Trafficking ads•Improving campaign performance for large campaigns with many ads



MM 2.1MM 2.1

•Concerns over *Possible extra work generated for simple campaigns

*Training to give agencies for new workflow

*Adaption time to new upgraded platform





•Positive response:Overall very impressed with the functionality & targeting capabilities it brings for clients

•Concerns over * Chinese Fonts issue with SV currently (take up too much file size)*Dependent on client and campaign volume*Multiple Language Limitation


AM identify key takeaways

AMs would need access to Sales Decks a well for overview features

We can then use this to intro to existing accounts. After the accounts identify their

interest, use specific ppts (used by Limor) to educate them

AMs would need access to Sales Decks a well for overview features

We can then use this to intro to existing accounts. After the accounts identify their

interest, use specific ppts (used by Limor) to educate them


How to improve this training?

Intermittent internet access, need for speakers to trainer’s laptop

Intermittent internet access, need for speakers to trainer’s laptop

Stages for approval takes time & results in flight bookings done only after several days; losing out on best fare value

Stages for approval takes time & results in flight bookings done only after several days; losing out on best fare value

GoodGood

Good, Logical Flow + hands on helped greatlyGood, Logical Flow + hands on helped greatly

GoodGood

Prefers to have 1 additional day, some find it too intense over 3 days. If last day training can end earlier, more chance to fly

back home, incur less hotel costs

Prefers to have 1 additional day, some find it too intense over 3 days. If last day training can end earlier, more chance to fly

back home, incur less hotel costs

Needs improvement Needs improvement

GoodGood

© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved

Thank you Limor, Shelley & the UX Team for bringing this on site training to us!

Xoxo, Asia AMs

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ASIA AM Training Week (Bangkok)